Tag: DAS

TRAI tariff order: MSOs welcome its direction

NEW DELHI: At least two multisystem operators (MSOs) have welcomed the broad drift of the Telecom Regulatory Authority of India’s (TRAI’s) Telecommunication (Broadcasting and Cable Services) (Eighth) (Addressable Systems) Tariff Order, 2016. The draft, released on Monday, seeks to bring in transparency to an otherwise disorganized sector.

Indiantelevision.com spoke to a bunch of executives from broadcasting, cable TV, and even the TRAI advisor on the proposed regulation. Most said it was too early to comment as they had not got the time to study it.

S N Sharma, who surprised many earlier this year by returning to the national multi-system operator (MSO) DEN Networks as its chief executive, said “It is a good draft; we welcome it. It brings a lot of transparency and ease, especially in the life of the consumer. We, as an MSO, look for a fair share of revenue, and hope to get the same.” He said he still had to study the draft in full, and would give further comments later.

S.N.Sharma CEO,DEN Networks Limited

Regional MSO Ortel Communications President & CEO Bhibhu Prasad Rath, welcoming the draft, said “We believe that this draft regulation, if implemented, will bring in path-breaking changes to the industry structure with a lot of transparency and non-discrimination.”

Rath added: “Currently, there is widespread discrimination in the content deals done by some broadcasters with various DPOs (distribution platform operators). The prices of the same channels or bouquet of channels vary widely from one DPO to another across the country. The new proposed regulation intends to bring in uniformity in the cost structure so that a level-playing field will be created while we all compete in the same market.”

Rath also noted that the other major issue that the regulations attempts to address is the unbundling of channels. “Currently, many broadcasters offer around 80-90% discount / incentives on a bouquet deal as compared to the sum of a la carte prices of the respective channels. This, in my view, is unreasonable and intended to discourage a la carte subscription. The proposed regulation, by capping the bouquet discount at a maximum of 15%, will be a big relief to consumers who want to subscribe to channels on a la carte basis and will encourage DPOs to pass on to the benefit to consumers.”

“Overall, this regulation, in addition to bringing in non-discriminatory and transparent practices in the industry, will go a long way in implementing digitization in its true spirit where “choice” is in the hands of the consumers,” he concluded.

“I think it is a fabulous piece of proposed regulation,” says HITS consultant Castle Media director Vynsley Fernandes. “I think the TRAI has really outdone itself. I can only see the industry opening up and growing from hereon.”

However, National Cable and Telecommunications head and founder of Home Cable Network of Delhi, Vikki Choudhry was the dissenting voice. Said he: “This draft order is still not a cost-based tariff fixation, TRAI was supposed to conduct an exercise according to the Supreme Court and TDSAT orders. This draft tariff is completely anti-consumer. When the present tariff (rates) were coming down by 70 per cent, the regulator has further provisioned an increase of about 45-55 per cent for the Pay TV broadcasters.”

(In May this year, TDSAT had said it thought TRAI “will be well advised to have a fresh look at the various tariff orders in a holistic manner and come out with a comprehensive tariff order in supersession of all the earlier tariff orders.”) Sunil Gupta, advisor to TRAI, responding to this allegation said: “We have protected the interests of the consumer: why should he pay even one extra rupee for a channel he does not want to watch? This draft brings the power of choice to the consumer’s hands. He can choose to have a lower cable TV bill or higher.”

Gupta further added that the new category of premium channels will allow broadcasters to offer specialized channels at higher MRPs – even Rs 100 – if the consumer wants them at this price, thus overall increasing the ARPUs of all those in the value chain.

Gupta also said that the interconnection paper for local cable operators and multi-system operators would come out soon. The entire industry value chain should read this and understand we have protected everyone’s interests – the cable TV operators, MSOs, broadcasters, customers. The ARPUs of the entire industry would go up in the coming months, he said.

Also read:

Tariff Hike Case: SC rejects appeal challenging TDSAT order; asks TRAI to out new tariff

October 12, 2016
TRAI tariff order: MSOs welcome its direction

NEW DELHI: At least two multisystem operators (MSOs) have welcomed the broad drift of the Telecom Regulatory Authority of India’s (TRAI’s) Telecommunication (Broadcasting and Cable Services) (Eighth) (Addressable Systems) Tariff Order, 2016. The draft, released on Monday, seeks to bring in transparency to an otherwise disorganized sector.

Indiantelevision.com spoke to a bunch of executives from broadcasting, cable TV, and even the TRAI advisor on the proposed regulation. Most said it was too early to comment as they had not got the time to study it.

S N Sharma, who surprised many earlier this year by returning to the national multi-system operator (MSO) DEN Networks as its chief executive, said “It is a good draft; we welcome it. It brings a lot of transparency and ease, especially in the life of the consumer. We, as an MSO, look for a fair share of revenue, and hope to get the same.” He said he still had to study the draft in full, and would give further comments later.

S.N.Sharma CEO,DEN Networks Limited

Regional MSO Ortel Communications President & CEO Bhibhu Prasad Rath, welcoming the draft, said “We believe that this draft regulation, if implemented, will bring in path-breaking changes to the industry structure with a lot of transparency and non-discrimination.”

Rath added: “Currently, there is widespread discrimination in the content deals done by some broadcasters with various DPOs (distribution platform operators). The prices of the same channels or bouquet of channels vary widely from one DPO to another across the country. The new proposed regulation intends to bring in uniformity in the cost structure so that a level-playing field will be created while we all compete in the same market.”

Rath also noted that the other major issue that the regulations attempts to address is the unbundling of channels. “Currently, many broadcasters offer around 80-90% discount / incentives on a bouquet deal as compared to the sum of a la carte prices of the respective channels. This, in my view, is unreasonable and intended to discourage a la carte subscription. The proposed regulation, by capping the bouquet discount at a maximum of 15%, will be a big relief to consumers who want to subscribe to channels on a la carte basis and will encourage DPOs to pass on to the benefit to consumers.”

“Overall, this regulation, in addition to bringing in non-discriminatory and transparent practices in the industry, will go a long way in implementing digitization in its true spirit where “choice” is in the hands of the consumers,” he concluded.

“I think it is a fabulous piece of proposed regulation,” says HITS consultant Castle Media director Vynsley Fernandes. “I think the TRAI has really outdone itself. I can only see the industry opening up and growing from hereon.”

However, National Cable and Telecommunications head and founder of Home Cable Network of Delhi, Vikki Choudhry was the dissenting voice. Said he: “This draft order is still not a cost-based tariff fixation, TRAI was supposed to conduct an exercise according to the Supreme Court and TDSAT orders. This draft tariff is completely anti-consumer. When the present tariff (rates) were coming down by 70 per cent, the regulator has further provisioned an increase of about 45-55 per cent for the Pay TV broadcasters.”

(In May this year, TDSAT had said it thought TRAI “will be well advised to have a fresh look at the various tariff orders in a holistic manner and come out with a comprehensive tariff order in supersession of all the earlier tariff orders.”) Sunil Gupta, advisor to TRAI, responding to this allegation said: “We have protected the interests of the consumer: why should he pay even one extra rupee for a channel he does not want to watch? This draft brings the power of choice to the consumer’s hands. He can choose to have a lower cable TV bill or higher.”

Gupta further added that the new category of premium channels will allow broadcasters to offer specialized channels at higher MRPs – even Rs 100 – if the consumer wants them at this price, thus overall increasing the ARPUs of all those in the value chain.

Gupta also said that the interconnection paper for local cable operators and multi-system operators would come out soon. The entire industry value chain should read this and understand we have protected everyone’s interests – the cable TV operators, MSOs, broadcasters, customers. The ARPUs of the entire industry would go up in the coming months, he said.

Also read:

Tariff Hike Case: SC rejects appeal challenging TDSAT order; asks TRAI to out new tariff

October 12, 2016
TRAI tariff & quality of services regulations

NEW DELHI: The maximum retail price of a general entertainment television channel under the digital addressable system cannot exceed Rs 12 and that of a sports channel cannot go above Rs 19, according to the draft of the DAS tariff order issued by the Telecom Regulatory Authority of India.

The maximum prices of other genres are: movies – Rs 10, infotainment – Rs nine, kids – Rs seven, news and current affairs – Rs five, and devotional – Rs three.

Even as the TRAI permitted broadcasters to offer bouquets if they wish to, it has said that the total price of the bouquet will not exceed 85 per cent of the total individual price of each of the channels in such a bouquet.

Furthermore, as consumers are often unsure of the fact that free to air channels are not be charged, the Authority has decided that bouquets of pay channels and FTA channels have to be separate — there can be no bundling of pay and FTA channels both, at the broadcaster as well as at the distributor of television channels level, as it will help to reduce forced bundling of packages with FTA channels in view of fixed fee/CPS deals being executed by the broadcasters. The Tariff order states that broadcasters will have to qualify a channel as a pay TV or a free channel.

All stakeholders have been asked to respond to the tariff order draft by 24 October, after which TRAI will form its final opinion and issue the Telecommunication (Broadcasting and Cable Services) (Eighth) (Addressable Systems) Tariff Order 2016.

The maximum retail price of a pay channel transmitted in SD format in a given genre shall not exceed the rate specified for such genre.

The maximum retail price of a pay channel transmitted in HD format shall not be more than three times the maximum retail price of corresponding channel transmitted in SD format, But if the corresponding SD channel of a HD channel is not available, the maximum retail price of such HD channel shall not exceed three times the rate specified for corresponding genre.

The ceiling on maximum retail price shall apply to all the existing pay channels as well as to new pay channels that are launched or converted from free to air channel to pay channel after the commencement of this tariff order.

In the new framework, the number of genres has been reduced to 7 from existing 11. Some of the existing genres have been grouped together to form a new genre, while some genres have been retained.

In case a genre has been retained as it is, the maximum retail price of a channel to the customer in that genre will be 1.20 times the existing price cap for that genre for addressable systems. In case, multiple genres have been clubbed to form a new genre, maximum retail price of a channel in that genre to the customer will be 1.20 times the existing price cap of that genre which has the highest price cap for addressable systems.

Meanwhile, TRAI also issued a draft of the Standards of Quality of Service and Consumer Protection (Digital Addressable Systems) Regulations, 2016 and wanted stakeholders to react to these by 25 October 2016.

The broadcaster will have to ensure that the maximum retail price of such bouquet of pay channels in a relevant geographical area shall be uniform for all distribution platforms in that area; that it should not contain any free to air channel or HD or SD variants of the same channels or any premium channels.

The Q of S Regulations have addressed almost every aspect of the cable TV ecosystem going forward fixing the responsibility of the broadcaster, the cable TV platform, the distributor and consumer. It covers everything from subscriber management systems to disconnection and reconnection of services to a la carte pricing to package pricing to the tariffs that can be charged by cable TV operators, MSOs, and broadcasters to billing to creating consumer awareness about DAS.

Referring to the discussions it held with stakeholders, TRAI says the Authority had prescribed a genre-ceiling subject to inflation linked hikes. All the channels have to prescribe channel rate in accordance with the applicable genre-ceilings in non-addressable and addressable systems.

Some broadcasters had submitted that they agree with genre-wise pricing, maximum and minimum defined for channel pricing with regular revision of caps from time to time.

Broadcasters have also submitted that the price cap should be based on channel popularity, number of channels in a particular genre and actual viewership based on distributor of television channels disclosures. They have further opined that a maximum of 33% discount on wholesale price across all genres must be allowed with the frequency to revisit genre ceilings be 1 to 2 years.

A majority of the distributors of television channels have submitted that the price caps may be determined by TRAI using the existing commercial agreements data filed with TRAI.

According to them, one such method to arrive the genre-wise price caps can be a simple average of current RIO rates of channels in a genre. Most of the distributors of television channels have further submitted that there exists and inverse relation between price of a channel and popularity-viewership. As a-la-carte rates increase, penetration of the channel decreases thereby decreasing ad-revenue. They are of the opinion that a maximum of 40-50% discounts should be allowed on the RIO rates for fair and non-discriminatory pricing of channels to all the distributors of television channels. They further suggested that the frequency to revisit genre ceilings may be 1- 5 years.

The existing framework for genre ceiling is working well. Therefore in order to have continuity, the Authority is of the view that existing genre ceiling should continue. However, in the new framework, broadcasters will provide distribution fee of 20% on the MRP to distributors of television channels. Accordingly, the Authority has proposed a new genre-ceiling for MRP to customers with adequate scope to cater for additional business margins at 20% of the existing genre ceilings for addressable systems. It is expected that the prices will be regulated by the market forces based on the demand of channels or TRP.

Also Read: TRAI releases draft tariff & consumer DAS regulations

October 10, 2016
TRAI tariff & quality of services regulations

NEW DELHI: The maximum retail price of a general entertainment television channel under the digital addressable system cannot exceed Rs 12 and that of a sports channel cannot go above Rs 19, according to the draft of the DAS tariff order issued by the Telecom Regulatory Authority of India.

The maximum prices of other genres are: movies – Rs 10, infotainment – Rs nine, kids – Rs seven, news and current affairs – Rs five, and devotional – Rs three.

Even as the TRAI permitted broadcasters to offer bouquets if they wish to, it has said that the total price of the bouquet will not exceed 85 per cent of the total individual price of each of the channels in such a bouquet.

Furthermore, as consumers are often unsure of the fact that free to air channels are not be charged, the Authority has decided that bouquets of pay channels and FTA channels have to be separate — there can be no bundling of pay and FTA channels both, at the broadcaster as well as at the distributor of television channels level, as it will help to reduce forced bundling of packages with FTA channels in view of fixed fee/CPS deals being executed by the broadcasters. The Tariff order states that broadcasters will have to qualify a channel as a pay TV or a free channel.

All stakeholders have been asked to respond to the tariff order draft by 24 October, after which TRAI will form its final opinion and issue the Telecommunication (Broadcasting and Cable Services) (Eighth) (Addressable Systems) Tariff Order 2016.

The maximum retail price of a pay channel transmitted in SD format in a given genre shall not exceed the rate specified for such genre.

The maximum retail price of a pay channel transmitted in HD format shall not be more than three times the maximum retail price of corresponding channel transmitted in SD format, But if the corresponding SD channel of a HD channel is not available, the maximum retail price of such HD channel shall not exceed three times the rate specified for corresponding genre.

The ceiling on maximum retail price shall apply to all the existing pay channels as well as to new pay channels that are launched or converted from free to air channel to pay channel after the commencement of this tariff order.

In the new framework, the number of genres has been reduced to 7 from existing 11. Some of the existing genres have been grouped together to form a new genre, while some genres have been retained.

In case a genre has been retained as it is, the maximum retail price of a channel to the customer in that genre will be 1.20 times the existing price cap for that genre for addressable systems. In case, multiple genres have been clubbed to form a new genre, maximum retail price of a channel in that genre to the customer will be 1.20 times the existing price cap of that genre which has the highest price cap for addressable systems.

Meanwhile, TRAI also issued a draft of the Standards of Quality of Service and Consumer Protection (Digital Addressable Systems) Regulations, 2016 and wanted stakeholders to react to these by 25 October 2016.

The broadcaster will have to ensure that the maximum retail price of such bouquet of pay channels in a relevant geographical area shall be uniform for all distribution platforms in that area; that it should not contain any free to air channel or HD or SD variants of the same channels or any premium channels.

The Q of S Regulations have addressed almost every aspect of the cable TV ecosystem going forward fixing the responsibility of the broadcaster, the cable TV platform, the distributor and consumer. It covers everything from subscriber management systems to disconnection and reconnection of services to a la carte pricing to package pricing to the tariffs that can be charged by cable TV operators, MSOs, and broadcasters to billing to creating consumer awareness about DAS.

Referring to the discussions it held with stakeholders, TRAI says the Authority had prescribed a genre-ceiling subject to inflation linked hikes. All the channels have to prescribe channel rate in accordance with the applicable genre-ceilings in non-addressable and addressable systems.

Some broadcasters had submitted that they agree with genre-wise pricing, maximum and minimum defined for channel pricing with regular revision of caps from time to time.

Broadcasters have also submitted that the price cap should be based on channel popularity, number of channels in a particular genre and actual viewership based on distributor of television channels disclosures. They have further opined that a maximum of 33% discount on wholesale price across all genres must be allowed with the frequency to revisit genre ceilings be 1 to 2 years.

A majority of the distributors of television channels have submitted that the price caps may be determined by TRAI using the existing commercial agreements data filed with TRAI.

According to them, one such method to arrive the genre-wise price caps can be a simple average of current RIO rates of channels in a genre. Most of the distributors of television channels have further submitted that there exists and inverse relation between price of a channel and popularity-viewership. As a-la-carte rates increase, penetration of the channel decreases thereby decreasing ad-revenue. They are of the opinion that a maximum of 40-50% discounts should be allowed on the RIO rates for fair and non-discriminatory pricing of channels to all the distributors of television channels. They further suggested that the frequency to revisit genre ceilings may be 1- 5 years.

The existing framework for genre ceiling is working well. Therefore in order to have continuity, the Authority is of the view that existing genre ceiling should continue. However, in the new framework, broadcasters will provide distribution fee of 20% on the MRP to distributors of television channels. Accordingly, the Authority has proposed a new genre-ceiling for MRP to customers with adequate scope to cater for additional business margins at 20% of the existing genre ceilings for addressable systems. It is expected that the prices will be regulated by the market forces based on the demand of channels or TRP.

Also Read: TRAI releases draft tariff & consumer DAS regulations

October 10, 2016
IDOS 2016: TRAI tariff framework coming next fortnight

GOA: The draft tariff framework of the Telecom Regulatory Authority of India (TRAI) is set to be released in a fortnight. This was declared by TRAI principal advisor (telecom services) Sunil Kumar Gupta in a Skype video conference with indiantelevision.com’s founder, CEO and editor-in-chief Anil Wanvari at IDOS 2016 here on Friday evening.

“We have taken the views of all the stakeholders while drawing up the framework. It is based on the following four major planks — non-discriminatory pricing, transparency, consumer protection and overall growth of the industry,” he said.

Gupta was clear that the sunset date for Phase IV was unshiftable. “Both MIB and we are very committed to this,” he said. “31 December 2016 is the sunset date for DAS Phase IV.”

He cautioned that no one should take shelter around the fear that someone may try and scuttle phase IV by approaching the court. “There are enough set top boxes in the country today,” he said. “There is no shortage. Hence there can be no delay.”

He reiterated that progress on digitisation and DAS has been good. “Revenues from the ground are going up in phase I and phase II,” he said. “According to MIB, 93 per cent of phase III has been digitised and in phase IV, there has been some good seeding too.”

Gupta also warned that unless interconnection agreements are signed between MSOs and LCOs, the parties would not get any recourse from TDSAT as that is the direction that has been given. “It is important that the agreements are signed,” he said. “We have gone around the country and spoken to LCOs around the country. Often times they have been apprehensive about some of the agreements. But when we have explained to them, many of them have not read them properly, and hence the apprehension. When they have been explained and read it, they have gone ahead and done the shining.”

He also expected a decisive verdict from the Delhi High Court in the first week of October around the Phase III litigation. Gupta urged the cable community to focus and keep the consumer aware of what was happening through their own networks and encourage him/her about DAS. “It is in the industry’s own interest,” he stated.

On being asked whether TRAI would intervene and hasten the process on the infrastructure consultation paper, Gupta said there are some people who want to share infrastructure and some who don’t. On being prodded if the regulator would intervene if those who don’t want it to go through outweigh the ones who want it to, Gupta said, the consultation process would follow its due course. “Infrastructure sharing is between two private players, they can go ahead and do it. I don’t see why we need to intervene and mandate infrastructure sharing.”

He also insisted that the entire industry – including the cable operators – need to tweak business models and the cable ops need to look at broadband seriously. “There is a lot of upside to broadband,” he said. “ARPUs are good over there, they can offer value to the consumer. Change is upon the industry and it needs to embrace this change and drive themselves forward. No telco can offer the kind of services, cable TV can offer, say 40 GB at a price of Rs 700-800 a month. The entire cable TV sector holds a lot of potential. Now the industry needs to realise it.”

October 1, 2016
IDOS 2016: TRAI tariff framework coming next fortnight

GOA: The draft tariff framework of the Telecom Regulatory Authority of India (TRAI) is set to be released in a fortnight. This was declared by TRAI principal advisor (telecom services) Sunil Kumar Gupta in a Skype video conference with indiantelevision.com’s founder, CEO and editor-in-chief Anil Wanvari at IDOS 2016 here on Friday evening.

“We have taken the views of all the stakeholders while drawing up the framework. It is based on the following four major planks — non-discriminatory pricing, transparency, consumer protection and overall growth of the industry,” he said.

Gupta was clear that the sunset date for Phase IV was unshiftable. “Both MIB and we are very committed to this,” he said. “31 December 2016 is the sunset date for DAS Phase IV.”

He cautioned that no one should take shelter around the fear that someone may try and scuttle phase IV by approaching the court. “There are enough set top boxes in the country today,” he said. “There is no shortage. Hence there can be no delay.”

He reiterated that progress on digitisation and DAS has been good. “Revenues from the ground are going up in phase I and phase II,” he said. “According to MIB, 93 per cent of phase III has been digitised and in phase IV, there has been some good seeding too.”

Gupta also warned that unless interconnection agreements are signed between MSOs and LCOs, the parties would not get any recourse from TDSAT as that is the direction that has been given. “It is important that the agreements are signed,” he said. “We have gone around the country and spoken to LCOs around the country. Often times they have been apprehensive about some of the agreements. But when we have explained to them, many of them have not read them properly, and hence the apprehension. When they have been explained and read it, they have gone ahead and done the shining.”

He also expected a decisive verdict from the Delhi High Court in the first week of October around the Phase III litigation. Gupta urged the cable community to focus and keep the consumer aware of what was happening through their own networks and encourage him/her about DAS. “It is in the industry’s own interest,” he stated.

On being asked whether TRAI would intervene and hasten the process on the infrastructure consultation paper, Gupta said there are some people who want to share infrastructure and some who don’t. On being prodded if the regulator would intervene if those who don’t want it to go through outweigh the ones who want it to, Gupta said, the consultation process would follow its due course. “Infrastructure sharing is between two private players, they can go ahead and do it. I don’t see why we need to intervene and mandate infrastructure sharing.”

He also insisted that the entire industry – including the cable operators – need to tweak business models and the cable ops need to look at broadband seriously. “There is a lot of upside to broadband,” he said. “ARPUs are good over there, they can offer value to the consumer. Change is upon the industry and it needs to embrace this change and drive themselves forward. No telco can offer the kind of services, cable TV can offer, say 40 GB at a price of Rs 700-800 a month. The entire cable TV sector holds a lot of potential. Now the industry needs to realise it.”

October 1, 2016
Eleventh IDOS to commence in Goa today

GOA: The 11th Indian Digital Operators Summit (IDOS 2016) is slated to be flagged off today evening – 30 September — at south Goa’s prestigious Hotel Leela. India’s largest gathering of India’s broadcast, distribution, investment, technology players and the regulators is happening at a time when the industry is grappling with issues related to the government mandated digital addressable system (DAS) which seeks to digitize India’s 100-million viewer strong cable TV ecosystem.

While two phases of DAS have been progressing gradually, the third phase has been stalled awaiting a decision from the Delhi high court. The logjam despite, the countdown to the fourth phase deadline of 31 December 2016, has commenced.

It’s challenging times for the whole video distribution ecosystem. OTT live streaming and VOD platforms, telco companies are all marching into what was traditionally a broadcaster, cable TV operator’s or DTH or HITS operator’s turf. And, though they are yet to come up with robust business models, some of them have deep pockets. DTH players, on the other hand, are beginning to bear the fruits of their early investments in delivering quality, transparent services across India.

Churn rates are stable, and, in fact, the subscriber numbers for many of these players are rising.

A large part of the smaller cable TV community — especially in phase III and phase IV – is fragmented, undercapitalised and is fearful for its future and, in some areas, is resisting digitisation. Larger MSOs have brought in some organization to the ground in phase I and phase II over the past few years and will continue doing so as the years pass by, even in the interiors. Niggling issues such as interconnection and tariff agreements, carriage fees with broadcasters continue to seek resolution.

Free to air DTH services such as DD FreeDish serve the needs of some of the viewers in the heartlands. And HITs platforms are waiting on the sidelines and are hoping to plug the infrastructure gap for delivering video signals to the undercapitalized cable operators in the phase III and phase IV areas.

The regulators, the Telecom Regulatory Authority of India and the ministry of information and broadcasting, are seeking to put in place a regulatory framework which would fuel DAS nationally, keeping everyone’s interests in mind.

“It is against this backdrop that IDOS 2016 is being held,” says Indiantelevision.com founder, CEO & editor in chief Anil Wanvari.

“Over the years it has proved to be a fertile ground for moving the needle on distribution further. We hope this year’s DAS will also help in supporting the progress.”

Among the major speakers at IDOS are: DEN Networks CEO SN Sharma, Prasar Bharati CEO Jawahar Sircar, Hathway Cable CEO Jagdish Kumar, Times Television Network CEO M.K. Anand, Sony Pictures Networks India executive vice president and head – digital business, Uday Sodhi, Indusind Media CEO Tony D’Silva, Walt Disney Co India vice president Nikhil Gandhi, Asianet Satellite Communications president & COO G.

Sankaranarayana, India Cast EVP Amit Arora, Ortel Communication CEO Bhibhu Rath, CastleMedia executive director Vynsley Fernandes, Reliance BIG TV business head Vivek Garg, GTPL COO Shaji Matthews, Akamai head of mobile strategy Vijay Kolli and regional vice president, media sales Sid Pisharoti, Chrome Data CEO Pankaj Krishna, and TRAI adviser Sunil Kumar Gupta.

The conference will end on 1 October late evening.

Among the partners who have come forward to support IDOS 2016 are:
Walt Disney Co India (Title Partner); Discovery India (Summit Partner), Elemental and Hathway (Associate Partner), Akamai Technologies (CDN Partner), Friends MTS, Sony Pictures Network and Zee Distribution Networks (Support Partners), SES (Name Badge Partner), and IndiaCast (LanYard Partner).

September 30, 2016
Eleventh IDOS to commence in Goa today

GOA: The 11th Indian Digital Operators Summit (IDOS 2016) is slated to be flagged off today evening – 30 September — at south Goa’s prestigious Hotel Leela. India’s largest gathering of India’s broadcast, distribution, investment, technology players and the regulators is happening at a time when the industry is grappling with issues related to the government mandated digital addressable system (DAS) which seeks to digitize India’s 100-million viewer strong cable TV ecosystem.

While two phases of DAS have been progressing gradually, the third phase has been stalled awaiting a decision from the Delhi high court. The logjam despite, the countdown to the fourth phase deadline of 31 December 2016, has commenced.

It’s challenging times for the whole video distribution ecosystem. OTT live streaming and VOD platforms, telco companies are all marching into what was traditionally a broadcaster, cable TV operator’s or DTH or HITS operator’s turf. And, though they are yet to come up with robust business models, some of them have deep pockets. DTH players, on the other hand, are beginning to bear the fruits of their early investments in delivering quality, transparent services across India.

Churn rates are stable, and, in fact, the subscriber numbers for many of these players are rising.

A large part of the smaller cable TV community — especially in phase III and phase IV – is fragmented, undercapitalised and is fearful for its future and, in some areas, is resisting digitisation. Larger MSOs have brought in some organization to the ground in phase I and phase II over the past few years and will continue doing so as the years pass by, even in the interiors. Niggling issues such as interconnection and tariff agreements, carriage fees with broadcasters continue to seek resolution.

Free to air DTH services such as DD FreeDish serve the needs of some of the viewers in the heartlands. And HITs platforms are waiting on the sidelines and are hoping to plug the infrastructure gap for delivering video signals to the undercapitalized cable operators in the phase III and phase IV areas.

The regulators, the Telecom Regulatory Authority of India and the ministry of information and broadcasting, are seeking to put in place a regulatory framework which would fuel DAS nationally, keeping everyone’s interests in mind.

“It is against this backdrop that IDOS 2016 is being held,” says Indiantelevision.com founder, CEO & editor in chief Anil Wanvari.

“Over the years it has proved to be a fertile ground for moving the needle on distribution further. We hope this year’s DAS will also help in supporting the progress.”

Among the major speakers at IDOS are: DEN Networks CEO SN Sharma, Prasar Bharati CEO Jawahar Sircar, Hathway Cable CEO Jagdish Kumar, Times Television Network CEO M.K. Anand, Sony Pictures Networks India executive vice president and head – digital business, Uday Sodhi, Indusind Media CEO Tony D’Silva, Walt Disney Co India vice president Nikhil Gandhi, Asianet Satellite Communications president & COO G.

Sankaranarayana, India Cast EVP Amit Arora, Ortel Communication CEO Bhibhu Rath, CastleMedia executive director Vynsley Fernandes, Reliance BIG TV business head Vivek Garg, GTPL COO Shaji Matthews, Akamai head of mobile strategy Vijay Kolli and regional vice president, media sales Sid Pisharoti, Chrome Data CEO Pankaj Krishna, and TRAI adviser Sunil Kumar Gupta.

The conference will end on 1 October late evening.

Among the partners who have come forward to support IDOS 2016 are:
Walt Disney Co India (Title Partner); Discovery India (Summit Partner), Elemental and Hathway (Associate Partner), Akamai Technologies (CDN Partner), Friends MTS, Sony Pictures Network and Zee Distribution Networks (Support Partners), SES (Name Badge Partner), and IndiaCast (LanYard Partner).

September 30, 2016
DAS Phase IV: IBF asked to up campaign in addition to MIB ads

NEW DELHI: Digitisation of Indian TV homes, thought to be the panacea for many ills afflicting the broadcasting and cable eco-system, may have slowed down in recent times, but the government is earnest in adhering to deadlines and has sought active involvement of industry bodies like the IBF and other stakeholders in pushing digitisation in laggard States through aggressive consumer education.

At a meeting of the Task Force on Digital Addressable System (DAS) here yesterday, Ministry of Information and Broadcasting (MIB) conveyed to all concerned that deadlines and goals posts would not be moved, even while it requested the Indian broadcasting Foundation (IBF) to be more pro-active in educating consumers and stakeholders about digitisation.

Reports submitted by the various States on the progress with regard to the implementation of DAS in Phase IV showed that Rajasthan, Bihar and Jharkhand were the three most backward states as far as digitisation go.

The DAS Task Force meeting, held under the chairmanship of new MIB Additional Secretary Jayashree Mukherjee, was told by representative from Uttar Pradesh that cable operators in some districts had complained that digital signals were not available. MIB sought details so that the issue could be examined and resolved.

Representatives of most other States present at the meeting reported satisfactory progress and claimed they were on track.

The meeting, which was also addressed by MIB Advisor (DAS) Yogendra Pal and Joint Secretary (Broadcasting) Sanjay Murthy, was apprised by representatives of broadcasters that they had stepped up publicity to create awareness about DAS in the Phase IV areas.

Phase IV areas, needing approximately 75 million set-top boxes (STBs) as per industry estimates, mostly comprise rural India’s smaller hamlets and towns where selling the idea of digitisation and getting a STB at home itself is considered a challenging task by LCOs, MSOs and other stakeholders.

Keeping this in mind, IBF was asked by the MIB to shoot off more publicity campaigns in addition to those given by the Ministry so that outreach initiatives could be stepped up further to reach the targeted segments.
Joint-secretary Murthy apprised those present at the meeting that court cases related to DAS were coming up for hearing before the Delhi High Court early September 2016 and expressed the hope that the court would give a positive decision on the matter quickly.

Meanwhile, advisor Pal asked MSOs to ensure that inter-connect agreements are signed with the broadcasters as MIB and the Telecom Regulatory Authority of India (TRAI) had reiterated. The Telecom Disputes Settlement and Appellate Tribunal (TDSAT) too had held that no signals could be supplied until proper inter-connect agreements were in place.

The MSOs were asked to approach TRAI if they were facing any difficulty in arriving at agreements with broadcasters and LCOs.
Mukherjee and Pal reiterated that there was no question of putting off the deadline of 31 December 2015 for Phase III as far as the government was concerned.

The government reiterated that digitization of cable TV systems in the entire country would be — and should be — completed by 31 December 2016.

September 1, 2016
DAS Phase IV: IBF asked to up campaign in addition to MIB ads

NEW DELHI: Digitisation of Indian TV homes, thought to be the panacea for many ills afflicting the broadcasting and cable eco-system, may have slowed down in recent times, but the government is earnest in adhering to deadlines and has sought active involvement of industry bodies like the IBF and other stakeholders in pushing digitisation in laggard States through aggressive consumer education.

At a meeting of the Task Force on Digital Addressable System (DAS) here yesterday, Ministry of Information and Broadcasting (MIB) conveyed to all concerned that deadlines and goals posts would not be moved, even while it requested the Indian broadcasting Foundation (IBF) to be more pro-active in educating consumers and stakeholders about digitisation.

Reports submitted by the various States on the progress with regard to the implementation of DAS in Phase IV showed that Rajasthan, Bihar and Jharkhand were the three most backward states as far as digitisation go.

The DAS Task Force meeting, held under the chairmanship of new MIB Additional Secretary Jayashree Mukherjee, was told by representative from Uttar Pradesh that cable operators in some districts had complained that digital signals were not available. MIB sought details so that the issue could be examined and resolved.

Representatives of most other States present at the meeting reported satisfactory progress and claimed they were on track.

The meeting, which was also addressed by MIB Advisor (DAS) Yogendra Pal and Joint Secretary (Broadcasting) Sanjay Murthy, was apprised by representatives of broadcasters that they had stepped up publicity to create awareness about DAS in the Phase IV areas.

Phase IV areas, needing approximately 75 million set-top boxes (STBs) as per industry estimates, mostly comprise rural India’s smaller hamlets and towns where selling the idea of digitisation and getting a STB at home itself is considered a challenging task by LCOs, MSOs and other stakeholders.

Keeping this in mind, IBF was asked by the MIB to shoot off more publicity campaigns in addition to those given by the Ministry so that outreach initiatives could be stepped up further to reach the targeted segments.
Joint-secretary Murthy apprised those present at the meeting that court cases related to DAS were coming up for hearing before the Delhi High Court early September 2016 and expressed the hope that the court would give a positive decision on the matter quickly.

Meanwhile, advisor Pal asked MSOs to ensure that inter-connect agreements are signed with the broadcasters as MIB and the Telecom Regulatory Authority of India (TRAI) had reiterated. The Telecom Disputes Settlement and Appellate Tribunal (TDSAT) too had held that no signals could be supplied until proper inter-connect agreements were in place.

The MSOs were asked to approach TRAI if they were facing any difficulty in arriving at agreements with broadcasters and LCOs.
Mukherjee and Pal reiterated that there was no question of putting off the deadline of 31 December 2015 for Phase III as far as the government was concerned.

The government reiterated that digitization of cable TV systems in the entire country would be — and should be — completed by 31 December 2016.

September 1, 2016