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Tag: Darren Caldeira

  • EatSure signs one-year deal with Bengaluru FC as official food court partner

    EatSure signs one-year deal with Bengaluru FC as official food court partner

    Mumbai: One of India’s leading football teams, Bengaluru Football Club is geared up for the ongoing Indian Super League 2023 (ISL) with an exciting association with India’s first food court on an app, EatSure as the official food delivery partner. In addition to curating the dining experience at all home games in Sree Kanteerava Stadium, EatSure, regarded as a category creator in the food delivery space, will also have exclusive deals available on its app platform on Bengaluru FC’s match days. With this partnership, EatSure became the first food-tech player to partner with Bengaluru FC and curate F&B experiences at the stadium with several prominent brands during ISL.

    The Blues will play their first home game of the season on 4 October, when Kolkata side East Bengal FC makes their way to the Kanteerava Stadium. Simon Grayson’s men will look to build on a campaign that saw them reach finals in the Durand Cup, Indian Super League and Super Cup. To add on to this excitement, EatSure will offer multiple iconic brands such as Faasos, Oven Story Pizza, Behrouz Biryani, Sweet Truth, and Wendy’s in the food court experience that it will be curating at the stadium for all home matches. EatSure, with its food-court on an app experience,  will also be a one-stop hunger killer for all ISL fans, wherever they watch the match – be it their homes or in the stadium.

    “We’re really delighted to have EatSure as our partners for the coming season. Fan experience is something we are constantly trying to improve and a brand like EatSure coming on board will surely go a long way in that aspect. We’re looking forward to a fruitful association,” said The Blues director of football Darren Caldeira.

    EatSure brand marketing head Addarsh Barathi said, “We are delighted to announce our partnership with the Bengaluru FC football team, a dynamic squad that embodies the spirit of football – a sport that unites fans and communities across the world. With EatSure – the Foodcourt on an App, regardless of tastes, moods, or preferences – families, couples, groups and even individuals can order meals of their choice while cheering for their favourite team. This year-long association allows EatSure to share the excitement of football and reinforces our commitment to delivering exceptional food experiences, both at the stadium and in the comfort of fans’ homes. This collaboration not only provides us with a significant platform for engaging with consumers but also enhances our brand visibility and drives consumption, particularly during the upcoming football season when fans come together to support The Blues. We are super excited about this partnership and the opportunities it will bring.”

    EatSure customers and The Blues Fans will also get a chance to get their hands on match tickets & exclusive merchandise.

  • Dove Men+Care takes the field as the official hair care partner of Bengaluru FC

    Dove Men+Care takes the field as the official hair care partner of Bengaluru FC

    Mumbai: Dove Men+Care, the global men’s grooming brand that made its debut in the country earlier this year, is marking a significant milestone in its India chapter. A first-of-its-kind partnership for the brand, Dove Men+Care is teaming up with Bengaluru Football Club (BFC) as the ‘Official Hair Care Partner’. The association is scheduled to kick off in September and will extend across key tournaments until May 2024.

    The brand’s partnership with Bengaluru FC follows the celebrated #ManEnoughToCare campaign launched in July. The film delivered a compelling message highlighting that real power is found in moments when men demonstrate care, both on and off the field. This philosophy perfectly aligns with the spirit of the new partnership. The collaboration will spotlight the brand’s debut product, the two-in-one shampoo+conditioner which is tailored for active men who seek quality and convenience. Bringing together the world of grooming and sports, the unique alliance will engage footfall fans across the nation – creating a meaningful dialogue.

    The partnership will witness BFC players sporting Dove Men+Care logos across the pendants of their jerseys & training kits. As part of the collaboration, Dove Men+Care will also introduce its distinctive presence at the home ground – with a dedicated ‘Dove Men+Care Stand’ and perimeter board branding, offering fans an exceptional game-viewing experience.

    Beauty & Wellbeing India Hair Care head Ishtpreet Singh said, “We are thrilled to step into the world of football as the Official Hair Care Partner for one of the nation’s most beloved teams. The partnership with Bengaluru FC reflects our commitment to support sports and grooming excellence in India, further solidifying our position as a brand dedicated to the holistic care of men.”

    “To be associated with a global brand like Dove is a matter of pride for everyone at Bengaluru FC. The brand’s vision for Dove Men+Care aligns in a lot of ways with the way we go about sport, and we’re looking forward to a fantastic partnership,” said Bengaluru FC’s director of Football Darren Caldeira.

    The upcoming football season marks the start of the partnership, enabling Dove Men+Care to pursue its mission of celebrating sportsmanship – as the ‘official hair care partner’.