ITV

Tag: Datacom Ltd

  • INVIDI Technologies partners with Hathway and DEN

    INVIDI Technologies partners with Hathway and DEN

    Mumbai: INVIDI Technologies has announced a partnership with Hathway Digital Ltd. (Hathway Digital), a wholly owned Subsidiary of Hathway Cable and Datacom Ltd (Hathway) and DEN Networks Ltd. (DEN). This collaboration marks a significant step in transforming the digital cable TV advertising landscape by introducing, for the first time, digital cable TV markets advanced targeted advertisement solutions to Hathway Digital and DEN’s extensive distribution network. This partnership will help in addressing the pressing need of the current day and age of reaching the right audience in the right markets in the most economical way.

    Both Hathway Digital and DEN will leverage INVIDI Technologies’ cutting-edge ad tech through this strategic alliance to deliver highly targeted and personalised advertisements to its diverse audience. This solution will ensure anomalies of linear TV advertisements is addressed and advertisements are delivered to the customers with required advertiser’s cohorts of customer profile. This innovative approach will open new avenues, improve media buying efficiencies and allow brands to reach specific viewer segments with tailored messages, enhancing the relevance and effectiveness of their money spent on advertising campaigns.

    INVIDI Technologies COO Prasad Sanagavarapu stated, “Our collaboration with both Hathway and DEN represents a major advancement for content owners, viewers, and advertisers alike. By deploying INVIDI’s Addressable TV solutions, Hathway and DEN will enable brands to optimize their marketing spend by delivering relevant ads directly to their target audiences. This partnership underscores our commitment to enhancing the Indian advertising ecosystem with state-of-the-art technology.”

    A representative of DEN said, “We’re excited to integrate INVIDI’s technology into our operations. This partnership is a game-changer for our advertising partners, giving them the ability to target their audiences with unprecedented precision. For our subscribers, it means receiving more relevant and engaging content, which enhances their overall viewing experience. By bringing INVIDI’s advanced solutions to the Indian market, we’re not just improving our advertising offerings but also providing our subscribers with more relevant content and less ad clutter.”

    “We are delighted to bring first time in Digital Cable TV, targeted advertisement solution and partnering with INVIDI Technologies represents a major milestone in our commitment to delivering cutting-edge solutions to our advertisers,” said a representative of Hathway Digital. “This partnership will redefine the advertisement on Digital Cable TV and enable us to offer a new level of precision in Linear TV advertising. With this, brands can connect with their audiences more meaningfully.”

  • Entertainment tax: MSOs & LCOs must collect & pay, HC halts Delhi ‘action’

    MUMBAI: The Delhi High Court has held that MSOs (multi-system operators) and LCOs (local cable operators) distributing television signals to subscribers directly are liable to collect and pay entertainment to the government.

    The court’s decision came on pleas filed by four MSOs – Hathway Cable and Datacom Ltd, DEN Networks Ltd, IndusInd Media and Communications and SITI Cable Network Ltd. They had moved the court challenging the levy of entertainment tax and vires of the Delhi Entertainment and Betting Tax Rules.

    The four had sought quashing of the Delhi government’s 17 December, 2012, circular and show cause notices issued in January 2014 directing them to deposit tax beginning April 2013. Delhi had threatened to halt cable TV transmission of the MSOs by closing their headends. The government had stated that the assessment of the MSOs bared that they had been indulging in tax fraud in crore since April 2013.

    A bench of justices Sanjeev Sachdeva and Badar Durrez Ahemed, however, quashed the Delhi government’s December 2012 circular and show-cause notices served by its Department of Entertainment Tax asking the MSOs to to pay entertainment tax or face action.

    Terming the circular as “without any authority of law”, the bench said, “To be clear, MSOs to the extent that they directly provide cable service to the subscribers without the intervention of any LCO (local cable operator), would be regarded as the proprietors under Section 7(1) and would be liable to collect and pay the entertainment tax to the government,” PTI reported.

    “However, where the MSOs provide the service through the LCOs, the individual LCOs having its own subscriber networks, would be regarded as the proprietors in respect of their individual networks and would be liable to collect the entertainment tax and pay the same to the government.”

    The court made it clear that as far as the assessments related to deposition to tax to the department are concerned, the MSOs “would have to take their own remedies against the assessment orders and/or appellate orders in view of the decision arrived at in this case”.