ITV

Tag: Dalmia Cement

  • JioCinema Brand Spotlight: Illuminating IPL campaigns with unmatched brilliance.

    JioCinema Brand Spotlight: Illuminating IPL campaigns with unmatched brilliance.

    Mumbai: In the fast-paced world of advertising, innovation is key to capturing audience attention and creating memorable brand experiences. This IPL season, JioCinema embarked on a journey with its new initiative – Jio Cinema Brand Spotlight. This initiative aimed to elevate select ad campaigns, offering them exclusive exposure during the crucial first six overs of IPL matches.

    Six prominent brands – Dream 11, Charged by Thums Up, Britannia, Dalmia Cement, Parle Products, and HDFC Bank – captured this unique opportunity to debut their campaigns on JioCinema during the IPL matches. What set these campaigns apart was not just their prime placement but also the narrative behind their creation.

      

    Beyond just securing a prime spot for launching their opening day campaigns, JioCinema’s brand spotlight is offered an opportunity for brands to engage with audiences in a more meaningful way. In an exclusive initiative, brand spotlight facilitated a unique marketer’s moment, where the campaign makers and brand custodians shared exclusive insights and stories behind the creation of their campaigns and brand films featured on JioCinema.

    The platform didn’t stop at merely showcasing the ads; it dug deeper into the creative process by providing viewers with insights into the making of these campaigns. This move involved hosting dedicated trays on the sports page of the app for these brands. These trays not only housed the extended edits of the campaigns but also offered an intimate look into the brainstorming sessions, challenges faced, and creative decisions made by the brand custodians and agency heads.

    For the first time in the industry, fans had the opportunity to go beyond the glossy surface of advertisements and gain a deeper understanding of the thought that goes into crafting these spots. By offering behind-the-scenes content alongside the ads, JioCinema transformed passive viewers into engaged participants, creating a more immersive experience for IPL enthusiasts.

    Watch the behind the campaign stories here: 

    Charged by ThumsUp’s campaign: https://go.jc.fm/fRhd/9isgyf5n

    Parle Products’ campaign: https://go.jc.fm/fRhd/vnbiuqs4

    Britannia’s campaign: https://go.jc.fm/fRhd/7k61354u

    HDFC Bank’s campaign: https://go.jc.fm/fRhd/l0x74mae 

    Dalmia Cement’s campaign:  https://go.jc.fm/fRhd/cwatxrte

    Dream11’s Campaign: https://go.jc.fm/fRhd/ay9tmeiw

    Brand Spotlight was an innovation for advertisers around the opening match of TATA IPL season 2024. The packages and offerings have been specifically designed to help select advertisers, no matter what the objective, category, and scale of business. Each proposition from JioCinema has been curated to enhance the brand’s proposition and increase the potential of scale and targeting possibilities they can extract on digital.

  • JioCinema Welcomes Dalmia Cement as Associate Sponsor for TATA IPL 2024

    JioCinema Welcomes Dalmia Cement as Associate Sponsor for TATA IPL 2024

    Mumbai: JioCinema, India’s leading streaming platform, today announced an exciting partnership with Dalmia Cement, a major Indian cement company, as an associate sponsor for the highly anticipated TATA IPL 2024 season.

    This collaboration brings together two of India’s most trusted brands, promising an exceptional cricket viewing experience for millions of fans nationwide. With
    Dalmia Cement joining the TATA IPL 2024 journey, JioCinema is geared up to offer an unparalleled level of engagement and entertainment throughout the tournament.

    Commenting on the association, spokesperson for JioCinema, said: “We are delighted to welcome Dalmia Cement on board as an associate sponsor for the TATA IPL 2024. Dalmia Cement’s reputation for innovation and excellence aligns perfectly with the dynamic spirit of the IPL. This partnership promises to be a win-win, not only for both brands but also for our viewers who can expect an even more exciting and enriching cricket experience on JioCinema.”

    Sameer Nagpal, COO, Dalmia Cement (Bharat) Ltd., added: “We are thrilled to partner with JioCinema as an associate sponsor for the TATA IPL 2024. The IPL is a national phenomenon, uniting millions through their love for the game. This massive platform provides us with a unique opportunity to educate crores of aspiring home owners in India, about the importance of RCF (ie roof, column & foundation) in ensuring that their dream house lasts for generations to come”.

    TATA IPL 2024 will commence on JioCinema with the southern derby as MS Dhoni’s Chennai Super Kings face off with Royal Challengers Bengaluru on March 22, 2024. Viewers will be able to catch the latest season for free in 4K across 12 languages introducing Haryanvi for the first time, multi-cam options including the much-hyped Hero Cam, and many more fan-engagement features, including ‘Jeeto Dhan Dhana Dhan’.

  • Dalmia Cement asks consumers to consider ‘Apni Personal Space’

    Dalmia Cement asks consumers to consider ‘Apni Personal Space’

    MUMBAI: As people stayed home for months on end to counter the spread of the Coronavirus, it has indelibly changed them in a few ways. With this idea in mind, Dalmia Cement has launched a digital campaign Apni Personal Space which takes a look at consumers’ lives during the Covid2019-induced lockdown.

    Through two digital films, the campaign focuses on the lives of two couples, and how they envision living together with the challenges and joys of being at home for a prolonged period. The main insight, “It is not just about staying together, but staying together happily” drives the narrative forward.

    Dalmia Cement (Bharat) executive director- marketing Pramesh Arya said, “The last few months have been a once-in-a-lifetime experience for all of us. During our field teams’ outreach efforts, we learnt consumers around the country have already been thinking about how to make their homes future ready. All of us are thinking about our quality of life in a new manner today, and Dalmia Cement’s promise of ‘Future Today’ will help consumers take this thought forward in their home building journey.”

    Kreativ Street, the brand’s digital agency which conceptualized the campaign, CEO and co-founder Neeraj Sancheti said, “With more and more people working from home, the need for personal space is a real thing now. It not just affects work but also everyone’s mental peace. Based on this insight, we crafted these two films to start the conversation around the need for their own space.”

    Over the lockdown period, and the various Unlock phases, the brand has offered a complete suite of services to consumers virtually, helping continue and start construction at a time when labour shortage, local lockdowns and other challenges have impacted home building. With the lockdown easing, construction is rapidly picking pace in regions with low infection rates. Increasing availability of labour in most markets has also helped.

    The campaign is live on YouTube, Facebook and other digital channels, and the brand is also rolling out a comprehensive influencer marketing strategy to increase engagement. Consumers will be asked to share their own #ApniPersonalSpace stories through the campaign website and the brand’s social media channels as they make plans for their future homes. 

  • Dalmia Cement launches digital engagement programme with dealers during lockdown

    Dalmia Cement launches digital engagement programme with dealers during lockdown

    MUMBAI: Dalmia Cement (Bharat) Ltd has launched a digital engagement programme, ‘Dalmia Cares’ for its dealers and channel partners across the country. The programme offers cement dealers multiple ways to engage in social responsibility, wellness and family activities using digital and in home/ near home activities.

    Dalmia Cement COO Ujjwal Batria said, “We have prided ourselves on being the first to market with various digital tools over the years. These tools help dealers make day to day business interactions easy, quick and cost-efficient. With the lockdown in force to overcome Covid19, we have launched several activities to keep morale up, help local communities and increase life satisfaction during this difficult time.”

    Dalmia Cement executive director marketing Pramesh Arya said, “Many of our dealers are community and business leaders, and have already undertaken a number of social activities in their local areas. With Dalmia Cares, we wanted to create a larger social movement, helping give shape to a more focused effort to help communities and families.”

    The Dalmia Cares programme includes daily task-based activities, including showcasing hidden talents, fitness activities at home, culinary challenges, puzzles, feeding local communities, helping stray animals among others. Dealers completing these tasks earn reward points, which they can redeem against a range of exciting prizes, including gadgets and household appliances. Dealers were also encouraged to donate to the PM-CARES fund and other charitable organisations of their choice. These funds raised by Dalmia Cement dealers are in addition to the Rs 25 crore and Rs 1.6 crore donated by Dalmia Bharat Group, and its employees respectively.

    Dalmia Cement is one of the largest producers of speciality cement products in India, offering individual and institutional customers a wide variety of products across the country. The brand also offers products under the Dalmia DSP and Konark brands in key markets. 

    The programme has received hundreds of entries from the states Dalmia Cement operates in, with dealers delighting families and local communities with their contributions. The company will extend the programme as long as the effects of the lockdown remain in force around the country.
     

  • Focus creates launch campaign for Dalmia Cement with Mary Kom as brand ambassador

    MUMBAI: Focus has been recently awarded with the creative duties of the cement major ‘Dalmia Cement‘ for the entire North-East region.

    The mandate involves the entire integrated brand and communication strategy which includes ATL and BTL initiatives. The agency has begun work on the project and launched its first campaign for the brand recently. The brand has also brought on board Olympic bronze medallist boxer Mary Kom as brand ambassador.

    Focus Circle (creative arm of Focus) national creative director Rahool Talukdar said, “This association has given us the opportunity to not only work for a heavy weight cement brand like Dalmia but also associate with the iconic Mary Kom. Sometimes brand ambassadors seem force fit for brands, that wasn‘t the case here. She had the perfect brand fit for Dalmia in North East that stood for attributes like Performance, Victory and Commitment. As communication strategists, the challenge now remains in making Dalmia a ‘prominent brand‘ in the region. And our initiatives planned for Dalmia in the coming phase will prove to be efficient in penetrating the same; enhancing its national presence furthermore.”

    Dalmia Bharat Cement senior executive director group marketing and corporate communication B K Singh said, “Given our reputation as a leading player in the cement industry with a very strong brand of Dalmia, the challenge was to combine the experience of 70 years and the experience of the local team. The team felt we needed a strong brand ambassador to connect with the people of the region. So, choosing Mary Kom was very critical to establish the connection. In Focus we found a team with rare combination of rich experience in the region and knowledge of the industry. This helped us to leverage the strength of both team and come up with a robust and innovative marketing campaign.”

    Dalmia has recently taken over North East based Adhunik cement and Calcom cement (76 per cent stake) and the group stands as one of the top five largest cement manufacturer in the country. Being the incumbent communication partner of Calcom, Focus has been considered as the preferred agency (with its Kolkata branch operations) for Dalmia Cement in the region.

    The agency has demonstrated its expertise and deep understanding of the North Eastern markets through its past projects, with established leading brands.