ITV

Tag: DAN Consult

  • DAN Consult & MMA launch modern marketing confluence

    DAN Consult & MMA launch modern marketing confluence

    NEW DELHI: The Covid2019 pandemic has certainly catalysed the Indian media and advertising industry into becoming more digitally equipped. It has also influenced the sector to rethink its marketing approach. Thus, to drive transformations and thought leadership in this modern marketing space, Dentsu Aegis Network Consult (DAN Consult), the consulting arm of Dentsu Aegis Network (DAN) India, in association with Mobile Marketing Association (MMA), has launched the Modern Marketing Confluence (MMC) – a discussion series focusing on growth, changing consumerism and tech-enabled solutions across industries.

    For the record, DAN Consult and MMA launched the first edition of the confluence in June this year under the digital banner of MMC. Here, the inaugural chapter concentrated on three key areas – the role of a marketer in MarTech, the importance of first-party data strategy, the MarTech stack must-haves for a data-first organisation and future-readiness. The discussion, co-moderated by Lalit Bhagia, CEO, DAN Consult & Moneka Khurana, Country Head, MMA India, took a deep dive into how the role of a CMO has now changed to a CRO and/or a CTO. The panellists on the session included Ravi Santhanam, CMO, HDFC Bank, Gowthaman Ragothaman, CEO, Aqiliz and Yanay (John) Sela, CMO, Seeking Alpha.

    Now, the collaboration is ready to roll with the MMC series in alliance with industry experts and leaders to enable growth hacks, evangelism and education. It will also catalyse the adoption of relevant MarTech stacks. Additionally, DAN Consult and MMA have partnered with Google in a 3-part series, which will kickstart from 23 July. The series will enable insights from industry experts on responsible marketing with first-party data, D2C strategy and must-do MarTech investments.

    DAN Consult  CEO Lalit Bhagia said “At DAN Consult, we are committed to partner with CEOs and CMOs in this transitional journey where along with creativity and data, marketing tech also plays a huge part in an organisation's success. As a business, DAN Consult has been working on the forefront of this marketing transformation and the MMC series is our endeavour to showcase and drive thought leadership in this ever-evolving space.”

    MMA India country head Moneka Khurana added, “The Modern Marketing Confluence is for those looking for growth hacks in marketing and business transformation. As an industry body, we are enabling a platform to provide thought leadership and promote an agile, customer-centric, decentralised, people-powered, and technology-enabled ecosystem. Today’s CMO is responsible for so much more beyond traditional brand building, interpreting data, generating revenue whilst making the experience seamless for end consumers. The MMA is committed to drive modern marketing with MarTech being the central focus and hence, has enabled an advisory council comprising experts to shape the future of MarTech in India.”

    It is pertinent to note here that the Modern Marketing Confluence in its discussions will represent key sectors such as retail & consumer goods, BFSI & insurance, communication, media & technology, born digital organisations, automotive and discrete industries. Further, it will also focus on the implementations and implications of MarTech and the importance of marrying MarTech and AdTech (MadTech). 

  • DAN Consult ropes in Rahul Jaiswal as Principal – Ecommerce

    DAN Consult ropes in Rahul Jaiswal as Principal – Ecommerce

    MUMBAI: DAN Consult, the consulting division from the house of Dentsu Aegis Network, has roped in Rahul Jaiswal as Principal – E-commerce. Rahul will be based out of Mumbai and will report to Lalit Bhagia, CEO, DAN Consult. His chief mandate will be to help build a client-facing e-commerce consulting practice.

    Before joining DAN Consult, Rahul has driven growth for Myntra as Deputy Director – Category Marketing, Strategy & Operations, where he led brand solutions, category marketing and monetisation, and helped scale ad revenues 3X over two years. His previous stints include managing distribution strategy at Star TV and consulting engagements with Fortune 1000 clients across Europe, UK & North America.

    On his new role at DAN Consult, Rahul said, “DAN Consult is placed very well to leverage proven group synergies and bring a complete suite of new business solutions to the market. I am very excited to join DAN, realise this setup, and help businesses scale in E-commerce sector.”

    Lalit Bhagia, CEO, DAN Consult said, “Rahul’s rich experience in E-commerce will be invaluable to us. With Rahul coming on board, we look forward to helping brands, retailers and e-commerce platforms help scale their business. We already have some large clients where we are leading E-commerce strategy and growth, Rahul’s expertise here would be deeply valued. Rahul has been building brand partnerships via ad-sales and marketing, growing category revenues by multi-channel marketing interventions, and leading strategy and operations to build and monitor effective ad inventory (supply) that drives demand for ad monetization, and conversion and ROI for brands and categories.”
     

  • DAN Consult ropes in Shashank Sharma as principal – FMCG

    DAN Consult ropes in Shashank Sharma as principal – FMCG

    MUMBAI: DAN Consult, the consulting division from the house of Dentsu Aegis Network, has roped in Shashank Sharma as principal – FMCG. Based out of New Delhi, Sharma will report to DAN Consult CEO Lalit Bhagia. His chief mandate is to help build a client-facing FMCG consulting practice. 

    Prior to joining DAN Consult, Sharma has driven growth across diverse categories in leading FMCG companies like Nestle, Dabur, and Pernod Ricard. From food, healthcare and dairy to luxury segments, he has led brand transformations with revenues over $100 million to achieve accelerated growth through rapid and continuous innovations in product, promotion and distribution.

    On his new role, Shashank Sharma said, “I am looking forward to contributing growth hacks across FMCG clients, leveraging today's tech and DAN Consult’s growth hacking toolboxes and expertise. Consumer centricity remains the core driver of long-term value and this new era of doing business has completely redefined the underlying process. Real-time actions of consumers in the digital world now lead to much more meaningful and actionable insights than any simulated research method of the past. I look forward to helping our FMCG clients become successful in today’s VUCA (volatility, uncertainty, complexity and ambiguity) world.”

    Commenting on the appointment, Lalit Bhagia said, “Shashank’s rich experience in FMCG and new-age marketing will be a huge advantage for us. With Shashank coming on board, we have started our journey to move from a horizontal only consulting organisation (customer relationship management & loyalty, martech, customer experience etc) to creating vertical industry-focused practices too. Our FMCG clients will see an increase in value with this rich confluence of horizontal and vertical expertise.”

    Sharma is an IIFT (Delhi) MBA alumnus with a keen passion for the digital transformation of businesses. He has also published several research articles on decoding consumer behaviour in the digital space.

  • Dan Consult appoints Milind Shah as partner – Martech, RPA & Data

    Dan Consult appoints Milind Shah as partner – Martech, RPA & Data

    MUMBAI: DAN Consult, the consulting division from the house of Dentsu Aegis Network (DAN), has roped in Milind Shah as Partner – Martech , RPA & Data . Milind will be based out of Mumbai and will report to Lalit Bhagia, CEO, DAN Consult.  As Partner – Digital, his chief mandate will be to help build and lead a client-facing Martech, RPA  and Data Consulting practise. This is part of the larger marketing transformation service offering of DAN Consult.

    Prior to joining DAN Consult, Milind was Head of Sales – India with Cognizant Technology Solutions where he helped Cognizant significantly scale their India business. At Cognizant, Milind was responsible for topline, client satisfaction, go-to-market, marketing, strategy, alliances and growing the India market. He has an astute understanding of Indian business environment and the impact of digital technologies on various industries. With 20+ years of experience, Milind has worked in leadership and consulting  roles across global organizations like IBM, HP and Capgemini  and has advised clients across industry segments to traverse through the digital disruption  in APAC . Milind has core industry expertise in industries like Retail, CPG and Manufacturing (discrete and process) and has experience of working in complex consulting projects. Milind has completed his Masters in Operations Research from University of Wisconsin – Madison, USA and is a Bachelor of Production Engineering from Mumbai. He is also a Certified Supply Chain Professional by APICs and has also completed Part time Executive Management Program from University of Cornell. He teaches part time at Business Schools.

    Commenting on the appointment, Lalit Bhagia, CEO, DAN Consult said, “We are excited to have somebody with the calibre of Milind in our team.  Having worked in large global technology firms with a huge focus on Martech, RPA and digital transformation, we believe Milind will be able to add a lot of value to our clients’ business as they look at marketing/digital transformation. Milind’s understanding of the space and thought leadership will bring immense value to us and our clients’ businesses.  As we focus on helping companies transform their business, we believe Milind will act as a true partner helping companies scale their business.  We believe while a lot of firms like consulting and technology firms are now focused on Martech and data consulting, the unique advantage that DAN Consult has, is the ability to drive revenues and deliver ROI which Milind along with our extended team will be uniquely positioned to deliver.”

    On his new role, Milind said, “It is estimated the Martech spend would overcome core technology spend in the next 5 years. Instead of balancing individual agency partners, tech firms and consulting firms in the Digital Transformation journey, DAN Consult provides a unique value proposition of growth hacking by delivering on clear business outcomes. There is a dearth of companies who  deliver on business results as well as deliver complex Martech solutions where I believe DAN Consult  plays uniquely by partnering with both technology product companies and clients. I am excited to join DAN Consult to grow their Martech, RPA and Data Practice.” 

    Milind lives in Mumbai and is a wildlife enthusiast and a PADI certified Scuba Diver.
     

  • DAN Consult aims to deliver business objectives with major clients on board

    DAN Consult aims to deliver business objectives with major clients on board

    MUMBAI: DAN Consult, the consulting arm of Dentsu Aegis Network, has successfully scaled up winning large growth consulting assignments with corporates like Tata Unistore (Tata Group’s e-commerce venture), UAE’s leading e-commerce platform Noon.com, India’s leading regional newspaper group Rajasthan Patrika, Rajasthan’s luxury hotel group Suryagarh Hotels along with a few other clients who wish confidentiality.

    DAN Consult is an integrated hub of growth consulting and marketing transformation services combining business consulting, product consulting, marketing and sales strategy, technology, data, AI, digital marketing, performance marketing and martech (marketing technology) to deliver on the business objectives of clients. The plan is to build a result focused consulting firm and fill a space today not captured by the large consulting firms or the tech companies specifically on digital growth where being hands-on is key to success.

    While DAN Consult has employees dedicated to business consulting, the practice also pools entrepreneurs, leaders and CEOs internally across the DAN group and the best breed external experts who have built and scaled businesses themselves and successfully created teams on a project-by-project basis. These industry-leaders will leverage their expertise across multiple domains to not just advise on strategy, but also form campaigns, products, and infrastructure including digitisation and Artificial Intelligence or solving business problems through an innovative and disruptive process.

    Lalit Bhagia has taken over as the CEO of DAN Consult. It will be the fourth entity under the DAN Performance Group, headed by Vivek Bhargava, along with the existing three companies under it – iProspect India, SVG Columbus and Merkle Sokrati.

    Bhagia and Bhargava, both ex-entrepreneurs themselves will collaborate to build and scale the DAN Consult business. Bhagia has led and built the digital growth strategy for companies like Star TV and Aditya Birla Financial Services among others. Prior to Star, he was the head – APAC at Digitas where he single-handedly built and scaled Digitas across India and Southeast Asia from scratch.

    Bhagia says, “With DAN Consult, we aim to deliver on business objectives and not the marketing objectives. Our business model rests on this very premise and thus we work with companies based on revenue growth using digital. In the long run, we will take a cut from the results, instead of charging fixed fees for time. This is a shift from what traditional consultants currently do and with this we hope to redefine the space. I am glad to have been chosen to create and build this business for DAN. This indeed is the next level of how agencies would evolve in the future.

    Bhargava mentions, “With 1800 digital experts and the diverse talent that the network possesses, we believe we enjoy a niche to cater to the unmet demand of clients beyond what tech companies and traditional consultancies are equipped to provide. The strength, dynamism, culture, flexibility, consumer understanding and risk-taking that a network like ours possesses along with some of the best minds in the business work as a huge added advantage. With Lalit at the helm, I’m positive we will be able to deliver great value to clients through our consulting efforts.”

    “The launch of DAN Consult enables our business to achieve the completion of the triumvirate of branding, media and consulting. We believe the market currently leaves scope for an offering of this nature and we are glad to introduce the consulting business under the DAN Performance Group, providing further value to our clients and working with CEOs and promoters to push the envelope through digital. Moreover, this is aligned with our One-DAN vision.” concludes Dentsu Aegis Network South Asia Chairman and CEO Ashish Bhasin.