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Tag: Dabur

  • Karishma Kapoor to feature in Odonil’s ad campaign as brand ambassador

    MUMBAI: Odonil, the air freshener from Dabur‘s stable, has signed Bollywood actress Karishma Kapoor as its new brand ambassador.

    The company will soon be rolling out a new campaign, which seeks to highlight the impact of “nature inspired” fragrances of Odonil blocks. The new campaign for Odonil will speak about how its nature-inspired fragrances make ordinary moment special.

    Dabur India marketing head-Home Care Rohit Prakash Gupta said, “The new campaign which has been developed in Poland and Mumbai depicts the transformational impact of the fragrances of Odonil. The campaign talks about how with the fragrances of Odonil in your bathroom, makes an ordinary morning special. With a high visual appeal, the impact of the fragrance has been highlighted through transformation from bathroom to a green lush environment. Also, we believe that Karishma, being a celebrity homemaker, would be surely able to connect and more effectively communicate the brand‘s benefits with the consumers.”

  • Rediffusion-Y&R picks Bhaskar Ghosh to head Delhi operations

    Rediffusion-Y&R picks Bhaskar Ghosh to head Delhi operations

    MUMBAI: Bhaskar Ghosh has joined Rediffusion-Y&R as the head of the agency‘s Delhi office.

    Ghosh will report to Rediffusion-Y&R COO Amitava Sinha, His last stint was with Contract Advertising- Delhi as senior vice president – account management.

    Rediffusion-Y&R president D Rajappa said, “Bhaskar will be looking after the day-to-day activities and consequential growth of our Delhi operations. I feel Delhi is an important and fairly larger market and we have a good team there. Bhaskar will strengthen the team.”

    Ghosh comes in with over 18 years of experience in advertising. Prior to joining Contract Advertising, he has also worked with TBWA, Leo Burnett, Bates and Grey and has handled clients like Nokia, Coca-Cola, Sony, Dabur, SpiceJet, India Today and The Hindustan Times.

    Rediffusion-Y&R is a communication agency providing strategic, media and creative solutions to its clients.

  • Law & Kenneth beefs up senior team

    MUMBAI: Law & Kenneth’s India arm has made three top level recruitments in Rana Barua, Amardeep Singh and Samir Datar in order to align its management and creative leadership with its growth plans.

    Barua comes in as chief operating officer, Singh as chief creative officer and Datar as senior vice-president, strategic planning.

    Law and Kenneth CEO Anil Nair confirmed the news to indiantelevision.com and also said, “These appointments are a part of organisational restructuring at Law and Kenneth. The agency has been seeing tremendous growth over the past couple of years and today we are a force to reckon with in India. These positions have been created specifically to better cope with the growth spurt we are experiencing and to facilitate further growth.”

    Barua will continue to be based out of Mumbai and will be in charge of Law and Kenneth west and south and will report to Nair. Singh and Datar will retain their base in Delhi.

    As CCO, Singh will be in charge of creative business in the north and east and will report to Law and Kenneth NCD Charles Victor. Datar will look after the ITC business and will report to co-chairman and managing director Praveen Kenneth and Nair.

    Barua’a previous stint was with Red 93.5 FM as COO from where he stepped down in January 2012. Before that he held the post of EVP – programming and marketing at Radio City for three and a half years. He has 19 years of experience in the field, having started at JWT as account executive in 1993. Subsequently, he has worked with Ogilvy and Mather, McCann, Rediffusion DY&R and Bates in the span of his career.

    Singh, who is gearing up for his second innings at Law and Kenneth, has previously worked with agencies such as Mudra, Trikaya Grey, McCann Erickson, Contract, Dentsu Communications, M&C Saatchi and Law & Kenneth. With around 22 years of experience, he has worked with a myriad collection of brands like Jet Airways, SAS, Domino‘s, Coke, Perfetti, Yamaha, Hindustan Motors, Suzuki, Seagram‘s, RadicoKhaitan, Bacardi, Nestle, SmithKline Beecham, Dabur, Reckitt & Coleman, JK Tyres, Apollo Tyres, Grasim, NIIT, Royal Bank of Scotia, ABN Amro Bank, GPI Bravery, PVR Cinemas, Oberoi Hotels, The Lalit, Toshali Resorts, Bausch & Lomb, DLF Malls and Unitech.

    Datar’s career spans over 20 years during which he has interacted and worked with diverse product categories. He started off as account director at JWT in 1996 followed by agencies like Cheil Communications, Bilcare Research and Acme Tele Power Ltd. He worked with brands like Maggi, Samsung, Hyundai and Nature Fresh.

    Datar said, “I believe that Law & Kenneth is the most exciting and challenging place to be right now and I look forward to contributing my bit to the excitement. My role will be to have strategic focus on all brands under ITC, which is also the core strength of Law and Kenneth.”

  • Sachin Talwalkar joins Commonwealth as ECD

    MUMBAI: Commonwealth, the global JV between McCann Erickson Worldwide and Goodby Silverstein & Partners, has appointed Sachin Talwalkar as the executive creative director.

    Talwalkar‘s last stint was with Contract, Delhi as creative director and vice president where he worked on clients such as NIIT, SpiceJet, Ten Sports, JK Tyres, Shell Lubricants, Huawei, Whirlpool and Dabur.

    McCann Worldgroup South Asia president Prasoon Joshi said, “Sachin has both- great craft and fantastic international experience. I am sure he will add a lot of value and finesse to the creative product.”

    Talwalkar brings with him over 12 years of experience of which 11 years were spend in Europe, working for BBDO and DDB in Germany. He then moved on to Italy to handle P&G‘s oral care business for WE/CEEMEA at Saatchi & Saatchi, Milan.

    In 2008, he moved to London to start his own consultancy onesingleline.co.uk which serviced agencies like Ogilvy, Leo Burnett and DDB launching global and regional campaigns for British American Tobacco and Fiat before moving back to India in 2010.

  • MediaVest Worldwide hires Atul Sharma as GM

    MediaVest Worldwide hires Atul Sharma as GM

    MUMBAI: MediaVest Worldwide, a Starcom MediaVest Group agency, has appointed Atul Sharma as GM-Delhi.

    Sharma has joined from Madison Media where he worked on clients like Coca Cola.

    Sharma will oversee the Dabur business and will report to SMG executive director Sulina Menon.

    Menon said, “We are happy to have Atul on board for Dabur. With his extensive FMCG experience and the research background we are looking at him to drive strategy led solutions to the Dabur brands.”

    Sharma said, “SMG is a future ready organization and I am excited to work with the new age tools like Tardiis and optimize plans across TV and Web in one go”.

    Sharma comes in with more than 11 years of experience in strategy, procurement and implementation. He started his career with NDTV in research and marketing. He has worked on audience segmentation models, business development and marketing plans. Sharma had also worked with Initiative Media and MPG, working on clients like LG, Nestle, ITC , Maruti and Reckitt Benkiser.

  • Colgate Palmolive ups annual ad spend by 16.14% amid slowdown

    MUMBAI: Dental and healthcare company Colgate Palmolive has increased its annual ad spend by 16.14 per cent for the fiscal ended 31 March 2012.

    The company spent Rs 2.63 billion on advertising and promotions, compared to Rs 2.26 billion it spent in the previous fiscal.

    The increase in advertising expenditure helped Colgate record volume growth of 12 per cent, mainly led by toothpaste category (14 per cent volume growth). The toothpaste category commanded 54 per cent of the market share by volume, while its mouthwash category occupied 26.2 per cent.

    The annual ad spend accounted for 9.37 per cent of the total income during the fiscal.

    Colgate‘s annual income of Colgate increased by 17.8 per cent as the company earned Rs 26.93 billion in the fiscal compared to Rs 22.86 billion a year ago. Net profit also surged 10.65 per cent to Rs 4.45 billion.

    Among the other major FMCG companies, Dabur had spent Rs 6.6 billion on ads and promotion while HUL spent Rs 26.96 billion during the fiscal. Marico, on the other hand, invested Rs 1.19 billion on advertising and promotions.

    For the quarter ended 31 March, Colgate’s ad spend amounted to Rs 583.2 million. This was 14.31 per cent higher than spends in the corresponding quarter of the previous fiscal (Rs 510.2 million).

    In the first, second and third quarters of the fiscal, Colgate had spent Rs 937.9 million, Rs 1.14 billion and Rs 1.07 billion respectively on advertising and promotions.

    Total revenue for the fourth quarter was at Rs 7.03 billion, 17.5 per cent up from Rs 5.98 billion. Profit rose 14.65 per cent to Rs Rs 1.31 billion.

  • Dabur ups ad spends by 43% to Rs 1.82 bn in Q4

    MUMBAI: FMCG company Dabur has increased its yearly advertisements and promotions spend by a whopping 42.87 per cent in the quarter ended 31 March 2012 compared to the earlier year.

    The company spent Rs 1.82 billion in advertising in the quarter under review, as against Rs 1.27 billion a year ago.

    The spending also impacted in the net sales of the company, which grew by 23.04 per cent to Rs 13.64 billion in the fourth-quarter (from Rs 11.08 billion in Q4 FY12).

    Meanwhile, the net profit of the company surged 15.99 per cent to Rs 1.71 billion, from Rs 1.47 billion in the corresponding quarter of the previous fiscal.

    For the full fiscal ended 31 March 2012, Dabur upped the spend on advertising and promotions by 23.37 per cent. It spent Rs 6.59 billion on promotions, compared to Rs 5.35 billion in the previous fiscal.

    Dabur‘s net sales increased 29.57 per cent to Rs 52.83 billion, from Rs 40.77 billion, while net profit jumped from Rs 5.89 billion to Rs 6.44 billion.

  • SMG wins Dabur’s media planning mandate

    SMG wins Dabur’s media planning mandate

    MUMBAI: Starcom MediaVest Group (SMG) has won the media planning account for Dabur’s entire portfolio of skin care, hair oils and home care products.

    The account was won on the back of recently held multi-agency pitch.

    Maxus India was the incumbent agency.

    Starcom MediaVest Group-India CEO Malli CR said, “We are thrilled to associate with Dabur. The brand has a legacy of offering some of the best, natural products in the category. Our solid Research and Analytics combined with robust Media Planning tools will accelerate Dabur’s visibility, recall and intent among consumers.”

    Dabur’s in-house ad agency Adbur handles the media buying for the products.

    Dabur India has a range of products in the Home care, Personal Care, Health Care and Food and Beverage sections. It has a portfolio of over 250 products.

  • ASCI upholds 34 ads in 4-month period

    ASCI upholds 34 ads in 4-month period

    MUMBAI: The Consumer Complaints Council (CCC) of Advertising Standards Council of India (ASCI) has upheld complaints against 34 advertisements for the four-month period starting November.

    The CCC, meanwhile, let go remaining 19 adverts as their claims were substantiated.

    The majority of upheld ads were either removed or discontinued by the advertisers; the remaining were modified after the ASCI directive.

    The complaints received against Pernod Ricard‘s Royal Stag advertisement was related to surrogate advertising of an alcohol product during a cricket match, which led to the discontinuation of the advertisement.

    Similarly, Sab Miller India (Hayward & Hayward 5000) and United spirits (Mc Dowell‘s) both violated the Cable TV Network Rules and ASCI code on Surrogate Advertising, thereby resulting in the ads being withdrawn.

    The complaints received on advertisements of HUL, Procter & Gamble, L‘Oreal, Dabur, Dish TV, Kent RO Systems and Shree Maruti Herbal questioned the leadership comparisons or comparative benefits claimed by these brands in their advertisements with similar products available in the market.

    Consequently, appropriate modifications were made in the advertisement or the advertisement itself was discontinued.

    However, in a specific case of ITC‘s Vivel TVC, the portrayal and projection of women with dark skin brought it under CCC purview resulting in the discontinuation of the advertisement.

    The American Tourister‘s usage of the tagline “Survive Istanbul, Survive the World” marred Turkey‘s reputation as a tourist destination, and hence clashed with ASCI‘s code under Chapter III.1 (b).

    As Naaptol‘s Biomagnetic Titanium Bracelet didn‘t respond to CCC, it invoked chapters I.1 and I.5 of ASCI‘s code, which concludes that in the absence of comments from the advertisers, the claims made by the advertiser wouldn‘t be substantiated.

    Suitable modifications were made in both these advertisements, post CCC‘s intervention.

    Dainik Bhaskar‘s and Pudhari‘s advertisement came under the CCC scanner as a result of complaints made on its claims and the advertisements were withdrawn.

    TVS Motors had to modify the TVC, in which some of the stunts were shown in normal traffic conditions depicting the power or capacity of the advertised vehicle product. The advertisement contravened Clause `C‘ of the ASCI Guidelines on Advertisements for Automotive Vehicles.

    In the automobile sector, Hyundai Motors and Ceat were also brought under the discretion of the CCC. Ceat‘s TVC has been modified due to the dangerous practices displayed in its TVC. As for Hyundai, the TVC has been withdrawn altogether.

    In the education sector, two complaints were made against T.I.M.E. -MBA-CET 2010 advertisement. The advertiser substantiated one of the claims while appropriate changes were made with regards to the second complaint, since the claim could not be substantiated.

  • Dabur divides skin care creative biz

    Dabur divides skin care creative biz

    MUMBAI: Dabur India has divided the creative duties for its various skin brands between Law & Kenneth and Brand David. 
     
    The mandates were given following a multi-agency that Dabur had initiated in January 2011. 
     
    L&K, which earlier only had Saka, will now also handle Fem Bleaches, Fem handwash, and Uveda, while Brand David has been given the mandates of Gulabari and Fem hair remover.
     
    Grey Worldwide retains Oxybleach and Oxylife.