MUMBAI: Fasten your seatbelts, luxury just hit the fast lane. Rannvijay Singha, along with co-founders Arvind Balan and Rohit Jha, has launched Madcap Luxe Travel Experiences, India’s first cultural powerhouse that merges motorsport, heritage, and high-end adventure into one roaring movement.
Born from the thrill of the open road, Madcap Luxe redefines travel as an emotion rather than an itinerary. The brand blends self-drive expeditions with world-class hospitality, taking travellers from private F1 paddocks and Dakar rally zones to royal palaces and Michelin-starred dining tables, all wrapped in an unmistakable spirit of Indian luxury.
“Madcap Luxe is not about itineraries, it’s about emotion engineered,” says Rannvijay Singha. “It’s for those who live boldly and want to drive their own legend.”
The venture also introduces a second vertical, Madcap Lifestyle & Adventure IPs, with its debut property, Blackout 40, India’s first 40-hour non-stop biker festival in the deserts of Rajasthan. Designed as an immersive cultural celebration, it unites bikers, artists, and adventurers in a heady mix of music, craftsmanship and desert soul.
“We are creating formats that go beyond festivals, these are cultural movements,” says Arvind Balan. “Blackout 40 celebrates India’s roots and modern identity in one frame.”
Powered by experiential marketing giant Maxperience, the creative force behind 500 plus campaigns for Porsche, Hyundai, and Royal Enfield, Madcap Luxe is positioning itself as a global experiential brand built in India for the world.
The 2026 global luxe drive calendar revs up the experience with curated international expeditions, from the Saudi Grand Drive – Dakar Edition to the Grand American Drive – Route 66 Centennial Edition. With its bespoke “Curate Your Own” journeys and “Rare Experiences” offering everything from F1 laps at Monza to desert glamping in Arabia, Madcap Luxe is redefining how India travels, where adrenaline meets elegance, and every mile tells a story.