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Tag: Dabur

  • Dabur India signs Kriti Sanon for Fem

    Dabur India signs Kriti Sanon for Fem

    MUMBAI: Dabur India has signed Bollywood actor Kriti Sanon as the new brand ambassador for its skin care brand Fem. A new campaign, featuring Kriti Sanon, will be launched shortly.

    Dabur India marketing head of skin care Rohit Prakash Gupta says, “We are very excited to appoint Kriti Sanon as Fem’s new face. Fem, which is the market leader in the category, has been continuously innovating in terms of product, packaging and communication. As a brand that offers its consumer the promise and satisfaction of delivering natural glow to their skin and enhances her beauty, Fem has always recognised and strived to meet the ever-evolving needs of our consumers.”

    Actor Kriti Sanon adds, “As a consumer, I have been associated with Dabur for years now. So, it gives me great pleasure to be associated with a large beauty brand like Fem and be the face for the brand.”

    Dabur had recently expanded the Fem facial bleach range with the launch of the premium Fem De-Tan Crème Bleach, which is specially formulated and enriched with the goodness of Orange Peel extracts to enhance beauty by removing tan in 15 minutes, giving your skin long-lasting radiance.

  • Abhik Santara, VR Rajesh to manage Mumbai ops at Ogilvy

    Abhik Santara, VR Rajesh to manage Mumbai ops at Ogilvy

    MUMBAI: In a recent development at Ogilvy India, Abhik Santara and VR Rajesh have been handed over the responsibilities of Mumbai office as head and managing partner, respectively. As part of their responsibilities, they will also oversee the growth of the Kolkata office.

    The move is in the direction of Ogilvy India to drive aggressive internal transformation to stay at the top of the game. Ogilvy India CEO Kunal Jeswani says, “Abhik Santara and VR Rajesh are the new captains at Ogilvy Mumbai. With these appointments, Ogilvy Mumbai now has a stellar business, creative and strategic leadership team in place. They, along with the Mumbai EXCO, will drive our transformation agenda together, leading India’s best modern marketing communications agency office to new heights.”

    Santara started his career in Delhi and worked with JWT before moving on to lead offices for Rediffusion Y&R and the Lowe Lintas Group. He managed a range of brands in his time with these companies, including Nokia, Pepsi, Airtel, Adidas, Dabur and LG. He leads the business relationships across Unilever Beverages, Bajaj Auto and Marico and, along with the Mumbai EXCO, will now focus on driving this office forward.

    Rajesh was rejected by Ogilvy three times before he was finally taken on by the company 15 years ago. In his long career with Ogilvy, VR has worked across a range of clients and brands including Asian Paints, Tata Sky, ITC, Unilever Beverages and Star Plus. He has also helped energise and grow the Kolkata office in a tough market environment. Many of the clients in Kolkata – Bandhan Bank, ITC Kwiknic, Greenply, MP Birla and Yatra – have also felt his great passion and influence. He will partner Abhik to lead Ogilvy Mumbai.

  • Telecast of Patanjali’s two ads stopped by high court

    Telecast of Patanjali’s two ads stopped by high court

    MUMBAI: It was a bit of a marketing blasphemy. And, Patanjali Ayurved’s advertisements have hit a legal hurdle.

    Telecast of Patanjali’s two product ads which allegedly disparaged HUL and Dabur’s brands have been stopped by high courts in India.

    The Delhi court ordered Patanjali to stop telecasting TV ads for its soaps. The decision came after Reckitt Benckiser complained it had allegedly disparaged Dettol brand.

    After the Bombay High Court restrained the baba’s company from advertising its soap brand, which allegedly disparaged competitor Hindustan Unilever’s brands, the Delhi High Court passed an injunction against Patanjali’s chyawanprash commercial. Patanjali ad had made direct attacks on Lux and Pears: “Filmstars ke chemical bhare sabun na lagao.”

    This advertisement was allegedly disparaging Dabur India’s chyawanprash brand. The division bench of Delhi HC has restrained the telecast and circulation of Patanjali’s said advertisement.

    A Patanjali Ayurved spokesperson said that it would file its reply to the court after seeking the details of the order. Its communication strategy is simple — to convey to the consumers the benefits of using healthy and natural products as against other products which may be harmful.

    Patanjali Ayurved is not alien to rows. The West Bengal Public Health Laboratory found a batch of the Patanjali Amla Juice ‘unfit’ for consumption. Outlook had reported that Nepal’s Drug Administration had asked Patanjali to recall six ‘substandard products.’

    It remains to be seen if questionable advertising methods prove to be good publicity for the baba’s products in the long run.

  • Dabur’s Amit Burman-backed Poker Sports League to launch on 24 May in Goa

    MUMBAI: So looking at sports these days we have a national league for each and every game let it be cricket, football, hockey, basketball, badminton, kabaddi and many more. Now you can add poker to that list. Come 24 May, the Deltin Royale, which is anchored in the Mandovi river in Goa, will see the launch of the Poker Sports League (PSL) – the first of its kind in India.

    The purpose of the PSL: “To promote the tournament aspect of poker across India and to provide every poker enthusiast an opportunity to play for the pride of winning. To promote responsible poker.”

    With a prize money of Rs 3.3  crore, 12 teams consisting of nine players each, the tournament will be held in the largest poker room on board the five storied Deltin Royale over five days. The  teams which were formed after a player draft include:   Bengaluru Jokers, Chennai Bulls, Delhi Panthers, Goan Nuts, Gujarat Acers, Haryana Hunters, Kings Hyderabad, Kolkata Royals, Mumbai Anchors, Pune Sharks, Punjab Bluffers and Rajasthan Tilters.

    The PSL – the brain child of Dabur scion and vice-chairman Amit Burman,  – has attracted a clutch of well known entrepreneur businessmen to become team owners: 

    Team Delhi: Rishi Kajaria, joint MD, Kajaria Ceramics and Ruchiransh Jaipuria of Jaipuria Group, Leela Jewels Abhishekh Jain, and Dhampur Sugars Gaurav Goel

    Team Mumbai: Mehul Shah, original promoter of Anchor Electrical;

    Team Bengaluru: Kunal Shah, cofounder of FreeCharge

    Team Hyderabad:  Amit Shah, Karan Bhagat and Yatin Shah of IIFL Wealth Management

    Team Gujarat: Harish Bahl,, Manish Vij and Gopikaa Davar of the Smile group and Mukesh Agarwal of VITWO.

    Team Kolkata: Ankkit Bahadur of Playboy, North India and Taarun V Jain of Legend Group

    Team Goa: Gaurav Mohan of Eventwala

    Team Chennai:  FreshDesk cofounder Girish Mathrubootam  and CaratLane cofounder  Mithun Sancheti

    Team Harayana:  Citrus Payment (PayU) cofounders Amrish Rau and Jiendra Gupta

    Team Pune: Rishabh Jhunjhunwala of Bhilwara Group, Shamit Khemka of Synapse India, Chetan Kajaria of Kajaria Ceramics and Sachin Goel  

    Team Rajasthan: Purrshottam Bhaggeria of Filatex

    “This will ensure that the league becomes a success going ahead,” Burman had said during the announcement of the league a few months back.

    Each team has a captain, or mentor, and two professional and four amateur players who were chosen from the thousands competing in online and offline events over the past five months.

    A gaggle of professionals have also decided to take part  Jaideep Sajwan, Zarvan Tumboli , Vidwath Shetty, Manoj Pentakota, Vinod, Megalmani, Aman Dhamija, Vivek ‘ik’ Rughani, Tarun Goyal, Abhinav Iyer. Bhavn Nainani, Pawan Bansal, Alok Ranjan, Madan Kumar, Sangeet Patni, Sahil, Mayank Agarwal Nishant Sharma, Karthik Ved, Deepak Batr, Sharad Rao, Sumit Sapra, Ratul Steves, SAhil Chutani and Siddharth Singvi.

    It has also attracted a handful of sponsors in year one: Jet Airways, Bira, Real Activ and John Jacobs.

    According to one of the team mentors Kunal Patni, the idea is to sportify the game in year one.  “We have the RFID tables and hole card cameras,” he told Radio One. “the idea is to have audiences know what’s going on and have them participate from the comfort of their homes.”

    All the matches are to be shot and filmed and a seven- part series is to be created, even as the matches are live streamed online on its facebook page. Sources indicate the series will also be telecast on a TV channels.

    Patni believes that the PSL will only grow from here and the sport which is taught in Harvard Business School will soon get the status it deserves, among India’s denizens.

  • Real Activ Wowed by new design

    MUMBAI: WOW Design, a strategic brand design consultancy, has collaborated with Dabur, renowned FMCG Company, to revamp the brand identity for its range of Real Activ Juices. Dabur intended to revamp its range of Real Activ juices that have no added sugars and vouch for a healthy juice, anytime, anywhere. With a record of successful revamp launches in their kitty, WOW Design was invited to impart a new look for the Real Activ range differentiating it from competition, on the shelf and in the minds of its consumers.

    The brief to , the team at WOW Design was that the packaging and proposition story of the brand had to be needed a makeover such that it becomes a preferred choice to the health conscious consumer who walks an extra mile to enjoy an active life.

    Working towards a new look for Dabur Real Activ Range, WOW Design conducted a detailed research based study.  The key findings of the study were:

    – The visual architecture of the existing Activ range resembles closely to the main range; diluting its differentiation from the sub-ranges.

    – The core proposition of ‘Supporting Fit & Active Lifestyle’ missed precedence due to lack of effective packaging communication.

     Hence, considering that the Activ range has varied offerings, WOW Design aimed to highlight the benefits of each range and establish them separately. For the same, they introduced two levels: Sub-Range – 100%, Fibre+ and Fruit-Veggie & its variants.

    Scrutinizing the target group’s consumption and buying behaviour, helped in drawing useful conclusions. The concept of ‘Purposive Partner in Activ Lifestyle’ emerged from the brand’s core proposition of ‘Supporting Fit & Active Lifestyle’.  This idea augmented a makeover of the visual architecture for differentiation. A key element, the ‘Right Tick’ emerged from as a strong design architecture. 

    Dabur Foods head – marketing Kumar Mayank said, “We at Dabur took WOW Design on board for revamping Real Activ, which is a critical brand in our beverages portfolio. I would have to say that the WOW Design team have a thorough understanding of the consumer pulse and they do their research very well to grasp the market dynamics.”

    WOW Design partner & executive director Deepti Kshirsagar said, When talking to the consumer who are health conscious, we realised most of them are fence sitters and on lookout for products /brands that would propel them to actively pursue their fitness goals.”

    WOW Design partner & executive director Saswata Das adds, “In terms of Dabur’s flagship beverage brand Real’s Brand Architecture, Real Activ stood as an offering for the more health conscious and fitness freak consumer.”

  • Milagrow ropes in Debashis Das as CEO

    Milagrow ropes in Debashis Das as CEO

    MUMBAI: Consumer robotics brand in India Milagrow has appointed Debashis Das as CEO.

    Milagrow founder and CEO Rajeev  Karwal said, “Debashis has, over his career, carved a niche for himself by redefining the very meaning of brand value and consumer connect. Bringing him on board as Milagrow’s CEO will aid the growth of our company by leveraging his invaluable experience in sales and marketing to further our brand proposition. With his success in establishing new brands as industry leaders and re-launching established brands with to new innovative strategies, Debashis is the perfect candidate to spearhead Milagrow on to the next phase of its growth.”

    Das added, “Having seen the impact technology can have on everyday life, it is very clear that robots are the next level of innovation. This explains my move to Milagrow, which has established itself as India’s no.1 consumer robotics company. I am eagerly looking forward to all that this association will entail, and am confident of using my industry knowledge to drive the company’s continued growth.”

    Das has previously worked with companies like Gillette, Perfetti, Dabur, Henkel, Mother Dairy and SC Johnson.

    A graduate from IMT, Ghaziabad, Das is credited for having created the liquid dish wash segment in the Indian market with Pril Utensil Cleaner and has several awards and recognitions for his work.

  • Milagrow ropes in Debashis Das as CEO

    Milagrow ropes in Debashis Das as CEO

    MUMBAI: Consumer robotics brand in India Milagrow has appointed Debashis Das as CEO.

    Milagrow founder and CEO Rajeev  Karwal said, “Debashis has, over his career, carved a niche for himself by redefining the very meaning of brand value and consumer connect. Bringing him on board as Milagrow’s CEO will aid the growth of our company by leveraging his invaluable experience in sales and marketing to further our brand proposition. With his success in establishing new brands as industry leaders and re-launching established brands with to new innovative strategies, Debashis is the perfect candidate to spearhead Milagrow on to the next phase of its growth.”

    Das added, “Having seen the impact technology can have on everyday life, it is very clear that robots are the next level of innovation. This explains my move to Milagrow, which has established itself as India’s no.1 consumer robotics company. I am eagerly looking forward to all that this association will entail, and am confident of using my industry knowledge to drive the company’s continued growth.”

    Das has previously worked with companies like Gillette, Perfetti, Dabur, Henkel, Mother Dairy and SC Johnson.

    A graduate from IMT, Ghaziabad, Das is credited for having created the liquid dish wash segment in the Indian market with Pril Utensil Cleaner and has several awards and recognitions for his work.

  • TOPSGRUP recognized as India’s Most Trusted Brand for 2015 in the Security Category

    TOPSGRUP recognized as India’s Most Trusted Brand for 2015 in the Security Category

    Mumbai – November 30, 2015: TOPSGRUP, India’s largest security group, received the unique recognition of being recognized as INDIA’S MOST TRUSTED BRAND for 2015 in the Security Category. The brand was selected amongst more than 2,000 short listed brands related to various categories based on a consumer survey conducted in India by Media Research Group (MRG), a company with close to 15 years’ experience in conducting exhaustive research of this nature.

     

    Being the 3rd such award for the company this year, the global security service provider has been recognized as INDIA’S NO. 1 BRAND IN THE SECURITY CATEGORY by the Indian Brand Leadership Awards in association with IBC Infomedia (International Brands Consultants). Furthermore, according to the BRAND TRUST REPORT INDIA, TOPSGRUP has significantly risen to 171th position from 800th position in 2014 across all segments and brands in India.

     

    Ramesh Iyer, Vice Chairman & CEO – India, TOPSGRUP said, “INDIA’S MOST TRUSTED BRAND Award is a true recognition of excellence and appreciation of our brand. As trust is the very basis of security solutions, all the three awards are a source of great pride to our firm. They reassure and show our dedication towards creating the most secure environment for our clients.”

     

    At the awards ceremony, organized by IBC Infomedia Corp, USA, TOPSGRUP proudly finds itself in the company of other leading and established brands like as Airtel, Samsung, Dabur, Air Asia, Asian Paints, HDFC Bank, Croma, Lodha and Aquaguard among others.

     

    The grand awards ceremony which felicitated and honoured more than 50 successful brands saw more than 200 delegates including CEOs, Managing Directors, Vice Presidents and Directors in attendance.