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Tag: Dainik Jagran

  • Sanmarg CMD Vivek Gupta assumes INS presidency for 2025–26

    Sanmarg CMD Vivek Gupta assumes INS presidency for 2025–26

    MUMBAI: Vivek Gupta has turned the page, and this time, it’s for the entire Indian newspaper industry. The managing director and chief group editor of Kolkata-based Hindi daily Sanmarg has been elected president of the Indian Newspaper Society (INS) for 2025–26, taking over from MV Shreyams Kumar of Mathrubhumi.

    The 86th annual general meeting, held on 25 September via video conferencing, also saw Karan Rajendra Darda of Lokmat elected deputy president, Tanmay Maheshwari of Amar Ujala as vice president, and Anant Nath of Grihshobhika as honorary treasurer. Mary Paul continues as the society’s secretary-general.

    INS, the apex body for newspaper, magazine, and periodical publishers in India, has been a barometer of the industry’s pulse for decades. Shreyams Kumar, in his presidential address, praised the resilience of India’s newspaper ecosystem, particularly in a rapidly digitalising world.

    Gupta, a former Rajya Sabha MP and current MLA from Jorasanko, expressed his humility and pride. “It is an honour to be among the few from Bengal in INS’s 86-year history to hold this prestigious position. This recognition belongs to the entire Sanmarg family, my colleagues, and well-wishers. I look forward to strengthening the newspaper industry, fostering innovation, and upholding credible journalism,” he said.

    The INS executive committee for 2025–26 reads like a who’s who of Indian publishing, including industry stalwarts like S Balasubramanian Adityan (Daily Thanthi), Vijay Kumar Chopra (Punjab Kesari), Viveck Goenka (The Indian Express), Mahendra Mohan Gupta (Dainik Jagran), and Mohit Jain (Economic Times).

    With India’s print industry still brimming with potential, Gupta’s leadership comes at a crucial time to balance tradition with modernity. As the sector navigates the hybrid world of print, digital, video, and social media, industry voices like INS will be pivotal in charting the future.

     

  • Oppo plays it smart with Gen Z in ‘Har Scene Ka Asli Partner’ blitz

    Oppo plays it smart with Gen Z in ‘Har Scene Ka Asli Partner’ blitz

    MUMBAI: When life gives Gen Z heartbreak, potholes, and 7 per cent battery anxiety, Oppo gives them the K13x and a campaign that quite literally meets them where they are. Launched in collaboration with Flipkart and led by SW Network, the ‘Har Scene Ka Asli Partner’ campaign turns everyday desi dilemmas into brand gold, making the Oppo K13x 5G a street-smart star.

    Armed with military-grade durability, superfast charging, and a long-lasting battery, the K13x is clearly built for life’s curveballs. But instead of singing specs in a sterile studio, the campaign took to the streets and memes with cultural insight and cleverness in equal measure.

    From quirky OOH billboards in college zones declaring “Bro, Kya Scene hai? vs Bro, Scene Ho Gya,” to live charging kiosks that saved the day (and your phone), every touchpoint served more than just copy, it offered context.

    And in a monsoon masterstroke, SW Network turned India’s dreaded potholes into real-world testimonials for toughness. Painted road signs and standees reminded passersby: this phone is pothole-proof.

    Print ads in Dainik Jagran and Navbharat Times added yet another punch, flipping familiar frustrations like slow charging and flimsy builds into moments of revelation. The core idea? “This wouldn’t happen if you had the Oppo K13x.”

    SW Network co-founder Raghav Bagai explained, “Instead of talking about durability in a lab, we showed it where people actually feel the pain on the road. This campaign proves creativity can come from chaos.”

    Meanwhile, digital got its own slice of the action. Meme content and skits by Gen Z creators flooded Instagram and Moj, racking up millions of impressions and cementing the K13x’s place in the cultural scrollscape.

    What began as a smartphone launch has now become a scene-stealer of its own literally. In a cluttered phone market, Oppo and Flipkart have cracked the code: sell the story, not just the specs. And in a world that runs on low battery and high emotion, the K13x might just be the asli partner for every scene.

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  • Pooja Sondhi gets HR handle at Adomantra to drive growth playbook

    Pooja Sondhi gets HR handle at Adomantra to drive growth playbook

    MUMBAI: She’s not just hiring, she’s here to rewire. In a strategic move to anchor its growth plans with a strong people backbone, Adomantra Digital India Pvt. Ltd has roped in Pooja Sondhi as its new chief human resources officer (CHRO). The appointment signals the company’s intent to double down on its talent-first philosophy while expanding operations across Delhi, Mumbai, Bengaluru, and Hyderabad.

    Armed with over 20 years of HR experience, Pooja is no stranger to driving scale. A certified POSH trainer and two-time HR award winner “HR Professional of the Year” (HR+L&D Innovation Summit 2024) and one of the “50 HR Innovators” (World HRD Congress 2023) she’s known for her sharp people insights, strategic acumen, and change-making credentials. Her resume spans stints at Dainik Jagran, JCDecaux, Vcommission Media, and Aargus Global Logistics, giving her a ringside view into both legacy and new-age organisations.

    At Adomantra, she’ll steer HR across its growing business hubs, with a focus on building a high-performance, inclusive, and agile culture. As part of the company’s FY 2026 roadmap, Adomantra aims to onboard new hires and expand its business footprint placing Sondhi at the centre of this scale-up engine.

    “We are thrilled to have Pooja on board,” said Adomantra Digital India and Adotrip Group founder & CEO Vikas Katoch. “Her people-first mindset and strategic sharpness are exactly what we need as we grow across verticals. She brings both depth and direction to our HR vision.”

    Sondhi, for her part, is already rolling up her sleeves. “This is an exciting moment in Adomantra’s journey,” she said. “Together, we’ll build a workplace where growth and empathy go hand in hand because a great business starts with great people.”

    With her at the helm, Adomantra seems ready to not just chase targets, but to truly humanise hypergrowth, one hire, one culture shift, one strategy at a time.

  • Goafest 2024 welcomes 50 Plus partners for the 17th edition

    Goafest 2024 welcomes 50 Plus partners for the 17th edition

    Mumbai: South Asia’s premier advertising and marketing festival, Goafest 2024 now unveils supporting partners for its 17th edition. Scheduled to take place from May 29 to 31, 2024 at The Westin Mumbai, Powai Lake, Goafest continues to drive interest for curated integrations and engagement from an array of brands. Supporting Goafest 2024 as the ‘Co-presenting’ partner is Snapchat along with WhatsApp as the ‘Technology Partner’, and Hindustan Times as the ‘Digital Partner’.

    Given the festival’s popularity and scale, 50 brands and platforms have partnered with Goafest 2024 for various integrations. From welcoming brands including Tata Motors, Mondelez, ITC Foods, Britannia, Guinness World Records, NoBroker, and MakeMyTrip, to platforms like ShareChat, Sony Liv, Flipkart Ads, Amazon Ads, Spotify, MiQ, The Trade Desk and Whisper Media, Goafest 2024 continues to cement its position as the most sought-after creative festival in South Asia.

    Additionally, broadcasters, publishers and content studios including ABP News, Amar Ujala, Dainik Bhaskar, Dainik Jagran, Dangal TV, Disney Star, Eenadu, Femina, Flowers TV, Goldmines Telefilms, Malayala Manorama, Mathrubhumi, News18 Network, Radio City, Rajasthan Patrika, Sakal Media, Sakshi, Sri Adhikari Bros, Sun TV, The Hindu Group, TV9, Viacom18, Vijayavani and Zee Media have also partnered with Goafest 2024 in different calibres.  PepsiCo, Kingfisher, and Pernod Ricard continue their long-standing association with Goafest as Beverage Partners.

    Speaking on these partnerships and engagements, Prasanth Kumar, President of the Advertising Agencies Association of India (AAAI) and CEO of GroupM, South Asia said, “We are delighted to have Snapchat as our Co-presenting Partner, WhatsApp as our Technology Partner and Hindustan Times as our Digital Partner, for Goafest this year. As South Asia’s largest creative fest, Goafest’s incredible significance continues to attract brands and advertisers, presenting them with an opportunity to deepen their engagement with the industry at large. On behalf of the organizing team, we welcome and are very thankful to all our partners and look forward to forging successful long-term associations that celebrate creativity, foster knowledge and thrive with adaptability.”

    Drawing over 2000 industry professionals each year, Goafest 2024 is co-hosted by The Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC). Goafest has cemented its position as the definitive festival for the advertising and marketing industry over the last decade.

    For more details on delegate registration, partnership opportunities, masterclasses, talent initiative ‘Advertising Rocks’ and more, visit goafest.com 

  • Republic Bharat’s massive nationalistic ‘Rashtra Ke Naam’ launch campaign

    Republic Bharat’s massive nationalistic ‘Rashtra Ke Naam’ launch campaign

    As Arnab Goswami announced on Thursday night that there were just hours to go for the much-awaited launch of Republic Bharat-the Hindi news channel ofARG Outlier Media – Asianet News Service- the buzz for the channel across audiences, industry and the country has been unprecedented. 

    The country’s Number 1 English news channel Republic TV has centered its massive launch campaign for its upcoming Hindi channel Republic Bharat around the theme of nationalism with the line “Rastra Ke Naam”.
     
    Slated not just to shake up the stagnant and fatigued Hindi news cycle, Arnab Goswami and his team have taken the pledge to bring their style of hard-hitting news, deep investigation, impact-driven and people-focused journalism to the millions of Hindi-speakers across India. 

    Bringing news back to Hindi news television, Republic Bharat is a movement to fight for real causes, real issues, and real people from across the country. 

    Outdoor Promotion

    Republic Bharat’s exhaustive outdoor promotion spans over 700 hoardings spread across 53 citiesin major Hindi speaking states like Uttar Pradesh,Madhya Pradesh, Maharashtra, Gujarat, Delhi/NCR, Rajasthan, Chhattisgarh, Chandigarh, Punjab, Himachal Pradesh, Haryana, Jharkhand, Bihar, West Bengal and Odisha.
    Packing in an impressive display of the most credible and experienced faces and journalists in the Hindi news industry, the theme across the four creatives in the outdoor campaign is consistent with the brand slogan of “Rashtra Ke Naam”. 

    TV Promotion 

    In amongst the most aggressive TV campaigns for the launch of a channel, Republic Bharat’s launch campaign will reach out to a whopping150 million viewers of the HSM market.

    To amplify the buzz and magnify the anticipation, the channel has partnered with the Star Network to promote the launch across languages and channels. The deep partnership with the Star Network has ensured that the buzz for Republic Bharat tides into the large Hindi entertainment audiences of Star Bharat, Star Utsav, Star Utsav Movies, Star Pravah, Star Jalsha, Star Gold, Star Sports. The unique partnership has also ensured the penetration of the build-up for the channel has surged into other large FTA channels like Enterr10, Dangal, Bhojpuri Cinema and Fakt Marathi with FCT and many non-FCT elements to engage with the vibrant Hindi speaking audiences in the Hindi heartland which target both urban and rural audiences. In addition, Star Networks English channels have also been leveraged to drive the launch messaging.

    Video Links Given Below 

    Radio Promotion 

    True to its slogan of ‘Rashtra ke naam’ Republic Bharat has reached out to the masses through its radio campaign. A high frequency radio plan executed over a span of ten days with the largestradio networks across the country has ensured that the buzz around the launch is unmissable. Partnerships with radio networks Big FM and Radio City have ensured that the messaging of the brand reaches Hindi-audiences in 42 cities in the important states of Uttar Pradesh, Madhya Pradesh, Rajasthan, Bihar, Jharkhand, Punjab, Haryana, Delhi, Maharashtra and Jammu and Kashmir.

    Digital Promotion 

    From the voices of India sending in their message of ‘Ab Hindi Ho Jaye’ to snippets of the behind the scenes of Republic Bharat which have been going viral on social media—the brand has aggressively used digital promotion to build up to its big launch. 
    With a unique digital campaign, Republic Bharat has already created a storm across digital platforms. The pre-launch campaign digitally has been the talking point for netizens and the brand has already garnered a whopping 1.1 Billion Impressions in just a 9 day span. 

    Mobile 

    Leaving no viewer out of sight, Republic Bharat has used every method from traditional SMS’s to Whatsapp communication to drive its messaging. The mobile campaign alone has reached over 50 lakh viewers directly from the Hindi speaking audiences. 

    Social Media 

    For a brand that has driven conversations on news on social media, Republic Bharat has set social media on fire with its diversified pre-launch campaign. 
    Adding a personal connect to the campaign, the brand launched its #ArnabKiDiary campaign which made viewers directly connect with Arnab Goswami on the journey of Republic Bharat.  
    https://www.facebook.com/RepublicWorld/videos/vl.2076765762408568/390266025057551/?type=1
    Republic Bharat has created a massive impact on social media platforms with a back to back blast of over 73 videos of high production valuethat amassed a whopping 15.8 Million Video Views. 
    Republic TV created a day-by-day Twitter campaign and interacted with its Twitter audience to get over 3.2 Million engagements. From its #RashtraKeNaam campaign to its #RepublicBharatKeLog messaging, the daily social media campaign has built the tempo and anticipation for the biggest launch in Hindi news television. 
    #RepublicBharatKiTeam and #AbHindiHoJaye hashtags trended on Twitter for 2.5 and 1.5 hours respectively. Promoting its journalists and anchors, Republic Bharat’s #PoochtaHaiBharat campaign on social media which asked the questions on behalf of the people of India also trended nationally. 

    Print Promotion 

    Giant publications like Amar Ujala and Dainik Jagran will lead Republic Bharat’s print promotion campaign and will directly target audiences across the country. A special target focus for the print campaign has been laid on mass Hindi-speaking audiences in key cities like Kanpur, Lucknow, Varanasi, Agra, Gorakhpur, Aligarh, Meerut, Bareilly, Moradabad, Dehradun, Haldwani, Patna, Bhagalpur, Ranchi, Dhanbad, Panipat, Delhi, Gurgaon, Noida and Siliguri to ensure that the news brand amasses maximum audiences from day 1. 
     

  • Vodafone, Idea pay Rs 72 bn to DoT for merger

    Vodafone, Idea pay Rs 72 bn to DoT for merger

    MUMBAI: Vodafone India and Idea Cellular have paid Department of Telecommunications (DoT) Rs 72 billion in cash that was the key condition for approving their merger. With the financial dues out of the way, the merger of Vodafone and Idea Cellular is likely to be approved in the next few days.

    “Idea has submitted its compliance to the DoT’s conditional approval letter dated July 9 2018, for the merger of Vodafone India Ltd and Vodafone Mobile Services Ltd with Idea Cellular Ltd, including the payment of Rs 3,926.34 crore (in cash) and bank guarantee of Rs 3,322.44 crore. With this we hope to get final approval from DoT for the merger at the earliest,” said a spokesperson from Idea as quoted by Economic Times.

    To avoid any kind of delay the two companies- Idea and Vodafone decided to pay the full amount demanded by the government. The two companies have started joint training sessions.

    Vodafone Idea will be the country’s largest telecom operator, with a revenue market share of around 37.4 per cent and more than 438 million subscribers. Headquartered in UK, Vodafone had announced the merger of its India operations with Kumar Mangalam Birla-led Idea Cellular in March last year. The companies were hoping to complete the merger by the end of June but the process got delayed by a month.

    The Vodafone – Idea merger is expected to make the country a three player universe, one of the biggest being Reliance Jio, which has captured a revenue market share of around 20 per cent in just 18 months of commercial operations. Recently, Bharti Airtel (India) CEO Gopal Vittal had said that the telecom sector was set to have just three big players holding similar market share.

    If that’s the case, then Vodafone Idea could lose some market share as Airtel and Jio are expected to continue to exert pressure on margins.

    The companies have earlier announced that Kumar Mangalam Birla will be at the helm as non-executive chairman while the Vodafone insider and current chief operating officer (India) Balesh Sharma will be CEO of the merged entity.

  • Ex Times Now marketing head Sujeet Mishra joins Zee Media

    Ex Times Now marketing head Sujeet Mishra joins Zee Media

    MUMBAI: Sujeet Mishra, Times Now’s former marketing head has joined Zee Media. Confirming the news to Indiantelevision.com, Mishra said that his last day in Times Now was on 5 September 2018.

    Having joined Times Now in December last year, Mishra was leading the brand’s strategic planning and communication, including new brand initiatives, consumer research, market development across ATL, BTL and digital platforms.

    With over 13 years of experience in marketing and brand communications, Mishra had joined Times Now after a successful stint at ABP News Network where he was overseeing four news brands, managed IP events and played a pivotal role in the brand transition of the channel from Star News to ABP News.

    Prior to joining ABP News Network in 2006, Mishra was working with Dainik Jagran and ETV Network. Mishra is an alumnus of IIM Ahmedabad’s marketing executive development program.

  • Stiff competition from TV & digital has little impact on print, 2.4 cr copies added in 10 yrs

    MUMBAI: Audit Bureau of Circulation (ABC) has been continuously certifying circulation figures of member publications every six months. The trend of certified circulation figures by ABC show that the print medium (member publications of ABC) is thriving, growing and expanding in India inspite of stiff competition from all other mediums namely, Television, Radio and Digital.

    Publishers voluntarily enroll themselves as members of ABC to get their circulation figures audited. Audit Bureau of Circulations (ABC) certifies circulation figures after a stringent audit process through more than 90 empanelled Chartered Accountants, audit firms. ABC also has a provision for surprise press and market visits by empanelled firms of Chartered Accountants which further strengthens the audit process.

    As on date, ABC certifies:-
    – Daily & Weekly Newspapers 910
    – Magazines & Annuals 57

    Other members of ABC:-
    • Media and Ad Agencies
    • Print medium Advertisers
    • Govt. Organisations & DAVP

    ABC certified circulation figures are of immense value to advertisers, marketers and government departments (DAVP) whilst preparing their media plans since they are available across geographies for any town/district/state spread all over India.

    A few reasons why print publications are growing in circulation:-
     Impact of education – Growth in literacy and education have created substantial -headroom for growth of newspapers.

     Advantage of India’s Economic growth – It is believed that the growth of-
    newspapers in India is directly related to urbanization leading to higher aspirations, heightened interest in buying assets etc.

     Reading newspaper a part of daily routine combines well with ease of reading at -your own time.

     Easily accessible and available at home – newspapers are home delivered in -India, unlike in the West

     Competitive pricing – newspapers are the cheapest source of news.-

     Customized sections and pull outs cater to various segments of readers together -with localised content.

     Power of the written word – Newspapers have continued their strong traditions -over the years to provide accurate and reliable news to their readers.

    As compared to the world print market, India is one of the brightest spots in the print media:

    • India one of the few countries where print advertising revenue is growing

    • India’s paid-for daily circulation is growing whilst most other countries are declining

    • No. of paid-for titles in India highest in the world & growing while no. of titles in other countries declining More details of certified circulation figures of member publications are available on Bureau’s website:
    www.auditbureau.org

    INDIAN PERSPECTIVE
    Print is growing at an incredible 4.87% increase in CAGR over a 10 year period. 2.37 crore copies added in the last 10 years accompanied by
    an increase of 251 publishing centres.

    TOP 10 PUBLICATIONS AS CERTIFIED BY ABC FOR THE AUDIT
    PERIOD JULY-DECEMBER 2016

    1 Dainik Jagran Hindi 3,921,267
    2 Dainik Bhaskar Hindi 3,813,271
    3 The Times of India English 3,184,727
    4 Amar Ujala Hindi 2,961,833
    5 Hindustan Hindi 2,611,261
    6 Malayala Manorama Malayalam 2,441,417
    7 Eenadu Telugu 1,866,661
    8 Rajasthan Patrika Hindi 1,840,917
    9 Daily Thanthi Tamil 1,710,621
    10 Mathrubhumi Malayalam 1,473,053

     

  • Goafest 2017: Mindshare & Maxus win big, Dainik Jagran leads publisher category

    GOA: Kick-starting the day one by popping a bottle of champagne, Goafest 2017 brought much cheer to the media, marketing and advertising fraternity. The Advertising Club (TAC) and the Advertising Agencies Association of India (AAAI) together felicitated the works of the advertising agencies with the Media and Publisher Abby Awards 2017 on Wednesday.

    Mindshare India, like last year, bagged the maximum number of medals at the Media Abbys on day one of Goafest 2017. With a total of 10 medals, the agency has received two gold medals in ‘Best use of an Integrated Campaign’ and ‘Best use of Branded Content’ category, one each for its campaign for Star Plus titled ‘Nayi Soch’, and another for Dove’s ‘Dove reframes the beauty debate in India.’ The agency also won three bronze and five silver medals.

    On Goafest Abby’s 2017, Mindshare South Asia CEO Prasanth Kumar said: “Topping at Goafest is definitely a great achievement. We are delighted that the series of good work across our clients are witnessing recognition. We as always get motivated when we win and we thank all our clients and partners for being the force behind our performance. For us, it is a constant that we keep evolving and redefining ourselves as well as challenging ourselves every year to ensure we deliver the best to our clients. We promise to keep this momentum continuous.”

    The second top winner of this year is Maxus which took home six medals – one gold, four silver and two bronze. It received gold for their Sonata ACT campaign titled ‘When courage prevailed from 8pm to 8am campaign in the ‘Best use of Radio’ category.

    The third leading agency was Madison Media bagging a total of eight medals — five silver and three bronze.

    Apart from these, Dentsu Webchutney, Social Street, MediaCom Communications, Lodestar UM, Shemaroo Entertainment, ibs and Milestone Brandcom bagged one gold medal, each.

    A total of 10 gold medals were given away at the Media ABBY, followed by 26 silver and 17 bronze.

    In the Publisher Category, Dainik Jagran, continuing its winning streak, emerged as the winner for day one with two gold, five silver and two bronze medals. The publisher won the golds in the ‘Best promotion of a CSR’ category for ‘A newspaper galvanizes communities to revive 4000+ lakes’ and in the ‘Best brand innovation in newspapers printed or online’ for ‘Crowdsourcing Imagination to create the newspaper of the Future by the Future.’

    2017 ABBYs has just got bigger and better. With 4500 entries, the Goafest ABBYs 2017 presented by the The Advertising Club and The AAA’ of I has once again seen the entire advertising and marketing community descend upon the silver sands of North Goa to celebrate excellence in creativity across media platforms and genres.

  • MobiKwik appoints Saurabh Srivastava as chief marketing officer

    MobiKwik appoints Saurabh Srivastava as chief marketing officer

    MUMBAI: MobiKwik, a mobile wallet with over 15 million users, has appointed Saurabh Srivastava as its chief marketing officer. He will be a part of MobiKwik’s core leadership team.

     

    Srivastava, previously ixigo.com VP – marketing & product strategy, has more than 13 years of experience in consumer centric businesses. He has worked with brands like Goodyear, Maruti Suzuki, Dainik Jagran, GroupM and DDB in the past.

     

    MobiKwik founder and CEO Bipin Preet Singh said, “Saurabh brings with him the experience of working with a variety of consumer brands both in the physical and online space and at different stages of their lifecycle. His experience of nurturing and growing brands, ability to understand consumer internet markets and drive data led consumer insights to achieve brand leadership are skills that will help MobiKwik reach the next level of growth. We welcome Saurabh on board and look forward to working with him to achieve our vision of creating the most preferred mobile wallet for customers and merchants.”

     

    Srivastava added, “Mobile wallets are fast becoming the payment instrument of choice for Indians from all walks of life and MobiKwik is at the forefront of this revolution. This role will give me an opportunity to shape the way Indians look at payments and make mobile wallets a household phenomenon. I am up to the challenge of helping create a consumer Internet brand that millions of customers across the country would love. I look forward to joining MobiKwik and working with great minds at MobiKwik to create the next generation mobile payments system for India.”

     

    MobiKwik is making a big offline push this year and has recently entered into a partnership with Cafe Coffee Day (CCD) to enable customers make payments through the MobiKwik wallet across all outlets in India. This is the first serious push that a mobile wallet service has made to enable digital transactions with an offline merchant of the size and scale of Cafe Coffee Day. Srivastava’s understanding of offline retail will be useful for the company in its bid to get more and more offline retailers to adopt mobile wallets.

     

    MobiKwik recently raised close to $25 million in a series B round from Tree Line Asia, Cisco Investments, American Express and existing investor, Sequoia Capital. The funds will be used for investments in technology/data analytics, brand building and growing the network of users and merchants. In 2015, the company aims to create a brick-and-mortar retail network of more than 100,000 merchants across India. These stores will serve both as points for cash loading into the wallet and for wallet payments acceptance.