ITV

Tag: Daler Mehendi

  • Hungama.com augments ‘Studio Diaries’ part 2; ties-up with Facebook

    Hungama.com augments ‘Studio Diaries’ part 2; ties-up with Facebook

    MUMBAI: Hungama.com has launched the second part of the ‘Hungama Studio Diaries’ by tying-up exclusively with Facebook. The ‘Studio Diaries’ are video capsules of current musical icons that paid homage to Kalyanji-Anandji at the Hungama Studio launched exclusively over the social media platform.

     

    The association, which began with the launch of the first video in March 2015, has, within a short period of its launch, registered over 1.5 lac views from across the globe and has seen thousands of interactions over Hungama.com’s Facebook. The video is a montage of artists that sang the hit song ‘Pal Pal Dil Ke Paas’ created by legendary duo Kalyanji-Anandji. Musicians like Arijit Singh, Daler Mehendi, Shaan, Pritam, Amit Trivedi, Hariharan, Abhijeet and Armaan Malik are seen in the video performing their own renditions of the timeless classic at Hungama Studio.

     

    Part 2 of the Hungama Studio Diaries just came out today exclusively on Facebook and will show Atif Aslam, Shraddha Kapoor, Shankar Mahadevan, Zakir Hussain, Sivamani, Leslie Lewis, Benny Dayal, Ankit Tiwari, Vasuda Sharma, Aakriti Kakkar, Kanika Kapoor and Runa Rizvi performing their renditions of Kalyanji-Anandji’s hit numbers ‘Har Kisiko Nahi Milta’ and ‘Laila O Laila’.

     

    Speaking on the association with Facebook and success of the first video, Siddhartha Roy, CEO of Hungama.com said, “Hungama Studio has conceptualized this track to celebrate the evergreen music of Kalyanji-Anandji. The video of the renditions sung by this generation’s most loved artists has been appreciated by one and all over Facebook. The idea to exclusively launch this video over Facebook has brought about massive consumer reach and great results, seeing its success we are all set to launch the 2nd part of our video series. Our association with Facebook has been mutually beneficial, with this we hope to continue building on our space of original content and sharing this exclusively with our subscribers.”

  • Sahara Filmy to present ‘Live and Filmy’

    MUMBAI: Sahara Filmy, the Bollywood film channel arm of Sahara One Media and Entertainment Limited, has announced the launch of its new series ‘Live and Filmy.’

    The channel has roped in music stalwarts Sukhvinder Singh and Daler Mehendi to perform live on 27 January at the Somaiya Hospital ground in Sion. The musical extravaganza will also have Tanushree Dutta performing to her hit numbers.

    Speaking on the launch Sahara Filmy business head Ashutosh said, “Every film channel shows back to back Hindi films. While we also showcase the best of Bollywood cinema, we have always taken an initiative to introduce various types of Bollywood- based content.

    We launch this series called ‘Live and Filmy’ with a musical extravaganza by Daler Mehendi and Sukhvinder with Tanushree performing some sizzling numbers.”

    The channel aims to take the event across the country with a host of other Bollywood stars depending on the response. The channel will also have other properties like contests and interactive shows in a run up to its telecast. “Since it is not easy to do such a large scale event on a regular basis, we do not promise that it will be a monthly event. But 2007 would certainly have more such Bollywood and filmy content programming,” says Ashutosh.

    “I have seen these two perform and you won’t get this type of energy anywhere.The idea was to bring together this amazing energy of to our viewers and audience- Live. We are expecting a huge audience turn out for the same.”An increasing number of television channels are now incorporating on ground activity in its programming to increase the viewer connect.