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Tag: Dangal

  • BARC week 9: Colors slips down to third spot on pay platform

    BARC week 9: Colors slips down to third spot on pay platform

    MUMBAI: In comparison to week eight, Colors has slipped down to fourth position on pay platform(Saturday, 27 February 2021 to Friday, 5 March 2021) of Broadcast Audience Research Council of India (BARC) data. Sony Sab has bagged second spot on both pay platform and urban market.

    Pay Platform

    In week nine of BARCIndia ratings, the top ten channels on pay platform were Star Plus, Sony Sab, Zee TV,Colors, Sony Entertainment Television, Star Utsav, Sony Pal, Star Bharat, Dangal, and &TV.

    Urban Market

    In the urban market, the top ten channels were Star Plus,Sony Sab, Colors,Star Utsav,  Zee TV, Sony Entertainment Television, Sony Pal, Dangal,Zee Anmol and ColorsRistey in week nine of BARCIndia ratings.

    Rural Market

    Star Utsav, Zee Anmol, Sony Pal, Dangal, ColorsRishtey, Star Plus, Zee TV,Sony Sab,Colors, and Big Magic were the top ten channels in the rural market in week nine of BARCIndia ratings.

    Free Platform

    On the free platform, Star Utsav, Zee Anmol,Sony Pal,Dangal, ColorsRishtey, Big Magic, Shemaroo TV, DD National,DD Retro  and DD Madhya Pradesh were the top ten channels in week nine of BARCIndia ratings.

  • Barc week 52: Sony Sab slips to fourth spot on pay platform

    Barc week 52: Sony Sab slips to fourth spot on pay platform

    MUMBAI: Sony Sab has slipped to fourth spot on pay platform in week 52 (Saturday 26 December 2020 to Friday 1January 2021) of Broadcast Audience Research Council of India (BARC) data. &TV for the third consecutive week has grabbed tenth spot on pay platform.

    Pay Platform


    In week 52 of Barc India ratings top ten channels on pay platform were Star Plus, Colors,Zee TV, Sony Sab,  Sony Entertainment Television, Star Utsav, Sony Pal, Star Bharat, Dangal, and &TV

    Urban Market

    In the urban market, the top ten channels were Star Plus,Colors,Sony Sab, Star Utsav, Zee TV, Sony Entertainment Television, Sony Pal,  Dangal, ColorsRistey, and Zee Anmol are in week 52 of Barc India ratings.

    Rural Market

    Star Utsav, Zee Anmol, Sony Pal, ColorsRishtey, Dangal,Zee TV,  Star Plus, Sony Sab, Colors and Big Magic  were the top ten channels in the rural market in week 52 of Barc India ratings.

    Free Platform

    On the free platform Star Utsav, Zee Anmol,Sony Pal, ColorsRishtey, Dangal, Big Magic, Shemaroo TV, DD National, DD Retro and DD Bharati were the top ten channels in week 52 of Barc India ratings.

  • BARC week 51: Colors retains second spot on pay platform

    BARC week 51: Colors retains second spot on pay platform

    MUMBAI: Star Plus, Colors and Sony Sab continued to remain in the top three channels on both pay platform and urban market in week 51 (Saturday 19 December 2020 to Friday 25 December 2020) of Broadcast Audience Research Council of India (BARC) data. For the second week running, &TV was at number 10 on pay platform.

    Pay Platform

    In week 51 of BARC India ratings, the top ten channels on pay platform were Star Plus, Colors, Sony Sab,  Zee TV, Sony Entertainment Television, Star Utsav, Sony Pal, Star Bharat, Dangal, and &TV.

    Urban Market

    In the urban market, the top ten channels were Star Plus, Colors, Sony Sab, Star Utsav, Zee TV, Sony Entertainment Television, Sony Pal,  Dangal, Colors Ristey, and Star Bharat in week 51 of BARC India ratings.

    Rural Market

    Star Utsav, Zee Anmol, Sony Pal, Colors Rishtey, Dangal, Star Plus, Zee TV, Sony Sab, Colors and Big Magic were the top ten channels in the rural market in week 51 of BARC India ratings.

    Free Platform

    On the free platform, Star Utsav, Zee Anmol, Sony Pal, Colors Rishtey, Dangal, Big Magic, Shemaroo TV, DD National, DD Retro and DD Madhya Pradesh were the top ten channels in week 51 of BARC India ratings.

  • Guest column: Is FTA ready for format shows?

    Guest column: Is FTA ready for format shows?

    MUMBAI: FTA Channels in the prequel era, before they left the space, had for the first time opened up a world of eyeballs and revenue that was being under-served and built successful revenues and business models. Since content was free and was already monetized and exposed on the pay channels catering to urban eyeballs for all the main players. However, while the business was lucrative and it added hundreds of crores worth in revenue to all the players in the FTA platform. Even the weakest player pulled in almost 100crs worth of advertising revenue with a relatively low cost of operation to air/run these channels. But the revenues weren’t negligible. In fact, a few channels almost matched big urban pay Hindi movie channel revenues. That was the kind of weight that FTA channels were punching with.

    Even at that time, over 170+ clients were buying these eyeballs & markets. These were mainly led by the FMCGs. The GRP pie was 500+ amongst the top six players in GEC FTA space and the trading levels were very low, as the mystical CPRP was designed for the urban & pay channel trading. A few players of the market got smart and made it U+R base, purely for negotiations and better rates. But no one was willing to unlock or set a benchmark for the rural group as GRPs on Rural base were available in 100s and more. So, the FTA pricing then became a Sell that had very little buy in from both sides of the table. But still, the revenue pie was over Rs. 1200 crores two to three years ago.

    Today, all players are back. The GRP pie is again back to its glory of 500 + and the clientele is also back to in excess of 160+ advertisers. This time we have new categories of clients that include education, gaming, etc but FMCG still leads the pack. But as most old clients have matured in the urban market, they are looking for newer markets to grow in. The brightest minds speaking and predicting about the recovery of the economic growth are pointing towards “Rural first”. All this is giving the FTA channels a massive advantage as these markets had to depend on print/outdoor/radio and cinema and got very little support for TV. That has now changed. The revenue pie too has recovered the fastest for FTA and has grown despite the challenges that the other categories of channels are facing in terms of ad bucks.

    Learnings from then and now: Will the Twain meet?

    The trading levels are designed for urban pay channels to take lion’s share of the revenue pie. Investments for pay channels are of course significantly more or rather better read as that investment in FTA Hindi GEC is significantly low. Most FTA channels have a larger interest as they have pay and urban centric channels as a group. So, it’s a catch-22 on how to work the true value of the seemingly presented poorer family member. If the business plan is to be looked with the lens of ‘Since content is free, all the value generated is profit’ then this space will languish instead of flourishing.

    Is FTA ready for format shows? Is FTA ready for original shows with U+R or rural taste in programming? Are education and sports (non-cricket) ready to build successful revenue models on this platform? Can made for FTA movies be produced at budgets that can be supported by these channels? In spite of having the world’s leading badminton players, we struggle to build a revenue model around it. Wresting too has arguably been a great opportunity missed.

    All in all, can FTA be priced  aptly and fairly for the audiences it delivers and the markets that it reaches? Can FCT that was free commercial time but was always paid for be applicable to FTA as it’s called free to air?  Interesting times await…

    (The author is COO, Enterr10 Television. Indiantelevision.com may not subscribe to his views.)  

  • BARC week 50: Sony Sab swings up on pay platform

    BARC week 50: Sony Sab swings up on pay platform

    MUMBAI: Sony Sab has regained its position by replacing Zee TV on the third spot on pay platform in week 50 (Saturday 12 December 2020 to Friday 18 December 2020) of Broadcast Audience Research Council of India (BARC) data. For the first time in many weeks, &TV has made it into the list of top ten channels on pay platform. Star Plus, Colors and Sony Sab have continued to remain top three channels on both pay platform and urban market. 

    Pay Platform

    In week 50 of BARC India ratings, top ten channels on pay platform were Star Plus, Colors, Sony Sab,  Zee TV, Sony Entertainment Television, Star Utsav, Sony Pal, Star Bharat, Dangal, and &TV.

    Urban

    In the urban market, the top ten channels were Star Plus, Colors, Sony Sab, Star Utsav, Zee TV, Sony Entertainment Television, Sony Pal,  Dangal, Colors Ristey, and Star Bharat in week 50 of BARC India ratings.

    Rural Market

    Star Utsav, Zee Anmol, Sony Pal, Colors Rishtey, Dangal, Star Plus, Zee TV, Sony Sab, Colors and Big Magic were the top ten channels in the rural market in week 50 of BARC India ratings.

    Free Platform

    On the free platform, Star Utsav, Zee Anmol, Sony Pal, Colors Rishtey, Dangal, Big Magic, Shemaroo TV, DD National, DD Retro and DD Uttar Pradesh were the top ten channels in week 50 of BARC India ratings.

  • BARC week 49: Zee TV replaces Sony Sab on pay platform

    BARC week 49: Zee TV replaces Sony Sab on pay platform

    MUMBAI: Zee TV has pipped Sony Sab for the third spot on pay platform in week 49 (Saturday 5 December 2020 to Friday 11 December 2020) of Broadcast Audience Research Council of India (BARC) data. Sony TV has slipped down to sixth place on in urban market. Colors has continued to retain the second position on both pay platform and urban market. 

    Pay Platform

    In week 49 of BARC India ratings, the top ten channels on pay platform were Star Plus, Colors,Zee TV, Sony Sab,  Sony Entertainment Television, Star Utsav, Sony Pal, Dangal, Star Bharat, and Colors Rishtey.

    Urban Market

    In the urban market, the top ten channels were Star Plus,Colors,Sony Sab, Star Utsav, Zee TV, Sony Entertainment Television, Sony Pal, Dangal, Colors Ristey, and Star Bharat in week 49 of BARC India ratings.

    Rural Market

    Star Utsav, Zee Anmol, Sony Pal, Colors Rishtey, Dangal, Star Plus, Zee TV, Sony Sab, Colors and Big Magic were the top ten channels in the rural market in week 49 of BARC India ratings.

    Free Platform

    On the free platform Star Utsav, Zee Anmol,Sony Pal, Colors Rishtey, Dangal, Big Magic, Shemaroo TV, DD National, DD Retro and DD Bharati were the top ten channels in week 49 of BARC India ratings.

  • BARC week 48: Colors regains second spot on pay platform

    BARC week 48: Colors regains second spot on pay platform

    MUMBAI: Sony Sab has slipped down to third spot on pay platform in week 48 (Saturday 28 November 2020 to Friday 4 November 2020) of Broadcast Audience Research Council of India (BARC) data. Colors has secured second position on both pay platform and urban market. Dangal has climbed up to the eight spot on pay platform. 

    Pay Platform


     
    In week 48 of BARC India ratings, the top ten channels on pay platform were Star Plus, Colors,Sony Sab,  Zee TV, Sony Entertainment Television, Star Utsav, Sony Pal, Dangal, Star Bharat, and ColorsRishtey.

    Urban Market


     
    In the urban market, the top ten channels were Star Plus,Colors,Sony Sab, Star Utsav, Sony Entertainment Television, Zee TV,  Sony Pal,  ColorsRistey, Dangal and Star Bharat in week 48 of BARC India ratings.

    Rural Market


     
    Star Utsav, Zee Anmol, Sony Pal, ColorsRishtey, Dangal, Star Plus, Zee TV, Sony Sab, Colors and Big Magic were the top ten channels in the rural market in week 48 of BARC India ratings.

    Free Platform


     
    On the free platform, Star Utsav, Zee Anmol,Sony Pal, ColorsRishtey, Dangal, Big Magic, Shemaroo TV, DD National, DD Retro and DD Uttar Pradesh were the top ten channels in week 48 of BARC India ratings.
     

  • BARC week 47: Sony Sab returns to form

    BARC week 47: Sony Sab returns to form

    MUMBAI: Sony Sab has regained its position on pay platform, replacing Zee TV on the second spot in week 47 (Saturday 21 November 2020 to Friday 27 November 2020) of Broadcast Audience Research Council of India (BARC) data. Dangal has slipped down to ninth place on pay platform.

    Pay Platform

    In week 47 of BARCIndia ratings, the top ten channels on pay platform were Star Plus, Sony Sab,  Zee TV, Colors, Sony Entertainment Television, Star Utsav, Sony Pal, Star Bharat, Dangal, and Colors Rishtey.

    Urban Market


     
    In the urban market, the top ten channels were Star Plus,Sony Sab, Colors,Star Utsav, Zee TV, Sony Entertainment Television, Sony Pal,  Colors Ristey, Dangal and Zee Anmol in week 47 of BARCIndia ratings.

    Rural Market


     
    Star Utsav, Zee Anmol, Sony Pal, Colors Rishtey, Dangal, Zee TV, Star Plus, Sony Sab, Big Magic and Colors were the top ten channels in the rural market in week 47 of BARCIndia ratings.

    Free Platform


     
    On the free platform, Star Utsav, Zee Anmol,Sony Pal, Colors Rishtey, Dangal, Big Magic, Shemaroo TV, DD National, DD Retro and DD Bharti were the top ten channels in week 47 of BARCIndia ratings.

  • BARC week 46: Sony Sab replaces Colors in urban market

    BARC week 46: Sony Sab replaces Colors in urban market

    MUMBAI: Sony Sab has replaced Colors on second spot in the urban market in week 46 (Saturday, 14 November 2020 to Friday, 20 November 2020) of Broadcast Audience Research Council of India (BARC) data. Dangal has slipped down to ninth place on pay platform. 

    Pay Platform

    paidd.png

    On Pay platform, Star Plus, Zee TV, Sony Sab, Colors, Sony Entertainment Television, Star Utsav, Sony Pal, Star Bharat, Dangal, and Colors Rishtey, were the top 10 channels in week 46 of BARC India ratings

    Urban Market

    urban.png

    In the urban market, the top ten channels were Star Plus, Sony Sab, Colors, Zee TV Star Utsav,Sony Entertainment Television, Sony Pal, Dangal, Colors Ristey and Zee Anmol in week 46 of BARC India ratings.

    Rural Market

    rural.png

    Star Utsav, Zee Anmol, Sony Pal, Colors Rishtey, Dangal, Zee TV, Star Plus, Sony Sab, Big Magic and Colors were the top ten channels in the rural market.

    Free platform

    free.png

    On the free platform, Star Utsav, Zee Anmol, Colors Rishtey, Sony Pal, Dangal, Big Magic, Shemaroo TV, DD National, DD Retro and DD Bharti were the top ten channels in week 46 of BARC India ratings.

  • BARC week 45: Star Plus, Zee TV & Sony Sab retain top spots in pay platform

    BARC week 45: Star Plus, Zee TV & Sony Sab retain top spots in pay platform

    MUMBAI: Star Plus, Zee TV and Sony Sab have retained their hold as the top three channels on pay platform in week 45 (Saturday 7 November 2020 to Friday 13 November 2020) of Broadcast Audience Research Council of India (BARC) data. Sony Sab has held on to the third position on pay platform. Dangal has climbed up to the eighth rank on pay platform and Zee TV has replaced Star Utsav to be on fourth spot in urban market. 

    Pay Platform

    pay 1.png

    On Pay platform, Star Plus, Zee TV, Sony Sab, Colors, Sony Entertainment Television, Star Utsav, Sony Pal, Dangal, Star Bharat and Colors Rishtey, were the top 10 channels in week 45 of BARC India ratings.

    Urban Market

    Urban 1.png

    In the urban market, the top ten channels were Star Plus, Colors, Sony Sab, Zee TV Star Utsav,Sony Entertainment Television, Sony Pal, ColorsRistey, Dangal, and Zee Anmol in week 45 of BARC India ratings.

    Rural Market

    rural 1.png

    Star Utsav, Zee Anmol, Sony Pal, Colors Rishtey, Dangal, Star Plus, Zee TV, Sony Sab, Big Magic and Colors were the top ten channels in the rural market.

    Free platform

    free 1.png

    On the free platform Star Utsav, Zee Anmol, Sony Pal, Colors Rishtey, Dangal, Big Magic, Shemaroo TV, DD National, DD Retro and DD Uttar Pradesh were the top ten channels in week 45 of Barc India ratings.