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Tag: DaMENSCH

  • JioCinema and advertisers bring the power of digital back into focus for TATA IPL 2024

    JioCinema and advertisers bring the power of digital back into focus for TATA IPL 2024

    Mumbai: As excitement for another riveting season of the TATA IPL approaches, JioCinema neared the conclusion of its series of roadshows across the country, designed to bring the full spectrum of advertisers under one roof. The multi-event series, which will cover nine Indian cities by the end of February, has been showcasing the vast expanse of offerings from JioCinema for TATA IPL 2024 and rekindling conversations on the power and potential of digital on the back of impressive results that advertisers witnessed last year.

    The caravan, which has travelled to the cities of Bengaluru, Kolkata, Patna, Chennai, Ahmedabad, and Hyderabad so far, has featured a number of prominent advertisers who spoke about their experience with TATA IPL on JioCinema last year. Conversations also threw light on what new advertisers coming on board can expect from this season, particularly in relation to regional reach, Connected TV expansion, and cohort targeting, thus making a case for why digital is the right medium for this spectacle and the sort of scope and scale it offers.

    Here’s what a few advertisers had to say across the events so far-

    “Innovative Ad formats and new offerings from JioCinema for IPL ’24 look exciting and that could help unlock an incremental audience for brands like ours. The possibility of shaper targeting on the back of innovative Ad solution even with a smaller investment/budget is a great thing that we are looking forward to this year,” Raksha Pipes lead – brand management, Ravi Kumar

    “Regional feeds during IPL is a powerful tool to reach audiences is specific geographies rather than having a spill over (on other platform) this will help us plan region specific campaigns to reach audiences in the likes of Haryana, Punjab, UP and more with regional feeds on JioCinema this IPL,” said Bounce Electric AVP Rajeev Gupta

    “For a brand like ours where we are very specific when it comes to who we want to reach out to & JioCinema gives us the exact type of cohorts based on languages, 4K or CTV devices to reach that affluent audience, and ensures that our budgets are allocated in the best way to maximize the campaign,” told DaMensch brand head Saumya Gupta

    “Paragon is mass brand, for us the common man and the mass audience matters a lot, we are looking forward to reaching this audience via regional language feeds and unlock an incremental audience via Jio 4G feature phones cohort, other offerings from JioCinema also look promising and we are excited to partner with JioCinema to make the most out of this IPL,” said Paragon Footwear CMO Shawn Chandy

    “With the advent of Connected TV the barriers of expensive advertising, and spillage during the campaigns (which happens on Linear TV) are being eliminated by JioCinema, Also JioCinema’s planner tools to look at reach frequency and other key metrics for our clients is an amazing thing which is not possible on traditional mediums,” said The Media Ant CBO Abhishek Mukherjee.

    JioCinema offered the last season of IPL in 12 languages and 17 feeds for free and received a record-smashing 449 million viewership throughout the tournament, including 70 minutes of average watch time per match. This year, the IPL is- all set to attract over 650 million eyeballs on digital, which will make it another record of its own.

  • DaMENSCH launches #SupportDaMEN campaign with BetterLyf

    DaMENSCH launches #SupportDaMEN campaign with BetterLyf

    Mumbai: India’s fastest-growing D2C essential menswear brand DaMENSCH has launched a brand-new campaign addressing an issue often shrouded in silence and ignorance, mental health among men. The week-long campaign, kickstarted on International Men’s Day, brings into light the fact that most men are taught to put up a brave face and bottle up their true feelings, even though talking about the same can help significantly. Referring to a World Health Organization (WHO) report claiming that nearly 5,23,883 men committed suicide in 2019 due to reasons often tracing back to mental health, DaMENSCH released a campaign video portraying how men hide their true feelings in a bid to appear strong before the world.

    “Stats suggest that there is a compelling need for men to come out of the shackles of inhibitions and be vocal about their true feelings, which often get overshadowed by the façade of being ‘strong’. It is equally important for those around them to understand their perspectives and challenges. While we await that change, it’s high time we were mindful about ourselves and our loved ones, by putting an effort to hear the unsaid. #SupportDaMEN is a call for a helping hand that can make a drastic difference in each man’s life,” said DaMENSCH co-founders Anurag Saboo and Gaurav Pushkar on the launch of the initiative, referring to it as a week full of breaking stigmas, learning to speak up and embracing vulnerability.

    DaMENSCH, a homegrown brand changing the perception around men’s essential wear, has also partnered with virtual therapy provider BetterLyf as part of the #SupportDaMEN campaign. The partnership would facilitate virtual therapy for men seeking assistance and expert guidance with respect to their mental health concerns. A live session on Instagram is also scheduled later this week to reach out to and establish a connect with those seeking mental wellness, or those with questions related to mental health issues.

    BetterLyf founder Varun Handa said, “Men’s mental health usually remains unaddressed owing to the social stigmas and also lack of self-realization or awareness. While the foremost step is to acknowledge the existence of mental health concerns, the real strength lies in understanding and seeking help. We are proud to join forces with DaMENSCH to trigger conversation around men’s mental health, and are committed to making a significant difference in this regard.”

    The latest initiative by DaMENSCH, India’s fastest innerwear-first brand to cross Rs 100 crore mark and the only in the segment with 25 exclusive retail outlets, comes almost two months after the brand launched the month-long #SoSoft campaign. The aim of the campaign was to encourage men to embrace their vulnerability, emotions, and thus their soft side. Instead of being preachy, the campaign was designed with a touch of fun and humour.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by DaMENSCH (@damenschofficial)

     

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by DaMENSCH (@damenschofficial)

     

  • This Christmas, DaMENSCH joins SOS Children’s Villages to give kids – ‘Gift of Comfort’

    This Christmas, DaMENSCH joins SOS Children’s Villages to give kids – ‘Gift of Comfort’

    Mumbai: As the world gears up to celebrate Christmas, it will be just another day for thousands of underprivileged children who continue to struggle their way for food and comfort.

    It is this thought that has inspired men’s fashion brand DaMENSCH to announce its latest campaign ‘Gift Of Comfort,’ where it will donate a part of all purchases made on its website to India’s self-implementing child care NGO – SOS Children’s Villages of India.  “Each purchase made between 25 December and 5 January 2022 will be a contribution that benefits the lives of 100 children across the country,” said the brand. “The funds will be used to brighten the new year festivities of these children by providing them with better livelihood.”

    “This is the season of happiness and giving. This year has been challenging for many and, as a conscientious brand, we are dedicated to bringing more smiles to those in need. In line with this aim and to amplify our CSR efforts, we are proud to partner with SOS Children’s Villages of India to serve parentless and abandoned girls and boys throughout India,” said DaMENSCH co-founder Gaurav Pushkar.

    Drawing attention to the plight of the vulnerable children impacted by the pandemic, SOS Children’s Villages of India secretary-general Sumanta Kar said, “Many have lost livelihoods and children have lost parental support. We, at SOS Children’s Villages of India, are extremely committed to the cause of uplifting the caregiver and, subsequently, communities to secure wholesome childcare and development for the most vulnerable. When we come, together, to serve the greater good, the impact is magnified and more expansive.”

    The curative programme of SOS Children’s Villages of India attempts to reach out to more than 6,500 once-parentless or abandoned girls and boys in 32 SOS Children’s Villages across the country. Each children’s village has 12-15 family homes, with every home consisting of 10 children on average along with an SOS Mother. All-round development, including education, nutrition, health, and psychological development, is taken care of till these children are well settled in life.