Tag: Dangal

  • How GECs plan to light up viewers’ Diwali

    How GECs plan to light up viewers’ Diwali

    MUMBAI: Diwali, the festival of lights, symbolises homecoming as well as new beginnings. Whether or not one subscribes to the mythological or religious significance of this festival, it cannot be denied that it’s a time of togetherness, of spreading happiness and good cheer. In a similar fashion, Hindi and regional GECs have curated special programming to light up Diwali for their viewers.

    As we cope with the new normal, TV channels are keeping the festive spirits high with their best programs, presenting viewers with a perfect opportunity to spend this golden time with their families and binge watch their all-time favourite shows. We list down their Diwali line-up this year:

    Zee TV:

    During Diwali there is a special festive event on the cards for fans of the channel’s top-rated shows Kundali Bhagya and Kumkum Bhagya. During the day, audiences can look forward to the telecast of special awards shows and events like Zee Cine Awards 2020, Zee Rishtey Awards 2019 and the film, Good Newwz. The network will also premiere its highly anticipated collaboration with Balaji Telefilms, Brahmarakshas 2, on the weekend after Diwali.

     

     

    Colors Marathi:

    Colors Marathi has curated a special Diwali programming line-up for its viewers. From November 13 to 16, the channel has in store special episodes of its most popular fiction shows like Jeev Zala YedaPisa, Sukhi Mansacha Sadara, Sundara Manamadhye Bharli, to name a few. To drive the audience’s festive sentiment a notch higher, the channel will also host a special singing Diwali show named Ghei Chanda on 15 November at 12 noon, featuring renowned Indian classical vocalists Mahesh Kale and Rahul Deshpande.

     

     

    Romedy Now:

    Lighting up this Diwali with the best visual treat for viewers, Romedy Now has brought ‘Diwali Delights’ through 1 to 14 November, every night at 9 pm. The property will air some of the most wholesome Hollywood rom-coms such as Marley & Me, First Daughter, Love & Other Drugs, Down With Love, Burnt and Bride Wars.

     

     

    Colors Kannada:

    On the non-fiction front, the channel will air special event Jodi Deepavali on 15 November at 1 pm. Couples from Kannada television and cinema will come together and celebrate with fun tasks, rib-tickling gimmicks, songs, and dance to make it a special Deepawali. The show will be hosted by Kannada television’s most energetic and enthusiastic anchor, Akul Balaji. The fun doesn’t end there, as the channel will also air Baahubali at 4:30 pm on 15 November.

    As a special Diwali gift for viewers, Colors Kannada aims to spread love with the launch of Hoo Male on 16 November at 9 pm.

     

     

    Dangal TV:

    To celebrate Diwali, Dangal TV has shored up its primetime viewing with the debut of mythological series Devi Adi Parashakti on 9 November. The show has been produced by Swastik Productions and will be telecast Monday to Saturday at 9 pm.

     

     

    Big Ganga:

    Ganga Deewali Carnival is Big Ganga’s hot ticket property for this time of the year. The four-day multi-entertainment, multi-celebrity festivity will begin 10 November and culminate on 14 November.

    Colors Tamil:

    With its special Diwali line-up, Colors Tamil aims to provide viewers with an added reason to look forward to the festivities. In the non-fiction category, the channel has curated special Diwali episodes for Sindhanaigal Simplified and for their recently launched show Colors Kitchen.

    Sinthanaigal Simplified with Gurudev Shri Shri Ravi Shankar will have popular actor Yugi Sethu engaging in a refreshing conversation about life and spirituality on Saturday, 14  November 2020 at 11:00 am. This special Diwali episode is also the show’s finale. Following this, Colors Kitchen will spice up the celebrations at noon, with Chef Damu, Chef Shreya and Colors Tamil artists cooking up a delectable festive feast.

    To pump up the fun spirit of Diwali further, Colors Tamil is also set to present the world television premiere of Chitiram Pesuthadi – 2 on 14 November at 4 pm. A multi-starrer film, Chitiram Pesuthadi – 2 is a hyperlink drama that encompasses four gripping stories which take place in a time frame of 48 hours.

    Further, adding sparkle to its original programming in the fiction category, Colors Tamil has curated a special Diwali line up for its shows Amman, Idhayathai Thirudathey and Uyire.

     

     

    Colors Bangla Cinema:

    Colors Bangla Cinema will rejoice in the festivities of Kali Pujo and Bhai Fonta by showcasing special movies from 14 to 16 November. The channel will air blockbuster films such as Chore Chore Mastuto Bhai, Adorer Bon-Dadar Adesh and Inquilab-Greftaar to entertain its viewers during Diwali.

    Zee Biskope:

    On the eve of Diwali, Zee Biskope has lined up the world television premiere of Aandhi Toofan, co-presented by Nestle Munch.  It will air on 13 November 2020 at 6 pm.

    Nickelodeon:

    Nickelodeon is all set to make sure that kids and their families enjoy the festive weekend through a host of exclusively crafted fun entertainment and engagement experiences.

    To start off, the channel will premiere a made for television movie headlined by kid’s favourite toon Shiva called Rise of the Technosapiens. Set to premiere on 14 November 2020 at 11.30am, the action-adventure film will take kids on a roller coaster ride with super kid Shiva.

     

     

  • Barc week 43: Sony Sab replaces Colors on pay platform

    Barc week 43: Sony Sab replaces Colors on pay platform

    MUMBAI: Zee TV has retained the second spot on pay platform in week 44 (Saturday 31 October 2020 to Friday 6 November 2020) of Broadcast Audience Research Council of India (BARC) data. Sony Sab has replaced Colors in the top three on pay platform. Star Utsav has slipped down to sixth spot on pay platform and on fourth position in urban market. Sony Pal has climbed up to third position in both rural market and free platform.

    Pay Platform


    On Pay platform Star Plus, Zee TV, Sony Sab, Colors, Sony Entertainment Television, Star Utsav, Sony Pal, Star Bharat, Colors Rishtey, and Dangal were the top 10 channels in week 44 of Barc India ratings.

    Urban Market


    In the urban market, the top ten channels were Star Plus, Colors, Sony Sab, Star Utsav, Zee TV, Sony Entertainment Television, Sony Pal, Colors Ristey, Dangal, and Zee Anmol in week 44 of Barc India ratings.

    Rural Market


     
    Star Utsav, Zee Anmol, Sony Pal,  Dangal, Colors Rishtey, Star Plus, Zee TV, Big Magic, Sony Sab and Colors were the top ten channels in the rural market.

    Free platform

    On the free platform, Star Utsav, Zee Anmol, Sony Pal, Dangal, Colors Rishtey, Big Magic, Shemaroo TV, DD National, DD Retro and DD Rajasthan were the top ten channels in week 44 of Barc India ratings.

  • Diwali with a bang: Hindi GECs bet big on special programming

    Diwali with a bang: Hindi GECs bet big on special programming

    MUMBAI: Crackers may be banned, but television channels are making sure Diwali 2020 goes off with a bang for their viewers. With the outlook that viewers will stay at home rather than jostle with crowds in the age of Covid2019, Hindi GEC’s have taken up an aggressive stance programming-wise to maximize viewership in the run-up to the festival of lights.

    Festive fervour has taken hold of Zee TV. While ongoing shows like Guddan Tumse Na Ho Payega, Tujhse Hai Raabta, Qurbaan Hua, Ram Pyaare Sirf Humare will see drama spikes and highpoints, its latest fiction offerings – Apna Time Bhi Aayega and Hamariwali Good News will see significant milestones that are bound to keep audiences on the edge of their seats this Diwali week. There is a special festive event on the cards for fans of the channel’s top-rated shows Kundali Bhagya and Kumkum Bhagya. During the day, audiences can look forward to the telecast of special awards shows and events like Zee Cine Awards 2020, Zee Rishtey Awards 2019 and the film, Good Newwz. The network will also premiere its highly anticipated collaboration with Balaji Telefilms, Brahmarakshas 2, on the weekend after Diwali.

     

     

    Colors Bangla, too, has a treat in store for its viewers. “Focusing on the special days including Navratri and Dussera, Karva Chauth, and Diwali, we started airing special programming called Shandaar Ravivaar hosted by the comic duo Bharti Singh and Harsh Limbachiyaa from 25 October, 12 pm. It will culminate over the Diwali weekend. We will also launch a new show Molkki featuring Amar Upadhyay and Priyal Mahajan that highlights another custom prevalent in Haryana wherein brides are bought by people. It will air starting 16 November. Apart from this, we have planned festive special segments on Bigg Boss and a few other fiction shows,” said Viacom18 Hindi mass entertainment and kids TV network head Nina Elavia Jaipuria.

     

     

    Dangal TV has shored up its primetime viewing with the debut of mythological series Devi Adi Parashakti on 9 November. The show has been produced by Swastik Productions and will be telecast Monday to Saturday at 9 pm.

    Ganga Deewali Carnival is BIG Ganga’s hot ticket property for this time of the year. The four-day multi-entertainment, multi-celebrity festivity will begin 10 November and culminate on 14 November.

    Promotional sparklers

    Besides special programming on the small screen, Diwali is always associated with contests and exciting games. Zee TV business head Aparna Bhosle mentioned that the channel has introduced Zee Wali Diwali contest for its loyal viewers, wherein they get a chance to win gold and special vouchers everyday through 2 November to 19 December. She added, “This contest will be promoted across digital, social media and PR where we will invite our viewers to share their experiences of making rangoli, mithai etc together as a family. We want to give our viewers another reason to make a fresh start, take a step forward, and make a shubh shuruwaat (auspicious beginning) with Zee TV through this contest and our on-going shows.”

     

     

    With Children's day and Diwali coinciding this year, Colors is going to run a campaign that will show the audience how to bring alive the Diwali spirit with children at the heart of it. The channel will host a #DIYwali party with the participation of notable characters and celebrities. The initiative will have a series of micro-videos that will teach DIY ways to do multiple festive rangoli, food, art & craft activities symbolic of the festival of lights.

    On the marketing side, Colors has designed a TV-focused campaign panning across network & non-network channels in all the Hindi speaking markets, along with print presence. The concept of bought bride or Molkki, the channel's newly launched show, will be brought to life with a promotional tie-in with Amazon, where customers will come across a unique buying proposition. In order to tap into the massive reach of 84.25 million people on its social media platforms, the ‘Colors golden petal club’ virtual event has flagged off ahead of Diwali.

    Ad spends rocketing too

    With market sentiments improving over the last few months, brands have started coming up with new and dynamic ways to connect with consumers. Experts observe that the festive season is the same every year – from consumer as well as advertisers’ perspective – enthusiastic and buoyant, even if celebrations may be a little toned down this time around. OMD Mudramax EVP & principal partner Navin Kathuria stated that if not all, most categories like e-commerce (Amazon, Flipkart, Pepperfry etc), cars, paints, white goods have started advertising.

    Jaipuria noted that gaming and edu-tech brands are also seizing the opportunity to invest big and have been receiving good traction for the last six months. She further added, “In the April-June quarter, most broadcasters gave attractive discounts to advertisers which helped the ad volumes to bounce back. However, ad rates were down due to the discounting. July to September quarter has witnessed a strong revival in pricing, with September discounting down to zero for movies and GEC genres.”

    According to both Kathuria and Madison Media Sigma CEO Vanita Keswani, the surge in advertising is more prominent on TV and digital. Meanwhile, print, radio, cinema, and OOH are nowhere close to their yesteryears’ inventory levels, though there also is a marginal increase in advertising. The only difference between last year and this year will be the scale of celebrations, advertising and spending / purchasing.

    Keswani also mentioned that ad spends started recovering since August and has almost reached the pre-Covid2019 levels in October, riding on the back of festive spending and the IPL. She said, “We expect ad-ex to recover in H2 2020 and grow at a dramatic rate of 60-70 per cent of the collapsed H1 half, or grow 6 per cent to 13 per cent versus H2 2019. This will lead to ad-ex in 2020 contracting by 14 per cent to 18 per cent.”
     
    Kathuria opined that advertisers will advertise only if they sense consumer demand. And many festive categories like cars, paints, e-commerce, electronic retail shops, home loans are advertising. In fact, a latest report indicated home purchase in October 2020 being higher than January this year – when the pandemic had not set in India. So all these signals point to consumer demand going up.

  • BARC week 43: Zee TV retains second spot on pay platform

    BARC week 43: Zee TV retains second spot on pay platform

    MUMBAI: Zee TV continued to hold on to the second spot on pay platform in week 43 (Saturday 24 October 2020 to Friday 30 October 2020) of Broadcast Audience Research Council of India (BARC) data. Sony Entertainment Television has climbed up to the fifth position on pay platform. Star Utsav has slipped to number six in the same category. In the rural market, Dangal made it into the top three.

    On Pay platform Star Plus, Zee TV, Colors, Sony Sab, Sony Entertainment Television, Star Utsav, Sony Pal, Star Bharat, Colors Rishtey, and Dangal were the top 10 channels in week 43 of BARC India ratings.

    Urban

    In the urban market, the top ten channels were Star Plus, Colors, Star Utsav, Sony Sab, Zee TV, Sony Entertainment Television, Sony Pal, Colors Ristey, Dangal, and Zee Anmol in week 43 of BARC India ratings.

    Rural

    Star Utsav, Zee Anmol, Dangal, Colors Rishtey, Sony Pal,   Star Plus, Zee TV, Big Magic, Sony Sab and Colors were the top ten channels in the rural market.

    Free platform

    Star Utsav, Zee Anmol, Dangal, Colors Rishtey, Sony Pal, Big Magic, Shemaroo TV, DD National, DD Retro and DD Uttar Pradesh were the top ten channels on the free platform in week 43 of BARC India ratings.

  • BARC week 42: Zee TV bags second spot on pay platform

    BARC week 42: Zee TV bags second spot on pay platform

    MUMBAI: Zee TV displaced Colors to bag the second spot on pay platform in week 42 (Saturday 17 October 2020 to Friday 23 October 2020) of Broadcast Audience Research Council of India (BARC) data. Star Utsav has climbed up to fifth position in pay platform.

    Pay Platform

    On Pay platform Star Plus, Zee TV, Colors, Sony Sab, Star Utsav, Sony Entertainment Television, Sony Pal, Colors Rishtey, Star Bharat, and Dangal were the top 10 channels in week 42 of BARC India ratings.

    Urban

    In the urban market, the top ten channels were Star Plus, Colors, Star Utsav, Sony Sab, Zee TV, Sony Entertainment Television, Sony Pal, Colors Ristey,  Dangal, and Zee Anmol are in week 42 of BARC India ratings.

    Rural

    Star Utsav, Zee Anmol, Colors Rishtey, Dangal, Sony Pal,   Star Plus, Zee TV, Big Magic, Colors  and Sony Sab were the top ten channels in the rural market.

    Free Platform

    On the Free platform Star Utsav, Zee Anmol, Dangal, Colors Rishtey, Sony Pal, Big Magic, Shemaroo TV, DD National, DD Bharati and DD Retro were the top ten channels in week 42 of BARC India ratings.

  • BARC week 41: Colors retains second spot on pay platform & urban market

    BARC week 41: Colors retains second spot on pay platform & urban market

    MUMBAI: Zee TV displaced Sony Sab to bag the third spot on pay platform in week 41 (Saturday 10 October 2020 to Friday 16 October 2020) of Broadcast Audience Research Council of India (BARC) data. Sony Entertainment Television climbed up to fifth position in pay platform. Sony Sab secured fourth spot on pay platform and urban market.

    Pay Platform

    Graphical user interface, text, application

Description automatically generated

    On pay platform, Star Plus, Colors, Zee TV, Sony Sab, Sony Entertainment Television, Star Utsav, Sony Pal, Colors Rishtey, Star Bharat, and Dangal were the top 10 channels in week 41 of BARC India ratings.

    Urban 

    Graphical user interface, text, application

Description automatically generated

    In the urban market, the top ten channels were Star Plus, Colors, Star Utsav, Sony Sab, Zee TV, Sony Entertainment Television, Sony Pal, Colors Ristey,  Dangal, and Zee Anmol in week 41 of BARC India ratings.

    Rural

    Graphical user interface, text, application

Description automatically generated

    Star Utsav, Zee Anmol, Colors Rishtey, Dangal, Sony Pal, Star Plus, Zee TV, Big Magic, Sony Sab and Colors were the top ten channels in the rural market.

    Free Platform

    Graphical user interface, text, application

Description automatically generated

    On the Free platform, Star Utsav, Zee Anmol, Sony Pal, Colors Rishtey, Dangal, Big Magic, Shemaroo TV, DD National, DD Bharati and DD Retro were the top ten channels in week 41 of BARC India ratings.

  • BARC week 39: Colors bags second spot on pay platform & urban market

    BARC week 39: Colors bags second spot on pay platform & urban market

    MUMBAI: Colors displaced Sony Sab to bag the second spot on pay platform in Week 40 (Saturday 3 October 2020 to Friday 9 October 2020) of Broadcast Audience Research Council of India (BARC) data. Sony Entertainment Television slipped down to sixth position in pay platform and urban market. Sony Sab secured fourth spot in urban market.

    Pay Platform

    On Pay platform Star Plus, Colors, Sony Sab, Zee TV, Star Utsav, Sony Entertainment Television, Sony Pal, Star Bharat, Colors Rishtey and Dangal were the top 10 channels in week 40 of BARC India ratings.

    Urban 

    In the urban market, the top ten channels were Star Plus, Colors, Star Utsav, Sony Sab, Zee TV, Sony Entertainment Television, Sony Pal, Colors Ristey,  Dangal, and Zee Anmol are in week 40 of BARC India ratings.

    Rural

    Star Utsav, Zee Anmol, Sony Pal,  Dangal, Colors Rishtey, Star Plus, Zee TV, Big Magic, Colors and Sony Sab and were the top ten channels in the rural market.

    Free Platform

    On the Free platform Star Utsav, Zee Anmol, Sony Pal, Colors Rishtey, Dangal, Big Magic, Shemaroo TV, DD National, DD Bharati and DD Retro were the top ten channels in week 40 of BARC India ratings.

  • BARC week 39: Sony Entertainment Television edges out Star Utsav on the pay platform

    BARC week 39: Sony Entertainment Television edges out Star Utsav on the pay platform

    MUMBAI: Sony Entertainment Television has replaced Star Utsav as the channel with the fifth highest ratings on the pay platform, according to Broadcast Audience Research Council of India (BARC) data. The report takes into account figures for week 39, or the period between 26 September and 2 October 2020.

    In the urban market, Colors has slipped to the fourth position. 

    Pay Platform

    Star Plus retained first place on pay platform, with Sony Sab, Colors, Zee TV, Sony Entertainment Television, Star Utsav, Sony Pal, Star Bharat, Dangal and Colors Rishtey rounding out the top ten.

    Urban

    In the urban market, the ten leading channels were Star Plus, Sony Sab,Star Utsav,Colors,Sony Entertainment Television, Zee TV, Sony Pal,Colors Ristey,Dangal, and Star Bharat during week 39 of BARC India ratings.

    Rural

    The top ten channels in the rural market are: Star Utsav, Zee Anmol,Sony Pal, Dangal,Colors Rishtey, Star Plus,Big Magic,Zee TV,Sony Sab and Colors.

    Free Platform

    On the Free platform, Star Utsav, Zee Anmol, Dangal, Sony Pal, Colors Rishtey, Big Magic, Shemaroo TV, DD National, DD Bharati and DD Retro were the top ten channels in week 39 of BARC India ratings.

  • BARC week 38: Colors secures third spot in urban market & pay platform

    BARC week 38: Colors secures third spot in urban market & pay platform

    MUMBAI: Colors has made a comeback in the list of top three channels on pay platform and urban market and has replaced Zee TV to be on the third spot in week 38, (Saturday, 19 September 2020 to Friday 25 September 2020) of Broadcast Audience Research Council of India (BARC) data. 

    Dangal has climbed up to be on the ninth position in week 38 as compared to being on the tenth position in week 37. 

    Pay Platform

    On Pay platform Star Plus, Sony Sab, Colors, Zee TV, Star Utsav, Sony Entertainment Television, Sony Pal, Star Bharat, Dangal and Colors Rishtey were the top ten channels in the week 38 of BARC India ratings.

    Urban

    In the urban market, the top ten channels were Star Plus, Sony Sab, Colors, Star Utsav, , Zee TV, Sony Entertainment Television, Sony Pal, Dangal, Colors Rishtey, and Zee Anmol are in the top ten week 38 of BARC India ratings.

    Rural

    Star Utsav, Zee Anmol, Dangal,Sony Pal, ColorsRishtey, Star Plus, Zee TV, Big Magic, Sony Sab and Colors  were the top ten channels in the rural market.

    Free Platform

    On the free platform Star Utsav, Zee Anmol, Dangal, Sony Pal, Colors Rishtey, Big Magic, DD National, DD Bharati, DD Retro and DD Uttar Pradesh were the top ten channels in week 38 of BARC ratings.

  • BARC week 37: Star Plus continues to dominate pay platform and urban market

    BARC week 37: Star Plus continues to dominate pay platform and urban market

    MUMBAI: Star Plus has continued to dominate on pay platform and urban market(Saturday, 12 September 2020 to Friday 18 September 2020) of Broadcast Audience Research Council of India (BARC) data. Sony Sab has replaced Star Utsav on second position in the urban market.

    Pay Platform

    paid.png

    On Pay platform Star Plus, Sony Sab, Zee TV, Colors, Star Utsav, Sony Entertainment Television, Sony Pal, Star Bharat, Colors Rishtey and Dangal, were the top ten channels in the week 37 of BARC India ratings.

    Urban

    urban.png

    In the urban market, the top ten channels were Star Plus, Sony Sab, Star Utsav, Colors, Zee TV, Sony Entertainment Television, Sony Pal, Colors Ristey, Dangal and Zee Anmol are in the top ten week 37 of BARC India ratings.

    Rural

    rural.png

    Star Utsav, Zee Anmol, Sony Pal, Dangal, Colors Rishtey, Star Plus, Zee TV, Big Magic, Sony Sab and Colors  were the top ten channels in the rural market.

    Free Platform

    free.png

    On the Free platform Star Utsav, Zee Anmol, Dangal, Sony Pal,  Colors Rishtey,  Big Magic, DD National, DD Bharati, DD Retro and DD Uttar Pradesh were the top ten channels in week 37 of BARC ratings.