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MUMBAI: India’s influencer economy is hitting its stride—and going hyperlocal. Ad-tech platform Kofluence has dropped the 2025 edition of its flagship report Decoding Influence, unravelling how...
MUMBAI: The leading software platform for digital media measurement, data, and analytics DoubleVerify (DV) announced the launch of its generative artificial intelligence (GenAI) website avoidance and...
Mumbai: We live in a digital era where everything is driven by data and analytics. With increasing competition, becoming visible to the intended customers has become...
Mumbai: Zee Entertainment has appointed Shiva Chinnasamy as its chief technology and product officer. In this new role, Shiva will be based at the company’s Technology...
Mumbai: ZEE Entertainment Enterprises Ltd (ZEE), has announced the strategic changes in the technology and data vertical, implemented by its MD & CEO, Punit Goenka, under...
Mumbai: Performics India, part of Publicis Groupe India has announced the elevation of Gautam Surath as its Chief Operating Officer (COO), effective from January 1, 2024....
Mumbai: Consumer sentiment shows recovery and uptick of 1.2 per cent points for urban Indians in December 2023, according to the Refinitiv-Ipsos Primary Consumer Sentiment Index...
Mumbai: As we reflect on the transformative year of 2023, marked by technological leaps, environmental endeavours, and global shifts, the stage is set for the unpredictable...
Mumbai: Much more than just an annual tradition, the celebration of the biggest festival in India – Deepawali or Diwali – holds a cherished place in...
Mumbai: DoubleVerify (DV), a leading software platform for digital media measurement, data, and analytics, has released its report for the year 2022, “Four Fundamental Shifts in...
Mumbai: The real-time data intelligence solution provider, Wavemaker MESH, has revealed an earned equity report on IPL 2022. The report captures the social conversations around IPL...
Mumbai: Ad volumes of real estate category on television rose by 68 per cent during January-May’22 over January-May’20, while the growth was 42 per cent more...
Mumbai: Reliance Jio added 1.68 million wireless subscribers at the end of April, as per subscription data by Telecom Regulatory Authority of India (Trai). Bharti Airtel...
MUMBAI: In a bid to end the standoff between the company and Elon Musk, Twitter will grant Tesla’s CEO unprecedented access to its “firehose” of public...
Mumbai: Artificial intelligence (AI) has been a buzzword for a long time now! From content creation to customer support, AI is now everywhere. Interestingly, AI has...
Mumbai: Mukesh Ambani-led conglomerate Reliance Industries Ltd (RIL) continued its golden run, and posted a net profit of Rs 18,549 crores for the third quarter ended...
Mumbai: Discovery Inc has joined FOX, NBCUniversal, and ViacomCBS to buy a minority stake in OpenAP, the advanced advertising company which is working on a goal...
Mumbai: Hindustan Lever (HUL) has emerged as the top advertiser in week 50 (11 December to 17 December) in the recently released weekly Barc data. The...
Mumbai: With the rising internet and smartphone penetration and social media usage, especially in tier-II and tier-III cities, the way brands engage with their clients has...
Mumbai: Search engine optimisation (SEO) is the practice of improving your site’s data to increase its traction when people are looking for products or services that...
Mumbai: From Siri to Tesla Car, and Google AI to Alexa, Artificial Intelligence is now impacting every aspect of our lives. It is designed and programmed in...
Mumbai: GroupM India, WPP’s media investment group, Friday elevated Atique Kazi to president – Data, Performance and Digital Products, with effect from 2 August. Kazi will...
MUMBAI: Data and media company Kantar has announced the appointment of Chris Jansen as group chief executive officer, effective 1 November. He is currently CEO at...
New Delhi: Wondrlab strengthened its senior leadership team on Tuesday with the appointment of Bilal Ansari as lead-data. He will report to Wondrlab, co-founder and managing...
Mumbai: Leading media conglomerate Zee Entertainment Enterprises Ltd. (ZEE) on Tuesday appointed Nitin Mittal as president – technology & data. Prior to joining ZEE, Mittal was...
MUMBAI: Essence, a global data and measurement-driven media agency which is part of GroupM on Thursday announced the appointment of Sonali Malaviya as the agency’s managing...
Mumbai: Mediabrands on Monday announced the launch of Mediabrands Content Studio (MBCS) to focus on creating content strategies for its clients in India. MBCS is a data-driven...
MUMBAI: With all the hullabaloo around the news TV space and allegations of rigging flying thick and fast, the viewership monitor BARC has decided to take...
KOLKATA: Ipsos India has appointed Raja Bunet as chief operations officer, for leading contactless data collection operations, with immediate effect. “Covid19 hampered our fieldwork operations due...
It Help Your Business? Since more and more business processes are being performed digitally, an increasing number of managers and business owners are looking for ways...
MUMBAI: Wireless data usage in the country is spiking up. According to a report by the Telecom Regulatory Authority of India (TRAI), the total revenue that...
MUMBAI: The challenges of human resources (HR) are constantly changing in any industry thanks to the emerging role of automation and social media along with a...
MUMBAI: Data. A four letter word that has even the senior most executives sweating and scratching their heads. While it is a small little word, understanding...
MUMBAI: The country’s Electronics & IT and Law & Justice minster Ravi Shankar Prasad has come down sharply on data misuse. Speaking at the 15th Asia...
MUMBAI: The Telecom Regulatory Authority of India (TRAI) is of the opinion that the the government must encourage public wi-fi solutions from a public policy point...
MUMBAI: Releasing the first India Watch Report 2018, Hotstar, India’s leading premium streaming platform, today shared insights on the dramatic transformation sweeping the Internet landscape in...
MUMBAI: Data insights are fast becoming the primary triggers for economic progress. In this new era, owners of valuable data assets need a trustworthy partner to...
The four pillars influencing the M&E sector are: Infrastructure, Government policies, Devices and Digital Technologies. Growing consumer demand is inviting policy support driving innovation and resulting...
NEW DELHI: State-run Bharat Sanchar Nigam Ltd. (BSNL) soon plans to reportedly bring a plan which will give neck and neck competition to Reliance Jio. BSNL chairman and...
NEW DELHI: State-run Bharat Sanchar Nigam Ltd. (BSNL) soon plans to reportedly bring a plan which will give neck and neck competition to Reliance Jio. BSNL chairman and...
MUMBAI: Delivering on its commitment to offer the best value-for-money products and services, Aircel has introduced yet another exciting product – Aircel Combo Pack 123 that...
MUMBAI: Delivering on its commitment to offer the best value-for-money products and services, Aircel has introduced yet another exciting product – Aircel Combo Pack 123 that...
Retailers and many other companies in India have been struggling with loyalty programmes as consumers have remained cold to the concept which was introduced a decade...
MUMBAI: Many mergers, partnerships and acquisitions happened in this year. Now, when the year is coming to an end, there’s another big deal that has been...
NEW DELHI: There has been a decline of around 87 per cent in the number of complaints made against wrong activation of value added services (VAS)...
NEW DELHI: The government, which had introduced stringent mobile radiation norms from 1 September last year, has now said in new norms that non-complaint phone makers...
MUMBAI: After having dealt with some of the pressing matters of the broadcast industry, broadcast and telecom regulator has now trained its guns on removing hurdles...
NEW DELHI: After the stridency, comes the leniency. The deadline to comply with uplink norms for news channels has come and gone, but the government is...
BANGALORE/MUMBAI: Powered by a strong performance from the wireless infrastructure equipment segment, the Indian telecom infrastructure equipment market recorded a growth of 71 per cent in...
London: Intelsat is getting two new executives in the senior management cadre to manage sales and marketing for its largest customer segment, Data Carrier & Internet...
