ITV

Tag: Dailyhunt

  • Dailyhunt Launches Groundbreaking Digital Campaign, ‘#HarBhashaEqual’ to Promote Language Equality in India

    Dailyhunt Launches Groundbreaking Digital Campaign, ‘#HarBhashaEqual’ to Promote Language Equality in India

    MUMBAI: Dailyhunt, India’s #1 news and entertainment content application that provides content in 14 different languages today announced the launch of its trailblazing digital campaign, ‘#HarBhashaEqual’. The campaign aims at highlighting our in-built bias against our vernacular languages and seeks the support from the youth in India to seek linguistic equality in the country. ‘#HarBhashaEqual’ is conceptualized and executed by Mumbai-based, full-service digital agency, What’s Your Problem. 

    ‘Is your language inferior to another?’ is the overarching theme of this highly innovative campaign, ‘#HarBhashaEqual’. It’s a unique social experiment where pairs of speakers from different regions talk about their most significant accomplishment to a heterogeneous audience. Each pair is shown having one English language speaker and one local Indian language speaker addressing a bilingual audience. The film begins with each speaker narrating key achievements in his/her life, and the audience is then asked to guess who the real achiever is. 

    In a rather ironic culmination, the audience ends up pronouncing that the real winners are those who spoke in English – representing the deep-rooted language bias that exists in India. The film ends with a beautiful song about linguistic equality that asks the ambitious Indian youth why they should be hesitant just because they can’t speak English.

    Umang Bedi, President, Dailyhunt, said, “In the societal fabric of India today, our individual identities are layered. A vital aspect of our identity is the language we speak, yet in a country with so many local languages and a celebrated legacy of rich cultural and linguistic history, the question that keeps popping up is – do we look at all languages equally? The answer is sadly ‘No’. The ‘#HarBhashaEqual’ campaign is an attempt to initiate a much-needed debate on this issue. It reflects our commitment to restore the importance of each regional language in India. This campaign is a good way to connect with the youth, across Bharat typically, millennials between 17 and 30 years of age and enlist their participation in this historic movement that goes beyond the film.   

    Umang Bedi added, “For over a decade, Dailyhunt has been concentrating on empowering people across the country, the real Bharat, not just in the metros—with knowledge and information by offering news, information and entertainment in local languages. ‘Language Equality’ has been a part of our existence since inception; hence, this is a natural theme for us.” 

    Amit Akali, Founder, along with Mihir Chitre, ACD and the creative mind behind the campaign at What’s Your Problem shared, “We are excited to partner with Dailyhunt for this unique social experiment – a compelling way to bring forth the obvious linguistic bias in India. We live in a country where a large majority of people subliminally equate intelligence and achievement of a person with the language he/she speaks. Consequently, a host of talented young folk remains largely un-recognized purely because of their inability to speak in English. The campaign attempts to bring this issue to the forefront. The ‘#HarBhashaEqual’ campaign can be best described as an honest attempt to make India a level-playing field for its youth.   

    The campaign video is directed by Cannes Lion-winning director and renowned feature filmmaker, Bauddhayan Mukherji from Little Lamb Films. 

  • Network18 strengthens digital arm with two top level appointments

    Network18 strengthens digital arm with two top level appointments

    MUMBAI: News18 Network’s digital arm, News18.com, has strengthened its top-level management by appointing Mitul Sangani and Amit Vichare to expand the horizons of its digital reach in Indic/regional languages. 

    Sangani has joined Network18 digital as business head- News18 langauges and Vichare has joined the network as national sales head for News18 languages. According to the numbers provided by the broadcaster, News18.com, recently crossed the milestone of over 100 million unique visitors in May 2018.

    Sangani was previously working with Dailyhunt, where he was responsible for setting up the overall business function. He can be credited to have led Dailyhunt to becoming one of the top revenue drivers in non-English space. He has done his post-graduation in commerce with a major in marketing. He will be directly reporting to Manish Maheshwari.

    Commenting on his appointment, Sangani said, “I am excited to join Network18. I believe that going forward the user growth in digital will be driven by non-English content. News18.com which is one of the top news platforms with presence across 15 Indian languages, is well positioned to ride the next wave of growth. I look forward to work with the team, to establish News18 as the most preferred source for news on digital medium in all 15 Indian languages.”

    Prior to Network18, Vichare was the head of sales at Bhaskar Digital. Amit has also worked with other successful brands such as Mid-Day, Red FM and Rediff. He holds a post-graduate degree in Marketing & Advertising from Rizvi Management Institute. He will report to Sangani.

    Commenting on the new appointments, Network18 digital CEO Manish Maheshwari said, “News18.com has grown from strength to strength with a record rise in readership, unique visitors and engagement. One of the strong pillars of this property is that it has reporting teams in almost every district of India. This unparalleled reach helps us in bringing news, as it happens, in 10 languages including English and Hindi. It is estimated that 75 per cent of the new internet users will be from rural India and 75 per cent of these will consume content in local languages. With the appointment of Mitul and Amit, we are gearing up to tap these upcoming opportunities in Indic languages.”

  • Dailyhunt, Sakal Media partner to offer hyperlocal news content

    Dailyhunt, Sakal Media partner to offer hyperlocal news content

    MUMBAI: Dailyhunt, India’s news and local language content application, has announced a partnership with Maharashtra-based print publication Sakal Media Group.

    With this partnership, Dailyhunt will now be able to offer hyperlocal Marathi and English news content on politics, entertainment, sports, health, agriculture and other topics.

    Dailyhunt founder and CEO Virendra Gupta said, “This partnership is a natural progression towards building robust local language content for our loyal, ever-increasing user base. The local language is the single biggest opportunity in the Indian Internet today. The future for us lies in winning the regional language audiences.

    “The core focus of our business is and will always be on regional language content as it plays a significant role in bringing traffic across various verticals of the Dailyhunt Group. It is our privilege to join hands with a brand that has managed to creates huge library of hyperlocal Marathi content and has become a household name across deep pockets of Maharashtra over the last eight decades,” he added.

    Headquartered in Pune, the Sakal Media Group owns and operates newspapers and magazines in Marathi as well as English that are circulated across Maharashtra and Goa.

    Sakal Media Group CEO Pradeep Dwivedi said, “The Sakal Media Group is poised to take a significant leap forward as it has been expanding its footprint to access audiences across various demographics and geographies in the last few years. We are constantly working towards reaching a wider audience—the Marathi-speaking young audience, not only residing in the state of Maharashtra but also across the length and breadth of the country. We have been curating various distribution technologies and we consider Dailyhunt as our natural ally in this process. This partnership is in line with our long-term vision and content distribution strategy.”

    The online version of Sakal, E-sakal garners about three million views per month. In the next phase, the Sakal Media Group is also looking forward to getting its video and multimedia content on-boarded on the Dailyhunt platform.

  • Dailyhunt launches live TV to increase consumption

    Dailyhunt launches live TV to increase consumption

    MUMBAI: News and local language content application, Dailyhunt, has launched Live TV; a free streaming service with 130+ channels to extend its content offering to the latest in news, entertainment, spiritual, movies and music live TV content.

    Live TV will be available in nine languages ranging from Hindi, Tamil, Malayalam, Telugu, Bengali, Punjabi & English. Dailyhunt’s partnership with YuppTV will enrich the video content available through existing partners such as Republic TV, BBC News & ABP News.

    Users are suggested channels based on the show popularity at the time of viewing. The feature also allows users to browse Live TV through their genre preferences. The intuitive UI allows to browse through tiles of live shows and pick the show / channel of his/her choice.

    Dailyhunt founder and CEO Virendra Gupta says, “Live TV is a critical element of our user’s current content consumption. TV viewing audience in India is estimated to be 700 million plus, across 180 million households. Most of the households have only one TV but multiple mobile phones. By extending the established behaviour of TV watching to individual mobile & marrying it with great content we want to ensure that a user looks at Dailyhunt as the preferred destination for his/her regional language news, video (VOD) & TV consumption on mobile. Our resolve to build smart, technology-driven, local language content-focused consumer products is strengthened by the addition of Live TV to the Dailyhunt experience.”

    YuppTV founder and CEO Uday Reddy says, “We are glad to partner with Dailyhunt and enable users to access our latest and diverse content offerings via Live TV. Over the years, OTT and VOD viewership has gained momentum in India. With this association, we are affirmative that the viewers will prefer the complete bouquet of the latest news and other content solutions available at YuppTV.”

  • Dailyhunt launches youth-focused campaign #NewsKaDailyDose

    MUMBAI: Dailyhunt has launched a fresh campaign to strike a chord with the audience across India. The campaign aims to target the youth between 18-24 years, to drive Dailyhunt mobile app installs and for the audience to get a better understanding of the breadth of content offered on the app.

    The campaign shows many scenes from across India where different audience segments including students, working professionals and housewives are hooked to the Dailyhunt App, and who are getting their daily dose of news on a single mobile platform. The ad attempts to capture Dailyhunt’s user enthusiasm and reactions to the happenings around them in their preferred language by just the click of a button on their phone.

    Dailyhunt founder & CEO Virendra Gupta said, “With the latest campaign, we want to highlight the current trends related to digital news consumption pattern in India. There is an evident growth in the demand for consuming content digitally, especially news in the native language on mobile platforms in our country.”

    What’s Your Problem joint MD and creative head of creative and content Amit Akali adds, “The ‘what to say’ and strategy is as important for any brand, as the creative. Thus, we decided to go back to the basics and demonstrate how the brand has been giving 15 crore Indians all the news and info they need.”

  • Hotstar becomes first ‘Made in India’ platform to reach 100-m downloads in two yrs

    MUMBAI: Hotstar is the first ‘Made in India platform’ to cross 100 million downloads on Google Play Store, and it has raced to this milestone in two years.

    Over the last two years, Hotstar has been consistently blazing the trail on setting new benchmarks for a consumer Internet company. From being the fastest growing platform in the world to introducing technological innovations in streaming, Hotstar has been the pioneer in opening up the premium video category in India.

    This week, Hotstar shattered yet another ceiling. It became the first local service to cross 100 million downloads on the Google Play Store. On the Play Store downloads chart, the online video platform has raced far ahead of many other consumer Internet companies in India, including e-commerce services like Amazon India and Flipkart, taxi ride services like Ola, payment apps like Paytm, and even news services like Times of India, NDTV and Dailyhunt. Almost all of Hotstar’s downloads have come from India. The service reached this milestone within just 2 years of its launch in 2015.

    Across the Play Store, App Store and other Android app stores cumulatively, Hotstar has crossed more than 200 million downloads since launch.

    The service also announced recently that it has emerged as the primary screen for VIVO IPL 2017 in India’s top cities, those with more than a million in population. In a newspaper announcement last week, Hotstar revealed massive growth in viewership over the previous year, including a five times increase in watch time and a 12 times increase in concurrent viewership on the platform.

  • Dentsu Webchutney appoints Gautam Reghunath as Senior VP and Branch Head

    Dentsu Webchutney appoints Gautam Reghunath as Senior VP and Branch Head

    MUMBAI: Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has appointed Gautam Reghunath as Senior Vice President and Branch Head, Bangalore. He will lead the 40-member-strong team in Bangalore, overseeing clients including Flipkart, Dailyhunt, Helpchat and Quikr.

    Reghunath, formerly Vice President, will report directly to Dentsu Webchutney CEO Sidharth Rao. Reghunath’s key role will be to further build on the Bangalore office’s business success in addition to strengthening the agency’s creative and content production capabilities.

    Confirming Reghunath’s new assignment, Rao said, “Under Gautam’s leadership, our South India business continues to evolve at tremendous speed, having grown 200% over last year. From what was a five-member office in early 2015, we are now a 40-people-strong team in Bangalore. It is imperative that we have the strongest possible leadership there to take us to new heights. Gautam has an ambitious vision for the company and is a powerful advocate of putting young talent at the forefront of our business.”

    Talking about his new role, Reghunath said, “I am Dentsu Webchutney through and through, and this is a responsibility I am proud to be tasked with. The last one year has been great, being ranked number 1, great new clients and moving into our new space in Bangalore. We have embarked on an ambitious growth path, not just from a business perspective but also as individual creative professionals. The agency is brimming with young creative and leadership talent and it will be a privilege to lead them in our endeavor to continue evolving as a new-age agency – relevant for 2017 and relevant for our clients.”

    Reghunath joined Dentsu Webchutney’s Mumbai office in 2010 at a junior servicing position and over the last two years had been tasked with building the agency’s Bangalore operations. He was recently named in Social Samosa’s ‘Top 30 under 30’ list and has previously worked with L&K Saatchi and Saatchi.

    Dentsu Webchutney’s clients include Flipkart, Airtel, TI Cycles and Redbull across areas of digital marketing, online video content, website design, mobile marketing and social media. The agency runs with a team of over 200 digital marketing professionals across New Delhi, Mumbai and Bengaluru.

  • Dentsu Webchutney appoints Gautam Reghunath as Senior VP and Branch Head

    Dentsu Webchutney appoints Gautam Reghunath as Senior VP and Branch Head

    MUMBAI: Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has appointed Gautam Reghunath as Senior Vice President and Branch Head, Bangalore. He will lead the 40-member-strong team in Bangalore, overseeing clients including Flipkart, Dailyhunt, Helpchat and Quikr.

    Reghunath, formerly Vice President, will report directly to Dentsu Webchutney CEO Sidharth Rao. Reghunath’s key role will be to further build on the Bangalore office’s business success in addition to strengthening the agency’s creative and content production capabilities.

    Confirming Reghunath’s new assignment, Rao said, “Under Gautam’s leadership, our South India business continues to evolve at tremendous speed, having grown 200% over last year. From what was a five-member office in early 2015, we are now a 40-people-strong team in Bangalore. It is imperative that we have the strongest possible leadership there to take us to new heights. Gautam has an ambitious vision for the company and is a powerful advocate of putting young talent at the forefront of our business.”

    Talking about his new role, Reghunath said, “I am Dentsu Webchutney through and through, and this is a responsibility I am proud to be tasked with. The last one year has been great, being ranked number 1, great new clients and moving into our new space in Bangalore. We have embarked on an ambitious growth path, not just from a business perspective but also as individual creative professionals. The agency is brimming with young creative and leadership talent and it will be a privilege to lead them in our endeavor to continue evolving as a new-age agency – relevant for 2017 and relevant for our clients.”

    Reghunath joined Dentsu Webchutney’s Mumbai office in 2010 at a junior servicing position and over the last two years had been tasked with building the agency’s Bangalore operations. He was recently named in Social Samosa’s ‘Top 30 under 30’ list and has previously worked with L&K Saatchi and Saatchi.

    Dentsu Webchutney’s clients include Flipkart, Airtel, TI Cycles and Redbull across areas of digital marketing, online video content, website design, mobile marketing and social media. The agency runs with a team of over 200 digital marketing professionals across New Delhi, Mumbai and Bengaluru.

  • Viacom 18’s VOOT targets ADHD millennials with three lively campaigns

    Viacom 18’s VOOT targets ADHD millennials with three lively campaigns

    MUMBAI: In a move to spread awareness about the brand and increase consumer adoption, Viacom’s Over-The-Top platform VOOT has rolled out three national marketing campaigns. The campaigns have been launched with the objective of making the platform a preferred destination for quality entertainment content consumption through over the top services.

    Conceptualised by Mullen Lintas and directed Vinil Mathew of Breathless Films, the campaigns cater to multiple target groups expanding from kids to adults. With a new tagline which says Wanting Wanting, the service wants to urge, excite and make its viewers restless for addictive content which if started to consume is unstoppable. The catchy jingle ‘what to do, VOOT to do, wanting wanting’ is given by Amar Mangrulkar.

    Through these campaigns, the platform wants to deliver content as per the viewers ‘wanting’ in any lengths from favourite shows to characters to larger preferences like an entire genre. With over 17,000 hours of programming across languages and genres, the venture also aims at adding 10,000 hours of content every year.

    Commenting on the launch Viacom18 Digital Ventures COO Gaurav Gandhi said, “Content is at the heart of this business and therefore our marketing campaign also needed to revolve around the addictive nature of the content available on VOOT. All our efforts have been to create the VOOT experience both in terms of content and the product offering that will leave our viewers addicted and therefore keep coming back for more anytime and anywhere. And that is the singular message that you will see in all our communication. You are most happy when you VOOT, but being away from VOOT will leave you restless and wanting wanting for more.”

    Following a time weighted viewing content strategy, the films features different protagonists watching their favourite content on the platform completely engrossed and the viewing gets interrupted because of a situation that is not in their control. And they are forced to move away from their phone. While the interruption continues, each protagonist is shown to be helplessly looking back at his/her phone screen with the content playing on it. With every passing second that keeps them away from the phone, the agony increases and the craving to getting back to their show becomes unbearable. There comes an inflection point when they can’t wait anymore and the burst of restlessness leads to a dive towards their phone and start VOOTing again.

    VOOT has a categorically segmented content library into three parts with catch-up TV, talks, etc for one group, originals that can connect to the digital and younger audiences and kids content as the third focus. The platform has also formulated a kid’s activation plan which will be rolled-out in sometime.

    “With the kind of content VOOT plans to offer and the anytime, anywhere access to it, we wanted the brand to take the high ground on entertainment. The greatest attribute of good quality content that is available on your terms can be quite addictive. Hence through this campaign, the brand promises that the content will be extremely good and the viewers will never want to be away from it. We are excited with the way the entire campaign has shaped up”, added Mullen Lintas executive VP Ayyappan Raj.

    When asked about the reaction from advertisers Gandhi asserted, “We are getting a phenomenal response from the advertisers. Many brands have showed interest to get on board. We will have some deals locked by June”. He also mentioned that the ad rates on VOOT service are on similar grounds to its other two major competitors in this space.

    With an aggressive campaign plan spanning over 12 months’ time, the company plans to initiate its digital marketing from 18 May followed by TV promotions on 19 May. The trade will be pushed outdoors, on radio and print and across the entire network as well as several other channels in Hindi movies, English movie, news, kids, infotainment, lifestyle and music channels across languages. The massive digital push also includes takeover of home pages of TOI, MSN, Rediff, Dailyhunt and the Youtube masthead. Though the marketing will be a pan-India initiative, special focus will be emphasised on the top six markets of Delhi, Mumbai, Bangalore, Kolkata, Hyderabad and Ahmedabad.

    “We are going to market it across genres, languages, all our channels, outdoor, print, radio, social media, etc. We want to increase awareness of what the brand stands for and what VOOT has in store to offer. We are a brand for everyone and want people to come to us so that we can solve their problem”, said Viacom18 Digital Ventures head of marketing and partnerships Akash Banerji.

    Further strengthening its content library, the platform has also launched two original web-series namely Chinese Bhassad, written by Raahil Qaazi and directed and produced by Saurabh Tewari and a chat show with Alok Nath titled Sinskari produced by Monozygotic. It will also launch two more originals, a mocumentary film Badman starring Gulshan Grover and Soadies, a sitcom tribute to the iconic reality show Roadies which stars Baba Sehgal.

  • Viacom 18’s VOOT targets ADHD millennials with three lively campaigns

    Viacom 18’s VOOT targets ADHD millennials with three lively campaigns

    MUMBAI: In a move to spread awareness about the brand and increase consumer adoption, Viacom’s Over-The-Top platform VOOT has rolled out three national marketing campaigns. The campaigns have been launched with the objective of making the platform a preferred destination for quality entertainment content consumption through over the top services.

    Conceptualised by Mullen Lintas and directed Vinil Mathew of Breathless Films, the campaigns cater to multiple target groups expanding from kids to adults. With a new tagline which says Wanting Wanting, the service wants to urge, excite and make its viewers restless for addictive content which if started to consume is unstoppable. The catchy jingle ‘what to do, VOOT to do, wanting wanting’ is given by Amar Mangrulkar.

    Through these campaigns, the platform wants to deliver content as per the viewers ‘wanting’ in any lengths from favourite shows to characters to larger preferences like an entire genre. With over 17,000 hours of programming across languages and genres, the venture also aims at adding 10,000 hours of content every year.

    Commenting on the launch Viacom18 Digital Ventures COO Gaurav Gandhi said, “Content is at the heart of this business and therefore our marketing campaign also needed to revolve around the addictive nature of the content available on VOOT. All our efforts have been to create the VOOT experience both in terms of content and the product offering that will leave our viewers addicted and therefore keep coming back for more anytime and anywhere. And that is the singular message that you will see in all our communication. You are most happy when you VOOT, but being away from VOOT will leave you restless and wanting wanting for more.”

    Following a time weighted viewing content strategy, the films features different protagonists watching their favourite content on the platform completely engrossed and the viewing gets interrupted because of a situation that is not in their control. And they are forced to move away from their phone. While the interruption continues, each protagonist is shown to be helplessly looking back at his/her phone screen with the content playing on it. With every passing second that keeps them away from the phone, the agony increases and the craving to getting back to their show becomes unbearable. There comes an inflection point when they can’t wait anymore and the burst of restlessness leads to a dive towards their phone and start VOOTing again.

    VOOT has a categorically segmented content library into three parts with catch-up TV, talks, etc for one group, originals that can connect to the digital and younger audiences and kids content as the third focus. The platform has also formulated a kid’s activation plan which will be rolled-out in sometime.

    “With the kind of content VOOT plans to offer and the anytime, anywhere access to it, we wanted the brand to take the high ground on entertainment. The greatest attribute of good quality content that is available on your terms can be quite addictive. Hence through this campaign, the brand promises that the content will be extremely good and the viewers will never want to be away from it. We are excited with the way the entire campaign has shaped up”, added Mullen Lintas executive VP Ayyappan Raj.

    When asked about the reaction from advertisers Gandhi asserted, “We are getting a phenomenal response from the advertisers. Many brands have showed interest to get on board. We will have some deals locked by June”. He also mentioned that the ad rates on VOOT service are on similar grounds to its other two major competitors in this space.

    With an aggressive campaign plan spanning over 12 months’ time, the company plans to initiate its digital marketing from 18 May followed by TV promotions on 19 May. The trade will be pushed outdoors, on radio and print and across the entire network as well as several other channels in Hindi movies, English movie, news, kids, infotainment, lifestyle and music channels across languages. The massive digital push also includes takeover of home pages of TOI, MSN, Rediff, Dailyhunt and the Youtube masthead. Though the marketing will be a pan-India initiative, special focus will be emphasised on the top six markets of Delhi, Mumbai, Bangalore, Kolkata, Hyderabad and Ahmedabad.

    “We are going to market it across genres, languages, all our channels, outdoor, print, radio, social media, etc. We want to increase awareness of what the brand stands for and what VOOT has in store to offer. We are a brand for everyone and want people to come to us so that we can solve their problem”, said Viacom18 Digital Ventures head of marketing and partnerships Akash Banerji.

    Further strengthening its content library, the platform has also launched two original web-series namely Chinese Bhassad, written by Raahil Qaazi and directed and produced by Saurabh Tewari and a chat show with Alok Nath titled Sinskari produced by Monozygotic. It will also launch two more originals, a mocumentary film Badman starring Gulshan Grover and Soadies, a sitcom tribute to the iconic reality show Roadies which stars Baba Sehgal.