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Tag: Danish Sait

  • Fast friends Bigbasket and RCB team up for a 10-minute delivery innings

    Fast friends Bigbasket and RCB team up for a 10-minute delivery innings

    MUMBAI: 10 minutes, andre? Bigbasket. That’s the punchy hook powering a fresh partnership between India’s favourite grocer and Bengaluru’s beloved IPL franchise. In a pitch-perfect move, Bigbasket, a Tata enterprise, has teamed up with Royal Challengers Bengaluru (RCB) as the official quick commerce partner for the 2025 Indian Premier League season.

    This isn’t just about bats and bags of groceries, it’s a collaboration that blends Bengaluru’s cultural vibe with the shared values of speed, trust, and local pride. Bigbasket’s lightning-fast 10-minute delivery promise and RCB’s electrifying fanbase are coming together in a campaign that feels as local as filter coffee on a rainy Bengaluru morning.

    To mark the association, bigbasket launched a hyperlocal digital campaign starring none other than Virat Kohli, joined by his RCB squad, engaging in a spirited Kannada wordplay around “andre” (meaning “means”). Whether it’s “Chilling, andre?” (Cubbon Park) or “10 minutes, andre?” (Bigbasket), the ad culminates with comedian Danish Sait, in his Mr. Nags avatar, dressed as a bigbasket delivery partner, stealing the show with a cheeky wink to city life. The campaign has already racked up 9.5 million organic views on Instagram, with cricket legends AB de Villiers, Chris Gayle, and Dinesh Karthik also joining the digital huddle.

    Speaking about this, Bigbasket co-founder & CEO Hari Menon said, “RCB isn’t just a team, it’s a symbol of Bengaluru’s energy, diversity, and resilience. At bigbasket, we see ourselves as a reflection of the same spirit, with our focus on speed, trust, and customer delight. This partnership is a natural extension of our commitment to serving Bengaluru, both on and off the pitch.”

    This IPL season, fans can expect a strong digital presence from bigbasket across RCB’s platforms, complete with behind-the-scenes content, interactive experiences, and on-ground activations like a “Selfie Kiosk” at stadiums, allowing fans to virtually click pics with their cricketing idols.

    Backed by a 10-minute delivery service across 25 plus cities, with over 5,000 plus daily essentials on offer, bigbasket’s quick commerce model is batting for convenience and local love. The RCB association amplifies that brand promise bringing fans a seamless blend of cricket, culture, and consumer delight, all in the time it takes to order a quick snack during an over break.

  • RCB posts the coolest job ever on Naukri

    RCB posts the coolest job ever on Naukri

    Mumbai: In one of the most unique marketing ideas this T20 season, Royal Challengers Bengaluru (RCB) has teamed up with Naukri to recruit their ultimate “Fan-in-Chief” through a quirky and hilarious selection process that gets hosted as a fun seven-episode Instagram video series, to the delight of millions of die-hard fans. The activity kicked off with RCB posting the fan-in-chief “Job” on Naukri, that’s home to millions of young professionals who of-course love the T20 league.

    The first phase saw 100,000 plus fans apply for the job and now the video series promises to chronicle the auditions & selection criteria tasks in a comical manner, and ultimately revealing the chosen fan in chief. The idea was creatively constructed by Burman Sports and Naukri. It was brought to fruition via RCB’s expansive reach and distribution of their digital assets, players and scripted, directed and conceptualized by Danish Sait.

    “Doing content with or for RCB is always a pleasure for me because A) I am a fan B) the franchise has such immense faith in the creative process that it lets one be free. Naukri as well has had such an open minded approach to the whole journey that my team and I truly enjoyed penning this one down” Danish Sait

    The job description is anything but conventional, emphasizing skills such as crafting quirky chants that rhyme with player names (yes, even Mahipal Lomror!), and possessing adequate forearm strength to shake Virat’s protein shake. With humor as the cornerstone, the campaign aims to engage fans at every turn.

    As the campaign goes live, Naukri EVP & head of marketing Shail Gaurav said “We wanted to tap into the T20 craze in a fun way but with an idea that could uniquely, unmistakably, only be from Naukri. Finding the sweet spot between our core proposition “Jobs” and T20 with a partner like RCB is what makes this so special & resonant with the younger audience base”

    RCB’s diehards went buck wild, more than 100k job applies and hundreds of fan reels bombarding @naukridotcom displaying their undying passion and loyalty towards their favourite team.

    “We are delighted to partner with Naukri for this innovative campaign. This collaboration offers fans an exciting opportunity to engage with RCB and we are looking forward to a successful association together.” commented Royal Challengers Bengaluru VP and head Rajesh Menon.

    It’s a first-of-its-kind product & content integration facilitated by Burman Sports.

    “Rather than offering Naukri a conventional sponsorship deal, we presented an innovative concept aimed at resonating with fans while upholding Naukri’s value proposition. Kudos to the team at Naukri for playing bold.” said Burman Sports founder Shiv Burman.

    Do not miss any moment of this whacky chase for the ultimate Royal Challengers Bangalore “Fan-in-Chief”!  Stay tuned to @naukridotcom and @royalchallengers.bengaluru for a wild ride! 

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  • ConfirmTkt becomes the official licensee of the ICC Men’s Cricket World Cup 2023

    ConfirmTkt becomes the official licensee of the ICC Men’s Cricket World Cup 2023

    Mumbai: ConfirmTkt, India’s fastest train ticket booking platform, is proud to announce that it has become an official licensee of the International Cricket Council (ICC) for the ICC Men’s Cricket World Cup 2023. This exciting collaboration formed by the media agency Wavemaker India, allows ConfirmTkt to build trust and unite travellers with a passion for cricket across India.

    To celebrate this partnership and engage with cricket enthusiasts, ConfirmTkt will host in-app contests celebrating the journey to the World Cup, highlighting its status as the “Official Licensee of the ICC Men’s Cricket World Cup 2023”. These journeys will be celebrated and covered on various social media channels, including Instagram, Twitter, LinkedIn, and Facebook, as well as their esteemed partners’ social media channels.

    As part of these engaging activities, ConfirmTkt has also rolled out an exciting campaign “Journey to the World Cup“ to engage with cricket fans and its vast user base. Under this campaign, ConfirmTkt will be hosting two thrilling contests offering the winners the opportunity to join popular influencers like  Jordindian, Danish Sait, the Bharat Army and more, on the most exciting train journey to the World Cup. The Train your CricBrain contest provides an opportunity for avid cricket lovers to test their knowledge on Confirmtkt; the train booking app.

    ConfirmTkt’s focus during the celebrations will be on creating memorable moments with cricket fans while celebrating matches, and engaging with the audience. ConfirmTkt co-founders Dinesh Kumar Kotha & Sripad Vaidya expressed their excitement about the association saying, “In India, cricket isn’t just a sport; it is a deeply ingrained part of our culture. We are thrilled to be the Official Licensee of the ICC Men’s Cricket World Cup 2023, and we’re committed to creating unforgettable experiences for cricket fans. This partnership allows us to celebrate India’s spirit for the World Cup and bring fans closer to their cricketing legends. We look forward to sharing the journey to the World Cup with crores of cricket enthusiasts across India.”

  • Voot Select enters Karnataka with its first Kannada original

    Voot Select enters Karnataka with its first Kannada original

    Mumbai: Video-on-demand service Voot Select is all set to enter the Kannada market with its maiden Kannada language series ‘Humble Politiciann Nograj’ releasing exclusively on the platform on 6 January 2022.

    Produced by Applause Entertainment in association with Firstaction Studios and Danish Sait, ‘Humble Politiciann Nograj’ is written and directed by Saad Khan. Sait will be seen in the title role. The 10 episodic original is a satirical comedy based on the popular and critically acclaimed Kannada film with the same name.

    The character Nograj enjoys a strong following in the Kannada market owing to its journey from being a voice on the radio to making it to the silver screen. By introducing it to the digital ecosystem Voot Select aims to ride on Nograj’s fandom to broaden its base and win over viewers from the region. 

    To ensure the widespread promotion of its first Kannada original Voot Select will leverage Viacom18’s television network presence with special integrations on Colors Kannada’s ‘Nannamma Superstar’ and on Colors Kannada Cinema’s Talk Show. In addition to local activations in the Karnataka market that will target consumers the series will also be promoted through social media activation and a robust influencer marketing programme.

    Viacom 18 head – SVOD & international business Ferzad Palia said, “At Voot Select, we have been constantly growing our content offering. The release of our first Kannada original reinforces our commitment to cater to audiences across the country and serve them entertainment in a language of their choice. ‘Humble Politiciann Nograj’ is the first in a robust list of regional originals that will drop over 2022. Over the next 12 months, we will significantly dial-up our regional language roster, while we continue to strengthen our Hindi, international, sports & kids offering.”

    ‘Humble Politiciann Nograj’ is filled with unexpected twists and turns to depict the corrupt and chauvinistic Nograj’s journey from being an MLA to vying for the most prestigious post in Karnataka, that of the chief minister. Ace comedian Danish Sait will be seen as Nograj, a conceited and self-serving civil servant. The funny political potboiler will also star Prakash Belawadi, Vinay Chendoor, and Disha Madan in pivotal roles.

    “The art of taking something serious and turning it around with a dash of humour is a difficult thing to do. We approached writing the script keeping in mind that if our jokes are funny on paper, it would mostly translate to the visuals as well. The different shades of ‘Humble Politiciann Nograj’ as a zany character shine through his eccentricity. Danish is a thinking actor and embodies Nograj with ease and comic finesse. Also, the genre of our show touches on political satire, and since all our characters are fictitiously funny, we are confident that it will leave our audiences entertained,” stated director Saad Khan.