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  • Pioneering Concept of an Open Jury Session for 2014 Kyoorius Awards Well Received

    Pioneering Concept of an Open Jury Session for 2014 Kyoorius Awards Well Received

    MUMBAI: Known for providing a truly neutral and ethical platform that recognizes the best of the advertising and digital communication, Kyoorius in association with D&AD has concluded their open jury session for the entries received.

     

    This open jury format was welcomed by the industry and fellow professionals as the three day session was attended by over 65 visitors a day, who watched the jury debate over entries and were spectators to the best of Indian creativity on display. Also seen in attendance were youngsters who had come to gain insight and exposure into what goes into creating works that really work.

     

    Not only did the jury session witness media and stalwarts from the creative community coming in to view the entries first hand, understand the judging process and watch the debate amongst jury member but could also raise objections if they found any work to be not genuine or a scam.

     

    988 entries across Advertising and Digital were judged over 5 days by two juries and the results are in.

     

    74 in-book winners have been awarded in advertising and 39 in digital. These in-book winners are now nominated for the coveted Blue Elephant and winners will be announced on the 12th of June at the NSCI Indoor Stadium in Mumbai.

     

    In book winners include agencies from across the country – making this a truly national creative award. Grey Worldwide, Ideas@Work, Ogilvy & Mather, Publicis India, Famous Innovations, Happy Creative Services, Hungama Digital Services, Creative land Asia, Soho Square, Scarecrow Communications, Thought Blurb, DDB Mudra, Candid Marketing, BBDO India, BBH, JWT, Webchutney, Fractalink Design Studio, Isobar, iContract and Sapient are amongst the many in book winners at the 2014 Kyoorius Advertising Awards & Kyoorius Digital Awards.

     

    Kyoorius are continuing to the push the envelope out and have released all in-book winners and blue elephant nominations on their website awards.kyoorius.com/ for public viewing 3 weeks before the awards night.

     

    The industry is encouraged to get online and view all the entries and write to awards@kyoorius.com should there be any objections. Any objections raised will be preented back to the jury before any decision is made.

     

    Abhijit Avasthi, National Creative Director at Ogilvy and Mather who is also a part of Kyoorius Awards jury said, “People should know what happens behind the scenes and that we judge with a lot of integrity.”

     

    Rajesh Kejriwal, Founder CEO, Kyoorius said, “Especially at a time when many agencies have questioned the lack of transparency and trust worthiness of award ceremonies, we felt that the jury session would ensure that the Kyoorius awards are fair and transparent.”

     

    The Kyoorius Awards is scheduled to take place on 12th June, 2014.

  • Neil Dawson – Partner at Dawson Pickering joins the Kyoorius Advertising Awards Jury

    Neil Dawson – Partner at Dawson Pickering joins the Kyoorius Advertising Awards Jury

    MUMBAI: Kyorius, a not-for-profit initiative by Transasia Fine Papers, and D&AD today announced the addition on Neil Dawson – Partner, Dawson Pickering to the already illustrious list of jury members at the Kyoorius Advertising Awards. Neil joins some of yhr worlds top creatives at the Kyoorius Advertising Awards including Past D&AD President and jury foreman – Roise Arnold – Deputy Executive Creative Director, BBH, Abhijit Avasthi – national Creative Director, Ogilvy & Mather, Agnello Dias – Chairman & Co-Founder, Taproot India, Graham Kelly – Regional Executive Creative Director,Isobar, Senthil Kumar – National Creative Director, JWT and Sonal Dabral – Chairman & Chief Creative offier, DBB Mudra Group and Woon Siew Hoh – Regional Executive Creative Director, Hakuhudo.

     

    Apart from 3 years working in South Africa, Neil has spent the whole of his career in London. His ‘Wedding’ ad for Volkswagen Surprisingly Ordinary Prices has, for over a decade, been the most awarded print ad in history. His ‘Fish’ commercial re-launched the Keep Walking campaign for Johnnie Walker globally and as Chief Creative officer on the Philips account Neil won back- to-back Cannes Grand Prix in 2009 for Philips Carousel and 2010 for Philips Parallel Lines.

     

    With long time creative partner Clive Pickering, Neil has recently launched London’s newest ad agency – Dawson Pickering.  

     

    The overarching structure of the Kyoorius Awards is to only award work that is worthy of merit. No matter how big the brand, or how small the names behind it; how wide the media reach is or the number of re-tweets; the ultimate goal is to create outstanding work that works.

     

    With over 34 categories spanning Press Advertising, Outdoor Advertising, Film Advertising, Radio Advertising, Direct Marketing & Activation, Integrated and craft related categories including Art Direction, Craft for Advertising, Film Advertising Craft – the Kyoorius Advertising Awards will reward only the best of the best in each category. This is why Kyoorius Awards have no winning tier structure – no gold, silver or bronze, and it is the jury’s prerogative to award one or multiple Blue Elephants in any one category, whereas none in another, if entries are not up to the mark.

     

  • The Kyoorius Awards to become 100% Carbon Neutral

    The Kyoorius Awards to become 100% Carbon Neutral

    MUMBAI: Kyoorius, a not-for-profit initiative by Transasia Fine Papers, and D&AD headline a number of sustainable initiatives aimed at supporting the creative community in India.

     

    In keeping with the Kyoorius ethos, the Kyoorius Advertising Awards are unlike any other awards in India, not only because of the rigorous judging standards, but also because entry fees are fed back into the industry. Kyoorius has galvanized the creative community in India since 2006, developing resources that can benefit creatives at all levels in their careers. Funds are used in developing the annual education programme, Kyoorius FYIdays, an initiative aimed at educating and stimulating creative professionals and students – India’s future creative superstars.

     

    But it doesn’t stop there. In another first, Kyoorius Awards is pledged to be a 100% Carbon Neutral event, making it the first awards programme to do so in India, if not the world. 5000 trees have already been planted, with more on the way. And participants can contribute INR 500 towards planting 5 trees, thereby making their entry Carbon Neutral as well.

     

    The audit measured carbon footprint of the event by identifying all sources of event-related greenhouse gas emissions. Major emission sources included travel to the host city, local road transportation, energy consumed by the event venue and energy used through stays at local hotels or homes. Smaller emission sources include transportation of goods the event needs, event organizer travel during planning and preparation, energy consumed by the event office, paper use and waste generation.

     

    Rajesh Kejriwal, Founder CEO commented, “We are in the process of conducting an carbon emission audit of Designyatra and our other events and by August 2014 we will ensure that all Kyoorius Events and Awards will be carbon-neutral – a first in India and amongst the very few globally”

     

    The Kyoorius Awards have been conceptualized in close partnership with D&AD, from defining the format and scope of the Advertising Awards, to the selection of judges and jury process. A mix of the top international, regional, and Indian creative minds have been selected to ensure that work is compared against industry best practices, while keeping the Indian context in mind. 

     

    The aim is to create a truly neutral and ethical platform that recognises the best of the advertising industry solely on the basis of merit. Unlike any other advertising awards, all jury members gather in India to review, discuss and elect the best of the best over an intensive three-day session. All voting is private, never by a show of hands.

  • First edition of Kyoorius Advertising Awards in association with D&AD announces its call for entries

    First edition of Kyoorius Advertising Awards in association with D&AD announces its call for entries

    MUMBAI: Kyoorius together with D&AD, today announced the call for entries for the First edition of the Kyoorious Advertising Awards to be held in association with D&AD. D&AD, with its over 50 years of experience, brings its online systems, process and machinery into managing the Kyoorius Advertising Awards jury sessions.

     

    The categories for this year include: Press Advertising, Outdoor Advertising, Film Advertising, Radio Advertising, Direct Marketing and Activation, Integrated, Art Direction, Craft for Advertising, Film Advertising Craft.

     

    These entries will be judged by creative experts and industry stalwarts from across the globe, including names like Rosie Arnold – Deputy Executive Creative Director, BBH, as Jury Foreman, accompanied by Graham Kelly – Regional Executive Creative Director, Isobar, and Woon Siew Hoh – Regional Executive Creative Director, Hakuhodo. From India, jury members include Abhijit Avasthi – Executive Creative Director, Ogilvy & Mather, Agnello Dias – Chairman & Co-Founder, TapRoot India, Sonal Dabral – Chairman and CCD – DDB Mudra Group and Senthil Kumar – National Creative Director, JWT, and to name few.

     

    The winners and the nominations will feature in a specially produced Kyoorius Advertising Annual book, 7500 copies of which will find its way to the desk of senior marketing and brand managers across 3500 corporates apart from agencies themselves — providing an unmatched source of creative encouragement. The category winners will take home the prestigious Blue Elephant and the Black Elephant will go to the best of show.

     

    Both D&AD and Kyoorius are committed to stimulate the creative industry and the surplus from the proceeds will be ploughed back into the YOUNG BLOOD PROGRAM via Kyoorius FYIDay’s in association with D&AD.

     

    The entries shall close on 21st April, 2014.

     

    Rajesh Kejriwal, Founder CEO Kyoorius commented, “After an fruitful partnership with D&AD last year coupled with an overwhelming response from the industry for the Kyoorius Design Awards last year, we are all set to widen the award categories to include advertising and digital – we hope to make this platform bigger year after year. ”

     

    Tim Lindsay, CEO D&AD, further added, “Innovation and Merit has always been the primary motive for D&AD. Sharing the same objective as Kyoorius, we hope to inspire Indian professionals and encourage them to innovate brilliance year after year. “

     

    For more information, log on to awards.kyoorius.com for more information.

     

  • D&AD to offer free membership to connect global creative community

    D&AD to offer free membership to connect global creative community

    MUMBAI: Honouring its commitment to support the global creative industries, D&AD has announced it will be introducing free Membership for the first time in its history.

    As part of a revamped Membership structure, at the heart of the free proposition is a new interactive D&AD archive, enabling anyone in the wider creative community, and beyond, to view the best work from the full 52 years of D&AD.

    Beginning with the sixteen Yellow Pencils bestowed at the inaugural D&AD Professional Awards in 1963,  every awarded ad, design, campaign, product, agency and creative will be made available to browse through and search for free, including all New Blood Award winners. At launch, users will be able to search back as far as 1990,  with the full archive available online for August 2014.

    But more than just a source of inspiration, the new D&AD Membership will look to foster a vibrant online community, founded upon the spirit of the ‘I Wish I’d Done That’ ethos introduced earlier this year.

    Through the new digital platform, members will be able to explore and interact with fellow creatives by highlighting work they particularly admire. Each user’s profile will be populated with related awarded work, credits and portfolios, allowing creatives of all ages and experience to connect by sharing their appreciation for each other’s craft.

    Tim Lindsay, Chief Executive at D&AD, explains the move: “A look at D&AD’s history tells a wonderful story. In 1962,  the organisation was the formed by a special group of designers and art directors, who came together to celebrate the best in commercial creativity, and that’s the spirit we continue today.

    “But we’ve evolved a lot since then too. Our remit spans all corners of the world and we strongly believe in the role we have to play in bringing that community together, nurturing and supporting the next generation of design and advertising talent.

    “That’s why we felt it so important to make this decision – to be more visible, guiding and inspiring, whilst creating greater opportunities for connection, collaboration and mentorship. The new digital archive is a wonderful illustration  of the rich history of the industry and a fantastic resource; one that we believe should be accessible to all, regardless of who you are, or where in your career you may be.”

    The new Membership structure consists of three tiers; Free, Full and Awarded:

    • Free Membership gives Members complete access to the D&AD digital platform, including the Awards archive and the opportunity to take part in the new online community.  It also allows individuals to engage through more traditional features, including entering Awards, downloading briefs and signing up to events.

    • Full Membership gives Members additional benefits such as a free copy of the D&AD Annual, a D&AD notebook, personalised Membership card, free tickets to any of the monthly President’s Lectures, exclusive invitations to VIP events, discounts on Training courses, the ability to vote in the annual election of Board Trustees and discounts on selected brands.

    • Awarded Membership has all the benefits of a full Membership plus the following: A free entry to a new Professional Awards category, a free session to a new Training course, a free Training course to “gift” to a New Blood Member, the option to stand for election in the Board of Trustees elections and a black personalised Membership card. All In-Book, nominated and Yellow Pencil winners will be entitled to a free year of Awarded Membership.

    Both the Full and Awarded tiers will be priced at ?12 per month. Winners of the Black Pencil, White Pencil and Presidents Award will be given Awarded Membership for life. In addition, D&AD will continue to offer special New Blood Memberships tailored for students, tutors and universities, as part of the New Blood programme.

    The new Membership structure will come into effect in conjunction with the launch of the new D&AD digital platform, which can be visited at http://www.dandad.org.

     

  • Kyoorius Announces Kyoorius Advertising Awards in partnership with D&AD

    Kyoorius Announces Kyoorius Advertising Awards in partnership with D&AD

    MUMBAI: Kyoorius, a not-for-profit initiative by Transasia Fine Papers, and D&AD today announced the expansion of Kyoorius Awards to include Kyoorius Advertising Awards and Kyoori- us Digital Awards, alongside the existing Design and Student components.

    Advertising continues to be a crucial medium for companies to communicate with customers and communicate their brand. However, it has become increasingly complex, since agencies have to create unique messages for multiple channels and platforms to resonate with customers. This called for a critical assessment when defining awards categories – Kyoorius Advertising Awards are comprehensive, and structured to recognise individual components as well as entire ad campaigns.

    The overarching structure of the Kyoorius Awards is to only award work that is worthy of merit. No matter how big the brand, or how small the names behind it; how wide the media reach is or the number of retweets; the ultimate goal is to create outstanding work that works.

    Merit involves beating your own best work and setting new benchmarks for creative excellence. This is why Kyoorius Awards have no winning tier structure – no gold, silver or bronze, and it is the jury’s prerogative to award one or multiple Blue Elephants in any one category, whereas none in another, if entries are not up to the mark.

    For the Advertising Awards, international jury members include Rosie Arnold – Deputy Executive Creative Director, BBH, as Jury Foreman, accompanied by Graham Kelly – Regional Executive Creative Director, Isobar, and Woon Siew Hoh – Regional Creative Director, Hakuhudo. From India, jury members include Abhijit Avasthi – Executive Creative Director, Ogilvy & Mather, Agnello Dias – Chairman & Co-Founder, TapRoot India, Senthil Kumar – National Creative Director, JWT, and Sonal Dabral – Executive Creative Director, Ogilvy & Mather with more to be added soon.

    Together with D&AD, Kyoorius has chosen this specific mix of the top international, regional, and Indian creative minds to ensure that work is compared against industry best practices, while keeping the Indian context in mind.

    Further, Kyoorius and D&AD aim to create a truly neutral and ethical platform that recognises the best of the advertising industry solely on the basis of merit. Unlike any other advertising awards, all jury members gather in India to review, discuss and elect the best of the best over an intensive three-day session. All voting is private, never by a show of hands.

    Kyoorius Advertising Awards are unlike any other advertising awards in India, not only because of the rigorous judging standards, but also because entry fees are fed back into the industry. Funds are used in developing Kyoorius FYIdays, an initiative aimed at stimulating  creative professionals and educating students – India’s future creative superstars.

    Call for entries open 20th March and close on 21st April 2014. Visit awards.kyoorius.com for more information.

     

  • Star India defines the future of digital media consumption at the Kyoorius Student Awards

    Star India defines the future of digital media consumption at the Kyoorius Student Awards

    MUMBAI: The only awards for India’s student community returns with10 new briefs set out by some of India’s biggest brands. Kyoorius, a not-for-profit initiative by Transasia Fine Papers, in association D&AD has announced the launch of the second edition of the Kyoorius Student Awards.

     

    Kyoorius has created India’s only awards programme dedicated to the next creative superheros of India. In a format that’s never been seen before, real clients have set out briefs for students. Partnering with some of India’s biggest brands and creative business — briefs have been set out for specialist categories — Identity, Typography, Illustration, Packaging Design, Motion Design, Graphic Design, Product Design, Digital Design, & two Open Briefs.

     

    Star India has partnered with Kyoorius to create a brief for the digital design category asking students to define the way India will watch TV on the go. Gone are the days where media and content is consumed on a single screen shared by the family; on demand and personal is the need of the hour. And this is an emerging trend that is especially prevalent with the youth.

     

    Students will work on challenges such as the approach of how a user will navigate the site, the filtering of content and the UX, and the behaviour of this experience across devices such as laptops, tablets and smartphones.

     

    All entires in response to Star India’s digital design brief and indeed all entries at the Kyoorius Student Awards will be judged by an international jury that will be flown down to India for the jury session to be held on ground and will be managed by D&AD

    .

    Students are encouraged to work on and submit their entries over a two month  period, the entry deadline being — 19th of May 2014. Priced at just Rs. 500 per entry, Kyoorius and D&AD stay committed to their not-for-profit causes and to help develop, recognise and reward the young creative talent across India. Winners of the awards stand to
    win the Red Elephant Trophy, a cash prize of Rs. 50,000/- and a student pass for Kyoorius Designyatra 2015 alongside being featured in the Kyoorius Awards Annual.

     

    Gayatri Yadav, EVP, Marketing & Communications at Star India said “We believe that innovation is at the forefront of growing the media industry. And the students are its creative torch bearers. Encouraging and engaging such talent is part of Star’s culture and this platform plays a significant role in preparing them for the industry. With the Kyoorius Student Awards, Star wishes to celebrate this juncture of art & commerce that will define the future.”

    Rajesh Kejriwal, Founder CEO of Kyoorius commented, “Design is most effective when it works. And Star is a great example of great design working hard for a great brand. The Kyoorius Student Awards are a great opportunity for younger creative minds to showcase their talent all while getting involved with creating real world solutions for real brands — brands that they can relate to.”

     

  • D&AD opens call for entries for New Blood Awards 2014

    D&AD opens call for entries for New Blood Awards 2014

    MUMBAI: Briefs for the D&AD New Blood Awards have launched with sixteen challenges from top-name brands. Acknowledged as the world’s leading programme for new creative talent, the Awards have been given a refresh and are now open to a wider pool of young creatives – rather than just to those in education.

    “For young creatives looking to kick-start their career and create that elusive something to stand out from the crowd, D&AD’s New Blood Awards are back with a bang. We’ve got a new name, a new look and new brands with exciting but testing challenges.” Kati Russell, D&AD Senior Programme Manager

    The Awards are now open to everyone under 24, current students and those within two years of graduating. The shift comes as we see the education landscape continue to change, not to mention the increasing number of young creatives, who having completed their education are unable to find a permanent foothold in the industry. The D&AD New Blood Awards, and its worldwide industry network, act as an accessible bridge into the workplace.

    This year’s Awards actively encourage creatives to respond to ideas briefs with a multi-disciplined approach. The aim is for individuals to push the application of their own skills and also seek out collaboration in creating their responses. Continued support for creative excellence in craft can be found via graphic design, photography, illustration, moving image and typography briefs.

    One of the most influential politicians in recent history is asking for help from our young creative community. Former US Vice President Al Gore, supported by WPP, is setting the challenge to tackle the Global Legacy project – changing habits to change the world. Selected winners will have the opportunity to attend a special climate summit next summer, and if the idea is good enough, it might just be put into action.

    Speaking about the setting of the Global Legacy brief, Jon Steel, WPP Planning Director, said: “We are excited by the opportunity to work with Al Gore, who has campaigned tirelessly to raise consciousness of the climate crisis. This problem is real, it’s influenced by human activity, and we are already feeling its effects. Now, as a global community, we need to do something about it.”

    “Our aim is to create a campaign that is the catalyst for action – that makes climate change the number one issue at the ballot box.”

    “It all starts with communications, and we’re delighted to partner with D&AD, and with the world’s best young creative minds, to safeguard the future of the planet that these young people will inherit.”

    Further challenges such as ‘Restyle street-style’ for ASOS, ‘Revisit the idea of the decisive moment’ for Nokia, ‘Repackage Purdey’s’ for Purdey’s, ‘Solve megacity problems’ for Unilever, ‘App design’ for npower and ‘Making world news a global experience’ for the BBC are a taster of what’s on offer.

    The briefs have been built around themes for the 2014 New Blood Awards – addressing topics such as ‘Urban Renaissance’, ‘Retail Revolution’, ‘Authenticity’ and ‘Open Culture’.

    Tim Lindsay, CEO of D&AD said: “The changes we’ve made to the D&AD New Blood Awards are all part of our aim to make them a vital conduit between education and the creative industries for the current generation. We wanted to ensure that these Awards remain utterly relevant to both the talents of those young people and the needs of the industry they will be entering.”

    “Creating a greater range of briefs, encouraging more open – rather than solely craft-led – responses and encouraging collaboration are all things that employers have told us they want from the next generation of stars. As D&AD New Blood remains the Award show that industry uses to find new talent, we wanted to make sure that young people have every opportunity to showcase their talents in the work they submit.”

    ASOS said: “The ‘NEW’ is what drives our industry, making ASOS excited to be partnering with a brand that invests in the talent of the future.”

     

    “ASOS is always inspired by the lifestyle and ambition of the global 20-something market, and with the help of D&AD, we hope to unearth some highly creative talent who we can work with to develop and nurture their visions.”

    For more information about the 2014 D&AD New Blood Awards – including the briefs and entry guidelines – go to www.dandad.org/newbloodawards14.

    The deadline for entries is 19 March 2014. Judging and results will be announced on 19 May 2014 and an awards ceremony and exhibition of the best work will take place on 3 July 2014.

  • Kyoorius Awards Recognizes the Best in Design in India Announces winners for exceptional work in Design & Communication

    Kyoorius Awards Recognizes the Best in Design in India Announces winners for exceptional work in Design & Communication

    MUMBAI: Kicking off the first edition of Kyoorius Awards, winners for various categories in Design and Communication were announced today, at the 9th annual Kyoorius Designyatra in Goa. These awards were held in partnership with D&AD and the International Advertising Association (India Chapter) and sponsored by ZEE.

    Spanning over nine categories including print, packaging, digital, retail and design for good, Kyoorius Awards recognized the frontrunners in each of these streams. Over two very hectic days in Delhi, the judges held intense discussions to pick out the nominees and then the winners. These winners were chosen by an esteemed jury comprising of Elsie Nanji, Gabor Schreier, Jeremy Leslie, Simon Sankarayya, Tanya Singh Khosla, Ton Van Bragt and jury manager, Donal Keenan.

    Based on real briefs by real clients, a special section of the awards was dedicated to the works of students as well. Five groups of students were chosen as the winners based on his work across the six categories. The winning student entries earned them a cash prize of INR 50,000/-, one free student pass to the 2014 Kyoorius Designyatra, a Wacom Bamboo tablet along with being featured in the annual awards showcase book.
    Below are the details on the winners of the Kyoorius Awards:
    At a Glance:

     
    Winners of the Blue Elephant:
    CATEGORY NO AND NAME
    AWARD TITLE
    AGENCY NAME
    PROJECT NAME

     
    CATEGORY – 1 – IDENTITY
    Branding a Birthing Center
    NH1 Design Pvt. Ltd.
    Birthplace Healthcare Pvt. Ltd.
     
     
    CATEGORY – 2 – PACKAGING
    Good Paper Project
    Leo Burnett Mumbai
    Fresno & Bakersfield India Ltd.

     
    “Stories from Channapatna”
    Locopoco Design Studio (Entrant: Varnam)
    Varnam
     

    CATEGORY – 3 – COMMUNICATION
    Save Calligraphy
    O&M, New Delhi
    Qalamkari Creative Calligraphy Trust

    Getty Images Poster
    Leo Burnett Mumbai
    Getty Images

    Chaplin Chapters
    BBH India
    Movies Now

    Ish Watch
    Alok Nanda & Company
    Filte
     
     
    CATEGORY – 5 – SPACE
    Temple Pavilion Installation
    Abin Design Studio
    Kishor Sangha Community
     
     
    CATEGORY – 6 – BOOKS
    “Dekho : Conversations on Design in India”
    Codesign Brand Consultants Pvt. Ltd.
    Codesign Brand Consultants Pvt. Ltd.
     

    Gobble you Up!
    Minus9 Design
    Tara Books
     

    I Take this Train Too
    Alok Nanda & Company
    Filter Press

     
    CATEGORY – 8 – CRAFT
    “Stories from Channapatna”
    Locopoco Design Studio
    Varnam
     
    I Take this Train Too
    Alok Nanda & Company
    Filter Press
     
    Recycled Mechanics
    Umbrella Design
    Bennett, Coleman & Co. Ltd.

     
    CATEGORY – 9 – GOOD
    Save Calligraphy
    O&M, New Delhi
    Qalamkari Creative Calligraphy Trust
     

    Help Desk
    DDB Mudra Group
    Aarambh
     

    Hot Wheels Key Chain
    O&M, Mumbai
    Mattel Toys (India)
     

    Good Paper Project
    Leo Burnett
    Fresno & Bakersfield India Ltd.

    Winners of the Black Elephant:
    BEST OF SHOW
    AWARD TITLE
    AGENCY NAME
    PROJECT NAME
     

    Temple Pavilion Installation
    Abin Design Studio
    Kishor Sangha Community
     

    “Dekho : Conversations on Design in India”
    Codesign Brand Consultants Pvt. Ltd.
    Codesign Brand Consultants Pvt. Ltd.
    Winners of the Red Elephant:

     
    On the awards night, Rajesh Kejriwal, Founder CEO, Kyoorius said, “We had conceptualized this with the aim of being able to recognise exceptional work in the design industry. It was exhilarating to witness Kyoorius Awards take shape, thanks to our esteemed partners D&AD, IAA (India Chapter) and our sponsors ZEE, who came on board to support this initiative.”
    The D&AD Yellow Pencil is recognised world over as the most prestigious amongst
    creative awards. Tim Lindsay, CEO of D&AD said, “With past experience in the arena of awarding excellent work in the creative stream, we were privileged to support Kyoorius’ efforts in the design industry. Kyoorius Awards were conducted at par with international standards and the delegates and industry peers received an opportunity to view some excellent work done by the winners.”

    Kaushik Roy, Immediate Past President — IAA India Chapter said, “With the unprecedented response for the first instalment of Kyoorius awards, we are certain that there is a long association in store between Kyoorius, D&AD and IAA- India Chapter. Together, we have the vision to realize the power of design and it is crucial that we support and award the best creative minds in India.”

  • Kyoorius has launched its awards

    Kyoorius has launched its awards

    MUMBAI: Kyoorius, a publication on design and communication community across India since 2006 has announced the launch of the ‘Kyoorius Awards.‘

    The awards are in partnership with design and advertising community D&AD and the International Advertising Association (India Chapter). It will be held at the 9th annual Kyoorius Designyatra in Goa on 29 august this year.

    The company has two awards to recognise and reward excellence for professionals and students as well. For professional awards, company has nine categories like packaging, digital, retail, print, books, craft and etc.

    The reason behind student awards is to provide a chance to showcase their talent and capabilities. The D&AD also organise Yellow Pencil, which is recognised globally as one of the prestigious creative awards.

    Kyoorius founder and CEO Rajesh Kejriwal said, “At Kyoorius we are working everyday to ensure that talent is nurtured and fresh ideas see the light of day. Kyoorius Awards aim to recognise and honour outstanding creative work in India. We are thankful to our esteemed partners D&AD and IAA (India Chapter) for coming on board to support this initiative.”

    “D&AD will set the basic criteria for the jury panel; and Kyoorius Award is nothing to do with the yellow pencil award as it is a global award. We don‘t have any sponsors on board. Currently we have limited categories but in the next two years we will be adding a few new categories and awards that are more relevant to Asia. The entry fees for professionals will be Rs 4,000 and Rs 500 for the students‘ awards.

    D&AD CEO Tim Lindsay said, “India is an important market for us. That‘s why we have selected India for the awards and we also want to spread awareness about D&AD in India. We look forward for a bright future here. And joining hands with Kyoorius works in tandem with the objectives of D&AD, which aims to inform, educate and inspire those who work in and around the creative industries. Together, we aim to support and nurture creative professionals throughout their careers and across the world.”

    The call for entries commences on 10 May and entries will be closed on 18 June.