ITV

Tag: Daigunder

  • Sony to have Animax block

    Sony to have Animax block

    MUMBAI: Animax, has entered into a strategic tie-up with Sony for the creation of an Animax branded block on the channel.

    An official release, from the channel states, Sony Entertainment Television executive vice president, Sunil Lulla said, The Animax Kool Kidz band fits in with our philosophy of providing contemporary, unique and innovative entertainment to our viewers.

    He adds,”It is our endeavor at expanding our viewer base, reaching to newer target audiences in the age group of 7 – 14 years. And with children always looking for newer, trendier television content, anime fulfils this need.”

    With shows like Indian Idol and Jassi Jaissi Koi Nahin, Sony Entertainment Television has redefined programming norms on Indian television. And the introduction of the Animax Kool Kidz band on Sony Entertainment Television will only strengthen the channels appeal amongst younger viewers, as stated in media release.

    Animax-Asia SPE Networks Betty Tsui adds, This tie-up also forms part of our efforts to introduce this relatively new entertainment genre to a larger audience. Anime already enjoys massive popularity in many parts of Asia, the US and Europe, and we have every reason to believe that this is will be the next big thing for the kids and youth in India.

    Some of the anime tittles that will air in the Animax Kool Kidz block include Princess Sarah, Little Women, Princess Tutu, Princess Comet, Daigunder, Cyborg 009, UFO Baby, Baby Ba-Chan, Cyborg Kurochan and Fancy Lala.

  • Animax to launch ‘Galaxy Angel’

    Animax to launch ‘Galaxy Angel’

    MUMBAI: Animax is launching Galaxy Angel, a show about five angels on a mission.

    Galaxy Angel will premier on 8 December at 8 pm. There will be a repeat telecast the following day at 4 pm and 8 pm.

    The five characters – Milfeulle, Forte, Mint, Ranpha, and Vanilla – are assigned to discover an ancient relic called Lost Technology.

    Silent Mobius has made a debut on 6 December at 8 pm. The repeat telecast will be on the following day, at 12 am and 1 pm. The show charts a supernatural character known as Lucifer Hawk whose sole aim is to invade the earth. The Attacked Mystification Police Department, a special division of Tokyo police, is staffed by women who possess supernatural power.

    Animax has also renamed its Kids Hour band between 3 pm-7 pm as Fun Fun Time. The block will feature anime shows titled Daigunder, Astro Boy and UFO Baby every Monday to Friday.

    Says SET assistant VP Marketing Rohit Bhandari, “We have defined and created this time band as a branded property.”

    As part of the marketing initative Animax, the new branded band follows the school contact on-ground promotional activity undertaken late last month.

    Recently the channel launched Get Irfan to School contest which is aimed at strengthening its 7-14-year-old core audience group.