MUMBAI: Before a single fight erupts or a tear is shed, Bigg Boss 19 has already pulled off its first big win, a full house of nine heavyweight sponsors, proving its unmatched pull in India’s reality TV arena. Premiering Sunday, 24 August 2025, across JioHotstar (9 pm) and Colors (10.30 pm), the Salman Khan-hosted show enters its 19th season with the theme “Gharwalon Ki Sarkaar”, where for the first time in the franchise’s history housemates hold the power to make decisions. The Parliament-inspired house promises a cocktail of people politics, power plays and unpredictable twists, all with unfiltered consequences.
On the advertiser side, the line-up is as eclectic as the show’s contestants: Vaseline, Appy Fizz, Danube Properties, Flipkart, Citroën, Silver Coin Atta, Manforce, Lakmé Peach Milk, and Haier. From FMCG giants to auto brands, the mix underscores the show’s rare ability to capture consumer attention across categories.
“Bigg Boss remains the top choice for brands seeking unparalleled reach,” said JioStar head of revenue for entertainment Mahesh Shetty adding that its seamless integrations deliver “unmatched value for both audiences and advertisers.”
Returning sponsor Vaseline is back as co-presenting partner, with HUL’s Pratik Ved calling the association “a platform to showcase its upgraded product portfolio while staying India’s official skincare partner.” Meanwhile, Appy Fizz’s Nadia Chauhan dubbed the show “culturally relevant rocket fuel” for brand engagement, while Danube Group’s Rizwan Sajan highlighted last season’s “record-breaking global viewership” as reason to double down.
Auto major Citroën, rolling out its India 2.0 strategy, sees the show’s raw energy as the perfect match for its refreshed product line-up, with Citroën MD Shailesh Hazela saying it allows the brand to “embed itself into the rhythm of Indian lives.”
With 18 years of dominance, a 24×7 live feed, and its enduring power to spark conversation across 240 plus countries via JioHotstar, Bigg Boss 19 isn’t just a show, it’s India’s biggest pop culture juggernaut. And this year, the nation’s “gharwalas” get the gavel.



