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Tag: DashLoc

  • DashLoc appoints Ashish Tiwari as co-founder & CSO for global expansion

    DashLoc appoints Ashish Tiwari as co-founder & CSO for global expansion

    Mumbai:  DashLoc, a leading hyperlocal MarTech discovery platform in India, appoints Ashish Tiwari as co-founder and chief strategy officer (CSO), focusing on Product and Partnerships. This move marks a new phase of global expansion for DashLoc, with Ashish leading the charge.

    Ashish, an IIT Kharagpur graduate, brings extensive entrepreneurial experience, having founded and scaled three startups, including Hair Originals, which gained national attention on SharkTank India. After successfully securing funding, his recent startup Hair Forever was acquired in July 2024, solidifying his reputation in the industry. He has also held leadership roles at CISCO, AIG, and unicorn startup Droom.

    Ashish has mentored DashLoc’s partnership and product teams for the past year, contributing to the platform’s growth. As CSO, he will drive product strategy and build strong partnerships to enhance DashLoc’s offerings.

    DashLoc’s co-founder & CSO, Ashish Tiwari commented, “I am thrilled to officially join DashLoc at such a pivotal time. Having been involved in mentoring the team over the past year, I have seen firsthand the immense potential of our platform. I look forward to working closely with the visionary CEO Sumit Singh our tech maverick Gaurav, and the entire DashLoc family to drive our mission of revolutionising hyperlocal discovery.”

    DashLoc’s CEO, Sumit Singh, “We are delighted to welcome Ashish onboard as Co-Founder and CSO. His entrepreneurial experience, coupled with his strategic acumen, will be invaluable as we continue to scale our operations and innovate within the MarTech space. With Ashish on board, we certainly foresee an accelerated growth pace, gearing up to dominate the industry in India and across the globe.”

    With Ashish’s leadership, DashLoc aims to accelerate its growth and dominate the hyperlocal MarTech industry.

  • DashLoc partners with Godrej to empower local communities

    DashLoc partners with Godrej to empower local communities

    Mumbai: DashLoc, a company in India specialising in hyperlocal discovery and growth, has announced a strategic partnership with Godrej, a renowned name in the appliance industry. This collaboration aims to redefine the retail domain by creating an ecosystem that seamlessly connects Godrej Appliance Stores with local communities, enhancing discovery, engagement, and revenue growth.

    Through this B2B partnership, DashLoc and Godrej are dedicated to empowering local communities with convenient access to appliance-related products. Over the upcoming six months, both entities will work together to leverage digital solutions, enhancing customer engagement and extending the reach of Godrej’s retail outlets. Notably, this strategic endeavour intends to generate organic leads for Godrej and increase their conversion rates effectively.

    Speaking about the partnership,  DashLoc CEO and co-founder Sumit Singh commented, “We are excited to join forces with Godrej to revolutionize the retail experience for both customers and retailers. By leveraging our hyperlocal discovery platform, we aim not only to drive foot traffic to Godrej Appliance stores but also to enhance their online presence.” w

    He added, “In today’s digital age, where consumers rely heavily on online platforms for product discovery and purchasing decisions, leveraging hyperlocal discovery platforms like ours has become imperative for businesses. By availing such services, companies can not only increase their visibility and reach but also stay ahead of the competition by offering personalized and convenient experiences to their customers.

    Godrej head of marketing Swati Rathi expressed enthusiasm, stating, “This partnership with DashLoc aligns with our commitment to innovation and customer-centricity. We are confident that by leveraging DashLoc’s expertise, we will enhance the accessibility of our products to local communities and drive growth for our retail outlets. We look forward to working closely with DashLoc to maximize the benefits of this collaboration and deliver exceptional value to our customers.”

    Through this partnership, DashLoc and Godrej are spearheading a range of collaborative digital initiatives aimed at ensuring the omnipresence of retail outlets. DashLoc will provide services such as listing management, microsites for retail outlets, review management, organic lead generation, call tracking, and lead management, among others. The key benefits of these services include easy connectivity for local communities, dynamic microsites for dealers, and organic lead generation, leading to higher conversions.

    What sets this partnership apart is its focus on creating a sustainable organic digital ecosystem for retail businesses, with a strong emphasis on achieving a high return on investment. DashLoc will play a crucial role in providing ongoing support by supplying relevant local content to engage the community through a partnership with Godrej Inspire Hub shops.

  • DashLoc introduces DashLoc 2.0

    DashLoc introduces DashLoc 2.0

    Mumbai: DashLoc, a trailblazing company in India specialising in hyperlocal discovery and growth, has announced the launch of DashLoc 2.0, a revolutionary upgrade to its dashboard platform. Building upon the success of DashLoc 1.0, this new iteration incorporates cutting-edge technology and advanced features to redefine the user experience, empowering brands with actionable insights and customizable solutions.

    DashLoc 2.0 represents a remarkable milestone in the company’s journey, leveraging insights gained over the past 18 months to develop a platform that addresses even the most minute challenges faced by brands. With state-of-the-art AI algorithms and advanced ML models, this new version empowers brands to take centre stage, leveraging data to shape their future endeavours with unparalleled precision. In addition, integration with GenAI technology enhances the platform’s functionality and effectiveness, establishing a new benchmark in hyperlocal discovery and growth solutions.

    Key features of DashLoc 2.0 include:

    ●    AI-Driven Review Management: Streamlining response generation, summarization, and automation to enhance customer engagement and satisfaction across diverse platforms.

    ●    Advanced Chatbot Feature: Offering customized flows tailored to brand interactions, reducing agent costs, and increasing conversion rates by over 26 per cent.

    ●    Intelligent Analytics with Smart Reporting: Generating advanced analytics to facilitate informed decision-making processes.

    ●    Progressive Website Theme Control: Enabling unparalleled customization of website themes to align with brand identity.

    DashLoc, co-founder and CTO Gaurav Kumar commented on the launch, saying, “We’re incredibly excited to unveil DashLoc 2.0, a culmination of our relentless pursuit of innovation and user-centric design. The Unique Selling Proposition (USP) of DashLoc 2.0 lies in its seamless blend of advanced technology with user-centric features. With this latest release, we aim to elevate the user dashboard experience as well as leverage a new tech stack for quicker and easier development of advanced features. This transition reinforces DashLoc’s dedication to offering advanced solutions and remaining at the forefront of technology and user expectations. We’re confident that DashLoc 2.0 will transform how brands engage with their audiences and navigate the ever-evolving complexities of the modern marketplace.”

    Notably, DashLoc 2.0’s multilingual features provide a strategic edge, enabling brands to engage effectively with regional consumers. With over 50 per cent of content viewed on Google Discover in Indian languages and a third of Google Assistant users in India utilizing it in an Indian language, DashLoc prioritizes providing online brand presence to multiple-tier cities. The platform’s multilingual functionalities facilitate effective communication with customers, enhancing brand visibility and engagement. Looking ahead, DashLoc aims to develop a comprehensive 360-degree platform that facilitates brand execution from search to conversion, empowering brands to achieve their business objectives efficiently.

  • Interim Budget 2024: Glimpses into technological boom!

    Interim Budget 2024: Glimpses into technological boom!

    Mumbai: With the unveiling of the Interim Budget 2024 by union minister of finance Nirmala Sitharaman, a wave of anticipation and excitement sweeps across industries. The budget unfolds a roadmap for India’s economic trajectory, emphasising technology, innovation, and skill development.

    Following are some of the key highlights and reactions from industry leaders, shedding light on the potential impacts on technological advancements.

    Beyond Key founder and CEO Piyush Goel

    In 2024, a transformative surge in technology is predicted, propelled by India’s unwavering commitment to skill development and innovation, as articulated by finance minister Nirmala Sitharaman. The Skill India Mission has actively educated 1.4 crore youths, imparting essential skills and upskilling 54 lakh youths, alongside establishing 3,000 new ITIs. The academic arena has witnessed remarkable growth with the establishment of seven IITs, sixteen IITs, seven IIMs, 15 AIIMSs, and 390 universities, fostering a strong atmosphere for technological advancement. Furthermore, the fiscal budget 2024 allocates resources to increase the number of airports, rail infrastructure, and other infrastructure, undoubtedly impacting mass lives. Artificial Intelligence (AI) would become a pivotal force, and stronger funding to harness its benefits is poised to elevate the technological landscape. Corporate sectors also stand to benefit from the decreased corporate tax of 22 per cent, fostering a greater favorable commercial enterprise environment and selling economic growth through accelerated investments and expansion opportunities. The budget’s strategic investments underscore India’s steadfast determination to a dynamic and tech-driven future.

    AdCounty Media CFO Abbhinav R Jain

    The Interim budget marks a significant move towards India’s digitisation. In the budget 2023-24, the government announced an outlay of 4795.24 crore for its Digital India program which ensured universal access to high-speed internet and digital literacy initiatives. This year, in a bid to bolster R&D in sunrise domains, Honourable FM, Nirmala Sitharaman, announced a corpus of one lakh crore with a 50-year interest-free loan. Dubbing this period as the golden era for innovation and entrepreneurship, she went on to say that the corpus will provide long-term financing or refinancing with long tenures and low or nil rates. The budget, undeniably, is leaving no stone unturned to bridge the gap between youth and technology to realise the aim of a fully developed India (“Viksit Bharat”) by 2047.

    Tagglabs founder Hariom Seth

    An innovative landmark statement was made by Nirmala Sitharaman, who announced A corpus of 1 lakh crore rupees 50-year interest-free loan with low or nill interest rates to encourage and scale up research and innovation. This marks a landmark in the history of tech startups and companies, providing a one-of-a-kind chance to explore distant shores and leave an indelible mark on the ‘Make in India’ dream.

    The provision of a corpus of 1 lakh crore rupees as 50-year interest-free loans with low or no interest rates is a significant move that can greatly benefit companies. This initiative increases liquidity, allowing companies to invest in research, development, and innovation without the burden of immediate repayment. It also mitigates financial risk associated with borrowing due to the long tenure of the loan and the low or nil interest rates. Furthermore, it encourages innovation as companies can focus more on creating innovative products and solutions with easier access to funds. The overall cost of the loan decreases due to lower interest rates, leading to savings that can be used for other business activities.

    Lastly, timely repayment of such loans can enhance a company’s credit profile, making it easier to secure future funding. However, while these benefits can provide a significant boost to companies, it’s also important for them to manage these funds wisely to avoid potential financial challenges.

    DashLoc CEO and co-founder Sumit Singh

    The budget has clearly exhibited that the government is extending full-fledged support towards adoption of technology across sectors. The special mention that deeptech in defence section gained in the speech truly indicates that the government is going to support emerging technologies in crucial sectors too. Alongside, it is a matter of pride that STEM courses have seen aggressive enrolment from women. We can expect a quality and skilled workforce in India that will keep the wheel running towards striking progress.

    Almonds AI co-founder & CEO Abhinav Jain

    Government’s forward-looking budget aligns remarkably well with the impetus required for the AI and technology sectors. The focus on digital infrastructure lays a robust foundation for innovation, and the commitment to skill development among youth mirrors the mission to empower the next generation with AI capabilities. The support for electric vehicles and clean energy initiatives resonate with the Green Loyalty Program, reinforcing belief in sustainable technological advancement. This budget not only catalyzes a tech-driven economy but also heralds a golden era for companies like ours at the intersection of AI and market technology. We are eager to contribute to this transformative journey and commend the government’s vision for a tech-empowered, inclusive growth trajectory.

    Superbot co-founder & director Sarvagya Mishra

    It’s encouraging that the government recognizes the importance of addressing skill development to meet the demand for a high-quality workforce in the emerging technology sector, crucial for India’s ambitious goal of a $5 trillion economy. All the initiatives mentioned in the Interim budget speech like establishment of more IITs, IIITs, STEM courses etc., are cementing the foundation of the growing India, which is youth. Commendably, the government’s embrace of deeptech in critical sectors like defense underscores our country’s progressive stance. Given that R&D is a capital-intensive step for businesses in deeptech, blockchain, machine learning, and generative AI, increased allocation towards MUDRA schemes and the announcement of a one-lakh crore corpus with 50-year interest-free support will undoubtedly fuel technological growth.

    NeuralGarage co-founder & CEO Mandar Natekar

    The interim budget presented today shall provide an impetus to an ecosystem of startups, technology companies and aspirants, providing them with ample opportunities to set-up, enhance technological offerings and bolster innovation. These are positive sentiments that will further strengthen India’s technology landscape through research and innovation. A corpus of Rupees One Lakh Crore will be established with a fifty-year interest-free loan. The corpus will provide long-term financing or refinancing with long tenors and low or nil interest rates. The private sector will witness a steep growth with innovation being at the forefront. Further, the government has extended tax benefits for start-ups to 31 March 2025 and withdrawn some outstanding direct tax demands. Deeptech and GenAI have the potential to revolutionize a variety of sectors. Ethical practices and its usage will lead to Indian brands and artists being recognised from local to global markets creating a seamless experience and put India on the global map for technological prowess.

    Yatiken Software Solutions founder and CEO Alok Kashyap

    In line with the government’s ambitious vision of technology contributing 20-25 per cent to the GDP by 2025, this forward-looking budget charts a promising course for the IT sector. The allocation for EV infrastructure development is particularly noteworthy as it opens avenues for software development in EV systems, IoT integration, and data analytics. The one-lakh crore corpus for long-term financing is another indispensable boon for the IT industry, fostering innovation and research. Moreover, the Skill India Mission’s initiatives and tax benefits for startups provide a robust foundation for skill development and entrepreneurial growth.

    icogz MD Amit Tripathi

    The budget allocated Rs 8,000 crore for the national mission on quantum technologies and applications, which aims to boost research and innovation in quantum computing, communication, cryptography, and artificial intelligence. This is as per expected lines and what I had predicted in my pre budget expectations.

    The budget also proposed to set up a Data Centre Economic Zone to attract investments and create employment opportunities in the data centre industry, which is expected to grow at a CAGR of 23 per cent by 2025. Again on expected lines.

    The budget increased the tax deduction at source (TDS) on e-commerce transactions from one per cent to two per cent, which may affect the profitability and cash flow of e-commerce platforms and sellers.

    E-Factor Experiences Ltd MD Samit Garg

    The emphasis on digital transformation across sectors could encourage the adoption of advanced technologies in event management, like virtual reality, augmented reality, and AI, enhancing the audience experience. More investment in R&D would result in more availability of local resources, thereby pushing the costs down and making the solutions more affordable.

  • DashLoc’s GenAI empowers brands to achieve higher rankings through Google’s generative search: Sumit Singh

    DashLoc’s GenAI empowers brands to achieve higher rankings through Google’s generative search: Sumit Singh

    Mumbai: DashLoc emerged as a trailblazer, reshaping the landscape of hyperlocal retail with its GenAI-enabled platform. Established in 2020 and headquartered in Bangalore, with a strategic presence in New Delhi, DashLoc was founded by Sumit Singh and Gaurav Kumar. They were driven by a visionary mission to elevate the online visibility of virtual retail establishments, setting themselves apart from competitors.

    DashLoc is strategically focused on delivering tangible returns on investment, backed by cutting-edge technology, cost-effectiveness, and unwavering support for brands. As the brand charts an impressive trajectory with an 800 per cent year-on-year growth, DashLoc’s three-step approach, unique dashboard, and global expansion aspirations position it at the forefront of revolutionizing how businesses thrive in the hyperlocal space.

    Indiantelevision caught up with DashLoc CEO and co-founder Sumit Singh, who has a knack for innovation. co-founding DashLoc after overcoming initial challenges, he shaped DashLoc’s future with a blend of technical prowess and strategic vision.

    On the inspiration behind establishing DashLoc

    In 2019, my co-founder Gaurav Kumar and I (Sumit Singh) began our journey in virtual event management, focusing on seamless virtual events. Through collaborations with diverse brands, a recurring challenge surfaced – the decentralized management of multiple stores. Identifying this gap, we introduced DashLoc, a transformative Global Business Platform. DashLoc acts as a singular hub, ensuring transparency and efficient management for various brand locations. Our mission is to aid brands in organizing, optimizing, and monetizing their extensive networks, redefining the landscape with a solution that goes beyond expectations.

    On DashLoc envisioning to empower global markets and provide a seamless experience from discovery to conversion.

    At DashLoc, we envision empowering global markets by offering a comprehensive and seamless experience from discovery to conversion. Through our Global Business Platform, we centralize information, allowing brands to efficiently manage their diverse stores and locations worldwide. Our platform facilitates streamlined discovery, ensuring customers can easily find and engage with brand offerings. Moreover, our features, such as transparent data insights and efficient management tools, contribute to a seamless customer journey, from the initial discovery of products or services to the ultimate conversion. By optimizing the entire process, we aim to elevate brand performance and deliver a consistent and rewarding experience for both businesses and customers on a global scale.

    On DashLoc differentiating itself from competitors in the hyperlocal platform space

    At DashLoc, we set ourselves apart in the hyperlocal platform space by offering a Global Business Platform that goes beyond mere listing management, focusing on the holistic growth of retail businesses. Unlike narrower-focused solutions, DashLoc empowers businesses to efficiently oversee their diverse stores and global locations through a centralized hub for streamlined operations. Our commitment to transparent data insights and seamless management tools positions DashLoc as a leader, fostering informed decision-making and efficient processes.

    What truly distinguishes DashLoc is our customer-centric philosophy, prioritizing a seamless customer journey from discovery to conversion. Unlike some hyperlocal platforms, DashLoc takes a global optimization approach, catering to businesses with an extensive network of stores. The platform’s innovative discovery features, customizable solutions, and tech-driven optimization solidify our competitive edge, ensuring that DashLoc not only meets the unique needs of businesses operating globally but also stays at the forefront of innovation in the hyperlocal platform space.

    On the specific features of the GenAI-enabled solution and micro-level optimization that makes DashLoc unique

    DashLoc’s GenAI empowers brands to achieve higher rankings through Google’s generative search. This innovative feature automatically optimizes brand visibility, aligning seamlessly with user intent and signals derived from page content. Leveraging the capabilities of Google’s generative search, we ensure that brands can organically connect with users, providing a more intuitive and user-centric search experience. The integration of GenAI with Google’s generative search not only enhances brand visibility but also facilitates a harmonious alignment between user search intent and the content signals on a webpage.

    On DashLoc planning to boost brands’ online presence and aid in customer acquisition as part of its mission

    Elevating brands’ online presence and driving customer acquisition is our core mission at DashLoc. Through our Global Business Platform and micro-level optimization, we ensure brands secure prominent positions in relevant search results, optimizing visibility comprehensively. Our dedication to a customer-centric experience, global optimization, strategic content delivery, real-time adaptability, and data-driven decision-making collectively heighten the chances of effective customer acquisition. The integration of adaptive intelligence and Google’s generative search aligns brands seamlessly with user intent, ensuring not only discoverability but resonance. This approach contributes to a compelling and successful digital brand strategy here at DashLoc.

    On the specific client-specific challenges that the upgraded version of the platform is addressing

    In the enhanced edition, we’ve revamped data visualization, focusing on resolving the particular challenge of review management for MBOs. Additional features include advanced remarketing capabilities and the introduction of a brand and store-specific reporting system. As a technology-driven platform, our commitment to staying ahead of competitors is reflected in our continuous efforts to seamlessly integrate innovative features. The incorporation of a vernacular microsite, coupled with dashboard control, not only facilitates online presence for brands but also ensures communication in regional languages, maximizing outreach to a diverse consumer base. This strategic approach positions us at the forefront of technology, providing a smooth pathway for the incorporation of new features and further innovation.

    On DashLoc strategically implementing its monetization model to generate revenue and the impact it has had on the company’s bottom line

    We at DashLoc have strategically implemented a monetization model, adopting a bootstrap approach centred on tiered subscription plans tailored to meet the diverse needs of businesses on our Global Business Platform. By offering scalable solutions, we ensure profitability, providing clients with the flexibility to select subscription levels aligning with their specific requirements for efficient store and location management. This aggressive strategy in client acquisition and growth has led to a diversified income stream, significantly impacting DashLoc’s bottom line. The success of this monetization strategy not only fortifies financial stability but also fuels ongoing platform development, innovative feature integration, and overall business expansion. Our resilient and strategic approach positions us as a noteworthy player in the competitive landscape.

    On features that we can expect from the upgraded version of DashLoc’s platform

    In our upgraded version of DashLoc’s platform, we’re introducing a range of advanced features aimed at enhancing user experience and providing businesses with powerful management tools. Expect improvements such as enhanced data visualization for more informed decision-making, targeted solutions to address Multi-Brand Outlets’ (MBOs) review management challenges, and additional remarketing features for increased audience engagement. Our platform will also incorporate a sophisticated brand and store-based reporting system, offering granular insights into performance at various levels. Staying at the forefront of technology, we ensure seamless integration of these new features. Additionally, the introduction of a vernacular microsite with dashboard control will facilitate an online presence in regional languages, maximizing consumer outreach. These upgrades collectively emphasize our commitment to innovation, efficiency, and empowering businesses with a comprehensive set of tools for optimal store and location management.

    On the next three-year plans and considerations being made for expansion in various countries

    Embarking on an ambitious venture, we are poised to develop a comprehensive 360-degree platform, revolutionizing hyperlocal discovery and growth. Our expansion into the global market is fueled by a keen observation of the current landscape, which predominantly offers listing management tools. In contrast, our vision is to provide a holistic solution encompassing leads generation, enhanced visibility, review management, and navigation services. As we set our sights on capturing a substantial 60 per cent market share in India and a range of 5-10 per cent globally, our overarching objective is to achieve an impressive 500 times revenue growth through the platform while maintaining sustained profitability throughout the upcoming years.