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Tag: Dabur

  • TOPSGRUP recognized as India’s Most Trusted Brand for 2015 in the Security Category

    TOPSGRUP recognized as India’s Most Trusted Brand for 2015 in the Security Category

    Mumbai – November 30, 2015: TOPSGRUP, India’s largest security group, received the unique recognition of being recognized as INDIA’S MOST TRUSTED BRAND for 2015 in the Security Category. The brand was selected amongst more than 2,000 short listed brands related to various categories based on a consumer survey conducted in India by Media Research Group (MRG), a company with close to 15 years’ experience in conducting exhaustive research of this nature.

     

    Being the 3rd such award for the company this year, the global security service provider has been recognized as INDIA’S NO. 1 BRAND IN THE SECURITY CATEGORY by the Indian Brand Leadership Awards in association with IBC Infomedia (International Brands Consultants). Furthermore, according to the BRAND TRUST REPORT INDIA, TOPSGRUP has significantly risen to 171th position from 800th position in 2014 across all segments and brands in India.

     

    Ramesh Iyer, Vice Chairman & CEO – India, TOPSGRUP said, “INDIA’S MOST TRUSTED BRAND Award is a true recognition of excellence and appreciation of our brand. As trust is the very basis of security solutions, all the three awards are a source of great pride to our firm. They reassure and show our dedication towards creating the most secure environment for our clients.”

     

    At the awards ceremony, organized by IBC Infomedia Corp, USA, TOPSGRUP proudly finds itself in the company of other leading and established brands like as Airtel, Samsung, Dabur, Air Asia, Asian Paints, HDFC Bank, Croma, Lodha and Aquaguard among others.

     

    The grand awards ceremony which felicitated and honoured more than 50 successful brands saw more than 200 delegates including CEOs, Managing Directors, Vice Presidents and Directors in attendance.

  • Paper Boat floats stories as brand’s core identity

    Paper Boat floats stories as brand’s core identity

    MUMBAI: There are certain fragrances, sites, and flavours that appeal to us just by virtue of the nostalgia they evoke within us. Three friends realized this over a lunch table on a hot Indian summer’s day, and one of them later went on to conceive Paper Boat, the popular beverage brand that served old favourites like aam panna, aam ras and chilled rasam in a new avatar.

     

    “While the regular ‘sharing-the-dabba’ ritual was underway, my American friend tried the aam panna that had come from one of our homes,” narrates Paper Boat founder and CEO Neeraj Kakkar. “We realised that raw mango ale, a.k.a aam panna, is not available anywhere in a ready-to-drink format. We were instantly married to the idea, and that was the inception of Paper Boat.”

     

    A product of Hector Beverages, Paper Boat found its brand identity in the indigenous flavours that we are oh so familiar with, and yet have a refreshing appeal.

     

    Since its inception in 2013, the brand has kept its advertising strategy very simple. “We believe in life and how easy it is to be happy. There are always plenty of opportunities for simple pleasures and we just want to bring that alive. And it’s through these little joys that we wish to connect with our consumers. That basically forms the key premise of all our communication,” states Kakkar.

     

    Explaining that their campaign focus is mostly skewed towards social media and television, Kakkar also shed light on the brand’s currently airing 20 sec TVCs. “The three 20-second TVCs are being aired on prime time across a host of English lifestyle, news as well as Hindi and English general entertainment channels with a focus on top cities. We’ve taken special care in the channel mix that we have chosen. The attempt is to make our presence felt across markets in a very targeted way,” says Kakkar, thanking Paper Boat’s creative agency Lowe Lintas,  for the innovative campaign ideas.

     

    Further explaining the concept behind the TVCs, Lowe Lintas executive creative director Rajesh Ramaswamy adds, “Memories are not merely an advertising concept. ‘Drinks and Memories’ is the DNA of the brand. Every beverage of Paper Boat are recipes that are more than a 100 years old. Every drink has a lot of memories associated with it. So we aren’t selling drinks, we are selling memories though drinks.”

     

    The agency has mostly stayed away from the ‘celebrity’ route with Paper Boat with the exception of singer Usha Uthup, but rather kept the faces in the TVC fresh and relatable. “We just go about casting people who suit the role. They need to reflect a certain personality. Innocence and an inherent niceness are the qualities we look for in adults. Also, kids are invariably a part of the concept,” he adds.

     

    Regarding Uthup, he says, “Usha Uthup as a person is contemporary and full of joy, and she has a childlike innocence to her which will never ever fade away. The minute we suggested her name, the client had a big smile and said: ‘She is Paper Boat.’”

     

    ‘Stories’ are the core of every promotion that the brand does. “Early this year, as a part of our promotional program, we decided to reprint a classic, Three Men in a Boat by Jerome K Jerome. People were pleasantly surprised and so were we,” says Kakkar.

     

    Having a USP doesn’t lessen the fierce competition in the FMCG sector. Surely Dabur’s Hajmola Yodley poses a direct competition to Paper Boat? To which, Kakkar says, “We feel our real challenge is the distribution and the only way we can compete fairly with our rival brand is by reaching out to as many consumers as possible. We are growing at a very fast pace but the key challenge for us is distribution. We are working very hard to work out the right distribution channels. The ultimate aim is to expand the category and it is always good when the consumer has choice,” he says.

     

    Till now Paper Boat has been adding mainstream flavours such as aam ras, aam panna etc to its mix, but Kakkar shares that the company has plans to bring in regional flavours targeted at a niche consumer base as well. “We plan to get some local gems from smaller towns and bring them closer to our consumers. We are putting an extra effort in the North Eastern region. Recently, we launched Anaar and we are aiming to launch flavors like Neer More, Chilli Guava, Kanji etc. in the next year,” Kakkar informs.

  • LinTeractive appoints Parag Shahane as unit creative director

    LinTeractive appoints Parag Shahane as unit creative director

    Mumbai: LinTeractive, the digital arm of the Mullen Lowe Lintas Group India, has announced the appointment of Shahane Shahane as unit creative director. Shahane has joined the team effective October 2015 and will report to Group CMO | group marketing services, president, Vikas Mehta.

     

    At LinTeractive, Shahane’s remit would be to provide creative answers to clients who are seeking cutting-edge digital solutions for their brands. He would oversee creative strategy and design for brands.

     

    LinTeractive has been witnessing promising growth in recent months with a host of clients making a beeline to lap up digital solutions being offered by the firm. With more than 25 clients in its fold including heavyweights like Woodland, Dr Agarwal’s Eye Hospital, Godrej, Karvy, Dabur etc LinTeractive is looked upon as a preferred agency for brands that’re looking for fresh and innovative online & offline ideas to achieve their stated objective.

     

    Welcoming Shahane onboard the team, Vikas Mehta said, “Since its reboot last year, LinTeractive has seen growth on all fronts – business, brands and clients. To sustain this momentum, it’s imperative for us to keep adding more fire-power to our digital ambitions. We’re thrilled to welcome Shahane on board. His upbringing in Lintas, coupled with his more recent successes in other digital companies will come in handy towards fulfilling our objective of mainlining digital.”

     

    A former Lowe Lintas hand, Shahane joins LinTeractive from Pinstorm where he held the post of VP – Creative. Prior to Pinstorm, Shahane has played senior roles in agencies like Y&R, Mudra, JWT Colombo and FCB Ulka.

     

    Commenting on his appointment, Shahane said, “Lowe Lintas is not just an advertising agency, it is looked upon as an institute of communication in this country. As a proud product of this institute, I am honoured to be a part of LinTeractive. Of late, digital has been adding new dimensions and has been at the forefront of creating new eco-systems for brands. Building great brands and creating more meaningful conversations around the brand, through new-age media and technology will be our mantra. In the constantly changing dynamic world of digital, the focus will be on smartly dividing challenge and opportunity to create magic around brands.”

     

    In his entire career span, Shahane has been instrumental in providing creative throughput and strategy to more than 50 brands across the sectors of FMCG, Automobiles, Media, Hotels & hospitality, Banking & Insurance, Fashion, Entertainment, Pharmaceutical etc.

     

    Shahane’s immense talent has resulted in him bagging a host of creative & effectiveness awards, both in India and overseas.

     

    When he is not working, Shahane spends his time pursuing other passions that span adventure sports, photography, being a jury member, sushi chef, playing chess, farming, teaching, etc. He also loves travelling, is an avid music lover, and is also the proud father to adorable twin girls.

  • Q1-2016: Dabur marketing spends up 15.5%

    Q1-2016: Dabur marketing spends up 15.5%

    BENGALURU: Dabur India Limited (Dabur) spent 15.5 per cent more towards advertising and publicity expenses (ASP) in the quarter ended 30 June, 2015 (Q1-2016) at Rs 330.61 crore (16 per cent of Total Income from Operations or TIO) as compared to the Rs 286.27 crore (15.3 per cent of TIO) in Q1-2015 and 24.6 per cent more than the Rs 265.39 crore (13.6 per cent of TIO) in Q4-2015.

    Note: 100,00,000 = 100 lakh = 10 million = 1 crore

    Dabur’s products

    Among the products that Dabur has include health supplements like Chyawanprash, Ratnaprash, Honey, Glucose; digestives like Hamjola – Hajmola Chuzkara and Natkhat Amrud, Pudin hara fizz; OTC and Ethicals such as Lal Tail, Honitus Syrup; Haircare products like Vatika, Vatika Brave and Beautiful digital, Anmol Jasmine marks; Toothpaste brands like Dabur Red, Babool and Meswak; skincare products like Fem natural fairness, Gold Bleach, Gulabari; Homecare brands such as Odomos, Odonil and Sanifresh; Food brands such as Real and Real Active.

    “The macro-economic scenario remains challenging. In this subdued environment, we remained watchful, agile and prudent, managing our business dynamically to deliver another quarter of competitive and profitable growth. Our India FMCG business ended the first quarter of 2015-16 with an 11.6 per cent growth, led by an 8.1 per cent volume growth. Our EBITDA marked a 21.6 per cent growth during the quarter,” said Dabur India CEO Sunil Duggal said.

    “Going forward, we will focus on our cost efficiencies and pursue an aggressive and profitable growth strategy. We continue to strengthen our business for the long term by driving innovation and investing behind our brands. With these initiatives, we are confident of growing ahead of the market and improving our market share,” Duggal added.

    Trends

    The company’s ASP in Q1-2016 at Rs 330.61 crore (16 per cent of TIO) was the highest in terms of actual rupee spends as well as in terms of percentage of TIO during the 11 quarter period starting Q3-2013 until Q1-2016. Over the 11 quarter period under consideration, Dabur’s ASP in absolute rupees and ASP in terms of percentage of TIO both show a linear increasing trend. Please refer to Fig 1 below. 

    Fig 1 below indicates that ASP in terms of percentage of TIO follows a linearly increasing zigzag line, with peaks in Q1 and Q3 and valleys in Q2 and Q4 of a financial year. Based on this, it is quite likely that the company’s ASP in Q2-2016 (next quarter) may be lower in terms of percentage of TIO.

    Dabur TIO in Q1-2016 at Rs 2069.49 crore was 10.6 per cent more than the Rs 1868.86 crore in Q1-2015 and was 6.1 per cent more than the Rs 1949.74 crore in Q4-2015. The company’s TIO shows a linear increasing trend during the eleven quarter period under consideration in this report.

    Dabur PAT for Q1-2016 at Rs 262.10 crore (12.7 per cent of TIO) was 24.3 per cent more than the Rs 210.81 crore (11.3 per cent of TIO) in Q1-2015, but was eight per cent lower than the Rs 284.86 crore (14.6 per cent of TIO) in the immediate trailing quarter. PAT in abslute rupees as well as in terms of percentage of TIO show linear increasing trends. Please refer to Fig 2 below.

    Category Growths

    Dabur says that its Toothpaste business, led by strong demand for Dabur Red Paste and Dabur Meswak, ended the first quarter with a near 24 per cent growth. The OTC and Ethicals business ended the first quarter with a 16.7 per cent growth, while the Foods category reported a 15.5 per cent growth during Q1. While the Hair Oil category reported a 13 per cent growth during the period, the Shampoo business ended the quarter with an 11.5 per cent growth. The Home Care business grew by nearly 12 per cent during the period.

    Click here to read unaudited results 

  • Five agencies to pitch for Dabur’s Rs 350-400 crore media AOR

    Five agencies to pitch for Dabur’s Rs 350-400 crore media AOR

    MUMBAI: As many as five top media agencies are gearing up to pitch for Dabur India’s beefy media account, which is pegged in the range of Rs 350-400 crore.

     

    According to highly placed industry sources, media giants like Dentsu, Starcom, Lodestar and Maxus are speculated to be a part of this multi-agency pitch.

     

    Top level executives from two agencies that are going to take part in the pitch, confirmed the news to Indiantelevision.com.

     

    Dabur India is looking at consolidating its media duties under one agency. Currently, Maxus and Starcom Mediavest handle the brand’s media planning duties, whereas media buying is handled by Dabur’s in-house agency Adbur.

     

    The Rs 350-400 crore media business has opened up for a pitch across all categories of Dabur India and is expected to close in about a month or two.

  • Scarecrow Communications appoints IrajFraz as head of creative

    Scarecrow Communications appoints IrajFraz as head of creative

    MUMBAI: Scarecrow Communications has appointed IrajFraz as head of creative operations of its Delhi office. Fraz has vast experience in the advertising industry and has worked with agencies like Leo Burnett, JWT and Contract amongst others.

     

    Scarecrow Communications founder director RaghuBhat said, “I have followed his career closely since I first worked with him in McCann. And he offers the perfect mix of world-class creativity, an instinctive understanding of the marketing problem, people skills and the hunger to do more.”

     

    Scarecrow Communications founder director Manish Bhatt added,“We have five brands in Delhi. It’s a decent base. Under Fraz and AnujMehtani, who heads account management in Delhi, we now have the people who can power Scarecrow Delhi to the next level.”

     

    Frazsaid, “I came back because I love advertising. Here, in the by-lanes of ChandniChowk and the boardrooms of banks, people discuss ads. We care about advertising, and that makes our country the ‘it’ place to create interesting work. Why Scarecrow? Because here, the focus hasn’t just been on let’s do work that keeps the business but on let’s create work that starts conversations. And I’d like to keep the momentum going.”

     

    Fraz started his career at Leo Burnett in 2002. From there, he moved on to McCann, Mumbai and in 2006, shifted to Contract Delhi to work on brands like Dominos, NIIT &Dabur. Post this stint, he spent about five years as creative director at JWT Delhi.

     

    His next stop was Y&R, Dubai, where he worked on Coke, Emaar properties and Mashreq Bank, handling projects not just for the UAE, but often for the whole of MENA region, and sometimes, even for Europe and South East Asia.

  • FY-2015: Dabur’s Real becomes Rs 1000 crore brand; PAT crosses Rs 1000 crore

    FY-2015: Dabur’s Real becomes Rs 1000 crore brand; PAT crosses Rs 1000 crore

    BENGALURU: Dabur India Limited’s brand ‘Real’ fruit juice crossed sales of Rs 1000 crore in FY-2015 in India, Nepal and a few other markets, the company revealed in its investor presentation.

    Dabur spent 12.5 per cent more towards advertising and publicity expenses (ASP) in FY-2015 at Rs 1124.38 crore (14.4 per cent of Total Income from Operations or TIO) as compared to the Rs 999.67 crore (14.1 per cent of IO) in FY-2014. Also, for the first time, the company has crossed the Rs 1000 crore mark by clocking profit after tax (PAT) of Rs 1068.47 crore (13.7 per cent of TIO) in FY-2015. In FY-2014, Dabur had reported PAT of Rs 916.45 crore (13 per cent of TIO).

    Note: 100,00,000 = 100 lakh = 10 million = 1 crore

    Dabur’s products

    Dabur’s products include health supplements like Chyawanprash, Ratnaprash, Honey, Glucose; digestives like Hamjola – Hajmola Chuzkara and Natkhat Amrud, Pudin hara fizz; OTC and ethicals such as Lal Tail, Honitus Syrup; haircare products like Vatika, Vatika Brave and Beautiful digital, Anmol Jasmine marks; toothpaste brands like Dabur Red, Babool and Meswak; skincare products like Fem natural fairness, Gold Bleach, Gulabari; homecare brands such as Odomos, Odonil and Sanifresh; food brands such as Real and Real Active.

    “The gradual improvement in the consumption environment has helped our business perform well on all operating parameters. Our robust business model and our ability to efficiently manage the external challenges have helped us report a strong and consistent performance even in the face of intensifying competitive pressures. Our India FMCG business ended the fourth quarter with a 12 per cent growth, led by 8.1 per cent volume growth. Our EBIDTA margin saw a 17 per cent growth during the quarter,” Dabur India CEO Sunil Duggal said. 

    “Going forward too, our focus will be on pursuing an aggressive and profitable growth strategy. We will continue to invest behind our brands and on market expansion programmes while stepping up on innovation with a series of new product launches in the coming quarter,” Duggal added.

    Trends

    The company’s ASP in the quarter ended 31 March, 2015 (Q4-2015, current quarter) at Rs 265.39 crore (13.6 per cent of TIO) was 16.2 per cent more than the Rs 228.38 crore (12.9 per cent of TIO) in the corresponding quarter of last year, but was 16.9 per cent lower than the Rs 319.38 crore (15.362 per cent of TIO) in the immediate trailing quarter. Over the ten quarter period starting Q3-2014, Dabur’s ASP in absolute rupees and ASP in terms of percentage of TIO  both show a linear increasing trend.

    Please refer to Fig 1 below. It may be noted that when calculated, the brown trend line for ASP in terms of percentage of TIO actually shows a figure of 14.25 per cent of TIO (Rs 277.838 crore), and the blue trend line for ASP in absolute rupees shows a figure of Rs 289.902 crores (14.9 per cent of TIO) for Q4-2015.

    During the ten quarter period under consideration, Dabur‘s ASP was highest in absolute rupees in immediate trailing quarter at Rs 319.38 (15.362 per cent), while and in terms of percentage of TIO, it was highest in Q1-2014 at 15.385 per cent (Rs 254.22 crore).

    Dabur TIO in FY-2015 at Rs 7827.20 crore was 10.6 per cent more than the Rs 7075.31 crore in FY-2014. In Q4-2015, the company reported TIO of Rs 1949.74 crore, which was 9.9 per cent more than the Rs 1774.41 crore in Q4-2014, but 6.2 per cent lower than the Rs 2079.02 crore in Q3-2015. The company’s TIO shows a linear increasing trend during the ten quarter period under consideration in this report.

    Dabur PAT for Q4-2015 at Rs 284.86 crore (14.6 per cent of TIO) was 21.1 per cent more than the Rs 235.29 crore (13.3 per cent of TIO) and 0.7 per cent more than the Rs 282.78 crore (13.6 per cent of TIO) in Q4-2014. PAT in abslute rupees as well as in terms of percentage of TIO show linear increasing trends.

    The company in its earnings release says that the Foods category for Dabur – riding on strong demand for its packaged juices – posted a near 20 per cent growth during the fourth quarter of 2014-15, while the Skin Care business ended with a near 17 per cent growth. The Toothpaste business, led by strong demand for Dabur Red Paste and Meswak, reported an over 14 per cent growth. The Health Supplements Business grew by 13 per cent, while the Home Care category grew by over 12 per cent.

  • Grey India appoints Vishal Ahluwalia as Bangalore head

    Grey India appoints Vishal Ahluwalia as Bangalore head

    MUMBAI: Grey Group India has appointed Vishal Ahluwalia as vice president and office head of its Bangalore ops. He will be reporting to Grey Group India chairman and managing director Sunil Lulla.

     

    Ahluwalia joins Grey with two decades of marketing communications experience, across various geographies and disciplines. In his various avatars, he has headed businesses and has been an entrepreneur. Until recently, he worked as a member of the Board of IRIS Worldwide, in which he spearheaded the digital and retail verticals. Prior to that he was TBWA South India head; JWT -Taipei head for Unilever business and has also had stints with Contract and JWT.

     

    “Vishal brings a great blend of advertising savviness and digital smarts to Grey. His experience across geographies and diverse categories, will strengthen the leadership team at Grey. He will take further our integrated offerings to various clients and enable their brands to be famous and effective,” said Lulla.

     

    Ahluwalia added, “I am very excited about the prospect to bring my skills across various stream to Grey Group’s rich and diverse client roster. I do believe the future requires us to be able to deliver services in a wholesome and integrated fashion. I am delighted to return to Bangalore which has always been a springboard for my learning and my success.”

     

  • Q3-15: Dabur q-o-q marketing spends up 15.4 per cent

    Q3-15: Dabur q-o-q marketing spends up 15.4 per cent

    BENGALURU: Dabur India Limited (Dabur) spent 15.4 per cent more towards Advertisement and Publicity (ASP) in Q3-2015 at Rs 319.38 crore (15.4 per cent of Total Income from Operations or TIO) as compared to the Rs 253.35 crore (13.1 per cent of TIO) in the immediate trailing quarter and 10.3 per cent more than the Rs 289.62 crore (15.2 percent of TIO) in Q3-2014. This quarter’s ASP is the highest the company has spent over 9 quarters starting Q3-2013 until Q3-2015, both in absolute rupees and in terms of percentage of TIO. In Q1-2015 also, Dabur had spent 15.4 per cent of TIO towards ASP, but the amount was Rs 254.22 crore.

    Note: 100,00,000 = 100 lakh = 10 million = 1 crore

    In 9M-2015, Dabur spent Rs 858.99 crore (14.6 per cent of TIO) towards ASP as compared to the Rs 771.29 crore (14.5 per cent of TIO) in 9M-2014. The company’s lowest ASP in terms of percentage of TIO as well as absolute rupees during the period under consideration was 12.5 per cent and Rs 191.92 crore in Q4-2013. Dabur’s simple average ASP in terms of percentage of TIO is 14.1 per cent during the nine quarter period under consideration.

    Fig 1 below indicates that Dabur’s ASP shows an upward linear trend both in terms of absolute rupees and ASP as percentage of TIO.

    Among the products that Dabur has include health supplements like Chyawanprash, Ratnaprash, Honey, Glucose; digestives like Hamjola – Hajmola Chuzkara and Natkhat Amrud, Pudin hara fizz; OTC and Ethicals such as Lal Tail, Honitus Syrup; Haircare products like Vatika, Vatika Brave and Beautiful digital, Anmol Jasmine marks; Toothpaste brands like Dabur Red, Babool and Meswak; skincare products like Fem natural fairness, Gold Bleach, Gulabari; Homecare brands such as Odomos, Odonil and Sanifresh; Food brands such as Real and Real Active.

    Dabur’s TIO in Q3-2015 was 7.7 per cent higher at Rs 2079.02 crore more than the 1929.58 crore in Q2-2015 and 9.2 per cent higher than the Rs 1904.56 crore in the corresponding year ago quarter. In 9M-2015, TIO at Rs 5887.46 crore was 11 per cent more than the Rs 5305.89 crore in 9M-2014. Figure 2 below indicates that TIO has an increasing linear trend during the 9 quarter period under consideration.

    Dabur PAT in Q3-2015 at Rs 282.78 crore (13.6 per cent of TIO) was 1.6 per cent lower than the Rs 287.48 crore (14.9 per cent of TIO) in Q2-2015 and 16.4 per cent more than the Rs 242.88 crore in Q3-2014. 9M-2015 PAT at Rs 781.07 crore (13.3 per cent of TIO) was 15.1 per cent more than the Rs 678.63 crore in 9M-2014. Fig 2 below indicates that PAT in absolute rupees and in terms of percentage of TIO shows a linear increasing trend.

    “While the macroeconomic environment continues to be challenging and competitive intensity remains high, we continue to pursue a prudent growth strategy and have been efficiently managing the risks and challenges. Despite a sharp fall in growth rates in most consumer products segments, Dabur continued to focus on brand-building and market expansion programmes and reported strong growth in its core categories, which have been significantly ahead of the market. Going forward too, our focus will be on pursuing an aggressive and profitable growth strategy,” said Dabur chief executive officer Sunil Duggal. Going forward, we will continue to pursue an aggressive growth strategy,” Duggal added.

    Category Growths as per the company’s release

    The Toothpaste business for Dabur grew much ahead of the industry ending the quarter with a strong 19 per cent surge. The Home Care business also reported an over 16 per cent growth during the quarter, while the Health

    Supplements business grew by 13.5 per cent. The Hair Care category, led by strong growth in Shampoo business, ended the third quarter of 2014-15 fiscal with a 12.1 percent growth while the Foods category reported a near 12 per cent growth during the quarter.

    The quarter also saw Dabur’s beauty retail subsidiary – NewU – mark a turnaround and report Profits for the first time in a quarter. The growth in Dabur’s International Business was led by Egypt at 29 per cent, Levant (comprising Yemen, Jordan, Lebanon & Syria markets) at 17 per cent and GCC at 14 per cent.

  • SureWaves Media to expand its operations in south Asian countries

    SureWaves Media to expand its operations in south Asian countries

    KOLKATA:  SureWaves Media Tech, a Bengaluru based digital media-technology company, is looking beyond the Indian shores. The company is planning to expand its presence and operations in the south Asian countries.

    “We are extending the frontiers for growth. Since, we have covered the length and breadth of India, we are setting out to expand our scope and look for additional geographies. Nepal and Sri Lanka are on the radar now,” said SureWaves founder Rajendra Khare exclusively to Indiantelevision.com.

    According to Khare, there are advertisers in India that are looking at consumers in these countries.  And so, through a single gateway, SureWaves is now extending its scope and reach in order to enable the advertisers in these markets with the ease of technology. “We are also looking for additional strategic partners,” added Khare.

    The services will be fully functional in the next quarter. “Many product companies, auto sector, FMCG and e-commerce players have shown a strong interest,” he informed.
    Both Sri Lanka and Nepal markets are not yet digitised and so have a combination of terrestrial, cable and satellite channels. SureWaves is in the process of tying up with around 12-15 top media properties in Sri Lanka and another six to eight media channels in Nepal.

    “Bangladesh is also important for us,” he hinted.  As for Pakistan, Khare said that it would depend on the relationship between India and Pakistan.

    Currently, the company, through its internal team in the south Asian countries, is working on the initial research. “The geography and culture in the south Asian markets is not very different from that of India,” he said.

    SureWaves provides real-time data monitoring of ads, which for the first time, has made cable TV advertising accountable.

    The company, which has penetrated over 100 different markets across India by tying up with close to 250 local channels, plans to approach more satellite channels to extend its solution in the country.

    At present around 150 brands including HUL, Wipro, Dabur, Parle, Aircel, Vodafone, Nestle and Honda among others are using SureWaves services in India. Of these, a few have already shown interest to use the services in the neighbouring countries as well. “We are also targeting national advertisers who want to reach all the markets,” he concluded.