Tag: Dating

  • Bumble & Puma encourage singles to discover love while running

    Bumble & Puma encourage singles to discover love while running

    MUMBAI : This Valentine’s weekend, Bumble and Puma are redefining dating with the singles run in Mumbai on 15 February. Swapping candlelit dinners for running shoes, the event offers singles a chance to meet, connect, and find chemistry through a shared love of fitness.

    The reason the duo is taking this tack is because fitness has increasingly started shaping dating trends. And a Bumble survey highlights how singles are embracing active connections:

    Fitness as the new flirty date: Nearly half (49 per cent) of singles actively seek fitness or wellness- based dates, preferring a jog, yoga session, or hike over conventional outings.

    Sports as the ultimate first date: A staggering 95 per cent of singles find sports-driven first dates appealing, with 72 per cent strongly favouring activities like a 3 km run, padel, or tennis.

    No sports, no love?: For 44 per cent of singles, a lack of interest in sports could be a dealbreaker in romance.

    Gen Z’s fitness-focused romance: More than half (52 per cent) of Gen Z singles prioritise fitness and wellness activities in their dating lives.

  • Tinder’s dating trends of 2024 and what’s ahead for 2025

    Tinder’s dating trends of 2024 and what’s ahead for 2025

    Mumbai: The year may be ending, but dating is here to stay! Tinder’s Year in Swipe is back, unpacking all the standout trends from 2024 and offering a glimpse into the future of dating in 2025. This year, daters got clear on what they want and are heading into 2025 with unapologetic intentions. And here is the list of the top dating trends:

    Loud Looking: Whether it’s a “Man in Finance” or “Gamer Girlfriend,” singles are ditching the vague and getting vocal and specific about their needs and desires, confidently and unapologetically.  “Looking for…” was Tinder’s top bio mention in 20241, showing that people were being upfront from the start.

    Kiss-met: is a playful twist on “kismet,” meaning destiny or fate. A Kiss-met embodies the idea of seeking out spontaneity and stumbling upon joy. It’s essentially a modern rebrand of the classic “meet cute.” In 2025, singles will move away from strict dating “rules” and dive into authentic, spontaneous connections. Think sweaty hike dates–which nearly 40 per cent of surveyed singles are planning to prioritise in 2025.

    Nano-ships: In 2024, no romantic connection was too small to define. From “eyecontactships” to “textuationships,” singles are embracing even the tiniest interactions as meaningful. It’s about reclaiming romance, whether serious or not, and recognizing that even micro-moments can count as a “thing.”

    Cherry Bombing: Dropping small, playful flirtations instead of going all out with grand romantic gestures. It’s all about those subtle sparks that keep things light and fun. Cherry on top: “Thoughtful Gestures” ranks as the second most attractive “love style” in Tinder bios, according to users.

    Cinnamon Roll: A genuinely sweet, kind, and supportive person who’s too pure for this world. They leave their ego behind and bring nothing but warmth and ooey-gooey-goodness. Keep it sweet: 35 per cent of surveyed Tinder singles say they are looking for a “cinnamon roll” in 2025.

    D-AI-Dating: Using AI as your dating wingman to craft the perfect text, build out your bio, or practice online conversations to boost your confidence. Love at first byte: 68 per cent of surveyed singles say an AI feature for photo selection assistance would be a game-changer in 2024.

    Hopecore: A trend all about embracing positivity and joy in dating and life. Surveyed singles say that to stay energized and excited about dating, they try to stay positive (41 per cent), have an open mind (39 per cent), and remember to have fun (33 per cent).

    Investi-dating: When you and your friends go full detective mode, digging up your crush’s entire online footprint (or their aunt’s 2015 trip to Iceland). 63 per cent of Tinder’s surveyed singles pre-screened their dates!

    Passport Passion: When you get swept up in a romantic fling in a new city, and it feels straight out of a TV rom-com. Pack your bags: Tinder users passport to an average of 4 cities, chasing love and adventure!

    Black Cat Girlfriend: Mysterious, reserved, and a little anti-social, but fiercely loyal to those she loves. She’s got that unbothered, almost selfish black-cat energy — definitely not one to chase after anyone. Claws out: 23 per cent of our surveyed singles are on the lookout for a “black cat” in 2025.

    Slow A-Peel: Dating with a mindful approach, like peeling back the layers of an onion. It’s all about embracing the mystery, revealing each part of yourself gradually. When asked what best describes their dating life, 27 per cent of surveyed Tinder singles said slow dating.

    Limerence: That all-consuming crush where you’re completely obsessed, longing for them to feel the same — often fueled by Tarot readings and daydreams, even if the fantasy differs from the reality. Manifesting magic: 16 per cent of surveyed singles say that to help their dating life, they plan to get a Tarot card reading.

    Remix Relationships: In today’s polarized world, differences like age, work ethic, or critical thinking don’t have to be dealbreakers but strengths. These mixed partnerships are all about reclaiming the divides and finding compatibility beyond perfect symmetry.

    Three-month Rule: Three months deep with no DTR? According to the rule, if a relationship is not exclusive within three months of dating, it will likely stay casual.

    Alpha Femme: This single isn’t waiting around for a knight in shining armour to make the first move; she’s confidently taking the lead.

    Contra Dating: Ditching your usual “type” and stepping outside the box to explore new dating possibilities. This pushes daters to give someone they wouldn’t normally go for a chance.

  • Tinder celebrates the peak season of making new connections with a new brand film

    Tinder celebrates the peak season of making new connections with a new brand film

    Mumbai: Tinder releases the year’s first brand film made for India – ‘You Up’ as a part of the brand’s global message “It Starts with A Swipe”. As Tinder continues to redefine the narrative around dating by exploring the possibilities that extend beyond the search for ‘the one’, the brand film celebrates young adults using the online app to build new experiences and memories that bolster their own personal stories. The 90-second film releases ahead of the peak season for making new connections on Tinder (from Dating Sunday which falls this year on January 7 until Valentine’s Day on February 14) as singletons bring their new year energy and intentions into their quest for making new connections. Last year during this period, 58.7 million more likes were sent compared with the rest of the year.2

    Conceptualised by Toaster, the brand film centres on a young woman who chooses a variety of first date experiences without worrying about the outcome. Young 18-25 year old singles, who make up more than half of Tinder globally, nowadays are ditching the pressure of rushing to a “happily ever after” and are Not Attached To Outcomes (aka N.A.T.O), a dating trend revealed by Tinder’s Year in Swipe 2023.  

    Crafted through the eyes of a young woman, the brand film’s narrative highlights the diverse dating adventures she encounters when using the Tinder app and explores who and how she likes to date. Whether it is a date that teaches her to dance spontaneously or a familiar face from the office, she is able to explore her individuality and fluidity with endless new experiences that await at every turn. Set to the iconic track ‘Zindagi Meri Dance’ (My life is dance) by Vijay Benedict and Alisha Chinai, the soundtrack embodies the euphoria of putting yourself out there for all kinds of possibilities, syncing perfectly with characters’ dating experiences.  

    Tinder India marketing director Anukool Kumar said, “This campaign is a reflection of the new generation of daters who are embracing a low-pressure, zero-labels approach to dating that opens them up to new types of relationships. In India, 65 per cent of 18-25-year-olds using Tinder’s Relationship Type feature say they are “open to exploring”, and a quarter (25 per cent) using the relationship goals feature say they are “still figuring it out”.3 Tinder doesn’t tell you who or how to date, but we empower all kinds of possibilities. With newly launched features like Tinder Matchmaker™, bringing your trusted circle into the dating journey, we remain committed to ensuring that Tinder continues to be the go-to platform for the next generation of daters in India.`

    The brand film is live across Tinder India’s social channels Instagram, YouTube.

    1 Internal Tinder data comparing 8 January 2023 with yearly averages.

    2 Internal Tinder data comparing the period of 1 January to 14 February 2023 with yearly averages

    3 Data from Tinder’s relationship goals feature from 1 Jan to 1 Oct 2023.

  • 9XO launches dating app ‘Hook’; connects people over music

    9XO launches dating app ‘Hook’; connects people over music

    MUMBAI: 9XO, the international music channel to discover great music, announces the launch of Hook, the music based friendship/dating app.  Hook will be launched across Android (Google Playstore) on 18 January 2016 and soon on iOS (Apple iTunes).

     

    Along with the Hook app, 9XO will also launch a show starting 18 January 2016 at 5 pm. The 30 minute band will showcase the playlist of 10 hit songs which will also be display on the app. The show will feature a fresh playlist 7 days a week at 5 pm. Viewers will be able to hook their song and instantly get matched with someone who also ‘hooked’ the same song. They will see their matches on air (via name and image) and be able to chat with their matches on the app. This is a unique on air, mobile innovation on Indian television screens allowing viewers to connect with each other.

     

    Hook connects people over music. The user gets notified the instant a match is found with the same song choice. This selected playlist will be refreshed everyday to allow viewers to Hook with someone everyday and on new songs!

     

    Speaking about the latest innovation by the channel, 9XO Programming Head Clyde D’Souza said, “9XO and Hook would bridge the space between TV and Mobile. Our viewers are already discovering great music on their mobiles and building relationships via their mobile. Hook brings the power of connecting via music in your hands. The joy of finding music via Hook and connecting with someone instantly across India is something our viewers will find very exciting!”

     

    Hook gets synced with the Facebook account of the user enabling them to log on and start connecting with other users. Once the match is made the user gets notified of the Hook and can start chatting with the matched person.

     

    The Hook app will be promoted across Social media platforms like Facebook, Twitter and Instagram. The app will also be promoted on ground through College festivals across Mumbai and Delhi.