ITV

Tag: Dailyhunt

  • Dailyhunt encourages voting with #EveryVoteCounts

    Dailyhunt encourages voting with #EveryVoteCounts

    Mumbai: Dailyhunt, the popular news aggregator, has unveiled its latest election campaign, #EveryVoteCounts, aimed at encouraging citizens to vote. The digital campaign taps into the essence of democracy with a witty twist, reminding citizens of the profound impact each ballot can have. With a blend of compelling visuals and engaging narration, it sparks a sense of civic duty and responsibility. The campaign’s creators, Bhavesh Kosambia and Rahul Chandwani, explain their inspiration: a tale of a politician’s defeat by a single vote.

    DailyHunt chief marketing officer Samir Vora said, “When a large number in our population feels that the outcome is a foregone conclusion, many can deem their one vote as inconsequential in the sea of 1.4 billion people. But as history has taught us, nothing in this vibrant democracy can ever be taken for granted and a single vote can turn the tables. We wanted to remind people that #EveryVoteCounts, and inspire them to go out and vote.”

    Conceptualised and executed by What’s Your Problem – A Wondrlab company, the campaign delivers a strong yet light-hearted message. Through compelling visuals and engaging narration, it urges its viewers to actively participate in the democratic process.

    Wondrlab content leads Bhavesh Kosambia and Rahul Chandwani said, “We were very excited when we got this brief. It was a tough task to crack something different, something that’ll stand out in all the election noise. We researched and realised a rather interesting story, where a politician had the misfortune of losing by just a single vote. This inspired us to dramatize it. While it is a humorous tale, shot by design with dramatic and OTT acting, it delivers a serious message of how consequential every vote can be. An example of the world’s biggest democracy at play and the power of the common man in it. We want this campaign to encourage people to go out and vote and are sure that it’ll travel and help in moving the needle.”

  • Josh and DW Hindi’s new season of ‘Vibecheck with DW’ series makes waves in Bharat

    Josh and DW Hindi’s new season of ‘Vibecheck with DW’ series makes waves in Bharat

    Mumbai: Josh, a short video app, in collaboration with DW Hindi, the Hindi-language channel of German international broadcaster Deutsche Welle, has announced the successful conclusion of the second season of ‘Vibecheck with DW’. This collaborative series introduced DW’s ‘Sehat Talk’, a women-centric news series, to a wider audience through short videos on Josh and Dailyhunt.

    The introduction of ‘Sehat Talk’ programme on Josh and Dailyhunt marked a significant milestone in inclusive and women-centric media content for Bharat audiences. The second season, with a total of 45 videos which ran for 15 weeks on Josh and Dailyhunt, focused on an array of engaging and diverse topics including seed cycling, #Women trend awareness, “Whatsappitis,” and the intriguing connection between pain and cravings for sweets, among others.

    With over 300 million video views, 10 million hearts and nearly one million shares and downloads on Josh, the enthusiastic response indicates the show’s remarkable reach and impact. Presented in Hindi and Indian Sign Language, the informative series is hosted by renowned journalist Isha Bhatia Sanan and an interpreter from the Inclusive Divyangjan Entrepreneur Association (IDEA). RedFM and its RJs also supported the series, emphasizing its importance to their listeners.

    Commenting on this campaign, Josh head of creator & content ecosystem Sunder Venketraman said, “Vibecheck with DW’ has been an exceptional and impactful initiative since its inception. Our primary objective was to establish a safe and inclusive environment for women to engage in conversations about their health and related topics in the most inclusive manner possible. Through a comprehensive approach rooted in inclusivity, collaboration, and advocacy, we have not only achieved this goal but surpassed our objectives. Season 2’s success has been made possible by the collective efforts of the Vibecheck team, as well as our valued partners such as RedFM and IDEA.”

    Daniel Schulz and Jaya Oberoi from Deutsche Welle’s Asia distribution team, jointly commented “The success of ‘Vibecheck with DW’ Season 2 reflects our commitment to delivering informative and captivating content to audiences in India. We are thrilled to see the positive reception and intend to continue to empower and educate through our collaboration with Josh and Dailyhunt, whose support has been crucial in amplifying our message and reaching diverse audiences.”

    Season two of ‘Vibecheck with DW’ answers all the health-related “whys” that audiences may have. From understanding why anger fuels in an empty stomach to the intricacies of cancer development and the rationale between ageing and hair loss, the new season unravels the interconnected aspects of health and much more. The ‘Vibecheck with DW’ series can be viewed on DW Hindi’s channels on Josh and Dailyhunt.

  • VerSe Innovation expands its operations into global markets

    VerSe Innovation expands its operations into global markets

    Mumbai: VerSe Innovation on Tuesday announced its foray into the global market, with the launch of the local language content platform Dailyhunt in the Middle East (ME) countries. Media veteran Shekhar Iyer has been appointed as director and general manager of VerSe Innovation, MENA.

    VerSe Innovation has rolled out its offering of Dailyhunt in the Middle East countries including UAE, Saudi Arabia, Bahrain, Oman, Qatar, and Kuwait with its headquarters in Dubai. Dailyhunt has launched in the ME region with over 5,000 content partners catering to the UAE market. The local language content platform will soon be partnering with news publishers including MENA Newswire, Al Khaleej, The Brew, Chalk Media, Brandknew, KKompany, Mudgal Kreations, Buzzing, Gulf Today, among others.

    Commenting on the global expansion, VerSe Innovation co-founder Umang Bedi said, “UAE is one of the world’s most vibrant economies and is experiencing an exponential phase of growth. As a part of our global expansion strategy, we are excited to bring Dailyhunt to audiences in the Middle East market. Dailyhunt has constantly strived to deliver content that has informed, enriched, and entertained audiences in different languages. There is a tremendous opportunity to tap into the unmet content needs of the Middle East market, given the rich linguistic diversity and an extensive news consumption behavior of the market. In this strategic growth plan, we will soon expand Dailyhunt in MENA countries including Iraq, Iran, Israel, and Egypt, and support languages like Hebrew, Farsi, and Arabic.”

    The digital media landscape is very promising in the MENA region and is poised for rapid growth. Hence, strengthening VerSe Innovation’s leadership in MENA, Shekhar Iyer’s appointment as director and general manager of VerSe Innovation, MENA, will act as a change catalyst. In his previous stints, Shekhar has worked with Abu Dhabi Media (Radio Mirchi), Percept Gulf (MAME), Zee Entertainment, Indian Express, and Khaleej Times and in his new role, he will spearhead strategic and business development in the region.

    VerSe Innovation, MENA director and general manager Shekhar Iyer said, “I am thrilled to join VerSe Innovation and I am convinced that Dailyhunt will deliver outstanding results to our partners and advertisers. It is interesting to witness the end-user content growth in this region, and we are excited to see the impact that Dailyhunt creates in MENA.

    In addition to helping brands drive awareness, acquire users, and generate revenue, we are confident in enhancing the overall customer experience and deepening brand relationships. I look forward to building the largest local language content discovery platform for the MENA region.”

  • VerSe Innovation raises $805 million in latest funding rounds

    VerSe Innovation raises $805 million in latest funding rounds

    Mumbai: Local language technology platform VerSe Innovation has raised $805 million in the latest funding rounds from marquee global investors Canada Pension Plan Investment Board (CPP Investments), Ontario Teachers’ Pension Plan Board (Ontario Teachers’), Luxor Capital, Sumeru Ventures and others. VerSe Innovation owns the family of ‘Bharat-focused’ apps namely Josh, Dailyhunt, and PublicVibe.

    Existing investors Sofina Group, Baillie Gifford and others will also participate north of their pro-rata in this round resulting in VerSe Innovation’s valuation reaching ~$ five billion.

    The fresh round of investment follows close on the heels of a $650 million+ fundraise from Siguler Guff, Carlyle Group, Baillie Gifford, Falcon Edge Capital via Alpha Wave Ventures, Glade Brook Capital, Google, and Microsoft and Qatar Investment Authority taking the total capital raised in the past year to ~$1.5 billion.

    The investment will be focused on strengthening the company’s leadership position as the largest, fastest-growing local language AI-driven content platform in the country.  

    VerSe plans on deepening as well as broadening its AI/ML and data science capabilities to further cement its leadership position across all user, engagement and retention metrics, drive deeper monetisation including influencers, e-commerce and live streaming and forays into Web 3.0 experiences across its local language creator base of over 50 million creators as well as its local language content ecosystem which experiences over 80 billion video plays per month.

    Avendus Capital was the exclusive financial advisor to VerSe Innovation on the transaction.

    “India’s digital content is experiencing phenomenal growth, and VerSe Innovation is well-positioned to be one of the leaders in the fast-growing short video and local language content space,” said CPP Investments MD and head of private equity Asia Frank Su. “This investment aligns with our approach of providing strategic capital to industry leaders in India’s technology sector. We look forward to supporting the next phase of VerSe Innovation’s growth journey, which we believe will deliver strong risk-adjusted returns for the CPP Fund.”

     “We are pleased to make a significant investment in VerSe Innovation through our new Alternative Capital Solutions team, which offers flexible capital to high-quality public and private growth companies,” commented Ontario Teachers’ MD and global group head of high conviction equities Maggie Fanari. “We have been impressed by the company’s innovative local language offerings, market leadership and strong management team, and are excited to be partnering with them in this journey as Ontario Teachers’ continues to build out its portfolio in India.”

    “We are privileged and honoured to have prominent and stellar long-term partners like CPP Investments, Ontario Teachers’, Luxor Capital and Sumeru Ventures on board with us,” said VerSe Innovation co-founders Virendra Gupta and Umang Bedi.

    “This partnership will strengthen our ability and leadership to deliver on our vision to build the largest AI-powered local language content platform across a family of apps serving the next billion users. With a strategic focus on video content and building for India, we have seen explosive growth emerging from the next billion users coming out of regional India. This investment comes at a time when we’re on a path to further expand our offerings, monetisation models, deliver superlative Web 3.0 experiences for the globe and create an IPO scale business,” they added.

  • Dailyhunt & RedFM’s news platform Vibe Check garners 20 mn views

    Dailyhunt & RedFM’s news platform Vibe Check garners 20 mn views

    Mumbai: Local language content platform Dailyhunt and RedFM have collaborated to launch a short-video news delivery programme called – Vibe Check. According to a statement, the platform has garnered a total of 20 million views since its launch a week ago.

    Vibe Check brings together popular RedFM RJs and Dailyhunt’s content repertoire to present news in a snackable short-video format. Inclusive Divyangjan Entrepreneur Association (Idea) – an association that works on creating livelihood opportunities for differently-abled individuals has joined the initiative as the ‘inclusion partner’ to enable the delivery of content to those with speech and hearing disabilities. 

    “We have witnessed the power of short-video in its ability to effectively communicate with users within a short span of time,” said Eterno Infotech executive director Ravanan N. “Leveraging this popular format to enable the effective delivery of news, Dailyhunt is excited to be collaborating with RedFM to launch Vibe Check, as we aim at engaging and empowering our users with newsworthy content. As we take on an inclusive approach towards content delivery, we are also glad to have Idea on board with us.”

    Dailyhunt has onboarded an interpreter from the Idea who will communicate the news in Indian sign language while co-hosting the program with the regular news anchor. 

    “Idea is committed to the mission of making India the inclusive capital of the world,” said Idea founder and CEO Mallikarjuna Iytha. “Idea is proud to be an inclusion partner with Dailyhunt in this mission to build an inclusive media platform.”

    “As digital technologies dramatically reshape industries, Red FM yet again enters into digi-tech. Tech is the future of content and innovation, and to build our presence in the space, we are excited to announce our strategic alliance with a tech-based conglomerate, with multiple content platforms like Dailyhunt, One India and many others,” stated RedFM COO and director Nisha Narayanan. “This is what we call – hyper-digital meets hyperlocal. It’s a first-of-its-kind collaboration with the sole purpose of creating innovative content that leads to newer revenue opportunities. Vibe Check is one of the flagship initiatives under this collaboration with Dailyhunt. Many more such market-firsts will follow in the near future.”

  • Dailyhunt forges content partnership with Chennai Super Kings

    Dailyhunt forges content partnership with Chennai Super Kings

    NEW DELHI: Dailyhunt, a local language content discovery platform for Bharat, today announced CSK Originals – an exclusive and exciting content partnership with IPL favorites’ Chennai Super Kings. This partnership manifests as an exclusive hub on the Dailyhunt platform, giving users access to original CSK content packed with team photos, vignettes and videos. CSK Originals went live on Dailyhunt on 19 September 2020 and will continue to entertain through a six-month duration until 30 March 2021.

    Dailyhunt co-founder Umang Bedi said, “Sweet first victories deserve their attention and due. With spirits soaring high after their first game, we can’t think of a better way to salute Chennai Super Kings’ passion and never-say-die attitude – than bringing the best of cricket to the best in content.  This first-in-an-IPL opportunity is sure to be a fan favourite keeping users absolutely up to date and entertained.”

    Read more news on Dailyhunt

    Earlier this month, Dailyhunt also launched its made-in-India, short-video app. Josh, rich and diverse representation of India’s youth and the content that drives them, will allow short-video consumers and creators across Bharat to enjoy this collaboration too. The app (has) also launched a CSK contest on 28th September 2020 to keep the user josh running high and wide. Winners of this contest stand the chance to win authentic CSK merchandise worth INR 1 lakh.

    CSK CEO KS Viswanathan said, “This exciting partnership with Dailyhunt will enable exclusive CSK content reach far and wide. Being a franchise that values its fan base, we want our supporters to be up to date about the team.”

  • Star signs Daily Hunt as an associate sponsor for IPL

    Star signs Daily Hunt as an associate sponsor for IPL

    NEW DELHI- Star Sports, theofficial broadcaster of the Indian Premier League (IPL 2020), has signed a partnership with Daily Hunt as an associate sponsor. A close source confirmed the development to Indiantelevision.com. The brand aims to maximise its reach via advertising on IPL 2020.

    The local language content discovery platform recently launched a short-video app ‘Josh’. As per reports, the IPL broadcast sponsorship will be used to promote the new launch.

    Announcing the official launch on Wednesday, Dailyhunt said gaining phenomenal traction through the beta phase, Josh is Dailyhunt’s tribute to Bharat, celebrating its creative beauty and diversity. “In the last 45 days of its beta launch, Josh numbers have exploded: 200+ A-rated exclusive creators, 4 mega music labels, 50+ million downloads, 1+ billion video plays per day, 23+ million daily active users (DAUs), 21+ minutes time spent per DAU, and over 5 million User Generated Content (UGC) content creators,” the platform claimed.  

    Star Sports already has signed up with brands like PolyCab, ITC, Coca Cola, Rummy Circle, AMFI, P&G, Kamla Pasand as associate on-air sponsors in the category. DailyHunt will be the 11th brand in the associate sponsorship category. 

    Other than this Star Sports will have Dream11, Phone Pe, Amazon, and Byju’s as Co-presenting sponsors of the league in IPL 2020.

  • Dailyhunt launches fun, quirky new benefits campaign targeting youth

    Dailyhunt launches fun, quirky new benefits campaign targeting youth

    Bengaluru: Dailyhunt , India’s #1 local content discovery platform, recently announced its new multimedia campaign, ‘#DailyhuntHaiNa’. The campaign reaches out to the millennials across Bharat, through fresh, young and quirky videos using humor to connect with them to highlight core benefits of Dailyhunt.

    Dailyhunt has always aimed to connect with its audiences across real Bharat. While previous campaigns such as #HarBhashaEqual and #KhudKiSochBanao focused on linguistic diversity and inspired the audience to form their own opinion respectively, the current campaign focuses on the young and fresh nature of the brand and its young audiences.

    The multi-channel campaign, comprising 6 TVCs, Digital, Radio & Outdoor brings alive various features of the app and how they benefit the user. The first 3 short films of the campaign highlight the USPs of Dailyhunt through situational humour.

    Access to hyperlocal content in vernacular languages (local updates)

    The role of deep learning and AI algorithms to predict user preferences (apni pasand ka content)

    Aggregation of more than 2 million pieces of new content every day (latest updates).

    Talking about the campaign, Umang Bedi, President, Dailyhunt, shared “We want to create a brand identity for Dailyhunt which resonates with our target audience’s identity as well- fun, quirky and humorous. The idea behind the campaign was to connect with the millennials (18 to 30 years, across Bharat) and get them hooked on to the unique benefits of Dailyhunt. To also do it in a 15 seconder without dialogues was super cool from the team”

    Amit Akali, Managing Director and CCO, What’s Your Problem :  “After owning the elections through the ‘Tota Mat Bano’ campaign, we wanted to be ‘always on’ in the consumer’s mind. The idea was to identify the key benefits for the consumer. Since the target audience is young India, we were clear the creatives had to be relatable to them, while being edgy enough to stand out. Plus we had to do this in 15 seconds. Hence, we took on a slightly cheeky and provocative tone of voice. That, coupled with some crazy scripts, catchy music and sharp comic timing, hopefully ensured that the films and their messaging can’t be missed.”

    The campaign has been directed by Prashant Issar (Sippy) and produced by Tubelight Films and it will be run across the country in 7 languages across TV, digital and social platforms.

  • Dailyhunt acquires local play to boost its Hyperlocal presence

    Dailyhunt acquires local play to boost its Hyperlocal presence

    MUMBAI: Bengaluru-based Dailyhunt, India’s #1 news and local language content application, today announced that it has acquired Local Play, a Bengaluru-based hyperlocal video content & news content application.

    The acquisition underscores Dailyhunt’s aggressive strategy of attracting new users, residing in the real ‘Bharat’ – the tier 2, 3 and 4 Indian cities and towns—who are always hungry to stay updated on all the latest hyperlocal happenings.

    Virendra Gupta, Founder, Dailyhunt said, “We saw the need of hyperlocal content is still largely untapped despite the presence of a host of traditional and new age content platforms in India. The latest acquisition of LocalPlay is a part of our strategic focus to penetrate the next billion users of Bharat and build deep sustainable moats around our business and will position us even better as the go-to destination for local language content in India. Dailyhunt will further scale up and produce five million pieces of hyperlocal content annually, available exclusively on Dailyhunt, making it the largest hyperlocal news and content destination in the country”.

    Gunjan Kejriwal, Founder, Local Play, said, “I am really excited to be a partner on this journey with Dailyhunt. We were working on a specific use case of hyperlocal content and realized that users have broader content needs and given that Dailyhunt has the right mix of original, professionally generated and now hyperlocal news content. It made strategic sense to join forces with them which makes DH the largest local content destination and a quintessential part of the daily lives of its users ” 

  • Dailyhunt Launches #KhudKiSochBanao Campaign as Nation gets ready for Elections

    Dailyhunt Launches #KhudKiSochBanao Campaign as Nation gets ready for Elections

    MUMBAI: Dailyhunt, India’s #1 news and local language content application, today announced the launch of its new election campaign, Dailyhunt Chalao, #KhudKiSochBanao.

    India, the world’s largest democracy with 1.35 billion population, is preparing itself for upcoming general elections in India. The campaign aims at highlighting how it is imperative for us Indians to have a ‘Trusted’, ‘Unbiased’, ‘Credible’ source of information online to make an informed choice. 

    This groundbreaking campaign comes with a powerful message, “Iss election, kisi ka tota mat bano!” It attempts to reiterate on the significance of forming one’s own opinion at a time when the presence of multiple channels of information often leads to the misrepresentation of facts, biased coverage and impacts neutrality.

    The multi-media campaign across TV, Digital, Radio targets all individuals who are eligible to vote and are residing not only in the metros but also in tier 2, 3 Indian cities, towns and rural villages and will be aired in all major languages and continue till the end of elections.

    The campaign TVC interestingly shows various ‘totas’ among us –someone accused of mindless repetition of opinions from different walks of life, living in different parts of the country, speaking diverse regional languages, accessing latest news updates via different media channels. The ‘tota’ is seen blindly repeating other people’s opinions on important election issues, such as the hike in petrol-CNG prices, reservation, LPG subsidy, black money and implications of GST.

    Umang Bedi, President, Dailyhunt, said, “The “Khud Ki Soch Banao” Campaign resonates with the philosophy of the brand. With the increase in the use of smartphones, expansion of 4G to rural villages, the growth of social media and media outlets, Indians are bombarded with multiple avenues offering news, varied opinions and biased narratives, thereby affecting election outcomes. The consumer feels the absence of a credible and trustworthy news brand that can provide unbiased coverage and multiple perspectives on every topic…. The Dailyhunt brand fills that void for the voting public.”

    The #KhudKiSochBanao campaign is conceptualized and executed by Mumbai-based, full-service digital agency, What’s Your Problem Brand Solutions.

    Amit Akali, Founder and Creative Head, What’s Your Problem, said, “We are excited to partner with Dailyhunt for this insightful campaign – a captivating way to bring forth the issue of biased, polarized opinions being formed against the backdrop of elections. We feel ‘tota’, as a metaphor, works beautifully and starts the debate on how important it is to have a platform that can give multiple perspectives allowing you to form your own opinions.”  

    National Award-winning Director, E Suresh (from Eeksaurus Studios), has directed the candidly shot film, and Firefly films, of Bahubali fame, has created the parrot-head CGI.