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Tag: Daniel

  • Oxemberg ropes in Rana Daggubati as the new face of the brand

    Oxemberg ropes in Rana Daggubati as the new face of the brand

    Mumbai: Oxemberg, a men’s garment brand, from the House of Siyaram’s, has announced Rana Daggubati, an Indian film actor-producer as the face of the brand. This collaboration marks a significant milestone in Oxemberg’s journey to refurbish its presence in the ready-to-wear apparel segment and is set to enhance the brand’s appeal, offering trendsetting apparel for the youth that caters to every mood and occasion. Rana Daggubati is known for his stellar performances in a few of the highest-grossing Indian films of all time, the Bahubali franchise, and Netfilx’s action-crime drama series; Rana Naidu. With the multifaceted actor and style icon Rana Daggubati’s immense popularity amongst the youth across the country, Oxemberg aims to connect with the young fashion-conscious audience of today.

    The brand has unveiled its creative campaign featuring Rana Daggubati, encouraging young individuals to embrace their unique style and personality. The campaign has been conceptualized by the brand’s in-house team in collaboration with D&A and Barcode agencies. The integrated campaign will be promoted across various platforms, including cinemas, multiplexes, digital, in-store, and out-of-home, to provide a consistent brand experience across all touchpoints.

    The campaign aims to redefine Oxemberg as a youth brand, helping youngsters find their unique personality. This partnership signifies a pivotal move for Oxemberg as it seeks to enhance its brand presence among the youth and solidify its market position across India. Not only does the brand provide a wide range of clothing for casual and formal wear, but also for occasion wear. Their latest collection was carefully curated with the younger generation in mind, taking into account their preferences, behaviours, and choices.

    “We’re extremely thrilled to welcome Rana Daggubati as the face of Oxemberg,” expressed Siyaram’s executive director Gaurav Poddar. “Signing Rana was a natural choice. His persona goes beyond star power; he embodies the energy, style, and confidence that define the Oxemberg tribe and resonate with the youth, among whom Rana is idolized for his style and personality. We’re thrilled to embark on this fashionable journey with him.”

    Oxemberg senior vice president  Daniel added, “Oxemberg’s collections strike a fine balance between professional and personal styles of expression for men. With Rana Daggubati as the face of the brand, we look forward to making Oxemberg the preferred brand of the youth.”

    Actor-producer Rana Daggubati shared his enthusiasm, saying, “I am honoured to be the face of Oxemberg, one of the most trusted fashion brands in India, renowned for its high fashion, innovation, and commitment to unmatched quality. The brand’s focus on comfort, confidence, and helping men express their true selves resonates deeply with me. It’s a privilege to be the face of a brand that reflects my style and values, and I look forward to an exciting journey with Oxemberg.”

    In conclusion, the collaboration between Oxemberg and Rana Daggubati heralds a new chapter in men’s fashion. With Rana Daggubati leading the way, Oxemberg is poised to capture the hearts and wardrobes of the youth and the modern Indian men. As the brand embarks on this fashionable journey, it’s time to “Make Your Move” and embrace the dynamic, stylish future that Oxemberg and Rana Daggubati are crafting together.

  • BookMyShow Stream adds exclusive content to its movie library

    BookMyShow Stream adds exclusive content to its movie library

    Mumbai: With Indian audiences confined to their home due to the second wave of coronavirus outbreak, BookMyShow Stream is offering engaging content to the viewers. From drama to action thriller, BookMyShow Stream will be streaming movies like The Secrets We Keep, Daniel, and Redemption Day to the viewers starting 21 May. 

    Viewers can buy or rent these films and pay only for the content they like. 

    ·The Secrets We Keep: Directed by Yuval Adler, the movie stars Joel Kinnaman, Chris Messina, and Naomi Rapace in the lead roles. The drama-thriller revolves around the life of a woman who rebuilds her life in the suburbs with her husband. Later, she kidnaps her neighbour and starts seeking vengeance for heinous war crimes he committed against her during the time of World War II. 

    ·Daniel: Directed by Neils Arden Oplev, it is a drama that narrates the story of a young Danish photojournalist who was held hostage for 398 days in Syria by the Islamic State of Iraq and Levant (ISIS). The film follows Daniel’s struggle to survive in captivity, his friendship with James, and the nightmare of the Rye family back home in Denmark as they try to cope with the fear that they may never see their son alive again. At the centre of this crisis, we find hostage negotiator, Arthur, who plays a pivotal role in securing.

    ·Redemption Day: An action thriller directed by Hicham Hajji it revolves around the life of a war hero whose life turns upside down when his girlfriend gets kidnapped. To seek vengeance, the war hero starts his deadly operation to hunt down the shadowy forces. 

  • Oprah Winfrey to be honoured at Santa Barbara Film Festival

    Oprah Winfrey to be honoured at Santa Barbara Film Festival

    MUMBAI: It is going to be a proud moment for all Oprah Winfrey fans. The famous anchor of the Oprah Winfrey Show will honoured at the Santa Barbara International Film Festival which commences from 30 January 2014.

     

    Winfrey, 59, will be given the ‘Montecito Award’ in recognition of her critically-acclaimed performance in Lee Daniels’ The Butler. The ‘Montecito Award’ is traditionally bestowed to stars who have given standout acting performances throughout their careers.

     

    Last year, Lincoln star Daniel Day-Lewis was honoured with the ‘Montecito Award’.

     

    The festival will conclude on 9 February 2014.

  • Hoffman to feature in the film adaptation of Child 44 helmed by Daniel Espinosa

    Hoffman to feature in the film adaptation of Child 44 helmed by Daniel Espinosa

    MUMBAI: Philip Seymour Hoffman has been reportedly roped in Daniel Espinosa‘s film adaptation of Child 44. It is a thriller novel, one of Tom Rob Smith‘s bestseller and the first of the trilogy that revolves around a disgraced member of the Soviet Union military police during the Stalin era who investigates a series of child murders that connect to high members of the political party.

    Hoffman joins the extensive cast of Tom Hardy, Noomi Rapace, Gary Oldman and Joel Kinnaman in the movie. However the specific roles each actor is set to play remain undisclosed. Summit Entertainment plans to release the film sometime in 2014.

    The film adaptation which is being penned by Richard Price is being produced by Ridley Scott‘s Scott Free Productions along with Michael Schaefer and Greg Shapiro. Worldview Entertainment is co-financing the project. Christopher Woodrow, Molly Conners, Maria Cestone and Sarah Johnson Redlich are on board as executive producers with Douglas Urbanski.

  • Concept grows ‘Beanstalk’ with new branding solutions agency

    MUMBAI: Daniel and Emmanuel Upputuru, Vivek Suchanti and Anirban Mozumdar have floated a new branding solutions agency – ITSA Brand Innovations – in an effort to “fill the gap between the TV commercial maker and the social media hot-shop.” The Mumbai-based agency is a part of Concept Communications Group.

    The agency draws inspiration from global entities like Ideo, Apple, Improv Everywhere, Droga5 and+Castro, Buenos Aires.

    Their aim is to be the single partnering custodian to a brand in a maze of technology and communication specialists. ITSA plans to provide the much needed innovation to brands in a world that is rapidly changing. The vision is to come out from the comfort zone and be much more than “just another overtly friendly neighborhood agency.” The agency will operate on the premise that innovations happen only when ideas are applied.

    The agency will create innovative products, services and communication platforms and also intends to patent some of the new product ideas or innovations. Some of the areas where ITSA is in the process for applying for patents are automotive, insurance, youth, music and technology.

    The agency said in a statement that it already has a prototype ready for the automotive sector, which ITSA hopes to be its first launch around August.

    ITSA is open to innovations and platforms that invite brands and brands that invite innovations or innovative thinking to create turning points or inflections. The agency will operate on the concept of “trans-disciplinary collaboration” which brings together a relevant set of skills required for applying a particular idea – it could be technology, art, craft, design, IT or even a social scientist, for example to collaborate.

    ITSA is in talks with a few clients and wants to work with like-minded partners, the company said.

    Emmanuel Upputuru will assume the role of chief innovation officer. He was earlier with Publicis India as national creative director, where he worked on Nestle‘s “Me & Meri Maggie” integrated campaign.

    Upuuturu says, “I feel the timing is just right. 4G is round the corner. The economy is down. My energy levels are at an all time high. I have always believed that if you know what you are doing, you are not doing anything original. So I am waiting to see what this entity will shape up to be.”

    Anirban Mozumdar will take on the post of founder and chief – innovation, strategy and collaborations at ITSA. He has 15 years of experience in advertising and was national planning director with Publicis.

    Mozumdar says, “ITSA a world view, a conviction that we believe brands and the market are ready for and need more than ever before. It‘s a breeding ground for ideas and making them happen. Eventually, ITSA a confluence of like-minded, hyper ideating people who create things multitudes of people would love to engage with and hopefully, find that engagement rewarding”.

    Concept Group chairman Vivek Suchanti adds, “ITSA is a foray into innovations for Concept Communications which is partnering the venture. Concept adds a new, distinct offering to its existing advertising, PR, Digital and independent communication agencies. We are excited about the fact that ITSA is a very different idea and it adds to the offering from Concept”.

    Daniel Upputuru will serve as chief creative officer. After a stint at TAG McCann, he went on a sabbatical from advertising and tried his hand at anthropology at Buena Ventura , Columbia.

    He adds, “I was not interested in joining another advertising agency. But when Emmanuel explained the vision of ITSA it reminded me of The Improbability Drive that Zaphod Beeblebrox steals and that‘s when I said, I am in.”

    The collaboration/tie-up with Concept gives ITSA the benefit of an established eco system including advertising, PR, digital and sports marketing capabilities. And of course ready offices in Mumbai for managing work from the city.

    Prasad Raghavan, also an industry veteran will provide support and advise the ITSA core team as a mentor and will be the guiding force apart from working on special projects, especially involving breakthrough expression and execution of ideas.