Mumbai: In a strategic move aimed at bolstering its creative portfolio, Dangal, a leading general entertainment channel (GEC) under the Enterr10 Television Network, has appointed Nivedita Basu as vice president – fiction (Hindi, Oriya, Bangla). With an illustrious career spanning over two decades, Basu’s return to the GEC space is set to usher in a new era of innovation and content excellence for Dangal.
Known for her stellar contributions at Balaji Telefilms, where she helmed iconic shows like Kyunki Saas Bhi Kabhi Bahu Thi and Kasautii Zindagii Kay, Basu brings an impressive repertoire of over 100 television shows. Her expertise in audience engagement, content creation, and production management positions her as a driving force in Dangal’s ambitious expansion plans across regional and national markets.
Expressing her enthusiasm, Basu stated, “Joining Dangal is an exciting new chapter in my career. With its strong reputation and commitment to creating impactful content, I look forward to contributing to its continued success. Meeting Manish Singhal, whose visionary leadership has made Dangal the number one Hindi GEC channel, has further fueled my excitement. I am thrilled to collaborate with him and the talented team at Dangal, and I am eager to explore opportunities to expand the channel’s portfolio with innovative and engaging projects.”
In her previous role as senior vice president (Content) at Atrangii, Ullu, and Hari Om App, Basu transformed brands into household names, turning them into profit-making entities. She also spearheaded the launch of India’s first devotional channel, Hari Om, marking a significant milestone in her career.
Dangal’s reputation for delivering diverse, engaging programming is expected to benefit greatly from Basu’s industry acumen and creative vision. Her leadership will focus on overseeing ongoing projects, exploring growth opportunities, and shaping the strategic direction of the channel’s fiction content.
