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  • iProspect India launches Voice Assist

    iProspect India launches Voice Assist

    MUMBAI: iProspect India, the digital performance agency from the house of Dentsu Aegis Network, has launched iProspect Voice Assist for its clients.

    In addition to vernacular and video, voice is steadily becoming one of the main drivers in today’s digital ecosystem. Therefore, to provide tech-enabled marketing solutions to its clients, iProspect India has launched this voice-based interface.

    Voice searches are on a rise and iProspect believes that by 2020, majority of the searches will take place via voice. And, the agency wants to stay ahead in this space. Targeted at CMOs, the iProspect assistant, which works with Google Assistant and Alexa, will enable clients to stay updated on their campaign performances real time and thus, help them make better decisions.

    Marketers will be able to infer campaign performance metrics directly through conversing with iProspect Voice Assist signifying that a CMO will no longer have to go through lengthy excel sheets or reports on dashboards when he/she can get an audio response within seconds.

    Speaking on the new development, iProspect India CEO Rubeena Singh said, “We have always believed in making our clients’ business thrive with our tech-enabled data-driven marketing solutions. In today’s fast-paced decision-making world, iProspect Voice Assist will benefit our clients by giving real time information on campaigns and enabling them to decide on the go.”

    iProspect India EVP – technology Karan Jaitapkar added, “iProspect India is focused on developing new technological solutions for its clients. iProspect Voice Assist is another step towards that. We want to create more path-breaking solutions to help grow our clients’ business further.”

  • DAN appoints Asha Suvarna as CFO India

    DAN appoints Asha Suvarna as CFO India

    MUMBAI: Dentsu Aegis Network (DAN), the global media & marketing communications conglomerate, has roped in Asha Suvarna as chief financial officer (CFO), India. Prior to this, the role was held by erstwhile COO and CFO Anand Bhadkamkar who was promoted to lead the country operations as chief executive officer (CEO) in September this year.

    Armed with more than 20 years of experience in media and advertising, Suvarna is also a qualified Chartered Accountant (CA). She joins DAN India from GroupM where she held numerous roles over the years. Prior to this, Asha was Finance Director at GroupM.

    Suvarna will take charge of her new office, effective October 16. In her new role, she will report to Dentsu Aegis Network India CEO Anand Bhadkamkar, and Dentsu Aegis Network CFO Greater South David Neal.

    Commenting on Suvarna’s appointment, Anand Bhadkamkar said, “I am pleased to announce Asha’s appointment as CFO of the Group in India. Asha brings with her considerable experience in our industry as well as a very strong understanding of our business. With her financial acumen and leadership capabilities, I am sure Asha will be a great addition to the DAN India executive team and a critical strategic business partner in these transformational times.”

    Commenting on her new role, Asha Suvarna said, “Home to 23 super-successful agency brands of the country, Dentsu Aegis Network today is undoubtedly the fastest growing network in India. I am extremely honoured and happy to take up this new role and now ready to embark upon this new challenge under DAN’s strong One P&L philosophy.”

  • Media Minds: Posterscope South Asia group MD Haresh Nayak talks about 11-year long journey on anniversary

    Media Minds: Posterscope South Asia group MD Haresh Nayak talks about 11-year long journey on anniversary

    MUMBAI: OOH advertising is probably the starting point of the advertising culture. From hand-drawn paintings to physical and digital installations, this mode of talking to the consumer has evolved in the past many decades. One of the top names functioning in this industry has been Posterscope, from the house of Dentsu Aegis Network, which for more than a decade has been innovating greatly to make OOH marketing more meaningful, relatable, and successful.

    On its 11th anniversary, ‘Media Minds’ interacted with Posterscope South Asia group MD Haresh Nayak to delve deeper into the great the company has been doing and also discuss the way ahead.

    Nayak shared that the industry has improved greatly in the past decade and the influx of technology has made the OOH players to constantly evolve and innovate. He highlighted that the future is going to be influenced by technology and the agencies will be bringing in some fine innovations in the physical spaces.

    He noted that in India there is a great scope for the OOH marketing to grow. He said, “Delhi and Mumbai collectively make up for 50-60 per cent of the OOH industry. But states like Bengaluru, Pune, and Tamil Nadu are going to catch up in the near future.”

    Listen to the complete interaction here:

  • Dentsu Webchutney launches ‘The Ad Fellows’ – a program to groom next-gen ad talent

    Dentsu Webchutney launches ‘The Ad Fellows’ – a program to groom next-gen ad talent

    MUMBAI: Dentsu Webchutney, the creatively-led digital agency from the house of Dentsu Aegis Network, is changing its equation with internships in the industry. Starting today, it’s accepting submissions for The Ad Fellows, designed for ambitious entrants in the creative business.

    To build a pipeline for the future of advertising, it’s going beyond the traditional offers to officially launch a one-of-a-kind fellowship. Age and experience no bar. Anyone above the age of 18 is open to applying for an exhaustive 2-month program, with a chance to work on live projects at the Bangalore office. One can apply now or browse the syllabus at theadfellows.com. Suited for anyone from students to freelancers and current employees, every application needs to be accompanied by a 2-minute video about the applicant by September 21 on the site. A rigorous selection procedure will determine the first set of Fellows to be a part of the program.

    To back its belief that the very nature of marketing services is changing, the agency has developed its own syllabus, necessary to keep talent future-ready. Intensive techniques have been honed by its award-winning talent, and the pedagogy will span the 2-month interdisciplinary program. Selected fellows invited from any and all backgrounds will follow a syllabus that spans all functions on the agency floor.

    The Ad Fellows EVP and executive sponsor Gautam Reghunath said, “The industry is waking up to the economic reality of grooming its best and brightest from multiple dimensions. It’s about learning on the job with copious responsibility that belies your age. With inclination to work in advertising dampening, Dentsu Webchutney’s track record of adapting to change is a distinguishing reason for our success with our people. Creativity and communications over the next decade is not going to be shaped just by those who went to ad school or those strait-jacketed under traditional advertising job descriptions. Our best applicants have little-to-no inclination to advertising, but they love problem solving. That’s who we are excited to welcome.”

    ECD PG Aditiya, creative group head Binaifer Dulani associate director – strategy Ishtaarth Dalmia are the Fellowship mentors for the program. They have issued the following statement for prospective applicants, “The Ad Fellows is unlike any internship or fellowship program you’ve considered. With a chance to learn on the job with an award-winning team you have a shot at making outsized impact with us. Make a claim against the idea that advertising is deadweight by imbibing key craft skills that you can take to the next level, no matter where you are or where you want to go. This is our north star for every prospective Fellow; we can create a new standard together.”

    Following up from Pause The Resume, where the agency sought applicants’ browser history instead of a resume, The Ad Fellows is the first such democratic program to hone your craft through advertising. Batch 01 commences on October 14, 2019, and is run out of its Bengaluru office with plans to expand across other branches and the Dentsu Aegis Network.

  • DAN Programmatic launches AI-powered audience insights engine ‘DAN Explore for Programmatic’

    DAN Programmatic launches AI-powered audience insights engine ‘DAN Explore for Programmatic’

    MUMBAI: DAN Programmatic, empowered by the data sciences division of Dentsu Aegis Network, has collaborated with AMNET, the network’s programmatic arm, to launch ‘DAN Explore for Programmatic’. It is an Artificial Intelligence-based insight engine for programmatic audience performance, which merges with its flagship insights Engine – DAN Explore.

    Despite being one of the fastest-growing components of digital media investments, the programmatic advertising ecosystem is still plagued with the common challenges – that of transparency. With a view to address these mounting concerns and to provide insight into the performance of programmatic audience segments for better buying and optimisation prospects for clients and the agency, DAN Explore for Programmatic endeavours to take cutting-edge AI algorithms and statistical modelling to the programmatic environment. It represents audience performance for programmatic cohorts in line with campaign and brand objectives.

     Commenting on the launch, Amnet India vice president Salil Shankar says, “Despite the obvious benefits of the ecosystem, when it comes to programmatic advertising, the environment is mainly opaque. With the tech still being very much of a black-box, the lack of transparency still remains a major point of concern for publishers, brands and marketers. With its unique ability to provide more understanding to audience cohort performance, DAN Explore for Programmatic will be one step closer to our vision of making this ecosystem more transparent as well as providing us with the insight to sharpen our audience buys and set new performance benchmarks.”

    Keeping true to its motto for providing actionable insights, the data sciences division of the network aims to connect DAN Explore for Programmatic with its proprietary insights engine (DAN Explore) and audience activation layer (DAN Planner).

    “Armed with the right algorithms, DAN Explore for Programmatic aims to become a translator in conversations by bringing trust between industry stakeholders in the programmatic space. With its unique access to data and proprietary logic frameworks, DAN Explore for Programmatic will help classify programmatic audiences accurately and reliably to analyse the performance of audience cohorts in line with marketing objectives based on thousands of real-time data points – forming a base for future planning and real-time optimization of programmatic campaigns,” adds DAN Programmatic CEO & Dentsu Aegis Network chief data officer- south Asia Gautam Mehra.

  • Dentsu Aegis Network India Launches ‘CCS 2019’

    Dentsu Aegis Network India Launches ‘CCS 2019’

    MUMBAI: In its continuing focus to mine consumer insights and deliver sharp intelligence, Dentsu Aegis Network has launched the third round of its proprietary consumer-based system, widely known as CCS (Consumer Connection System). This proprietary and in-depth research has robust consumer understanding as it unfastens the power of consumer behaviour by comprehending their mindset & interests.

    This edition, CCS 2019, is the most comprehensive single source study available, which enables discovery of the consumer insight and identifies the most valuable consumers and their relationship with communications. CCS provides completely unique actionable insight into communication usage and engagement across 60+ bought, owned, and earned digital, experiential and media channels.

    Speaking on the launch of CCS 2019, Dentsu Aegis Network president- media brands Kartik Iyer said, “It’s amazing what CCS has thrown up over the years. It has enabled us to understand consumers and predict trends well before the Industry. In fact, the results of the last round a couple of years ago already showed that we needed to plan across video screens, which is why we set up the Video Stack practice for multiscreen planning for our clients in 2016. This round has already started throwing up surprises like the increasing Social media and Newspaper readership for women which if looked closer definitely have a relationship. We are most excited with CCS’ latest round and I am sure that all of the DAN agencies and their clients will benefit hugely in keeping ahead of trends and connecting with their most valuable consumers.”

    The latest fieldwork has been conducted across 24 cities which includes representation of tier 2 towns as well and covers a sample of over 17,000 respondents representing 83 Mn people in urban India. The study also covers the younger audience aged 12-14 as they are the key influencers for many categories today and driving the future purchase.

    Through this large scale research-based system, Dentsu Aegis Network will continue to provide the most advanced understanding of the consumer behaviour on their path to purchase across several categories, with a deeper understanding of the media impact in their decision making, thereby enabling the most efficient selection of media focused on delivering to marketing KPIs.

    Overall, CCS has a global sample size of over 400,000 across 52 markets, making it the world’s largest research of this nature. CCS is offered exclusively to DAN clients and is applied both internationally and locally to deliver enhanced communications strategy and planning, benefiting brands with improved targeting, precision and efficiencies.

    The research design is based on CCS globally and adapted locally keeping in mind India’s dynamic landscape, while the field work was managed through Hansa Research using the CAPI methodology with the questionnaire available across 10 languages and rendered on tablets. Extensive use of technology with aspects like GPS tracking of field teams, daily quality checks, audio recording of field interviews ensured that the data quality & authenticity was maintained. Since the questionnaire is intensive, global best practices and techniques were used to ensure that the data doesn’t get compromised by respondent fatigue.

  • Kotak Securities partners with DAN Data Sciences & Dentsu Webchutney to reinvent Customer Acquisition

    Kotak Securities partners with DAN Data Sciences & Dentsu Webchutney to reinvent Customer Acquisition

    MUMBAI: Dentsu Aegis Network’s (DAN) Data Sciences division has collaborated with Dentsu Webchutney to reinvent ‘Customer Acquisition’ for Kotak Securities. The teams have developed MarTech solutions to reach out to potential consumers with DAN Sync. For the record, DAN Sync is a proprietary custom solution built to link CRM with online marketing endeavours.  

    The consumer journey is no longer linear. While a lot of the journey is completed offline, the online signals are not strong enough. Meanwhile, acquisition of a new prospect has become increasingly expensive, especially in the cluttered BFSI space.

    “The better one is able to harness the intelligence of data mines, the better the end numbers look,” believes Kotak Securities EVP and head marketing, products and customer service Jaimit Doshi,

    Dentsu Webchutney director media Nishant Malsisaria identifies the problem. He says, “For Kotak Securities’ Trading account offerings, performance campaigns ran on multiple channels online. However, optimization was possible only for first level leads since a large part of the final conversion is done through offline call centers. The resultant marketing strategy assumed focus on high acquisition rates with lesser control over quality leads, since reverse transfer of marketing intelligence was not happening then.”

    With Facebook being one of the key platforms of the acquisition strategy, the task at hand for Dentsu Webchutney was to narrow the acquisition funnel by reaching out to the closest prospects for conversion.

    Explaining the strategy, chief data officer (South Asia), Dentsu Aegis Network and CEO DAN programmatic Gautam Mehra says, “The problem with the traditional form of digital advertising is that intelligence built offline is not passed back to inform online strategies. Using a custom built product such as DAN Sync that was created to transfer offline learnings for online optimizations, we deployed the globally renowned DAN Data Labs Product Suite – that uses best in class machine learning algorithms – over the hashed data from the client’s CRM to deliver a new benchmark for the industry.”

    “Although expected, the results were astounding enough for augmenting the client’s confidence. The tool performed magnificently well, improving the lead to account open ratio by 500%,” adds Mehra.

  • Cannes Lions 2019: Dentsu Webchutney bags 3 Lions

    Cannes Lions 2019: Dentsu Webchutney bags 3 Lions

    MUMBAI: Dentsu Webchutney, the creatively-led digital agency from the house of Dentsu Aegis Network, has bagged 1 Silver and 2 Bronze Lions at Cannes Lions 2019.

    The agency won a silver for Swiggy’s ‘Voice of Hunger’ campaign in the Social and Influencer category. Meanwhile, it scored a bronze in the Direct Lions category and another bronze in the PR Lions category for its ‘Code Name: Uri' executed for the film URI: The Surgical Strike. 

    Commenting on the achievement, Dentsu Aegis Network CEO Greater South and chairman and CEO India Ashish Bhasin said, “Dentsu Aegis Network leading with 19 shortlists and now Dentsu Webchutney winning three metals today further endorses our view that 3-5 years from now, there won’t be anything like a digital agency. All agencies will have to be digital. Old world, legacy creative agencies will vanish. Am particularly happy with Dentsu Webchutney’s performance, across categories and a big congratulations to Sidharth and Team Dentsu Webchutney.”

    Dentsu Webchutney co-founder and CEO Sidharth Rao said, “It’s surreal to us at Dentsu Webchutney, but there’s much that’s gone on behind the scenes in terms of building the right set of teams across locations, striving hard to win the client roster that we have today. I believe all of that has come together now.  For now, we will continue to double down on what we’ve been doing, and look forward to even more killer solutions to bring to the table here next year. An area of incredible focus is telling our research and strategy story even better, we lead the business in terms of our thinking and our clients know this, but the ecosystem still looks at Dentsu Webchutney at a pure-play creative agency. We’re ready for brands with outlandish ambitions for what’s possible. Stay tuned.”

    With 19 shortlists across direct, outdoor, social and influencer, mobile, brand experience and activation, media and creative e-commerce, Dentsu Aegis Network has emerged on top of the India tally at Cannes Lions 2019.

  • Dentsu Aegis Network promotes Ashish Bhasin to CEO of expanded cluster Greater South

    Dentsu Aegis Network promotes Ashish Bhasin to CEO of expanded cluster Greater South

    MUMBAI: Dentsu Aegis Network, the global media & marketing communications conglomerate, has promoted Ashish Bhasin, currently chairman and CEO, Dentsu Aegis Network – South Asia to the expanded role of CEO, Dentsu Aegis Network Greater South and chairman and CEO of India.

    With this announcement, Bhasin will now also be responsible for overseeing India, Sri Lanka, Bangladesh, Indonesia, Thailand, Vietnam, Philippines, Malaysia and Myanmar. He will continue to be based out of India and report to Takaki Hibino, executive chairman of Dentsu Aegis Network APAC.

    Commenting on the appointment, Takaki Hibino said, “Ashish has proven himself to be an exceptional leader. Under his direction, India today stands to be one of the most important revenue growth markets for Dentsu Aegis Network globally. I know he will be able to replicate the same story for the important Southeast Asia markets as well, even as he continues to fuel growth in his current responsibilities for South Asia.”

    Commenting on his new role, Ashish Bhasin said, “I am extremely excited to take up this new challenge. The newly formed Greater South region is extremely important for Dentsu Aegis Network. Both Southeast Asia and South Asia are very interesting and high potential markets. I feel very lucky to be leading this fantastic set of leaders and managers and hope to take Dentsu Aegis Network forward during these interesting and transformational digital times. Since I have had experience in running Southeast Asia in the past, in some ways it feels like a homecoming and I am excitedly looking forward to it.”

    Bhasin’s remit will exclude Singapore which, as a regional hub, will be led by Masaya Nakamura in addition to his role as deputy chairman and chief growth officer of Dentsu Aegis Network APAC.

  • Posterscope predicts 12-15% growth for OOH in 2019

    Posterscope predicts 12-15% growth for OOH in 2019

    MUMBAI: Posterscope India, location-based marketing specialist from the house of Dentsu Aegis Network, has predicted a disruptive growth for OOH in India, which will range between 12 to 15 per cent in 2019.

    As per its findings, the year is expected to be an important and exciting one for the OOH industry as the year is full of events that have historically boosted advertising. These include the upcoming General Elections, the Cricket World Cup, and of course, the Indian Premier league among other marquee events.

    The findings read, “Digital out-of-home (DOOH) inventory will continue to increase and reach the levels of respectability it deserves while its share of revenue will see a significant rise. New categories of advertisers will come to the fore and dislodge some traditionally strong advertising categories. Meanwhile, newer infrastructure will provide varied and interesting advertising options.”

    The report also stated that the campaigns will go high on data-driven OOH, which will go go beyond demographics to online behaviour, card transactions, app usage and location analytics to decide where the OOH ads should appear.

    Another key aspect is projected to be ROI-led OOH. Posterscope India expects to see boundaries in OOH being pushed through digitisation, automation, scientific planning tools, machine learning and cross-media collaborations to drive and achieve returns that are in line with other media offerings. Digital OOH is also projected to see a boost.

    Posterscope India director Fabian Cowan said, “In a fast paced ever changing out-of-home ecosystem, having informed intelligence of what are going to be the drivers of change is critical to our offerings and client associations. We firmly believe that we have the leading technology platform, the best planning tools, the strongest data and analytics capabilities, the most advanced automation programme, the broadest and most diversified view of the out-of-home channel and, most importantly, the best people to manifest and deliver the best OOH solutions.”

    Posterscope – South Asia group MD Haresh Nayak added, “As industry leaders we are driving change across the medium. Our predictions are not only based on year-long research and a close watch on trends but also based on our understanding of how cities and consumers transform with advancements in technology, access to data, infrastructural developments and evolved travel patterns. 2019 is poised to be a very exciting year for OOH and our predictions depict that amply.”