Tag: Dalmia Bharat Group

  • 75th I-Day: T-Series, Dalmia Bharat Group come together to launch a song

    75th I-Day: T-Series, Dalmia Bharat Group come together to launch a song

    Mumbai: As India celebrates its 75th Independence Day, Dalmia Bharat Group & Bhushan Kumar’s T-Series bring audiences a special song dedicated to the unwavering spirit of 136 crore Indians.

    Titled “Mauka Hai“, the music video features some of the most inspiring icons from different age groups and walks of life who have put India on the map including athletes like Mirabai Chanu, PV Sindhu, Hima Das, along with the world’s youngest painter Advait Kolarkar, Guinness Book of World Record holder- Tiluck Keisam , gymnast Deepa Karmarkar, the world’s fastest piano player – Lydian Nadhaswaram, young paleontologist – Aswatha Biju, IPS officer – Chhaya Sharma, the youngest writer – Abhijeeta Gupta, gold medalist and world record holder – Pooja Bishnoi, Yatharth Murthy who sang the national anthem of 112 countries, Indian mathematician wizard – Anand Kumar, child shooting sensation – Abhinav Shaw and several others.

    The song is sung by B Praak, composed by Rochak Kohli and penned by Manoj Muntashir and celebrates the achievement of unsung heroes of today from different fields, thereby motivating others to aspire, perspire and achieve their dreams and build India of their dreams by 2047. 

    Speaking on the launch, Dalmia Bharat Group managing director, Puneet Dalmia said, “The ‘Mauka Hai‘ music video is a testament to the youth of our country that salutes their achievements in diverse fields and seeks to inspire every Indian to rise to the occasion with unity and pride. As a ‘young’ nation, our resilience and undying fighting spirit in the face of adversity, clearly shows that we have what it takes to become a global superpower. We are delighted to associate with T-Series for this music video as a tribute to our youth’s unwavering dedication. The song also reflects the unflinching commitment and hard work of Dalmia Bharat Group over the decades towards nation-building.”

    T-Series head honcho Bhushan Kumar said, “Everyone will feel an immense sense of pride after watching ‘Mauka Hai’. It’s an out-and-out tribute to not only those icons that have inspired us and made us proud but to every Indian who perseveres to do better.”

    Lyricist Manoj Muntashir shared, “Mauka Hai is something every Indian will relate to and be inspired by. It’s about pushing the limits and having a never-say-never attitude which defines the spirit of this country.”

    Composer Rochak Kohli added, “It’s wonderful to collaborate with Bhushan ji and B Praak on this track. We’ve tried to do justice to Manoj Muntashir’s hard-hitting lyrics and make ‘Mauka Hai’ an Independence Day track which is loved and remembered.”

  • Dalmia Bharat Group pays a musical tribute to Covid Warriors with   Kailash Kher & Ricky Kej

    Dalmia Bharat Group pays a musical tribute to Covid Warriors with Kailash Kher & Ricky Kej

    In its endeavor to celebrate the courage, commitment and unfathomable spirit of our Covid warriors, Dalmia Bharat Group is organizing Jazbaa-e-Bharat – an online musical extravaganza featuring Padma Shri. Kailash Kher and Grammy Award winner Ricky Kej, on 14th August, 2020 at 6:15 pm.

    Speaking on this occasion, Mr Mahendra Singhi, MD and CEO, Dalmia Cement (Bharat) Ltd. said, “We are honoured to have Padma Shri Kailash Kher and Grammy Award winner Ricky Kej at Jazbaa – e – Bharat, a musical concert aimed at honouring our nation’s resilience in the fight against this pandemic. 

    Words fall short in describing the unwavering dedication of our COVID warriors. Their commitment is inspiring and we salute their tireless efforts and undying spirit. We also take this opportunity to celebrate our global commitment towards sustainability and our operational performance.”

    Padma Shri, Kailash Kher said “In the last few months, the world has adopted new ways of living and thinking. There has been a significant change in our priorities which we now call the ‘New Normal’. Individuals and corporates have come together to shoulder responsibility and help each other during these testing times. One such organisation is Dalmia Bharat Group that has worked continuously during this pandemic to support the citizens of our country. Through this musical salutation named after our frontline warriors called Jazbaa- e -Bharat, we aim to give a tribute to those unsung heroes who are fighting the pandemic across the country.”

    Commenting on Jazbaa – e – Bharat, Grammy Award winner Ricky Kej said, “It gives me immense pleasure to be a part of this virtual musical concert organized by Dalmia Bharat Group. Their vision for a sustainable future is in sync with my beliefs about the environment. Together, we believe that we owe it to our children to leave behind a better planet than what we inherited. I have always believed in the healing power of rhythms to bring solace, motivation and guidance for people towards a greater good. Music has the power to inspire us to be sustainably conscious and live in harmony with nature.“

    Jazbaa-e -Bharat will be a musical extravaganza in its truest sense as it will also host the evergreen Shri. Udit Narayan whose soulful voice rings of nostalgia. He will be joined by his son Aditya Narayan who started his musical career at a very young age and managed to win the hearts of everyone. They will be accompanied by the prominent multi-lingual singer, Benny Dayal who has always managed to make the audience groove to his lively tunes and the ever melodious Jonita Gandhi who has become an instant favorite of her audience in a short span of time.

    The link to this musical salutation of our Covid warriors will be available on all social media platforms. Click on the link: https://www.dblconcert.com/ to join the event. 

  • Dalmia Group assigns OOH duties to Milestone Brandcom

    Dalmia Group assigns OOH duties to Milestone Brandcom

    MUMBAI: Dalmia Bharat Group has awarded its OOH mandate to Dentsu Aegis Network’s OOH Media & Experiential agency Milestone Brandcom for the eastern region following a multi-agency pitch. The business will be handled by the agency’s Kolkata office. This win adds to the growing kitty of Milestone’s clients in India.

    Milestone Brandcom shall provide OOH Media & Experiential Service to Dalmia Bharat Group, which includes planning, buying & creative innovations of outdoor media & experiential communication across six states in East region which includes Bihar, Chhattisgarh, Jharkhand, Odisha, Sikkim, UP and WB.

    Dalmia Bharat Group Group marketing head BK Singh says, “We have very strong confidence in the long-term growth opportunity of the Indian cement industry. We have ambitious plans to leverage this opportunity through our core experience and proven expertise in the industry.”

    Dalmia Bharat group executive director of sales and marketing in East Indrajit Chatterjee adds, “We are the fastest growing cement manufacturer in Eastern India with unique multi-brand portfolio and have an ambitious growth plan for this region. We want to leverage the expertise of Milestone Brandcom in this market to establish all our brands.”

    Dalmia Group Cement is one of the leading brands in the country in terms of annual turnover. In the East, especially in Orissa and Bengal, Konark cement is a household name and carries solid equity among the customers.

    Milestone Brandcom CEO and MD Nabendu Bhattacharyya mentions, “We are excited at the prospect of partnering with Dalmia Bharat Group to comprehensively leverage OOH to engage with their consumers across brands & markets. I truly believe, OOH promises a great brand engagement through innovative outdoor solutions and drive conversations around their brand promise. We hope to deliver value on back of our ability to mine data and research for them and create some disruptive iconic campaigns for them through this association.”

  • Vizeum bags Dalmia Bharat Group’s media account

    MUMBAI: The Dalmia Bharat Group, which has interests in diverse business verticals, has appointed Aegis Media‘s Vizeum as its media AoR.

    The agency will handle the account out of its Delhi and Chennai offices.

    Vizeum also has the media account of Dalmia Group‘s cement business, which it services out of its Chennai office.

    Dalmia Bharat Group executive director group marketing and corporate communications B K Singh said, “It was a natural choice given our satisfactory partnership in cement business that we didn‘t need to look beyond Vizeum for the media duties of the group. They have had a proven track record with Dalmia Cement. The team is proactive, extremely passionate and provides a good balance of thinking and doing.”

    Vizeum MD Indian subcontinent S Yesudas added, “We are truly humbled beyond words in expressing our delight for the faith our clients are placing on us. We will do all that we can to ensure no stones are left unturned in creating efficiencies and effectiveness for Dalmia Bharat Group.”