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Tag: #Dadtested

  • GM Modular launches its fourth #DADTESTED ad film

    GM Modular launches its fourth #DADTESTED ad film

    Mumbai: GM Modular, India’s leading electrical solutions for modern living, has recently unveiled its fourth #DADTESTED ad film, featuring Bollywood’s beloved father-daughter duo, Suniel Shetty and Athiya Shetty. The ad film highlights the company’s premium LED lights, showcasing their ease of use and modern technology, making them the perfect choice for contemporary homes.

    The ad film displays Athiya Shetty effortlessly adjusting the room’s lighting intensity using her smartphone, focusing on the convenient adaptation of GM Modular’s premium lighting solutions. However, it’s Suniel Shetty’s feedback that truly emphasises the user-friendly aspect, allowing users to tailor the lighting to their individual preferences.

    The ad takes the viewers through the fun banter between the duo regarding the adjustment of the lighting intensity. With the tagline ‘Jaisa Mood, Waisi Light’ GM Modular portrays the spotlighting features of these premium lights as to how consumers can easily dim or brighten the intensity as per their mood.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by GM MODULAR (@gmmodular)

     

    Talking about the ad campaign, GM Modular CEO Jayanth Jain said, “We are thrilled to launch our fourth ad film, #DADTESTED, which not only demonstrates our cutting-edge LED lighting technology but also highlights the importance of meeting the diverse needs of our customers. By featuring the father-daughter duo, we aim to connect with families across the nation and showcase how our lighting solutions can seamlessly integrate into modern homes, providing both convenience and style”.

    GM Modular focus on delivering innovative lighting solutions comes at a pivotal time for the comfort & lighting market. According to industry projections, the number of active households in this market is expected to reach a staggering 26.5 million users by 2028. This growing demand underscores the importance of companies like GM Modular in providing products that cater to the evolving needs and preferences of modern households.

    The #Dadtested ad film is poised to capture the attention of a vast audience, solidifying GM Modular’s commitment to delivering solutions that seamlessly integrate into the lifestyles of modern households.

  • GM Modular unveils its third film of #Dadtested campaign

    GM Modular unveils its third film of #Dadtested campaign

    Mumbai: GM Modular, a leading manufacturer of fast-moving electronic goods, has unveiled a chirpy and innovative ad film as part of the latest #DADTESTED campaign. It features the father-daughter duo Suniel Shetty and Athiya Shetty with a narrative revolving around home automation systems that enhance comfort by personalising spaces and bring you closer to a modern and convenient lifestyle.

    In this film, actor Suniel Shetty can be seen moving around the house enthusiastically and showing off his newly acquired magic skills to control lights, fans, blinds, etc. using a smartphone. Athiya is surprised to see her father operating home automation system effortlessly, and their fun banter in this third #DadTested Brand Film takes the fun quotient and congenial bond between the father-daughter duo a notch higher from the first #DadTested brand film, where Athiya had introduced Suniel Shetty to the world of home automation.

    The campaign emphasises the advantages of embracing home automation, such as enhanced living experiences, advanced security features, and remote control of appliances.

    Commenting on the same, GM Modular CEO Jayanth Jain stated, “We are excited to introduce this addition to the #Dadtested campaign. Through this ad film, our brand aims to convey the striking benefits of smart home automation in today’s fast-paced lifestyle: the convenience, security, and personalization features that come with it by automating tasks and creating an ambiance tailored to customers’ preferences, making daily life more comfortable, and providing greater control over home functions. One can leverage this technology to completely transform the way they interact with their homes, making it more convenient, smarter, and efficient.

    There is a surge in demand for intuitive home automation tools, which will only increase in the forthcoming years. According to the Statista market forecast, the home automation market is expected to reach 52.4 percent by 2025, driven by the increasing adoption of connected technology across industries.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by GM MODULAR (@gmmodular)

     

  • GM Modular launches #DADTESTED ad campaign

    GM Modular launches #DADTESTED ad campaign

    Mumbai: GM Modular, one of the largest home electrical companies in India, has recently introduced a captivating advertising campaign titled #Dadtested.  The audience is treated to the delightful interaction between the father-daughter duo Suniel Shetty and Athiya Shetty as they explore the remarkable transformation of their home with GM’s innovative products

    The duo showcases the GM Modular range of products right from video doorbells, mood lighting, switches, and dynamic blade ceiling fans that seamlessly integrate to any home decor, adding a touch of elegance and functionality.  Through this campaign, GM Modular hopes to empower individuals to transform their homes into personalised spaces that reflect their unique style and taste.

    With world renowned professionals, including Indian film director Priyadarshan and four-time National award-winning DOP Santosh Sivan, the commercial promises to create a visually compelling experience that appeals to both younger and older generations. To add to this, Product designer, Saboo Cyril ensures that every component in the commercial is carefully constructed to produce a seamless blend of modern and traditional features, increasing the ad’s appeal to a diverse audience.  

    Athiya Shetty, brings her charm and charisma to the ad. She stated, “This campaign is the right combination of creative thinking and emotion. Working with such amazing professionals has been an incredible experience, and I’m excited to be a part of something that will appeal to people of all ages.”

    The face of the brand Suniel Shetty said, “Being part of GM Modular has been a delight for me. The commercial brilliantly captures the brand’s concept, and I am looking forward to seeing how it will resonate with customers. The campaign emphasises the importance of modern technology in our daily lives. The relatable narrative will create a lasting effect on viewers and inspire them to embrace the future of home automation. “

    The advertisement accurately depicts the essence of a generation that loves both aesthetics and utility in their homes. With younger people presenting the concept of modern homes to their parents, this campaign acts as a bridge between the two generations, emphasising the need of embracing change and adapting to new trends while keeping a sense of familiarity and comfort.

    “Empowering homes with innovation and style, GM Modular proudly unveils the #DadTested ad campaign, where the timeless elegance of electric solutions meets the dynamic synergy of Suneil Shetty and Athiya Shetty. As we redefine excellence, we believe that just like father’s approval, our products pass the ultimate Dad Test, ensuring a seamless blend of safety, and  reliability in every

    home. Our range of creative products is designed to cater to the diverse needs and preferences of homeowners, allowing them to create a space that truly reflects their personality.” GM Modular founder Jayanth Jain stated.