ITV

Tag: Dabur

  • 7 broadcast networks have 72 hours to revert to weekly TV ratings

    7 broadcast networks have 72 hours to revert to weekly TV ratings

    MUMBAI: Seven broadcast networks which have told TAM to shift to monthly reporting of TV ratings of their channels have been given 72 hours to revert to weekly reporting, after which all advertising release orders (ROs) for spot bookings will stand cancelled. This is contrary to reports that advertisers have already sent RO cancellations effective last evening.

     

    The CEO of a channel told Indiantelevision.com that his network has received emails pertaining to large advertisers like Levers, Procter & Gamble, Loreal, Dabur, ITC, Britannia, Marico and Godrej. “But I don’t expect any cancellations between today and Monday. The action will begin on Tuesday.”

     

    Agrees Group M south Asia CEO C.V. L Srinivas: “Notices have been sent out across the board from our clients as of yesterday evening. Advertisers are quite clear: they are not going to carry spots on channels for which there is no data.”

     

    Almost 102 channels come under these networks and this figure has gone up to 105 with Discovery Networks also writing to TAM wanting to be reported on a monthly basis.

  • Dabur launches new packaged fruit juice

    Dabur launches new packaged fruit juice

    MUMBAI: Dabur India, the natural packaged foods company has announced the launch of a new sub-brand in its packaged fruit juice category – Réal SupaFruits.

    This is for the first time that juices are being launched for Indian consumers. The range is being launched with two variants — Réal SupaFruits strawberry-plum and Réal SupaFruits goji berry-pink guava.

    Dabur India, brand head – Réal, Harsh Takru said, “Réal enjoys great equity with consumers when it comes to Fruit Nutrition. At Réal we have always striven to provide our consumers with the most nutritious and delicious fruit experiences. The core range Réal Fruit Power addresses daily fruit nutrition needs while Réal Activ caters to functional health seeking young adults. Réal SupaFruits will provide Superfruit nutrition to consumers seeking exotic fruit experiences.”

    The brand is promoting Réal with the latest Hollywood movie ‘Man of Steel‘, where consumers can SMS and stand to win Man of Steel‘s goodies.

    “Through this tie-up, Réal aims to drive its association with goodness and the positive power of fruits. With Man of Steel appearing on Réal Fruit Juice packs, we aim to take this message to a whole generation of our younger consumers,” Takru added.

    The brand will be launching a TVC, conceptualised by Lowe Lintas and Partners which will go on air in July, predominantly in niche channels as well as a few GECs.

    An official confirmed that they have begun with the promotion and doing product placements in store visibility campaign across the major cities to be followed up with a robust sampling exercise. The brand is also running a trade activation to familiarise and educate the trade about super fruits.

  • Dabur increases ad spend by 5.49% in Q4 FY13

    Dabur increases ad spend by 5.49% in Q4 FY13

    MUMBAI: Fast moving consumer goods major Dabur increased its spending on advertising and promotions for the the quarter ended 31 March as competitive intensity in the category continued to be high.

    The FMCG giant ramped up its spending into the fourth quarter of FY13 with ad spends increased by a robust 5.49 per cent in Q4 FY13 when compared to Q4 FY12.

    Dabur‘s advertising and marketing expenditure in the fourth quarter of FY12 stood at Rs 1.82 billion which grew to Rs 1.92 billion in the fourth quarter of FY13 ended 31 March 2013. The percentage of total income dedicated to advertising saw a fall from 13.26 per cent in Q4 FY12 to 12.44 in Q4 FY13.

    The company‘s income for the period grew by 12.54 per cent on a year on year basis from Rs 13.72 billion in Q4 FY12 to Rs 15.44 billion in Q4 FY13. Its net profit grew by 18.13 per cent as the net profit in Q4 FY12 was Rs 1.71 billion compared to Rs 2.02 billion in Q4 FY13.

    The Health Supplements business for Dabur – led by strong growth in Dabur Glucose & Dabur Honey – ended the fourth quarter with a 22.6% growth, while the OTC Health Care business reported a 16.7% growth. Dabur‘s Perfumed Hair Oil business, led by Dabur Amla Hair Oil, ended the period with a 13% gain, while the Shampoo business ended the quarter with a 29.4% growth. The Home Care business reported a 33.3% growth while the Toothpaste category closed the quarter with a 15.8% growth. The Foods category – riding on continued demand for its packaged juices — reported a 22.6% growth.

    “The Bangladesh business reported a strong 57 per cent growth, while sales in Levant grew by 30 per cent and GCC markets by 20 per cent; shampoos, hair creams and toothpastes were the key growth drivers in the international markets,” Dabur India director P D Narang said.

    The annual figures reflect a growth from FY12, as the FMCG company increased its advertising spends by a hearty 26.81 per cent in FY13. Dabur‘s advertising and marketing outflows increased from Rs 6.60 billion (FY12) to Rs 8.37 billion (FY13).

    The total income from advertising also grew from 12.44 per cent in FY12 to a healthy 13.71 per cent in FY13. The FMCG‘s income for the period also grew by 15.01 per cent on a annual basis from Rs 53.05 billion in FY12 to Rs 61.06 billion in FY13. And the new profit grew by a stellar 18.94 per cent, seeing it rise from Rs 6.44 billion in FY12 to Rs 7.66 billion in FY13.

  • Contract Advertising promotes Rohit Srivastava to chief strategy officer

    Contract Advertising promotes Rohit Srivastava to chief strategy officer

    Mumbai: Rohit Srivastava has been named chief strategy officer at Contract Advertising. He will develop and integrate the strategic planning capabilities.

    Srivastava has been with Contract Advertising for 23 years and is being recognised for his role and responsibility, especially his strategic skills and capabilities.

    He will help deliver on Contract’s creative vision and partner with Contract India COO Rana Barua to create the best value proposition for its clients.

    “Rohit has been one of the biggest strengths Contract has had over two decades. As he takes over the role of the chief strategy officer across all verticals of Contract, he will partner me in fortifying client relationships and ensure the future growth of Contract”, Barua said.

    Srivastava will continue to lead Core Consulting, the marketing and strategic consulting division of Contract. As the head of the strategic planning function Srivastava has worked closely on a wide portfolio of brands including Asian Paints, Crompton Greaves, Dabur, Dominos, Godrej, HSBC, Kraft-Cadbury (Mondelez), NIIT, Shoppers Stop, Edelweiss Tokio Life Insurance, Marico, Aditya Birla Group, Prudential, Franklin Templeton, Honda, Emami, Britannia, Louis Philippe, Hypercity and ICICI Bank.

  • KXIP’s gets aggressive on sponsorship front

    MUMBAI: It‘s hoping to pocket a king‘s ransom this year. IPL franchise Kings XI Punjab is eyeing 30 per cent growth from team sponsorship, buoyed by the encouraging response it has got from advertisers.

    The franchise co-promoted by Bollywood actress Preity Zinta, Dabur’s Mohit Burman, Wadia Group’s Ness Wadia and Apeejay Surendra Group’s Karan Paul has roped in 14 brands as partners. That‘s way up from the 11 it had last year.

    KXIP has signed NVD Solar as title partner for three years till 2015 to replace direct-to-home (DTH) operator Videocon d2h had taken the lead sponsor status for last year‘s IPL.

    “We will manage a 30 per cent revenue growth in terms of sponsorship this year. Almost 65 per cent of our local revenue comes from sponsorship. We were not happy with revenues we managed last year. We felt that there was scope for improvement,” KXIP COO Col. Arvinder Singh.

    The franchise has got eight new partners this year in addition to the six existing partners which have renewed sponsorship deals.

    Apart from NVD Solar, those who have signed on the dotted line with the KXIP team include Lux Cozi as Official Comfort Partner, ACC, Arise Inverters and Batteries, Raindrops Basmati, USL and McDowell’s no. 1 as Official Team Partners.

    Kingfisher as the Official Good Times Partner, Pavilion Sport as Official Licensing and Merchandising Partner, Noida University as the Official University Partner, Mountain Dew as the Official Beverage Partner, Meshi Creations as the Official Entertainment Partner, 92.7 Big FM as the Official Radio Partner, Kabirz as Official Food Partner and TK Sports as Sportswear Partner are others who have decided walk hand in hand with the KXIP team during IPL6.

    Singh also stated that the franchise dealt directly with sponsors this year rather than going through agencies. KXIP reached out to almost 60 advertisers for team sponsorship.

    “So we created a team that approached companies which made a big difference. Half of the deals done were managed by directly talking to them. Last year we had 11partners while this time we have 14 partners with two partners taking two spots each. Some deals took three weeks to close this year while others took a couple of months. Some deals are for a year while others are for three years,” he stated.

    Singh adds that it is a question of sitting down with clients and understanding their business objectives. “We have to match their objectives with our marketing parameters. We see if there is synergy in what we are doing and if a tie up is mutually beneficial. Different companies have different goals some want visibility, others want activation while some want to use our platform for better fan engagement.”

    Singh explained that NVD Solar came on-board as title partner as the company since it is expanding its operations to North India. “They will launch products using the franchises players as a platform. On the other hand, Lux Cozi does activation with their wholesale and retail people. They run gratification contests where people can see matches,” he added.

    NVD Solar managing director Saibal Hazra was extremely gung-ho about the assoction. He said: ” KXI is one of the most dynamic IPL teams. We wish them all the luck for the upcoming tournament and hope this association can reap benefits for both the parties.”

    The franchise has meanwhile gone ahead and launched a loyalty programme to strengthen its bond with supporters. Other initiatives like launching a mobile application, a live in-app FanWall and an initiative with the Punjab Police to support women empowerment have also been instituted to engage with fans and contribute to the society.

    Clearly, Kings XI Punjab has got its act together on the partner front. Let‘s wait and watch if it will match that performance on the field too.

  • India emerges as important growth market for Publicis Groupe in 2012

    MUMBAI: India is emerging as an important growth market for Publicis Groupe. In a slowdown ad economy, the France-based global media communications network is banking on the emerging markets to accelerate its revenues.

    And India is ranking fifth among the BRIC+MISSAT (Brazil, Russia, India and China and Mexico, Indonesia, Singapore, South Africa and Turkey) countries, which combined posted a robust growth of 26.3 per cent in the fiscal ended 31 December 2012.

    Publicis Groupe‘s India operations grew at eight per cent for the fiscal even as revenues from the BRIC+MISSAT region climbed to 892 million euro in the fiscal from 706 million euro a year ago. China topped the list with a growth of 14.7 per cent.

    Sr. No

    Country

    		 % growth (2012/2011)
    1 North America 15.6
    2 China 14.7
    3 Mexico 11.6
    4 South Africa 10.8
    5 Brazil

    10.3
    6

    India

    		 8
    7 Switzerland

    5.4

    *North America is a seperate region; Switzerland is part of Europe

    The agency‘s aggressive intent played out in 2012 as it made four acquisitions in India, three of which were digital entities – Indigo Consulting, Resultrix and iStrat. The other one marketing consultancy firm Marketgate.

    In 2012, Publicis‘ major account wins in India included Nestle, Airtel, Axis Bank, Bharti Walmart, Dabur and HP.

    Publicis does not disclose its revenue figures in India. According to RECMA report, the Groupe’s billings in 2011, through its media agencies in the country ZenithOptimedia and Starcom MediaVest, grew by 32.56 per cent to touch $570 million.

    On a global level, Publicis‘ growth from Europe has slowed to 5.6 per cent. North America has seen stronger growth at 15.6 per cent.

    The company saw its total revenue rise by 13.7 per cent to 6.61 billion euro from 5.82 billion euro in 2011. Net income grew 22.8 per cent to 737 million euro.

    Digital activities accounted for 32.9 per cent of total revenue, up from 30.6 per cent during the previous year. The high-growth economies generated 25.5 per cent of total revenue, up from 24.3 per cent in 2011.

    Strictly digital activities accounted for the largest portion of consolidated revenue (33 per cent, up from 31 per cent in 2011), followed by “analog” creative advertising (30 per cent, down from 31 per cent the previous year), the SAMS (unchanged at 19 per cent) and media 18 per cent (after 19 per cent in 2011).

    For the fourth quarter ended 31 December 2012, the Groupe’s revenue was 1.9 billion euro, up 11.9 per cent from Q4 FY 12’s 1.7 billion euro. Europe grew at 9.4 per cent, North America at 9.2 per cent, BRIC+MISSAT at 29.3 per cent and the Rest of the World at 9.6 per cent.

    Says Publicis Groupe chairman and CEO Maurice Lévy, “2012 was to be the year of recovery, but turned out to be difficult, uncertain and disappointing as regards growth and employment, especially in Europe. Yet it was a record year for Publicis Groupe in terms of revenue, margin, income and the strength of its balance sheet. The global advertising market had been expected to grow by 4.7 per cent, but actual growth will fell below the 3 per cent mark with advertising income from Euro 2012 and the London Olympics well below expectations. We owe our good performance to the trust our clients have in us, but also to the talent, passion and outstanding professionalism of our people whose agility and speed of response enabled us to bring our clients original, innovative and creative solutions.”

    Levy believes the touch conditions would continue to prevail in 2013, with the American market, the high-growth economies and the digital services sector being the possible silver linings.

    “2013 is shaping up to be a difficult year, a year of uncertainty, with a number of bridges to be crossed. Even though the euro crisis now appears to be behind us, the situation in Europe is still highly contrasted and advertising investment forecasts are down on 2012. The latest market growth forecasts from ZenithOptimedia are quite high (4.1 per cent in December after 4.6 per cent in October) but also fragile. Growth is chiefly expected from the USA, the high-growth economies and the digital services sector… Publicis Groupe therefore intends to continue to pursue its strategy of expanding its digital business and its presence in high-growth economies, through priority investments targeting segments that will ensure its future growth while bolstering its profitability over time,” says Levy.

  • Star Sports ropes in 3 sponsors for Hockey India League

    MUMBAI: Star Sports has roped in three sponsors including Amul, Dabur, and Tata DoCoMo for the inaugural Hockey India League (HIL).

    The sportscaster had launched a high decibel 360 degree marketing campaign to promote HHIL across various communication platforms with the core theme as ‘Ladoh Toh Aise‘ – Or “Fight Like this”. McCann Erickson India led by Prasoon Joshi and his team conceptualised the campaign.

    “We have tried to capture the aggressive and positive attitude required to fight leveraging on speed and physicality of hockey in our campaign. To make it happen, we flew in celebrated ad-film director Nick Livesey from England who has shot hockey in an iconic new way,” said ESPN Software India MD Aloke Malik.

    The sports broadcaster has roped in former India cricketer and Member of Parliament Navjot Singh Sidhu as the brand ambassador of the league.

    The HIL will be broadcast in English and Hindi on Star Sports and Star Cricket in addition to being streamed live on YouTube.

    The league will be broadcast with Hindi commentary on Star Sports while Star Cricket will broadcast select matches of the league in English. A total of 22 matches will be broadcast in English commentary on Star Cricket.

    Star Sports will broadcast 31 matches, while two matches will be broadcast on ESPN and one match is scheduled on ESPN HD. There will also be a 30-minute highlight capsule each match day after the airing of the last match.

    Live streaming of all the matches would also be available on youtube.com/thehockeyindialeague.

    A total of 34 matches will be played across 24 match days on home and away basis across five franchisee cities namely Delhi, Mumbai, Lucknow, Jalandhar and Ranchi. HIL. The event, kicking off this Monday, will end on 10 February.

    “As official broadcasters, we will showcase hockey in a completely new avatar. It will be a TV experience relevant to India‘s young sports audience. We will have HD production supported by new camera angles for sharper imagery. We will support the telecast with vibrant color stories to sustain viewer interest through the league. For providing our viewers with a sharp, incisive and engaging view of the game both in Hindi and English language, we have put in place an illustrious panel of experts as well,” said Malik.

    The broadcaster unveiled a panel of hockey experts and presenters who will do commentary on live telecast as well as pre and post match analysis through the league.

    The Hindi commentary panel includes eminent former Indian Hockey players like Mir Ranjan Negi, Jugraj Singh, Deepak Thakur, Mohammed Shahid and Pargat Singh. The English commentary panel comprises of Viren Rasquinha, Cedric D‘Souza, AB Subbaiah and Sandeep Somesh.

  • Dabur signs Ajay Devgn as brand ambassador for Hajmola

    MUMBAI: Dabur India has roped in Bollywood actor Ajay Devgn to endorse its digestive tablet brand Hajmola.

    Dabur India senior marketing manager Ajay Singh Parihar said, “The challenge for Hajmola was to have a do good celebrity with mass appeal, consumer affinity and comic timing replicate the consumer experience that Hajmola brings in ones mouth – Unique Chatpata Taste. From that logic Ajay seemed the best.”

    Devgn will henceforth be seen in the communication campaign of the brand. The company is rolling out an ad film that has been shot by Pradeep Sarkar and illustrates the product story in an interesting way.

    Mates, a part of Madison World, which works on brand promotion and film entertainment, has played a role in bringing together some relevant associations in the endorsement space, the company said in an official statement.

    Amitabh Bachchan had endorsed the brand in past.

  • Dabur relaunches Vatika shampoo range; picks Priyanka Chopra to endorse

    MUMBAI: Dabur’s natural hair care brand Vatika is being relaunched in a “premium” avatar. The company has signed Bollywood actor Priyanka Chopra as the new face of Dabur Vatika Premium Naturals Shampoo range.

    The new range is enriched with more efficacious and premium natural ingredients like henna, olive oil, Black Olive, Almond, Lemon and Tea Tree Oil.

    Dabur India category head-hair care Ajay Motwani said, “In our endeavour to cater to our consumer’s evolving hair care needs, we have relaunched Vatika, in a more effective, Best ever Vatika Premium Naturals avatar.”

    The company will be launching a 360-degree national media campaign to communicate the new Vatika Premium Naturals range. The campaign, featuring Priyanka Chopra in thematic TVCs, brings alive ‘Natural‘hair care with a fresh, engaging ‘Can your hair dance’ creative idea’.

    “The brand has been moving forward on its strong growth trajectory and ended the second quarter with a 40.2 per cent growth. The new initiative is expected to further boost the growth momentum,” Motwani added.

  • Dabur Q2 ad spend subdued before raising the pitch during festival season

    MUMBAI: Fourth largest FMCG company Dabur India‘s expenditure on advertising in the second quarter ended 30 September was 41 per cent more than a year earlier but was subdued compared to the preceding quarter.

    It spent Rs 1.81 on advertising in the second quarter, which was much lower than Rs 2.30 in the first quarter ended 30 June. In the second quarter of previous year, Dabut‘s advertisement spend was Rs 1.28 billion.

    However, this is the fourth quarter in a row when the company has substantially increased its marketing spends on a year-on-year basis. In the third quarter of fiscal year 2012, the advertisement expenses were up 46.9 per cent, in the fourth quarter up by 43 per cent and in the first quarter of this year up by 51 per cent.

    The advertising and marketing spends constituted 11.85 per cent of total revenues for the second quarter of the current fiscal and 14.09 of the total expenses.

    The fall in advertising spend in the second quarter from the first quarter was on account of advertising plans being held back for the festival season.

    “It (advertising spend) has been a little muted in the second quarter compared to what we were in the first, largely on account of the festive season, which begins a little later. We break advertising now in October rather than September like we normally would have done,” Dabur CEO Sunil Duggal told a television channel.

    Dabur expects its advertising spends to be around 12-12.5 per cent of sales for the whole of 2012-13. In 2011-12, Dabt spend a total of Rs 6.59 billion, which was 23 per cent more than in 2010-11.

    Dabur‘s revenue in the second quarter were Rs 15.28 billion, up 20.6 per cent from Rs 12.67 billion a year earlier. The company‘s net profit grew by 16.09 per cent to Rs 2.02 billion in the second quarter from Rs 1.74 billion a year earlier.

    For the half year ended 30 September, Dabur recorded 46.95 per cent increase in ad spends at Rs 4.1 billion. The company‘s revenue in the first half of this year stood at Rs 29.99 billion, up 21.07 per cent from Rs 24.77 billion a year earlier, while its net income grew by 16.56 per cent to Rs 3.52 billion in the second quarter from Rs 3.02 billion a year earlier.