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Tag: Dabur Vatika

  • O&M bags maximum statuettes at IndIAA Awards

    O&M bags maximum statuettes at IndIAA Awards

    MUMBAI: Ogilvy & Mather bagged the maximum number of six awards at the IndIAA Awards, which are organised by theIndia Chapter of the International Advertising Association (IAA).

     

    O&M was awarded for its creative work on brands such as Titan, Kinley, SBI Life, Hero Indian Super League, BMW and Vodafone.

     

    On the other hand, amongst media agencies, Maxus won four awards for Dabur Vatika, Vodafone, Titan and Hero Motocorp.

     

    IndIAA Awards, which held on 13 October at ST Regis Hotel, saw 16 winners from various creative and media agencies. It also included various agency partners from digital, activation, PR and events.

     

    IndIAA awards chairman Pradeep Guha said, “The IndIAA Award format ensured that ‘ads for awards only’ didn’t come through and this itself was the differentiator.”

     

    IAA India chapter president Srinivasan Swamy added, “With the IndIAA Awards, IAA has added another interesting concept to its existing cache of clutter-breaking events. We attempted IndIAA Awards as an experiment; we wanted to create a different way of awarding creativity. With the response to our call for entries and the turnout today, we know that this concept has been very well accepted.”

     

    On the jury for the awards were Unilever COO and Hindustan Unilever non-executive chairman Harish Manwani, Titanmanaging director Bhaskar Bhat, Standard Chartered Bank group head of brand and chief marketing officer Sanjeeb Chaudhuri, State Bank of India managing director and group executive (national banking) B Sriram and Kelloggs India managing director Sangeeta Pendurkar.

     

    “Great brands are built around insights, not analytics,” said Manwani, while addressing the audience in the ceremony.

  • Scarecrow gets serious in Delhi, appoints Anindya Banerjee as ECD

    Scarecrow gets serious in Delhi, appoints Anindya Banerjee as ECD

    MUMBAI:Scarecrow Communications has roped in Anindya Banerjee to head its creative function in Delhi as executive creative director.

    Until now, the agency’s Delhi clients such as Religare and Bharat Petroleum were handled from Mumbai. With Banerjee on board, Scarecrow is intending to compete more effectively with Delhi-based agencies in new business pitches.

    Banerjee moves in from Law & Kenneth and has nearly 14 years of experience in agencies such as Ogilvy, Contract and Publicis.

    Says co-founder Manish Bhatt,” Andy will provide great creative leadership in Delhi. His equity comes from the work he has done, not from PR. He will also attract great talent and will make Scarecrow Delhi a happy, non-political, creative place to work in.”

    Banerjee has several successful campaigns on brands such as NIIT, Nestle, IBM, Hewlett Packard, IBM, Vodafone, Dabur Vatika, Allen Solly, LG Phones, Perfetti, Maruti, Unitech and Lotus Herbals.

    States Banerjee,” I have known Joy, Manish and Raghu for almost 15 years. And every time we have worked together, there was a vibe. And a joie de vivre that emanated from the sheer happiness of creating wonderful work without losing out on the objective of the campaign. In any case, I have always believed in the power of the independent agency, so when this opportunity arose, I grabbed it.”

    Also, amongst Banerjee’s two widely recalled campaigns have been the ‘Me and Meri Maggi‘ campaign and the relaunch of Limca.

    Says founder-director Raghu Bhat,” Andy brings many things to the table – subversive creativity, speed of thinking, a cool head primed by experience, bounce-backability, integrity and absence of ego. Hopefully, we should be able to announce a big signing in Delhi in the next few days.”