ITV

Tag: Darna Mana Hai

  • K Sera Sera sets up subsidiary for TV content

    K Sera Sera sets up subsidiary for TV content

    MUMBAI: Mumbai-based K Sera Sera, which is primarily into movie production, has floated a subsidiary company for its television content venture.

    Twenty Twenty Television (TTT) will carry out the television production business, says K Sera Sera chief executive officer Kacon Sethi.

    The new company is in the process of completing its financial structuring and is in negotiations for roping in a strategic investor. “We are in talks with non resident Indians (NRIs) and expect to raise $ two million by the end of January,” says K Sera Sera managing director Parag Sanghvi. He, however, did not reveal the names of the NRIs.

    Rajesh Pavithran, who recently quit Balaji Telefilms, will be the chief operating officer of TTT and will also oversee K Sera Sera’s broadband and wireless businesses. He will have a separate team and will be reporting to Sethi.

    “We are moving in with six projects,” says Sethi.

    K Sera Sera will be producing a reality show for Sony Entertainment Television and popular comedy programme Hum Paanch (which was first produced by Balaji Telefilms) for Zee TV. The other shows include Darna Mana Hai (a big budget one-hour show involving Ram Gopal Varma), Bold and Beautiful Wives, Dulhan and Kashish. “The real-time legal show for Sony will be unique in its concept. We have been contracted by Zee for Kashish. The results will reflect in the next financial year,” says Sethi.

    K Sera Sera has appointed Ernst & Young to formulate a business plan for the company.

  • Sahara inks deal with K Sera Sera, Varma Corp

    Sahara inks deal with K Sera Sera, Varma Corp

    MUMBAI: Sahara India Pariwar has tied up with K Sera Sera and Varma Corp in a Rs 350 million (35 crore) deal.

    The deal envisages production of ten movies in a period of two and half years.

    The deal includes the substantial stake that Sahara has acquired in K Sera Sera. All the films will be creatively headed by talent powerhouse Ram Gopal Varma and some shall be directed by him as well. The first of these to see the light of day will be Ab Tak Chappan, which is scheduled for a 27 February 2004 release. This, along with several others in the pipeline, herald Saharas venture into what is popularly termed as New Age Cinema.

    K Sera Sera Productions Ltd, a company formed by a group of NRIs has embarked into a major drive to enter the television content and movie making business in India.

    Commenting on the association, Sushanto Roy, Chief of Sahara Media & Entertainment says, “Three entities with a progressive bent of mind have come together to make good films. Ramujis mastery in his craft has also inspired us to work together for the small screen.”

    Parag Sanghvi, Managing Director, K Sera Sera says, “Our long term goal is to be among the top three production houses in India in the movies and television business. We strongly believe that our association with Sahara India Mass Communication Ltd. would bring the extra impetus and the drive to reach unmatched heights in the production world, within the Indian Entertainment Industry.”

    Says Varma, “It gives me great pleasure to be associated with Sahara India Pariwar who have such grand visions of movie making. I imagine that we shall see great cinematic excellence together.”

    Films produced by K Sera Sera include Darna Mana Hai and Ek Hasina Thi (already released) and Ab Tak Chappan (to be released in February). The movies currently under production are 2 oclock Murder, Naach, Gayab, Darna Zaroori Hai and James.

  • FPFAC organises 1st ever global film marketing convention

    MUMBAI: The Indian media industry turned up in full force at the India International Film Convention 2003 (IIFC 2003) which was held at Intercontinental The Grand, Mumbai on 16-17 August 2003. This first of its kind event organised by the Foundation for Promotion of Film Arts and Crafts (FPFAC) and supported by Association of Motion Pictures and TV (AMPTV) producers attempted to market Indian entertainment globally.
    During the interactive sessions, several eminent personalities from the Indian entertainment sector presented their views on issues such as co -productions; infrastructure and locations; Digital filmmaking and evolving technologies; Internet marketing; and the menace of music remixing. The list of speakers included Nimbus CEO Dr Akash Khurana
    The convention was inaugurated on 16 August by Bollywood actress Raveena Tandon accompanied by chief guest Kabir Bedi and guest of honour Kiran Shantaram. Director Mahesh Bhatt gave the keynote address and Reliance Entertainment chairman Amit Khanna gave the inaugural address on behalf of the Foundation for Promotion of Film Arts and Crafts which had organised the convention. The Foundation’s V-P Supran Sen welcomed the delegates and guests and its president Anil Nagrath president of the Foundation delivered the vote of thanks.
    Kabir Bedi, the chief guest in his inaugural address reiterated the need to have a brand name to collectively and constructively market our films abroad. Bedi said: “We should aggressively promote our films globally and try to expand our market especially since over 60 per cent of our revenue comes from abroad. I think Bollywood is the right brand name for Indian cinema.”
    In his special address, Amit Khanna said that the mushrooming of multiplexes all over the country has created newer avenues for marginal cinema. “The art of story telling isn’t going to be overwhelmed by technology .We should cross fertilise our minds and come up with better stories because it is basically through story telling that we end up attracting and engaging the minds of people. If we fail to reinvent ourselves again and again, we will only end up boring the audience to death,” Khanna stated.
    In his usual inimitable frank and forthright style, Mahesh Bhatt warned the people present that nothing comes out without anguish and pain. He added that bad times can often prove to be the best teachers and advised the industry to learn from its mistakes and take rapid strides.
    Sushil Kumar Agrawal of Ultra Video said that though he had the overseas rights of the children’s film Makdee, which was nominated for participation in six International film festivals and won an award at the Chicago International Film Festival, he could not attract concrete overseas buyers for the film because of lack of information.
    Dr Khurana was the moderator of the first session on film markets in India. He said that if the customer is the king then content ought to be the queen. He added that the mission of the film industry ought to be to make cost effective films in a reasonable time frame and the best way to predict the future is to invent the same.
    Maharashtra government bureaucrat Govind Swarup warned that it is high time that the fraternity stopped taking the average filmgoer for granted because today the filmgoer has several alternative choices for getting entertainment. He said though one may know why a film is a success it is very difficult to pinpoint why a film has failed at the box office.
    Film distributor Shravan Shroff said that the Internet was the cheapest way of advertising a film abroad and the simplest cost effective way to reach the youth. “Every movie has to be treated as an individual product and marketed individually,” he said and added that the time has now come for filmmakers to experiment with their contents and come up with new ideas and new genres of films like Lagaan, Bhooth, Chota Jadugar, Darna Mana Hai, Boom, Koi Mil Gaya.
    Surjit Singh of Friday Marketing said that the one man show attitude will no longer work in the industry because one needs specialists in every area including marketing. He opined: “Films should be treated as brands, not products and thanks to exposure to global cinema, we should ensure control and consistency as far as dissemination of information is concerned to see to it that a film is properly promoted in the global arena.”
    Uday Singh of Tristar Columbia said that the need of the hour is to take the film to the audiences, wherever they might be and whenever they would like to see it because there is increased playing ability in a cluttered market.
    Comparing a film to a parachute in a philosophical vein, Singh said that one is dead if a film does not open properly at the box office when it is released. “The biggest problem, which the filmmakers face today is that what works in Coimbatore, does not necessarily work even in Madurai, which is also a part of Tamil Nadu,” Singh added.
    Film marketing consultant Shonjoy Bhattacharjii said that the emergence of the multiplexes is changing the landscape of the film industry slowly and steadily. He said he was happy that though earlier there was no provision for insurance or completion bond, now both are available albeit at a selective pace for the producers.
    Moderating the session on Film market-overseas, which discussed at length topics like market trends and opportunities; new and emerging markets and marketing films overseas, producer-actor Viveck Vaswani said that the Indian theatrical revenue is only a small part of the revenue, which a producer gets.
    Vaswani added: “The term overseas has a million connotations. The demand for Indian films has burgeoned in the US after the British theatres started playing Indian movies bowing down to the public response.” He cautioned producers that instead of blindly selling the overseas rights of their films, they should personally go around knocking the doors of the buyers from various parts of the overseas territories such as Greenland, Iceland, Cuba, Brazil, Antarctica, like he did because overseas is just not just the US.
    Journalist Arijit Dutta said that 90 per cent of film business today is in the interiors and hence at the end of the day what you earn from the interiors forms your backbone. K. Vijay Anand of Sulekha.com said that money has to be made only in the week end because a film hardly runs after the first three or four days because by then the reviews appear in The New York Times. He said that his dotcom makes money by selling tickets on line in USA where 20 per cent of the NRIs watch at least ten films a year.
    Nitin Keni said that Indian Cinema has its own identity and hence does not have to depend on the ups and downs of the Hollywood film industry. He said that producers should tap revenues by selling the telecast rights to thousands of television networks, which pay from $1000 to $10000 per telecast in non-traditional areas.
    The second day (17 August) of the convention started with the session – international facilities.
    The topics discussed were international locations; pre and post productions; infrastructure benefits, incentives and co productions. The second session post lunch- new Technologies tackles topics like 3D animation; responsibilities and challenges; Digital technologies, exhibition, Internet marketing; software and IT in film making; technology in filmmaking. Raj Tilak was the moderator. 
    Namit Malhotra said that the biggest advantage of the digital cinema was the elimination of the need to process the film. Digital cinema has made a large contribution in the field of visual effects, he added.
    Sushil Kumar Agrawal said that around 35 theatres in India have already installed the digital technology, which is going to be the in thing in the near future as far as cinema is concerned. He said that by the end of this year as many as 150 digital theatres will mushroom all over the country out of which Maharashtra will have as many as 75.
    Munjal Shroff reiterated that 3D Animation is going to be the common content base for film, TV, Internet as well as gaming. He said that the box office trends of the last three years indicate the demise of 2D animation films.
    Ramesh Meer said that the idea behind the digital cinema is not to find an alternative but to fill up the gap of cinema houses all over the country He said that the digital cinema has come as a big boon for filmmakers.
    The final session music remixing was moderated by Hasan Kamaal who began the session with his telling comment on remixes. “I do not refer to the remixes as remixes. I call them parodies.” The speakers were Atul Churamani of SaRe GaMa Pa, music director Anandjibhai, director Harry Baweja and Viveck Vaswani.
    Harry Baweja said that today though the original copyright holders are alive, royalties do not reach 95 per cent of them. “Royalties are just an eye wash and most of the music companies themselves pirate their own music.”
    Atul Chudamani defended his music company’s right to remix since it fell under the purview of Sec 52 1 J of the Copyright Act which stipulates that 5 per cent of the proceeds from the first print order has to be sent as royalty to the copyright owner, without even asking his permission before one sets out to make a remix album.
    Anandjibhai deplored the fact that today the people who slogged on the music 50 years ago are being deprived of their dues because 80 per cent of the producers had sold their music rights outright to the music companies and it is the music companies which are the owners of the copyright today.
    The Foundation for Promotion of Film Arts and Crafts has organised achiever of the year award to honour those individuals who had achieved significant achievement in their respective fields and for the year 2003. This awards were given to Yash Chopra, Subhash Ghai, Bharat Shah, Pritish Nandy, Mukesh Bhatt, Mahesh Bhatt, Ashish Bhatnagar, Manmohan Shetty which awards were presented by Kabir Bedi, sheriff of Mumbai Kiran Shantaram, Vinod Pandey, Anil Nagrath, Supran Sen and Vinod Kumar of the Foundation.

  • Channel [V] refuses to become a ‘Bakra’ in ‘Darna Mana Hai’

    MUMBAI: It is a classic case of ambush marketing by not even paying for an in-film placement. MTV has again made its ace rival Channel [V] a ‘bakra’ by stealing a march through a bonanza in the form of a ‘natural brand placement as part of the storyline’ in Ramgopal Varma’s latest film Darna Mana Hai directed by Prawal Raman.
     
     

    Channel [V] has been credited as being the official partner (barter) of the film Darna Mana Hai released on 25 July 2003 and its VJs Sameera Reddy, Gaurav Kapoor (brilliant portrayal) and Peeya Rai Chowdhury portray important roles in the film. However, brand MTV managed to go much more mileage than brand Channel [V] that is not directly mentioned within the story line (although MTV is…).

    In one of the stories (the film has been advertised as ‘six stories with a common ending’), Bollywood star Nana Patekar tries to make teenage idol Vivek Oberoi an MTV ‘bakra’. The scene even has a confused Oberoi asking Patekar about the whereabouts of MTV VJ Cyrus Broacha. Patekar replies ‘tongue-in-cheek’ and points out that “Broacha has become pretty well-known and therefore not used!”.

    Channel [V] content and communication vice president Keertan Adyanthaya however says: “It is a case of a mountain being made out of a molehill. We had been informed by the film makers of the story which had an incidental mention of MTV Bakra and it wasn’t a problem with us as Varma corporation always has a touch of reality and current events as part of their movies.”

    Adyanthaya also takes a dig at his rival’s programme by saying: “If you’ve watched the movie, you will discover that the story ends with a reference in jest towards the show saying that their VJ is ‘purana’. That, if I’m not mistaken is not an endorsement for the show, nor is it a positive reference to the same. In fact the death of the VJ Nana Patekar in the climax of that story symbolises the death of the so-called show.”

    When questioned about ‘ambush marketing’, Adyanthaya says: “I always thought ambush marketing is when you actually design and surprise your rival, but in this case, we were aware of the story and they weren’t. I think it’s actually the other way around, because the story actually shows the trouble you can get into when you make “bakra’s” out of people. It’s in keeping with our promo campaign which is on air, which say’s ‘Violence breeds violence’.”

    Channel [V] will forge more such alliances in the future. “The promotional task was to tie up with Varma corporation for the purposes of marketing the movie and it has worked brilliantly for both parties. We are looking forward to more such tie-ups with the Hindi Film industry and are in the process of tying up with the best. In any case, our VJ – Gaurav Kapoor was an integral part of the movie and essayed a great role (as your report says) and got a lot of screen time. Our guest VJ and current [v] Goddess Sameera Reddy was again one of the main protagonists,” says Adyanthaya.

    Leo Entertainment officials confirm that MTV had not done any product placement and the scene is an integral part of the script that was finalised much before Channel [V] was chosen as the official media partner.

    The film, however, has other brands placements – such as Nestle, Pepsi, Thums Up and Britannia. The brands have been brilliantly placed within the storyline and merge with the flow of on-screen happenings. Leo Burnett India division Leo Entertainment has conceptualised the entire campaign for the film.