ITV

Tag: dairy products

  • “Nova Dairy has a milk handling capacity of 2.2M ltr per day”: Ravin Saluja

    “Nova Dairy has a milk handling capacity of 2.2M ltr per day”: Ravin Saluja

    Mumbai: The Indian dairy industry stands as a pillar of the nation’s economy, boasting a rich legacy of excellence and innovation. Among its esteemed contributors is Sterling Agro Industries Ltd, a pioneering force renowned for its iconic brands ‘Nova’ and ‘A-One’, revered for their premium quality across households nationwide. Notably, the brand was selected for the sacred Pran Pratishtha ceremony of Ayodhya Ram Mandir on 22 January 2024, affirming its cultural significance and widespread trust.

    With over 30 years of steadfast retail presence and a robust international footprint spanning 33 countries, Sterling Agro remains a cornerstone of India’s dairy landscape. Large institutions and well-known corporate giants are among the company’s preferred bulk customers including Indian Railways, Nestle, ITC Ltd, Air India, etc.

    Indian Television in conversation with Nova Dairy (Sterling Agro Industries Ltd) director Ravin Saluja delved into the brand’s journey over the past three decades; maintaining competitive edge in both domestic and international markets, on catering to large institutions like Indian Railways and more…

    Edited Excerpts:

    On the journey of Sterling Agro Industries Ltd over the last three decades and its differentiating aspect from its competitors

    In the past three decades, there has been a revolution in the dairy industry. A considerable impact was left by the white revolution, which completely changed the scope for quite a lot of budding dairy industries. As for Sterling Agro Industries, I may say that we experienced both — the highs and the lows of this journey, and through this, we got to learn a lot about how things get done in this business. However, the love and trust of our customers, in our products, has been something that has made us what we are today, and we strive to stand up to their expectations even in future.

    On Nova ensuring premium quality across its wide range of dairy products, including the innovative practices or technologies used in the production and processing of your dairy products

    Of course, Nova ensures that its products are prepared in the hygienically cleanest and most advanced ways, standing up to the set parameters of FSSAI. Our three state-of-the-art factories are equipped with the most advanced technologies, which ensures that our products are qualitatively the best in our segment. This is how we work in providing our customers the best-in-class products.

    On Sterling Agro Industries Ltd maintaining its competitive edge in both domestic and international markets

    To be able to satisfy the customer’s needs and wants is a big responsibility. Our supplies span across 33 countries, along with those in our country besides. To maintain our edge in the market, it becomes important for us to be able to attend to the demands of our customers without failing to do so. And when we pass the test, we become certain of our presence in the market beside our competitors.

    On Nova Dairy’s feeling about its ghee being selected as a crucial ingredient for the pran pratishtha ritual at the Ayodhya Ram Mandir, and the significance this held for the company in terms of its cultural and societal impact

    Honestly speaking, it was a moment that filled us with pride and sentiment. Culturally, lord Ram and Ghee share strong ties with the Indian households. Ghee even finds a strong and special relationship with lord Krishna in the Indian landscape. The selection of our ghee for the pran pratishtha gave us a push to perform better and better in keeping firm the trust that our products built up among our customers. And this is a commitment which we are dutifully committed to, which even drives us with zeal and enthusiasm.

    On the unique challenges and opportunities that the dairy industry presents in India, and Nova navigating them

    One of the most important challenges faced by dairy industries today, is that of building up the values of customer satisfaction and trust in the services offered. Our commitment is to offer the best in class products in the most cost-effective range, so that we may continue to delight our customers in the most economical ways.

    On the company staying ahead of market trends and evolving consumer preferences in the dairy industry

    We draw a big picture of the needs of our customers, through their response to our products available in the market. Now that the summer season is around the corner, the preference of the customers would considerably shift towards lassi and buttermilk, along with our other products. In such a condition, Nova Dairy ensures that its customers are served with the best quality lassi and buttermilk, so that they may refresh themselves with these drinks in extremely hot climatic conditions, without having to regret their purchase. This is something which is of earnest importance to us.

    On the company catering to the diverse needs of both individual consumers and large institutions like Indian Railways and Nestle

    Our three large state-of-the-art factories are capable of procuring and processing around two million litres of milk everyday. Such a large quantity of milk helps us in catering to the needs of our bulk consumers, such as Indian Railways and Nestle, as well as our individual customers, that is, the general public. For this purpose, we have a wide segment of products and services through which the customer needs may be kept at the front and may be delivered well.

    On upcoming projects or expansions that Nova has planned for the future

    Nova Dairy has a milk handling capacity of 22 lac litres per day. The milk procurement depends exclusively on seasons. While it is a flush season, the procurement happens to be up to the mark; but when it is an off-season, the procurement happens to revolve somewhere around 30-40 per cent. I think, we would like to take those numbers up, in future.

  • “Our direct farm-to-customer model sets us apart from giant brands”: Doodhvale’s Aman J Jain

    “Our direct farm-to-customer model sets us apart from giant brands”: Doodhvale’s Aman J Jain

    Mumbai: Industrialisation around the world is growing steadfastly. With this, the pervasive issue of adulteration and chemical contamination has become a pressing concern for consumers globally, infiltrating one of the most fundamental components of our diet – milk. Unscrupulous practices involving the addition of water, synthetic substances, or harmful chemicals not only compromise the nutritional quality of milk but also pose a significant threat to public health.

    Amidst these rising concerns, Doodhvale emerges as a beacon of purity and is on a mission to restore the authenticity and purity of milk and dairy products in Indian household. Cutting out intermediaries, they deliver premium dairy directly from advanced farms via a user-friendly app. Led by Aman J Jain, an IIM Bangalore alumnus with experience in startups like OYO and consulting firms like BCG and Accenture Strategy, the team ensures a customer-centric experience. Rigorous quality assessments and a robust cold chain logistics system guarantee fresh, pure products, aiming to make Doodhvale the go-to for unadulterated daily essentials.

    Delving deeper, Indian Television caught up with Doodhvale CEO & co-founder Aman J Jain to gain insights on their genesis, direct farm-to-customer model, and much more…

    Edited Excerpts:

    On Doodhvale’s launch, the inspiration behind starting it and its differentiating aspect in the dairy industry dominated by the bigger brands

    Doodhvale was launched in 2017 to address the gap in the dairy industry where the delivered milk often doesn’t meet the standards of purity and freshness expected by consumers. Multiple tests conducted by govt bodies have shown that high volume of dairy products are unfit for consumption. Inspired by the desire to offer pure and fresh dairy products, Doodhvale differentiates itself by sourcing its products directly from modern, hi-tech farms, eliminating middlemen and ensuring ethical production and procurement practices. This direct farm-to-customer model sets it apart from bigger brands in the industry, prioritising quality and freshness over mass production and distribution.

    On challenges in the dairy industry that prompted you to establish a direct farm-to-customer model

    The challenges prevalent in the dairy industry, such as the widespread adulteration and contamination of milk, prompted Doodhvale to establish a direct farm-to-customer model. By bypassing the traditional ways of village-level sourcing, where there is very limited control over feed quality, hormonal injections, and antibiotic milk, Doodhvale works very closely with hi-tech dairy farms with international best practices to guarantee the purity and freshness of its products.

    On Doodhvale differentiating itself in terms of customisation, scheduling, and payment options compared to traditional dairy suppliers

    Doodhvale’s technology-driven solution designing provides control directly in the hands of customers. With transparency and convenience as two strong pillars, Doodhvale provides daily transparent test results to customers on the app daily. In terms of customisation, customers have the freedom to tailor their orders according to their preferences, ensuring they receive exactly what they need. Payment options are also convenient and easy, making transactions seamless for customers compared to the traditional hassle of dealing with cash payments or limited payment methods.

    On the features of Doodhvale’s user-friendly mobile app and how it enhances the customer experience

    One of our core values at Doodhvale is customer-centricity. Customers are at the core of our solution and design thinking. The user-friendly mobile app offered by Doodhvale enhances the customer experience in various ways. Features include easy navigation, personalised order customisation, flexible scheduling options, and convenient payment methods. Transparent lab test reports, elaborate content hub, single click customer connect, provide customers with convenience, establish trust, and save time and effort.

    On the rigorous quality assessments and cold chain logistics system employed by Doodhvale to maintain product freshness

    Doodhvale upholds stringent quality standards through meticulous assessments and a robust cold chain logistics network, safeguarding the freshness and purity of its offerings. Our comprehensive quality testing spans the entire supply chain, ensuring strict adherence to safety and hygiene protocols. With each batch of milk subjected to thorough testing for impurities, we guarantee that only the finest products make their way to our customers’ homes. Employing a farm-to-fork cold chain approach, Doodhvale ensures that the nutritional integrity of our milk and dairy products remains intact, delivering freshness, with love, straight to your doorstep.

    On the future plans in terms of expansion beyond Delhi-NCR & the long-term vision of Doodhvale

    Doodhvale’s vision is to be a globally recognised household brand for fresh dairy and daily essentials. We strive to be synonymous with care, trust, and freshness, and to be loved by people of all ages.

    As a leader in the market, we want to be the go-to choice for customers worldwide and be trendsetters in the industry.

    Our near future is to penetrate deeper in NCR, and continue providing our customers with excellent products, immaculate service and a hassle-free, omnichannel experience.

  • Jharkhand consumers can savor ITC’s innovative Aashirvaad dairy products

    Jharkhand consumers can savor ITC’s innovative Aashirvaad dairy products

    Mumbai: ITC Ltd’s Aashirvaad Svasti, a leading dairy brand in East India, today announced the extension of its fresh dairy portfolio to the state of Jharkhand. The brand enjoys strong consumer franchise across Bihar and West Bengal and with its launch in the state, Aashirvaad Svasti is set to delight consumers of Jharkhand with a slew of dairy offerings which includes select milk, creamy milk, toned milk, as well as curd, paneer, lassi, mishti doi and peda. Through this portfolio launch in Ranchi and beyond, the brand aims to bring the goodness of fresh dairy products to consumers across the state.

    Aashirvaad Select Milk – the flagship pouch milk variant will be made available to consumers of Jharkhand from today.  This milk is homogenised which ensures milk cream is evenly distributed throughout the milk thus making it thicker and tastier, hence standing true to its brand proposition of “Doodh Ki Malai Doodh Mein”. Further, to maintain complete transparency, for the first time, consumers can check quality quotient of their milk packet everyday through “Doodh ka Report Card”, an industry-first unique feature.

    The ‘Doodh ka Report Card’ consists of 28 quality parameters which are checked at five stages including some of those most relevant for milk like adulterants (urea, starch, vegetable oil, detergents), preservatives etc. thereby assuring consumers of superior quality, thick, tasty, nutritious milk every day. Consumers can access the report by just sending the code number of their milk pack on WhatsApp number 810-583-5222.

    Commenting on the launch of the dairy portfolio in Jharkhand, ITC Ltd chief operating officer – dairy and beverage Sanjay Singal said, “We are excited to embark on this journey of expansion into Jharkhand, introducing Aashirvaad Svasti’s differentiated and innovative dairy offerings to consumers in the region. Aashirvaad Svasti’s success story in Eastern India stems from our unwavering commitment to ensuring the highest benchmarks of quality and consumer delight through product differentiation. Our consumers have embraced our products, making Aashirvaad Svasti a leading dairy brand in Eastern India in a short span of five years. With this launch, we aim to redefine the dairy experience for the people of Jharkhand, similar to what we have done in Bihar and West Bengal”.

    Aashirvaad Svasti fresh dairy products will be available across over 2000 general trade and modern trade outlets across the state.