ITV

Tag: DAC

  • LeapX takes conversational AI tack with DAC platform for digital advertising

    LeapX takes conversational AI tack with DAC platform for digital advertising

    MUMBAI: AI-powered digital advertising solutions provider LeapX AI has unveiled DAC, a platform designed to simplify and transform the management of digital advertising campaigns through conversational AI.

    DAC allows marketing teams to manage complex, multi-platform advertising campaigns effortlessly, using natural language conversations with AI. Unlike conventional tools with rigid workflows, DAC adapts to the unique workflows of marketing teams, seamlessly integrating with existing knowledge systems to ensure alignment with brand guidelines and organisational practices.

    From crafting audience personas to optimising campaign performance, DAC streamlines every step of the advertising journey. By consolidating tasks into a single conversational interface, the platform eliminates the need for juggling multiple tools, significantly reducing repetitive workloads. Early adopters have already reported productivity gains of 50-60 per cent, underscoring DAC’s potential to revolutionize digital advertising.

    As marketing teams grapple with growing demands and tighter resources, DAC offers a timely solution by enhancing efficiency while maintaining high-quality outcomes. The platform’s accessible conversational interface democratises advanced AI capabilities, allowing all team members—regardless of expertise—to contribute effectively to campaign management.

    “Advertising today operates in a landscape shaped by rapid technological advancements, evolving consumer expectations, and relentless margin pressures,” said LeapX AI CEO Vishal Kumar.”DAC enables teams to manage multi-platform campaigns through simple conversations and automates intricate workflows that previously required specialised expertise. By leveraging natural language interactions, DAC empowers teams to focus on strategy and creativity while adapting to dynamic market conditions. Early adopters have seen transformative results with up to 60% gains in efficiency.”

    LeapX AI is collaborating with three design partners to refine DAC further, ensuring the platform evolves in response to real-world challenges. The vision is to bridge the gap between innovation and execution.

  • Delhi Advertising Club announces Excellence in Advertising Awards 2014

    Delhi Advertising Club announces Excellence in Advertising Awards 2014

    MUMBAI: In the recent past, many have acknowledged the fact that Delhi has established itself as a major advertising hub.

     

    And to celebrate the most outstanding media initiatives of the year gone by were recognised and awarded at the Delhi Advertising Club – Excellence in Advertising Awards 2014.

     

    17 agencies received 40 DAC Excellence in Advertising Awards. The Agency of the Year Award was bagged by Innocean Worldwide India, whereas Campaign of the Year Award went to McCann, New Delhi.

     

    Delhi Advertising Club president HS Paul said, “Delhi is gradually emerging as the Advertising Capital of India with major companies being headquartered in Delhi & NCR besides the government advertising body like DAVP. According to industry estimates, if advertisers spend around Rs 30,000 crore in India, alone Delhi/NCR contributes to roughly 40 per cent, with release orders to the tune of around Rs 12,000 crore being signed out of Delhi.”

     

    He further added that, “Delhi Advertising Club’s Excellence in Advertising Awards” since its inception in 1991 is an endeavor to recognise the efforts and accomplishments of teams and individuals from the advertising  fraternity here. These awards are not only a matter of honour for creative excellence, but have received tremendous support from media marketers and advertisers as well. I am very much pleased with the support received from the industry and would like to thank all partners, sponsors of trophies, Jury members, board members and ordinary members of Delhi Advertising Club for making the DAC Awards a great success.”

     

    More than 500 executives from advertising world attended the ceremony and awards for 20 categories were presented to the winners selected by the jury out of 228 entries received from various advertising agencies of Delhi and NCR. Award winning Ad-Agencies are: Airads, Adsyndicate, Adman, Bubna, Crayons, Catalyst, Cytomed (Alkem), Graphisads, Havas, Interads, Infinity, Innocean, Linen (Lintas), McCann, Mode, Niyati & Span.

     

    At the ceremony , Delhi Advertising Club founder and past president  Late Dr.Vishwanath was given Lifetime Achievement award which was collected by his son Interads Advertising  MD Anil Sharma from DAC chief Patron VK Chopra.

  • IPL: Ormax Media to track ad recall impact

    IPL: Ormax Media to track ad recall impact

    MUMBAI: Ormax Media has announced the launch of the third edition of its Cricket Advertising Recall and Effectiveness research – Day After Cricket (DAC), for brands advertising on IPL 5.

    DAC was launched in 2010 for IPL 3. In 2011, the research was conducted for IPL 4 and the Cricket World Cup.

    Day After Cricket research has two components. The first one involves day-after tracking, available as bi-weekly syndicated reports to advertisers and media agencies over the seven-week long duration of the tournament. This phase of research will be conducted across the six metros, covering more than 2100 IPL viewers over the course of the tournament.

    The second phase of DAC is post-event research customised to the brand’s requirements and target audience. In this phase, the impact of IPL on the brand’s equity will be determined, by measuring the difference in the performance of the brand on key attributes amongst viewers and non-viewers of the tournament. An advertiser can opt for either or both phases of the research, depending on its objectives.

    Ormax Media CEO Shailesh Kapoor said, “From a research perspective, there are two key deliverables in big ticket cricket advertising – Recall & Equity Impact. Recall needs to be monitored to understand if the brand has managed to stand out in the clutter. Equity Impact is the long-term influence of the campaign, measured in a way that nullifies the role of all other media or promotions, thereby isolating the specific impact of IPL on the brand.”

  • Sony Pictures Home Entertainment unveils first three 50GB Blu-ray disc titles

    Sony Pictures Home Entertainment unveils first three 50GB Blu-ray disc titles

    MUMBAI: Sony Pictures Home Entertainment (SPHE) has announced the imminent arrival of its first three 50GB dual-layer Blu-ray Discs (BD). The comedy Click, starring Golden Globe nominee Adam Sandler, Oscar winner Christopher Walken and Kate Beckinsale, will be available on store shelves 10 October.

    Black Hawk Down, the Oscar-winning, action-packed drama from director Ridley Scott, starring Josh Hartnett, Ewan McGregor, Tom Sizemore and Eric Bana, features new Blu-Wizard technology and will be available to film fans on 14 November. The hilarious box office hit, Talladega Nights: The Ballad of Ricky Bobby, starring writer and producer Will Ferrell and Oscar(R)-nominee John C. Reilly, hits shelves 12 December. All three titles were authored by the Sony Pictures Digital Authoring Center (DAC) and manufactured by Sony DADC, informs an official release.

    “As consumers make the leap to Blu-ray’s incredible high-definition picture and theatre quality audio, they want access to a diverse selection of content packed with added-value features and reference titles like Ridley Scott’s powerful war epic Black Hawk Down, that will add to their growing Blu-ray Disc libraries,” said David Bishop, president, Sony Pictures Home Entertainment.

    “We’re proud to be the first studio to deliver a 50GB Blu-ray Disc title to the marketplace with Click on October 10, along with two other highly entertaining titles this year that offer the expanded capacity and special features only a 50GB disc can provide,” he adds.