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Tag: Dating App

  • QuackQuack launches human matchmaker model for enhanced dating experience

    QuackQuack launches human matchmaker model for enhanced dating experience

    Mumbai: The leading Desi dating app, QuackQuack, has launched its latest initiative, the Human Matchmaker Model, designed to offer the smoothest and most successful dating experience ever. This new feature combines cutting-edge technology coupled with human expertise to provide the app’s valued paid users with tips, tricks, and more comprehensive support in finding the perfect match. The app’s founder and CEO, Ravi Mittal, commented on the launch, “We currently have over 3 crore people on our app, and every component of this model is crafted with our users’ concerns and feedback in mind. From hand-holding our paid subscribers for better and more successful matches to dating tips from dating experts, this new model will offer an enhanced dating experience. We are planning offline events like mixers, and the advantages of availing it will be even greater.”

    Profile maker: Drafting the perfect profile.

    QuackQuack’s Human Matchmaker Model will assist paid users in crafting the most engaging and appealing profile that will effectively attract more matches. The model offers tips backed by extensive research on how to draft a compelling bio, suggestions to pick the right picture to set as the display image, and professional assistance to optimize other elements on the profile to attract perfect matches.

    Online and offline dating tips

    Dating experts will offer detailed dating tips for both online and offline dating. QuackQuack’s surveys show around 44% of users are concerned about safety, and 26% of daters are hesitant to approach potential matches. The app listened to its users and crafted the Human Matchmaker model, where they will get assistance with initiating a conversation with a potential match, advice on the best time to be active on the app for the most promising results, and guidance to date and interact safely.

    Personalised match suggestions

    The Human Matchmaker Model will use a combination of user preferences, likes, interests, and other important attributes to suggest a more personalized and compatible match. This approach increases the chance of finding a genuine connection.

    Customised messages

    QuackQuack’s observations have shown that a simple Hi might not be enough to get a reply, and it also highlighted that most daters are uncertain about how else to start a conversation. To do away with their users’ worry, the app’s Matchmaker Model will help craft personalized messages that are proven to get more responses. These strategically tailored messages will catch the attention of users even amidst a crowd of matches.

    Profile analysis

    Users can benefit tremendously from in-depth analysis of profiles that have shown interest in them. If someone has liked or visited a profile, an expert will analyze the action, and give guidance on how to check their profiles, interpret these actions, and the best ways to proceed. It will help users make informed decisions.

    First priority for matchmaking events

    QuackQuack is also planning exclusive matchmaking events soon and paid users availing Human Matchmaking Model will be given the first priority, free tickets to these events, and more preferences, allowing users exclusive opportunity to meet potential matches IRL. 

  • QuackQuack surpasses 30 million users

    QuackQuack surpasses 30 million users

    Dating apps are the new normal. Online dating has been gaining traction in the past decade, and keeping up with the trend, India’s most downloaded dating app, QuackQuack, proudly announces the attainment of a significant milestone: 30 Million users. The momentous achievement underscores QuackQuack’s unparalleled dedication to fostering genuine connections, constantly updated and cutting-edge features, and a user-centric approach. On the occasion, the app’s Founder and CEO, Ravi Mittal, commented, “As we celebrate this 30 million milestone, we are truly humbled by the overwhelming support and trust placed in us by our users. We are excited to see the impact QuackQuack has made in fostering genuine connections and reshaping the terrain of online dating.  We witnessed an average of 24,000 app downloads daily, a 24% rise in female users, and a surge in users from Tier 2 and 3 Indian cities. It only makes us more committed to constantly enhancing the user experience and ensuring that our app remains the preferred choice for millions seeking love and friendship.”

    Over the past month, the indigenous dating app has experienced an exhilarating surge in activity, with an impressive 77 profile views transpiring each second. This swell in engagement is reflected in the platform’s staggering download rate, demonstrating its widespread appeal and unwavering popularity among young daters across the nation. Having captured and made a secure footing on the romance and friendship market in Tier 1 and 2 Indian cities, QuackQuack is now locked in on succeeding in Tier 3 cities, aiming to make online dating readily available in remote corners of the country.

    The desi dating app also witnessed a flurry of interactions, with an average of 1064 chats exchanged per minute. It highlights the platform’s efficacy in facilitating meaningful conversations and its role as a catalyst for forging genuine connections. QuackQuack has logged more than 120 screenviews per second, with more than 25 million app downloads. Among many remarkable displays of enthusiasm, a user set a new record by sending 21,000 likes in a single day, underscoring the platform’s appeal among its user base.

    With almost 432,000 matches in a month, QuackQuack has set a new benchmark. The app has also emerged as a favorite for India’s Gen Z demographic, with the average age of new joiners between 24 and 25. There has also been a constant effort to keep the platform clean and safe with diligent monitoring, a robust verification process, and cutting-edge technology; famed for its security measures, QuackQuack has seen a rise in female users, and the Hyderabad-based app also revealed that they are currently witnessing a higher login rate among females than males, emphasizing the app’s safety endeavors. Ravi further added, “Besides upgrading our safety features, we have bigger plans for this year. We intend to expand our app’s services to every crevice of the country and make the dating experience easier for all. For the same, we are focusing on more vernacular ads for better understanding and wider reach. We have also added a more exhaustive filter for users to find the most compatible match. Going beyond conventional location-based matching, we are introducing advanced filters that will enable users to find matches based on shared interests, hobbies, preferred educational qualifications, professions, and even educational institutions. We believe meticulous and informed decisions when finding a partner result in a successful relationship. This year, we have also hit a few milestones on social media platforms. We are dedicated, now more than ever, to propel QuackQuack further ahead in the dating arena without skipping a beat.” 

  • Tinder celebrates the peak season of making new connections with a new brand film

    Tinder celebrates the peak season of making new connections with a new brand film

    Mumbai: Tinder releases the year’s first brand film made for India – ‘You Up’ as a part of the brand’s global message “It Starts with A Swipe”. As Tinder continues to redefine the narrative around dating by exploring the possibilities that extend beyond the search for ‘the one’, the brand film celebrates young adults using the online app to build new experiences and memories that bolster their own personal stories. The 90-second film releases ahead of the peak season for making new connections on Tinder (from Dating Sunday which falls this year on January 7 until Valentine’s Day on February 14) as singletons bring their new year energy and intentions into their quest for making new connections. Last year during this period, 58.7 million more likes were sent compared with the rest of the year.2

    Conceptualised by Toaster, the brand film centres on a young woman who chooses a variety of first date experiences without worrying about the outcome. Young 18-25 year old singles, who make up more than half of Tinder globally, nowadays are ditching the pressure of rushing to a “happily ever after” and are Not Attached To Outcomes (aka N.A.T.O), a dating trend revealed by Tinder’s Year in Swipe 2023.  

    Crafted through the eyes of a young woman, the brand film’s narrative highlights the diverse dating adventures she encounters when using the Tinder app and explores who and how she likes to date. Whether it is a date that teaches her to dance spontaneously or a familiar face from the office, she is able to explore her individuality and fluidity with endless new experiences that await at every turn. Set to the iconic track ‘Zindagi Meri Dance’ (My life is dance) by Vijay Benedict and Alisha Chinai, the soundtrack embodies the euphoria of putting yourself out there for all kinds of possibilities, syncing perfectly with characters’ dating experiences.  

    Tinder India marketing director Anukool Kumar said, “This campaign is a reflection of the new generation of daters who are embracing a low-pressure, zero-labels approach to dating that opens them up to new types of relationships. In India, 65 per cent of 18-25-year-olds using Tinder’s Relationship Type feature say they are “open to exploring”, and a quarter (25 per cent) using the relationship goals feature say they are “still figuring it out”.3 Tinder doesn’t tell you who or how to date, but we empower all kinds of possibilities. With newly launched features like Tinder Matchmaker™, bringing your trusted circle into the dating journey, we remain committed to ensuring that Tinder continues to be the go-to platform for the next generation of daters in India.`

    The brand film is live across Tinder India’s social channels Instagram, YouTube.

    1 Internal Tinder data comparing 8 January 2023 with yearly averages.

    2 Internal Tinder data comparing the period of 1 January to 14 February 2023 with yearly averages

    3 Data from Tinder’s relationship goals feature from 1 Jan to 1 Oct 2023.

  • Zeenat Aman gives modern dating crash course on Tinder’s Swipe Ride

    Zeenat Aman gives modern dating crash course on Tinder’s Swipe Ride

    Mumbai: Tinder, the world’s most popular app for meeting new people, is back with an all new episode of Swipe Ride, a show that celebrates uninhibited, meaningful conversations about what Indian women want from their dating lives, with Zeenat Aman as the surprise celebrity guest! Popular social media content creator and actor, Kusha Kapila, takes the driver’s seat once again to pick up Tinder users to meet their dates. The episode premiered on Friday, 15 September, 2023 on Tinder’s Youtube channel and stream exclusively on JioCinema.

     

    Veteran actress and eternal beauty Zeenat Aman shared her advice for young women on the latest episode of Tinder’s Swipe Ride, “Dating is an incredibly personal journey, and you must navigate it on your terms. As women, we are subjected to so many pressures in life, but here’s what I’ve learnt: go with the flow, pursue your passions, experiment, cherish your relationships, and build a life that fills your soul. Then, when love comes along, it’ll simply enhance the beauty of your existence, not define it. This episode of Tinder’s Swipe Ride is a reminder for all women to talk openly, express your desires and share your hopes and dreams. Finding true chemistry is rare, and when you do, seize it with both hands!”

    During the conversation, Zeenat talks about how dating has transformed into a healthier landscape for the younger generation today with conversations around mental health, therapy and depression no longer being taboo. This sentiment resonates with 43 per cent women daters in India who believe dating is healthier (more honest, more open, with a focus on prioritising mental health) for 18-25 year olds today than it was before.* The trio also chat about how dating apps like Tinder offer a vast pool of choices for Gen Z today. Unlike the pre-Tinder era when dating was limited to introductions through parents’ friends, dating apps enable choice and agency. This holds true for 57 per cent young women daters in India who agree that dating apps allow them to meet people they would otherwise never have met – even those outside their social circle opening them up to a world of endless possibilities.*

    “Swipe Ride celebrates the diverse perspectives of young Indian women and their dating journeys in a relatable context. At Tinder, our focus has always been to encourage inclusivity, autonomy, and create a safe, non-judgmental space where women are free to choose, discover and interact with like-minded people, and be their most authentic, comfortable self – this show is an extension of that IRL.” said Tinder India marketing director Anukool Kumar.

    To empower young women in India to navigate the world of online dating and prioritise their wellbeing, Tinder has recently launched Tinder Love and Care (TLC), a dating wellness guide developed in collaboration with That Sassy Thing. TLC features advice and insights from 15 prominent female experts and queer voices in India, covering a range of topics such as sexual health, intimacy, and fostering honest conversations with dates, all while prioritising self-care.

    Co-created with film director Debbie Rao along with popular writer Supriya Joshi, Swipe Ride series is a product of the coming together of these women who like to call their own shots whether it’s in their careers, or their dating lives.

    *A study of 1000, 18-25 year old dating singles pan-India between April – May 2023 conducted by OnePoll on behalf of Tinder.

  • QuackQuack launches ad campaign to celebrate massive jump in registered users

    QuackQuack launches ad campaign to celebrate massive jump in registered users

    The popular dating app QuackQuack has witnessed a massive jump of 2 million users in the past five months and currently stands at 17 million registered users in India. To celebrate this milestone, the dating platform has launched a new ad campaign “Match to hoga hi”.

    As young Indians become more confident about dating apps, QuackQuack’s ad campaign aims to reach audiences in tier 2 cities where 70 percent of the new users come from.

    The ad campaign aims to encourage people to join their huge community and find the right match for themselves. 

    Through this campaign, the brand also aims to reinforce that dating does not have to be difficult and it is extremely easy to find a match and connect with new people while keeping your comfort in mind. 

    The lockdowns have witnessed a massive increase in Indians using dating apps, but the return to normalcy has made everyone even more comfortable to connect and meet with new people through dating apps and it’s clearly evident in the growth numbers of QuackQuack.

    QuackQuack founder and CEO Ravi Mittal commented on the campaign and said, “It is extremely exciting to witness so many people connect and find a match for themselves with QuackQuack. When we started back in 2010 things were quite different but over the years, people have really embraced dating apps and especially QuackQuack. We reached 15 million users in December 2021 and by May 2022 we have gained 2 million new users with the app currently being at 17 million registered users in India. Keeping our growing community in mind, we are working on introducing many new concepts that help people engage better and are looking forward to welcoming many new people.”

  • Tinder celebrates ‘Journey Of Firsts’ with its latest campaign

    Tinder celebrates ‘Journey Of Firsts’ with its latest campaign

    Mumbai: Global dating app Tinder has unveiled a collection of heart-warming short films in India that depict real moments of countless dating stories and diverse connections that started on the app.

    Anchored to the tune by Hanita Bhambri, the feel-good campaign showcases four separate short films that are versions of the millions of first kisses, first dates, first move, making up and more, that all started on Tinder. The series of films bring alive how Tinder’s new features such as ‘Explore,’ ‘Hot Takes,” and Vibes’ continue to expand the possibilities of online dating. The brand films showcase the app’s new suite of features and social experiences that give members new ways to discover the right person and navigate connections by mutual interest.

    Speaking on the new campaign, Match Group India general manager Taru Kapoor said, “Tinder is the world’s most popular app for sparking connections with new people. Millions of our members get the chance to meet a very diverse set of people every day based on shared interests. This new campaign is a reflection of countless journeys of firsts, and celebration of endless possibilities, that started on Tinder.”

    Whether it is looking for love or finding someone to match your vibe, Tinder has always celebrated the importance of forging human connections. With this new campaign, Tinder is encouraging Gen Z in India to put themselves out there and spark connection, chemistry and serendipity in this world of endless possibilities, said the statement.

  • Bumble rolls out new OOH campaign in India

    Bumble rolls out new OOH campaign in India

    Mumbai: Women-first social networking app Bumble has launched its new out-of-home (OOH) campaign in India across Mumbai, Delhi, and Chennai. As India lifts restrictions, Bumble’s latest OOH campaign aims to support the community to navigate their dating journeys and encourage women to make the first move.

    The campaign takes a humorous and localised look at dating culture featuring taglines such as ‘Find someone who gives you the warm fuzzies even in Delhi winters’ and ‘Mumbaikars, find your local on Bumble.’

    “The concept of a first date post-pandemic looks very different to what it has been in the past. Our recent study showed that 39 per cent of single Indians surveyed have tried a video date as their first date in 2021,” Bumble India communications director Samarpita Samaddar said.

    “Our recent research illustrates single people in India are now excited and hopeful about dating, both virtually and in-person, looking ahead, as we get ready to start a new year. With our latest campaign, we aim to encourage our community to get ready to date and find their connections on Bumble,” she added further.

    In addition, recent research by the dating and networking app found that more than one in three (33 per cent) daters surveyed are feeling hopeful about dating in 2021 with a wider rollout of vaccinations among younger age groups in India. Looking ahead in 2022, four in five single Indians are excited and hopeful about dating.

    Founded in 2014 by CEO Whitney Wolfe Herd, the app has made several updates to its platform, including introducing its “Night In” feature, where two people can participate in an interactive game during a video chat. The company also recently launched Snap’s AR Lenses within Bumble video calls, launched video notes that utilize Snapchat’s technology and Language Badges to help its community showcase which languages they speak on their profiles to make more meaningful connections.

  • Bumble’s language badges enable users to make more meaningful connections

    Bumble’s language badges enable users to make more meaningful connections

    Mumbai: Bumble, the women-first dating and social networking app, has added Language Badges to help its community showcase which languages they speak on their profiles to make more meaningful connections. The dating app’s community of users can now select up to five badges from over 100 languages globally and over 30 languages in India.

    As per Bumble’s internal study, people who have added at least one language badge witnessed 34 per cent increase in their matches than those who have not. Since the launch, in India, the top five most widely used language badges on Bumble profiles are English, Hindi, Marathi, Punjabi, and Tamil. 

    “With the launch of Language Badges single Indians will now be able to showcase their language preferences and communicate more easily with their potential matches. This is another way in which Bumble continues to offer single Indians opportunities to find people they are most compatible with, to make more meaningful connections,” shared Bumble India communications director Samarpita Samaddar.

    Over the past year, Bumble has made several updates to its platform, including introducing 150 new interest badges in dating profiles and launching its ‘Night In’ feature, where two people can participate in an interactive game during a video chat. The company also recently launched Snap’s AR Lenses within Bumble video calls and launched video notes that utilise Snapchat’s technology.

  • CouPals, networking app for couples, set for India debut

    CouPals, networking app for couples, set for India debut

    MUMBAI: Social media has erased geographical boundaries and brought us close. While there are several apps available in the social networking space, there is none that caters to couples and provides them a platform to connect with other like-minded couples.

    As the platform’s name suggests, with CouPals, you can make pals with other couples like you. The app will be launched in a phased manner starting with Mumbai, Bangalore, Delhi in January 2021, followed by the next top five metros, India urban and will be gradually rolled out in western countries in the following years.

    Through its ‘precision search’ algorithm, it analyses over 50+ interests, age-group, location, community, occupation, details on kids (if any) etc. to serve the relevant profiles and get you connected with the perfect profile(s) each time. Whether you are looking to share a drink or a trip around the world with another couple like you, through CouPals you will be able to network with the right connect and match.

    According to CouPals founder Amit Nevrekar, they spotted the core insights and created this networking app after extensive research and several conversations with couples across various target groups on their current relationship, anything missing as compared to their initial years and if so how could they improve it.

    The research led to grouping the couples into three types:

     Seekers: New in the city or pro-actively looking out for other like-minded couples to travel or explore mutual interests like road trips, theatre etc.

     Keepers: Have other couples to hang out but find it difficult to match the schedules during weekends or planning holidays and mostly end up alone. Would love to explore a couple with shared interest.

    Loners: Both spend time with separate friends or activities. Looking to add inclusivity and excitement in their relationship.

     “Only love isn’t enough. It is equally important to keep the fun, adventure, mystery and spark alive in the relationship. And there was really a need for such an app as the market didn’t have any that focused only on couples,” said Nevrekar.

     “Apart from serving the relevant profiles, it would also recommend the options for dining, weekend getaways, tailor-made travel itinerary and more based on interests selection as well as couple tips & therapy through partnerships,” he added.

    A self-driven entrepreneur and life coach, Nevrekar has around two decades of marketing research & media experience. He is an advisor to organizations specializing in opportunity identification, product innovation and brand & media strategy.

     He is an author of the book ‘The Advertising Mess’ 2012 that talks on bridging the gap for accountable marcom. Nevrekar began his professional career at WPP group’s IMRB. As a specialist in audience measurement techniques, Nevrekar has worked in Industry bodies Barc as vice president- digital and TAM, MRUC as head of research & product.

     He has also served as partner- media consulting with Kantar, senior business director with GroupM, research head at Red FM and industry evangelist with Zapr Media labs.

  • TVF partners Tinder for ‘Qtiyapa’ show Eat, Pray… Swipe, Tinder Qtiyapa!,

    TVF partners Tinder for ‘Qtiyapa’ show Eat, Pray… Swipe, Tinder Qtiyapa!,

    MUMBAI: Web series pioneer TVF (The Viral Fever) has collaborated with dating and social discovery application Tinder to launch the first Qtiyapa show of 2016 titled Eat, Pray… Swipe, Tinder Qtiyapa!

    The show takes a humorous view of the experience of meeting someone new by bringing the app experience alive. Quite literally!

    Talking about the Qtiyapa show, director Raghav Subbu said, “The idea of Eat, Pray…Swipe | Tinder Qtiyapa came from a simple thought of bringing the app to real life. The purpose of this sketch was to bend our rigid cultural taboo against dating apps and make women aware that there are sound and decent men out there at the swipe of a finger.”

    Tinder has changed the way people meet and date around the world by bringing the experience of meeting someone new to mobile and pioneering features such as the ‘right swipe’ to express interest and the double opt-in, which requires that both users must express mutual interest to form a connection and chat.

    Tinder, country head – India Taru Kapoor added, “Tinder was built to enable users to make new and meaningful connections. The app experience is designed in such a way that puts users solely in control of their interactions while also reducing the fear of rejection. Each day, millions of connections form based on mutual interest on Tinder. We are thrilled to partner with TVF for this sketch that brings alive Tinder’s core promise through the humorous adventures of the lead character.”

    The sketch takes viewers through the travails of TVF’s popular actor Jitu aka Harishchandra and the female protagonist Swarnlata. The video also brings to life popular features of Tinder like the ‘Super Like.’

    A teaser of the video will be released on the Tinder app as well. The subtle humour will tickle the funny bone as well as bring to life Tinder’s core proposition of making it easier to make new connections.