ITV

Tag: Danish Khan

  • Sony Entertainment TV plans to expand its early prime time to 6pm

    Sony Entertainment TV plans to expand its early prime time to 6pm

    MUMBAI: With the launch of its new offering Peshwa Bajirao, Sony Entertainment Television has entered the 7.30 pm time slot. The channel has expanded its prime time to 7.30pm, and plans to expand it further to 6pm time band in coming 12-18 months.

    Speaking to Indiantelevision.com, Sony Pictures Network India CEO NP Singh said, “With this show, we begin our prime time to 7.30pm, and soon we will have a show at 7pm time-band. Our objective is to start prime time at 6pm in 12 to 18 months’ time.”

    Singh further added, “Sony TV’s weekend shows are running successfully. We are focusing on the growth and reach of viewership of our weekday property and that will happen by launching the new slots on the channel and the launch of new shows on those channels.”

    Sony Entertainment Television EVP and business head Danish Khan said, “The intention is to expand the prime time from 6pm to 11.30pm but one thing at a time. 7.30 pm time slot we are opening now, and, hopefully by April, we will open the 7pm time band. The programming philosophy for Sony is novelty, variety and quality. We are working on banking a writing script in advance also we are shooting in advance. Like we are launching Peshwa Bajirao on Monday with 20 episodes in bank that is to drive the quality. Also we are hoping that we will bring some novel concept.”

    Firstly, it was Star Plus which opened the early prime time slot and later followed by other Hindi GECs entered the space but most of the channels failed to get the positive ratings in those early prime time specially 6pm and 6.30pm. But 7pm and 7.30pm time band became the prime time for all the channels and the space become more competitive with time.

    “There are seven Hindi GEC channels, and India is a huge country with a different set of audience fragmentation. It’s important to have a variety in GECs. In small towns, the prime time starts early, whereas in urban India people watch television slightly late. The overall HSM numbers might not look very big but, in the sub groups of geography, some shows are blockbusters. I think there is huge appetite for early prime time,” informed Khan.

    Well, how successfully Sony is able to encash the expanded prime time, only time will tell.

  • Sony Entertainment TV plans to expand its early prime time to 6pm

    Sony Entertainment TV plans to expand its early prime time to 6pm

    MUMBAI: With the launch of its new offering Peshwa Bajirao, Sony Entertainment Television has entered the 7.30 pm time slot. The channel has expanded its prime time to 7.30pm, and plans to expand it further to 6pm time band in coming 12-18 months.

    Speaking to Indiantelevision.com, Sony Pictures Network India CEO NP Singh said, “With this show, we begin our prime time to 7.30pm, and soon we will have a show at 7pm time-band. Our objective is to start prime time at 6pm in 12 to 18 months’ time.”

    Singh further added, “Sony TV’s weekend shows are running successfully. We are focusing on the growth and reach of viewership of our weekday property and that will happen by launching the new slots on the channel and the launch of new shows on those channels.”

    Sony Entertainment Television EVP and business head Danish Khan said, “The intention is to expand the prime time from 6pm to 11.30pm but one thing at a time. 7.30 pm time slot we are opening now, and, hopefully by April, we will open the 7pm time band. The programming philosophy for Sony is novelty, variety and quality. We are working on banking a writing script in advance also we are shooting in advance. Like we are launching Peshwa Bajirao on Monday with 20 episodes in bank that is to drive the quality. Also we are hoping that we will bring some novel concept.”

    Firstly, it was Star Plus which opened the early prime time slot and later followed by other Hindi GECs entered the space but most of the channels failed to get the positive ratings in those early prime time specially 6pm and 6.30pm. But 7pm and 7.30pm time band became the prime time for all the channels and the space become more competitive with time.

    “There are seven Hindi GEC channels, and India is a huge country with a different set of audience fragmentation. It’s important to have a variety in GECs. In small towns, the prime time starts early, whereas in urban India people watch television slightly late. The overall HSM numbers might not look very big but, in the sub groups of geography, some shows are blockbusters. I think there is huge appetite for early prime time,” informed Khan.

    Well, how successfully Sony is able to encash the expanded prime time, only time will tell.

  • Sony strengthens weekday programming; launching four shows by July ’17

    Sony strengthens weekday programming; launching four shows by July ’17

    MUMBAI: After strengthening the weekend programming with Super Dancer, Sony Entertainment Television is all set to bring one of its iconic shows — Indian Idol — back.

    “Sony has traditionally done very well as far as the weekend is concerned. So, when we started rebuilding this channel a year ago, the aim was to make Sony the number one weekend destination. I am happy to say that we have achieved that. Weekday programming is where we are going to focus now. We have launched Beyhadh which received a good opening. Weekday is a habit which will take time to be cultivated, and can’t happen in one go,” said Sony Entertainment Television EVP and business head Danish Khan.

    Khan added, “There are three-four launches between January and July in 2017, and, in July, people will see a very healthy weekend. It will be gradual, step by step, but, like you have seen in the weekend, you will see weekday of Sony fulfilling expectation of the audience very soon.” Sony’s much talked about historical drama Peshwa Bajirao is slated to launch in January.

    Indian Idol is the first step in bringing back the old iconic shows of Sony. The show will be aired from 24 December on Saturday and Sunday at 8pm.

    The channel has roped in Vivo as the title sponsors, and KUV 100 and Quick Heal as the ‘Co-powered By’ sponsors. According to sources, a 10-sec ad rate for the show has been sold for Rs 1 lakh each.

    This season also marks the comeback of its original trio of judges, Farah Khan, Sonu Nigam and Anu Malik, which has come together on the platform once again, after 12 years. Their chemistry and unique style of interaction with the participants holds promise — to make this season an ultimate entertainer on the Indian television.

    While the contestants impress viewers with their talent, the judges will also mark them on three most important factors that define the Indian Idol platform – Riyaaz, Awaaz and Andaaz. The legendary singing sensation of India, Sonu Nigam, will focus on the contestants’ ‘Riyaaz’, the maestro Anu Malik will be keenly observing their ‘Awaaz’, and known for her distinguished style, Bollywood’s ace choreographer-turned-director Farah Khan will judge their ‘Andaaz’.

    The show will begin with audition episodes from across the country; episodes that witnessed lakhs of talented singers competing to make it into the top 110. Hosting the ninth season will be the charming Karan Wahi and Paritosh Tripathy.

    Speaking to Indiantelevision.com, Sony Pictures Networks CEO NP Singh said, “It’s an authentic talent hunt show with authentic talent. Indian Idol is a show which broke new ground a few years ago, and in many ways changed the landscape of reality shows in India. It worked really well for us.”

    Post the fantastic success of its most popular show Super Dancer, the channel now brings to the fore one of its biggest properties — Indian Idol. Khan informed, “We have created a dedicated time of 8pm on weekends that will continue to bring unseen talent to our viewers. Super Dancer saw some amazing dancers and now, with Indian Idol, we intend to take this legacy ahead. The original trio of judges is a wonderful combination in the world of music and their chemistry coupled with outstanding singers will surely create magic on screen.”

    Said FremantleMedia India business head Vidyuth Bhandary, “The global phenomenon of the Idol format — launched in 52 territories worldwide and rated as the No 1 show 48 times — has been watched by half a billion viewers globally, making it one of the world’s most loved shows. We are proud of our strong partnership and collaboration with Sony Pictures Networks India, and happy to announce the launch of the 9th season of Indian Idol. It’s been 12 years since the first season of Indian Idol was launched on SET making it the longest-running reality show in India with unprecedented participation.”

    The channel will soon bring back all its iconic shows such as — KBC and Dus Ka Dum.

    “Indian Idol has been a torch-bearer of sorts in terms of the non-fiction programming slate for Sony, and has proved to be a war-horse when it comes to TVR numbers. Thus, it’s great news for Sony that the show is making a return after a rather long hiatus and what’s better is that they have gone back to the earlier panel of judges, which allows the audience to find an instant connect from the word go. What’s worked for the show earlier is the platform that it has provided for stars of the future, but the fact that the show wasn’t around for four years has allowed other shows like ‘The Voice’ to create ample room for competition. It will be a great battle to be witnessed between Indian Idol’s return along with a new format in Colors’ Rising Star on the small screen in the coming days,” said a senior media planner.

  • Sony strengthens weekday programming; launching four shows by July ’17

    Sony strengthens weekday programming; launching four shows by July ’17

    MUMBAI: After strengthening the weekend programming with Super Dancer, Sony Entertainment Television is all set to bring one of its iconic shows — Indian Idol — back.

    “Sony has traditionally done very well as far as the weekend is concerned. So, when we started rebuilding this channel a year ago, the aim was to make Sony the number one weekend destination. I am happy to say that we have achieved that. Weekday programming is where we are going to focus now. We have launched Beyhadh which received a good opening. Weekday is a habit which will take time to be cultivated, and can’t happen in one go,” said Sony Entertainment Television EVP and business head Danish Khan.

    Khan added, “There are three-four launches between January and July in 2017, and, in July, people will see a very healthy weekend. It will be gradual, step by step, but, like you have seen in the weekend, you will see weekday of Sony fulfilling expectation of the audience very soon.” Sony’s much talked about historical drama Peshwa Bajirao is slated to launch in January.

    Indian Idol is the first step in bringing back the old iconic shows of Sony. The show will be aired from 24 December on Saturday and Sunday at 8pm.

    The channel has roped in Vivo as the title sponsors, and KUV 100 and Quick Heal as the ‘Co-powered By’ sponsors. According to sources, a 10-sec ad rate for the show has been sold for Rs 1 lakh each.

    This season also marks the comeback of its original trio of judges, Farah Khan, Sonu Nigam and Anu Malik, which has come together on the platform once again, after 12 years. Their chemistry and unique style of interaction with the participants holds promise — to make this season an ultimate entertainer on the Indian television.

    While the contestants impress viewers with their talent, the judges will also mark them on three most important factors that define the Indian Idol platform – Riyaaz, Awaaz and Andaaz. The legendary singing sensation of India, Sonu Nigam, will focus on the contestants’ ‘Riyaaz’, the maestro Anu Malik will be keenly observing their ‘Awaaz’, and known for her distinguished style, Bollywood’s ace choreographer-turned-director Farah Khan will judge their ‘Andaaz’.

    The show will begin with audition episodes from across the country; episodes that witnessed lakhs of talented singers competing to make it into the top 110. Hosting the ninth season will be the charming Karan Wahi and Paritosh Tripathy.

    Speaking to Indiantelevision.com, Sony Pictures Networks CEO NP Singh said, “It’s an authentic talent hunt show with authentic talent. Indian Idol is a show which broke new ground a few years ago, and in many ways changed the landscape of reality shows in India. It worked really well for us.”

    Post the fantastic success of its most popular show Super Dancer, the channel now brings to the fore one of its biggest properties — Indian Idol. Khan informed, “We have created a dedicated time of 8pm on weekends that will continue to bring unseen talent to our viewers. Super Dancer saw some amazing dancers and now, with Indian Idol, we intend to take this legacy ahead. The original trio of judges is a wonderful combination in the world of music and their chemistry coupled with outstanding singers will surely create magic on screen.”

    Said FremantleMedia India business head Vidyuth Bhandary, “The global phenomenon of the Idol format — launched in 52 territories worldwide and rated as the No 1 show 48 times — has been watched by half a billion viewers globally, making it one of the world’s most loved shows. We are proud of our strong partnership and collaboration with Sony Pictures Networks India, and happy to announce the launch of the 9th season of Indian Idol. It’s been 12 years since the first season of Indian Idol was launched on SET making it the longest-running reality show in India with unprecedented participation.”

    The channel will soon bring back all its iconic shows such as — KBC and Dus Ka Dum.

    “Indian Idol has been a torch-bearer of sorts in terms of the non-fiction programming slate for Sony, and has proved to be a war-horse when it comes to TVR numbers. Thus, it’s great news for Sony that the show is making a return after a rather long hiatus and what’s better is that they have gone back to the earlier panel of judges, which allows the audience to find an instant connect from the word go. What’s worked for the show earlier is the platform that it has provided for stars of the future, but the fact that the show wasn’t around for four years has allowed other shows like ‘The Voice’ to create ample room for competition. It will be a great battle to be witnessed between Indian Idol’s return along with a new format in Colors’ Rising Star on the small screen in the coming days,” said a senior media planner.

  • Sony to strengthen weekend lineup, begins with ‘Super Dancer’

    Sony to strengthen weekend lineup, begins with ‘Super Dancer’

    MUMBAI: The trio that has given Indian television some top of the line dance reality shows is back again with program in the same genre: Super Dancer – Dance Ka Kal. Ashish Golwalker, Ranjeet Thakur and Hemant Ruparel are all set to launch their new kids dance reality show on Sony Entertainment Television. It promises to showcase dance talent from across the country on one national platform and will air from 10 September at 8 pm on Saturday and Sunday.

    Produced by Frames Production, Super Dancer will have 12 dance contestants who will get a golden opportunity to compete for the coveted title of India’s top emerging talent. Each finalist will be paired with one notable choreographer in charge of mentoring, understanding and nurturing their strengths, while introducing them to different dance techniques and bringing out the best in them week on week.

    To run for 27 episodes over 13 weeks, the production team has already canned four episodes at the time of writing.

    According to information available, the per episode production cost of Super Dancer is said to be between Rs 65 and 70lakh per episode and a 10 second TV commercial is being sold at Rs. 1.5 lakh.

    The channel has roped in Patanjali Powervita as the presenting sponsor and Quick Heal as co-powered by sponsor.

    Super Dancer will be judged by actress Shilpa Shetty, choreographer Geeta Kapur and Bollywood director Anurag Basu. Rithvik Dhanjani and comedian Paritosh Tripathi will host the show.

    Speaking to Indiantelevision.com, Sony Entertainment Television EVP & business head Danish Khan says: “Sony Entertainment Television has always celebrated talent across India – Indian Idol, Entertainment Ke Liye Kuch Bhi Karega, KBC amongst others. Super Dancer will give a national platform for dancing talents to be nurtured, groomed and honed. We are delighted to have Frames Production Company as our creative partner.”

    Khan also announced that Sony will soon launch another season of Indian Idol after a four years hiatus, once Super Dance is over. This will fall in line with the channel’s plan to renew its marquee shows with new seasons.

    “With Super Dancer we will have weekend prime time. The talent show will be at 8 pm, comedy at 9 pm followed by the thriller C.I.D at 10 pm and reality show Crime Patrol at 11.30 pm. By October and November we will have a full-fledged weekend line up. Soon after Super Dancer, we will launch Indian Idol season 9.”

    Dance Plus on Star Plus, which is also produced by Frames Production, airs at the same time slot as Super Dancer is proposed to be. Will that not impact the ratings of the new show or the older one because of cannibalisation? Frame Production co-founder Ranjeet Thakur does not think so. He explains: “Both the shows are different in their own way. One is a kid’s reality show and the other one is for youngsters. The audiences are different. I believe that Super Dancer will also become a successful show.”

  • Sony to strengthen weekend lineup, begins with ‘Super Dancer’

    Sony to strengthen weekend lineup, begins with ‘Super Dancer’

    MUMBAI: The trio that has given Indian television some top of the line dance reality shows is back again with program in the same genre: Super Dancer – Dance Ka Kal. Ashish Golwalker, Ranjeet Thakur and Hemant Ruparel are all set to launch their new kids dance reality show on Sony Entertainment Television. It promises to showcase dance talent from across the country on one national platform and will air from 10 September at 8 pm on Saturday and Sunday.

    Produced by Frames Production, Super Dancer will have 12 dance contestants who will get a golden opportunity to compete for the coveted title of India’s top emerging talent. Each finalist will be paired with one notable choreographer in charge of mentoring, understanding and nurturing their strengths, while introducing them to different dance techniques and bringing out the best in them week on week.

    To run for 27 episodes over 13 weeks, the production team has already canned four episodes at the time of writing.

    According to information available, the per episode production cost of Super Dancer is said to be between Rs 65 and 70lakh per episode and a 10 second TV commercial is being sold at Rs. 1.5 lakh.

    The channel has roped in Patanjali Powervita as the presenting sponsor and Quick Heal as co-powered by sponsor.

    Super Dancer will be judged by actress Shilpa Shetty, choreographer Geeta Kapur and Bollywood director Anurag Basu. Rithvik Dhanjani and comedian Paritosh Tripathi will host the show.

    Speaking to Indiantelevision.com, Sony Entertainment Television EVP & business head Danish Khan says: “Sony Entertainment Television has always celebrated talent across India – Indian Idol, Entertainment Ke Liye Kuch Bhi Karega, KBC amongst others. Super Dancer will give a national platform for dancing talents to be nurtured, groomed and honed. We are delighted to have Frames Production Company as our creative partner.”

    Khan also announced that Sony will soon launch another season of Indian Idol after a four years hiatus, once Super Dance is over. This will fall in line with the channel’s plan to renew its marquee shows with new seasons.

    “With Super Dancer we will have weekend prime time. The talent show will be at 8 pm, comedy at 9 pm followed by the thriller C.I.D at 10 pm and reality show Crime Patrol at 11.30 pm. By October and November we will have a full-fledged weekend line up. Soon after Super Dancer, we will launch Indian Idol season 9.”

    Dance Plus on Star Plus, which is also produced by Frames Production, airs at the same time slot as Super Dancer is proposed to be. Will that not impact the ratings of the new show or the older one because of cannibalisation? Frame Production co-founder Ranjeet Thakur does not think so. He explains: “Both the shows are different in their own way. One is a kid’s reality show and the other one is for youngsters. The audiences are different. I believe that Super Dancer will also become a successful show.”

  • ‘The Kapil Sharma Show’ all set to bat against the IPL on weekends

    ‘The Kapil Sharma Show’ all set to bat against the IPL on weekends

    MUMBAI: The funster and stand up comedian Kapil Sharma is all set to come back to the small screen with the much awaited The Kapil Sharma Show on Sony Entertainment Television. In fact, the speculations about Sharma and his show with Sony Entertainment Television ended when SET on 1 March announced the launch of the show. Despite the cricket fever being high this month due to IPL, there is confidence that Kapil’s show will be welcomed by all.

    The Kapil Sharma Show will go on air at a time when Sony’s biggest asset IPL will be at its peak but the response to the promo of Shah Rukh Khan coming in the first episode shows Kapil’s fans will find time to watch it. Co-produced by Kapil Sharma’s own K9 Productions and Frames, the show is all set to commence from 23 April on Saturdays and Sundays at 9.00 pm.

    The channel has roped in Lava Mobile as the presenting sponsor while Ching’s Secret and Datsun have been roped in as co-power sponsors. Indiantelevision.com learns that the deal has been signed for the presenting sponsorship at between Rs 8 to 9 crore. A source informed Indiantelevision.com, “For a 10 sec ad slot the channel is charging Rs 2 lakh for The Kapil Sharma Show.” 

    Industry estimates the production cost for the first episode as close to Rs 1 crore because it has Shahrukh Khan and also it will be live event shot in New Delhi.

    Another source further informed that the production cost of each episode of The Kapil Sharma Show will come down to between Rs 50- 55 lakhs excluding the talent cost. It may be recalled that production cost for Comedy Nights With Kapil was approximately Rs 1.3 crore per episode. 

    The promo was launched on 4 April and the video on YouTube crossed more than 5 lakh views in one week. In second episode, The Kapil Sharma show  will entertain the audience with the star cast of Baaghi, Sharddha Kapoor and Tiger Shroff on 24 April. 

    Earlier while speaking with Indiantelevision.com, Sony EVP and business head Danish Khan said, “IPL is a great success and is very popular. But we believe The Kapil Sharma Show will have a totally different set of audience and both will have high viewership. IPL and The Kapil Sharma Show can both run successfully at the same time. IPL is a big advantage for us, we will use it to promote and generate more awareness.”

    “The show will be good, as I always say people watch content not the channel. Kapil himself is a brand name and the star is in himself. His loyal audience will watch the show despite it being an IPL month. It is like a cricket match, and people watch matches on whichever channel that shows it,“ said a senior media planner.

    Concurring, another media expert said, “Kapil is a star and has a good fan following, the show will definitely get traction from people. I do not think that shows on other channels or IPL will impact Sony’s upcoming show. ”     

    The Kapil Sharma Show on the opening day has been pitched against Colors world premiere television of Bajirao Mastani, Star Plus’ Diya Aur Baati Hum at 9pm and Yeh Rishta Kya Kehlata Hai at 9.30 pm, along with Life OK’s Super Cops Vs Supervillains.. Shapath, Sab TV’s Tarak Mehta Ka Oolta Chashma, Zee TV’s Kumkum Bhagya on Saturdays and SaReGaMaPa at 9.30 pm slot and &TV’s So You Think You Can Dance which will go on air from 24 April.

  • ‘The Kapil Sharma Show’ all set to bat against the IPL on weekends

    ‘The Kapil Sharma Show’ all set to bat against the IPL on weekends

    MUMBAI: The funster and stand up comedian Kapil Sharma is all set to come back to the small screen with the much awaited The Kapil Sharma Show on Sony Entertainment Television. In fact, the speculations about Sharma and his show with Sony Entertainment Television ended when SET on 1 March announced the launch of the show. Despite the cricket fever being high this month due to IPL, there is confidence that Kapil’s show will be welcomed by all.

    The Kapil Sharma Show will go on air at a time when Sony’s biggest asset IPL will be at its peak but the response to the promo of Shah Rukh Khan coming in the first episode shows Kapil’s fans will find time to watch it. Co-produced by Kapil Sharma’s own K9 Productions and Frames, the show is all set to commence from 23 April on Saturdays and Sundays at 9.00 pm.

    The channel has roped in Lava Mobile as the presenting sponsor while Ching’s Secret and Datsun have been roped in as co-power sponsors. Indiantelevision.com learns that the deal has been signed for the presenting sponsorship at between Rs 8 to 9 crore. A source informed Indiantelevision.com, “For a 10 sec ad slot the channel is charging Rs 2 lakh for The Kapil Sharma Show.” 

    Industry estimates the production cost for the first episode as close to Rs 1 crore because it has Shahrukh Khan and also it will be live event shot in New Delhi.

    Another source further informed that the production cost of each episode of The Kapil Sharma Show will come down to between Rs 50- 55 lakhs excluding the talent cost. It may be recalled that production cost for Comedy Nights With Kapil was approximately Rs 1.3 crore per episode. 

    The promo was launched on 4 April and the video on YouTube crossed more than 5 lakh views in one week. In second episode, The Kapil Sharma show  will entertain the audience with the star cast of Baaghi, Sharddha Kapoor and Tiger Shroff on 24 April. 

    Earlier while speaking with Indiantelevision.com, Sony EVP and business head Danish Khan said, “IPL is a great success and is very popular. But we believe The Kapil Sharma Show will have a totally different set of audience and both will have high viewership. IPL and The Kapil Sharma Show can both run successfully at the same time. IPL is a big advantage for us, we will use it to promote and generate more awareness.”

    “The show will be good, as I always say people watch content not the channel. Kapil himself is a brand name and the star is in himself. His loyal audience will watch the show despite it being an IPL month. It is like a cricket match, and people watch matches on whichever channel that shows it,“ said a senior media planner.

    Concurring, another media expert said, “Kapil is a star and has a good fan following, the show will definitely get traction from people. I do not think that shows on other channels or IPL will impact Sony’s upcoming show. ”     

    The Kapil Sharma Show on the opening day has been pitched against Colors world premiere television of Bajirao Mastani, Star Plus’ Diya Aur Baati Hum at 9pm and Yeh Rishta Kya Kehlata Hai at 9.30 pm, along with Life OK’s Super Cops Vs Supervillains.. Shapath, Sab TV’s Tarak Mehta Ka Oolta Chashma, Zee TV’s Kumkum Bhagya on Saturdays and SaReGaMaPa at 9.30 pm slot and &TV’s So You Think You Can Dance which will go on air from 24 April.

  • Sony Entertainment Television bags telecasting rights of TOIFA 2016

    Sony Entertainment Television bags telecasting rights of TOIFA 2016

    MUMBAI:  TOIFA 2016 announces Sony Entertainment Television as the official telecasting partner for India. This year TOIFA promises to be larger than life with all the A-listers from the Bollywood industry attending and performing on March 18th at Dubai International Stadium.

    With programming that is targeted towards family audiences, the channel will bring broad exposures for TOIFA, 2016 given its reach across urban and tier II & III markets in India.

    Sony Entertainment Television EVP and Business Head Danish Khan, said, “We are pleased to be associated with the prestigious TOIFA. Over the years, TOIFA has become one of the most popular award nights for the film fraternity celebrated outside India that helps in globalising Bollywood. Indian Films as well as Television, over the last few years, have created a robust international market and Middle East is a big market for Indian entertainment. SET is delighted to be part of this celebration in Dubai on 18th March 2016. The telecast of this show, In India, will be on 17th April, 2016, 8 PM Exclusively on Sony Entertainment Television”

  • Sony Entertainment Television bags telecasting rights of TOIFA 2016

    Sony Entertainment Television bags telecasting rights of TOIFA 2016

    MUMBAI:  TOIFA 2016 announces Sony Entertainment Television as the official telecasting partner for India. This year TOIFA promises to be larger than life with all the A-listers from the Bollywood industry attending and performing on March 18th at Dubai International Stadium.

    With programming that is targeted towards family audiences, the channel will bring broad exposures for TOIFA, 2016 given its reach across urban and tier II & III markets in India.

    Sony Entertainment Television EVP and Business Head Danish Khan, said, “We are pleased to be associated with the prestigious TOIFA. Over the years, TOIFA has become one of the most popular award nights for the film fraternity celebrated outside India that helps in globalising Bollywood. Indian Films as well as Television, over the last few years, have created a robust international market and Middle East is a big market for Indian entertainment. SET is delighted to be part of this celebration in Dubai on 18th March 2016. The telecast of this show, In India, will be on 17th April, 2016, 8 PM Exclusively on Sony Entertainment Television”