Tag: Dabur

  • Dabur acquires US firm Namaste Laboratories for $100 mn

    Dabur acquires US firm Namaste Laboratories for $100 mn

    MUMBAI: FMCG major Dabur India has acquired US based Namaste Laboratories, maker of organic root stimulator, for $100 million in an all-cash deal.

    The deal signed through Dabur’s US-based wholly owned subsidiary Dermoviva Skin Essentials is expected to close by the end of 2010.
     
    It will enable Dabur to gain greater foothold in the Asian and African markets.

    “This acquisition is in line with our strategy to build a global presence in the international consumer goods market,” said Dabur chairman Anand Burman.
     
    “It will serve as a gateway to the US market for our portfolio of consumer products. This transaction will also enhance our profitability, increase stakeholder value and substantially add to Dabur‘s already strong presence in Africa, serving as one of the key pillars in strengthening our position in the African continent,” Burman added.

    The current management team, led by Namaste founder and CEO Gary Gardner, will continue to run the operations of the Namaste business. Namaste will continue to operate in its current facility in Blue Island, with business as usual.
     
    Namaste founder and CEO Gary Gardner said, “In Dabur, Namaste has found a strategic partner that can help accomplish its goal of becoming the hair care brand of choice for people of African descent worldwide. This partnership offers synergy in mission, as both companies focus on healthful, holistic offerings, and in market platforms with Namaste‘s stronghold in the US and Dabur‘s strengths outside North America. We know our employees, customers, distributors and retailers will benefit from this great growth opportunity.”

    Houlihan Lokey served as a financial advisor to Namaste.

  • Disney powers it up with the first ‘Power Rangers’ tour in India

    Disney powers it up with the first ‘Power Rangers’ tour in India

    MUMBAI: Setting the stage for a mammoth on-ground initiative, the Walt Disney Company has brought the Power Rangers to India for the first time in a multi-city tour called ‘Jetix Live.’ This also marks their first visit to the Asia Pacific region.

    One of the key properties of Disney, the Power Rangers that airs weekly at 4 pm on ‘Jetix’, the action adventure block on Toon Disney, will tour six cities. It will perform a sequence of four half-hour live shows in each city.

    As a prelude to the event, Disney hosted a special welcome for the action heroes at the Gateway of India in Mumbai today.

    The company has launched a mass media campaign and has conducted a three week contest on the Disney Channel, Hungama TV and Jetix that short listed children to attend the performances, as entry is by invitation only.

    The three city outdoor campaign for ‘Jetix Live’

    Speaking to Indiantelevision.com Walt Disney Television International (India) director marketing and communications Tushar Shah said that besides using outdoor and print in the six cities, radio will also be used in Mumbai, Delhi, Kolkata. The company has roped in sponsors to initiate a multimedia co-promotional activity. Partnering Disney are Dabur, Real Fruit Juice, Colgate, Boost ChocoBlast and Nerolac on radio and retail activation.

    Additionally, a special edition of the Power Rangers game was added to the official website www.toondisneyindia.com. While on the mobile route, the Power Rangers Gaming Challenge across principal mobile networks in the country was used to promote the arrival of the super heroes.

    Mumbai’s Inorbit Mall will house the first show on 14 January. Other cities on the agenda include Ahmedabad, Bangalore, Delhi, Kolkata and Hyderabad. The channel promises that the shows will be charged with high octane music, dynamic action, interactive games and on ground contests in each of the six cities.

    Disney MD Rajat Jain strikes a pose with the Power Rangers at the Gateway of India in Mumbai

    Welcoming the action heroes was Walt Disney Company (India) Managing Director Rajat Jain. He said, “Power Rangers is amongst the most popular action adventure series of all time around the globe. With over two years of television viewing on Jetix in India, Power Rangers has created a captivating experience for Indian audiences in the form of merchandise, on air contests, mobile gaming and home entertainment. Power Rangers Dino Thunders Live performance in the country will complete our 360 degrees entertainment offering to consumers around this popular franchise. “

    The Power Rangers franchise lends itself to a range of kid’s merchandise including toys, books, clothes, bags, stationary and bed linen. The Power Rangers mobile game claims to be the most downloaded game in India with over a million downloads.

    The schedule for the six city tour is as follows:
    Mumbai, January 14, at In Orbit Mall
    Ahmedabad, January 18 at 10 Acres Mall
    Delhi, January 21 at Ansal Plaza
    Kolkatta, January 26 at City Centre
    Bangalore, January 28 at Garuda Mall
    Hyderabad, January 31 at Spencers Mall

  • ICC Champions; AIR to broadcast ‘Live’ from 15 Oct., DD to show 9 matches

    ICC Champions; AIR to broadcast ‘Live’ from 15 Oct., DD to show 9 matches

    MUMBAI: All India Radio has acquired the radio broadcast rights from the Global Cricket Corporation (GCC), who holds the international rights for the ICC events. AIR will broadcast Live commentary on all the main league matches of the ongoing ICC Champions Trophy beginning Sunday, 15 October. The commentary will be broadcast in English and Hindi alternately.
    65 medium wave stations of All India Radio spread across the country and all FM Gold Channels of AIR will relay the commentary from 2.20 pm on all match days. AIR FM Rainbow will carry hourly updates about the matches and a special interactive studio based programme will be broadcast during the innings break.

    The ICC Champions Trophy on AIR is being marketed by the Prasar Bharati Marketing Division in Delhi. Several leading advertisers including Nokia, Hindustan Lever, Dabur, BSNL, Indian Oil have been roped in for sponsorship, informs an official release.

    In addition, Doordarshan will also telecast nine key matches of the ICC Champions Trophy, which include all – India matches, the semi finals and the final on its national network DD National.

    Doordarshan will also air a match analysis show ‘Fourth Umpire’ – before, during the lunch break and after the match. One hour highlights of the match will be shown the following day from 8 am to 9 am. The telecast of key matches on DD National will enable more than 45 million TV homes in India to tune into the ICC Champions Trophy.

    Doordarshan has a revenue share arrangement with GCC for broadcasting the matches on its terrestrial channel. Nimbus Sports is marketing the event.

    AIR will broadcast the following matches:

    15 Oct – India vs England Jaipur
    16 Oct – New Zealand vs South Afrcia Mumbai
    17 Oct – Pakistan vs WI / SL Jaipur
    18 Oct – Australia vs WI / SL Mumbai
    20 Oct – New Zealand vs WI / SL Mumbai
    21 Oct – Australia vs England Jaipur
    24 Oct – South Africa vs WI / SL Ahmedabad
    25 Oct – New Zealand vs Pakistan Mohali
    26 Oct – India vs WI / SL Ahmedabad
    27 Oct – Pakistan vs South Africa Mohali
    28 Oct – England vs WI / SL Ahmedabad
    29 Oct – Australia vs India Mohali
    1 Nov – First Semifinal Mohali
    2 Nov – Second Semifinal Jaipur
    5 Nov – Final Mumbai

    The broadcast schedule on DD National is as follows:

    15 Oct – India vs England Jaipur
    17 Oct – Pakistan vs WI / SL Jaipur
    21 Oct – Australia vs England Jaipur
    25 Oct – New Zealand vs Pakistan Mohali
    26 Oct – India vs WI / SL Ahmedabad
    29 Oct – Australia vs India Mohali
    1 Nov – First Semifinal Mohali
    2 Nov – Second Semifinal Jaipur
    5 Nov – Final Mumbai