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Tag: Dabur Red Paste

  • Dabur Red Paste cheers for Team India with ChaubeJi’s #SabkoChabaaJaayenge

    Dabur Red Paste cheers for Team India with ChaubeJi’s #SabkoChabaaJaayenge

    Mumbai: Dabur Red Paste, the reigning champion of ayurvedic toothpaste brands, is all set to ignite the World Cup fervour with its electrifying #SabkoChabaaJaayenge campaign. As World No 1 Ayurvedic Toothpaste & loved across the nation, Dabur Red Paste continues to strengthen its legacy by rallying behind Team India during this thrilling global tournament.

    With a steadfast commitment to combatting seven dental problems, Dabur Red Paste brings back the iconic character Chaubeyji, who is overflowing with confidence that Team India will “chabao” (overpower) their rivals. This year, Chaubeyji takes centre stage, showcasing his unique talent of effortlessly devouring challenging food items from competing countries while playfully quipping about how Team India will “chabao” anyone who dares to obstruct their World Cup journey.

    Chaubeyji’s return is a symbol of unwavering support for the Indian cricket team and a testament to Dabur Red Paste’s dedication to complete oral care. As a brand deeply rooted in Ayurveda, Dabur Red Paste aligns itself with the spirit of unity and determination that defines Indian cricket.

    Ogilvy India (North) chief creative officer Ritu Sharda said, “This World Cup season, we’re bringing back ChaubeyJi. Geared up as a die-hard Indian cricket fan, he’s back to his antics and ready to Chabao anything or anyone who comes in the way of our World Cup journey. We’re sure the campaign will strike a chord with our audience as our team, chabaos, rival after rival this world cup season.”

    Dabur India Limited vice president marketing Abhishek Jugran expressed his enthusiasm for the #SabkoChabaaJaayenge campaign, saying, “Our mission at Dabur Red Paste is not just to provide exceptional oral care but also to celebrate the collective strength and spirit of India. The World Cup is the perfect stage for us to unite as a nation and cheer for Team India. With Chaubeyji leading the charge, we are confident that our Desh Ke Lal will ‘chabao’ their way to victory.”

  • Dabur consol. revenue up 6 per cent to Rs 2,986.5 cr for Q2 FY’ 23

    Dabur consol. revenue up 6 per cent to Rs 2,986.5 cr for Q2 FY’ 23

    Mumbai: Science-based Ayurveda company Dabur India, has reported a 6 per cent increase in consolidated revenue for Q2 FY’ 23. On a constant currency basis, revenue increased by 8.5 per cent in Q2 FY’ 23.

    Dabur India Ltd’s  (DIL) board of directors met to review the company’s unaudited financial results for the quarter ended 30 September 2022.

    The board of directors of Dabur India Ltd declared an interim dividend of 250 per cent for 2022-23.

    Dabur India chairman Mohit Burman said, “Continuing with our payout policy, the board has declared an interim dividend of Rs 2.50 per share, aggregating to a total payout of Rs 442.94 crore.”  

    Dabur demonstrated agility and resilience in delivering consistent organic growth in a challenging environment marked by unprecedented inflation and its impact on consumption. Despite the significant headwinds, Dabur reported consolidated revenue of Rs 2,986.5 crore in Q2 FY’ 23, up from Rs 2,817.6 crore in the same quarter the previous year.

    Dabur was able to mitigate the impact of unprecedented inflationary pressures through disciplined cost control, operational efficiencies, and prudent price increases across key product categories. Dabur reported a net profit of Rs 490.1 crore at the end of the second quarter.

    Dabur India CEO Mohit Malhotra said, “While the challenging economic environment continued to be a concern and impacted the purchasing power, we are seeing green shoots of recovery with the onset of the festive season. The impact of inflationary pressures was more pronounced in the rural markets with demand growth in hinterland lagging urban markets for the first time in five quarters. However, we are hopeful of rural demand reporting a smart recovery in the coming quarters and we are investing ahead of the curve to ride this demand recovery by expanding our rural footprint by adding nearly 9,000 villages in Q2 FY’ 23 to take our total coverage to over 100,000 villages,”

    Dabur is focused on creating shared value and is increasing capital expenditure, digitalization, and sustainability investments. Dabur has made rapid progress on the ESG front and has set ambitious goals for the future. In 2021-22, Dabur became the first Indian consumer goods company to become 100 per cent plastic waste neutral.

    “Not one to rest on our past laurels, this year we have targeted to become Plastic Waste Positive, by collecting, processing and recycling 35,000 MT of post-consumer plastic waste pan-India. We are committed to creating circularity in the value chain to achieve a positive balance by 2030, besides becoming water positive by 2030 and carbon neutral by 2040,” Malhotra said.

    Dabur’s brands have continued to outperform the market, gaining market share across 95 per cent of product portfolio. Dabur increased its market share in the juices & nectars category by 410 basis points, while share in the digestives category increased by 270 basis points.

    Chyawanprash market share increased by 120 basis points, and shampoo category share increased by 40 basis points. Dabur’s market share in hair oils increased by 20 basis points. Dabur’s strategy remains centred on innovation, with new product launches accounting for approximately 4 per cent of total sales.

    Dabur’s foods & beverages business reported a strong 30 per cent growth. The beverages business ended the quarter with a jump of over 30 per cent while the foods business reported a 21 per cent growth.

    The home care business was up nearly 21 per cent, while the toothpaste category, riding on strong performance of our flagship Dabur red paste, ended the quarter with an over 11 per cent growth.

    The shampoo & post-wash business ended the quarter up 9 per cent. Dabur’s Ayurvedic OTC business also reported a growth of over 9 per cent during the quarter.

    Dabur’s international business reported a 12.3 per cent jump in constant currency terms, led by strong constant currency growths in Turkey (86 per cent), Nepal (25 per cent ) and Egypt (23 per cent ).

  • Dabur Red Paste ropes in Amitabh Bachchan as brand ambassador to launch its new campaign

    Dabur Red Paste ropes in Amitabh Bachchan as brand ambassador to launch its new campaign

    Mumbai: Dabur India announced that it has roped in Bollywood actor Amitabh Bachchan as the new brand ambassador of its flagship oral care brand, Dabur Red Paste. This new campaign is expected to further strengthen the brand’s position.

    Created by Ogilvy, in this campaign, Bachchan plays a double role, that of a science man and an ayurveda expert, where he talks about Dabur Red Paste as the perfect blend of modern science and ayurveda. The execution is both humorous and informative as it delivers the core message in a clear and interesting manner.

    Dabur India CEO Mohit Malhotra said, “We are absolutely thrilled to have Bollywood actor Amitabh Bachchan on board as the new face of Dabur Red Paste. Dabur Red Paste combines the best of traditional ayurveda and modern-day science to offer our consumers complete oral hygiene. Amitabh Bachchan, with his high level of trust, popularity, and credibility, and his unique ability to connect with both younger and older generations, perfectly embodies the brand values of Dabur Red Paste. We welcome him to the Dabur family and are confident that this association will further strengthen the brand and help us build a better connection with our consumers.”

    Speaking on the occasion, Bachchan commented, “I am happy to endorse Dabur Red Paste, a trusted brand from the house of Dabur. We all know the importance of oral hygiene in our health and wellbeing. Dabur Red paste, being an ayurvedic toothpaste, with its inherent benefits, is the answer to this need.”

    Ogilvy India chairman of global creative & executive chairman added, “Working with Amitabh Bachchan has always been an absolute privilege. I’m delighted that we have got an opportunity to collaborate with him for our partners at Dabur. Dabur Red Paste is a much loved Indian brand and has been going from strength to strength. With Bachchan’s association, it is sure to soar to new heights.”

    “The brief was to communicate how Dabur Red Paste uses the power of science to extract the best of ayurveda. And when India’s #1 ayurvedic toothpaste decides to spotlight its efficacy, it is only fair that it is done by someone of stature, someone who the consumers look up to. Thus, Bachchan came on board. The challenge then was to have a script that does justice to both,” said Ogilvy India (north) president & head of office Prakash Nair.

    Ogilvy India (north) CCO Ritu Sharda added, “Dabur Red Paste is the best of science and Ayurveda. Since the benefits were two-fold, we got the opportunity to create two different characters for Mr. Bachchan, one as an ayurvedic expert – gyaan – and one as a man of science – vigyan. Bachchan’s genius has taken the banter between the two characters to the next level. And we’ve had the opportunity to show Bachchan in two never-seen-before avatars. Enjoy the banter as you learn about the amazing benefits of this iconic brand in the most delightful way.”

  • Chaubey Ji makes a comeback Dabur Red Paste

    Chaubey Ji makes a comeback Dabur Red Paste

    New Delhi: In the wake of the Covid2019 pandemic, both businesses and consumers are focusing on essentials. Most of the communication has been a creative rendition of social distancing and washing hands, the two most important preventive measures to break the chain. However, a third was added – building immunity – and this gained momentum post the directives from the Ayush ministry.

    While immunity-boosting foods like Amla, Ginger and Haldi are commonly consumed in India, but as beneficial as they are in fighting diseases, they are quite tough to chew and hard on the teeth.

    Drawing from an inherent product truth of healthy and strong teeth, Dabur Red Paste – the No. 1 Ayurvedic toothpaste – launched 3 films adding to the ‘#ChabaateyRahoIndia’ series, advising people to remain tough, resolute and prepared against the pandemic.

    Done in the usual fun and light-hearted manner that we all have come to like about the ‘#ChabaateyRahoIndia’ series, the thought is brought to life through tough to chew ‘immunity building foods,’ that we consume to boost our immunity. In the film, we can see our protagonist ‘Chaubey Ji’ chewing through the toughest foods like Amla, Ginger and raw Turmeric to prepare himself against the pandemic but is not fazed by their toughness because he uses Dabur Red Paste.

    The brand campaign comprises a series of films that have been conceptualized by Ogilvy Gurgaon.

    Ogilvy North CCO Ritu Sharda said, “The ‘#ChabaateyRahoIndia’ series by Dabur Red Paste makes a comeback this year, and our favourite ‘Chaubey Ji’ is here to chabao some things that are important for all of us to stay fit. While everyone talks about chewing on haldi, ginger and amla, we understand that they are hard to bite, and one would need healthy teeth to chew them properly. So, make your teeth strong to make your immunity strong. Chabatey raho India, aur har problem ko bhagatey raho.”

    Ogilvy president & head of office Shouvik Roy said, “The platform of ‘#ChabaateyRahoIndia’ for the brand Dabur Red Paste is all about chewing through adversity. It was a challenge to bring back ‘Chaubey Ji’ without cricket, especially in this current situation. Yet again, the strong teeth and ‘chaba dalengey’ connect gave birth to 3 beautiful films.”

    Dabur India Oral Care head of marketing Harkawal Singh said, “Dabur Red Paste – the #1 ayurvedic toothpaste – stands for providing strong teeth and complete oral protection with clinically proven Ayurveda. Though this is a serious and efficacious proposition. We created a platform ‘#ChabaateyRahoIndia’ to make it engaging for consumers, celebrating their love for food, their resolve to chew away obstacles, and their will to chew away every hardship and stand tall. In our effort to connect with people and give oral health another fun twist, we are bringing out Season 2 of the endearing ‘Chaubey Ji’ films in which Mr. Manoj Pahwa again helps deliver the brand’s message, urging people to focus on oral health for overall health.”

    Watch the YouTube Links:
    Amla –

    Ginger –

    Haldi –

    CREDITS:

    Client: Dabur India Limited

    Agency: Ogilvy Gurgaon

    Creative: Ritu Sharda, Dalip Daniel, Preeti Koul Chaudhary, Avik Bose, Sumit Vashisth

    Account Management: Shouvik Roy, Atif Rahman, Soumyabrata Banerjee, Asim Mathur

    Planning Team: Rohitash Srivastava, Jose John

    Production House: Dreamcatchers Films Director: Ishwar Singh

  • Nickelodeon bags array of sponsors for Kids Choice Awards 2017

    Nickelodeon bags array of sponsors for Kids Choice Awards 2017

    MUMBAI: Nickelodeon is all set to kick off the awards season- – Kids Choice Awards (KCA), with an opportunity to vote for their favourites across multiple categories and decide who will take home the iconic Nickelodeon blimp. Dabur Red Paste has come on board as presenting sponsor, JollyRancher as powered by sponsor along with Yellow Diamond and Funskool. The event will take place on 15 December 2017 at NSCI Dome, Mumbai.

    Viacom18 kids’ cluster business head Nina Elavia Jaipuria said, “This being Viacom18’s 10th anniversary year, and Nickelodeon being one of the founding brands the network launched with, KCA will be bigger, better, louder and slimier than ever before!”

    “Through Nickelodeon and KCA, Dabur Red Paste plans to further spread the message about dental hygiene. Also to educate children about best oral care practices with a focused and specially crafted campaign along with some fun and entertainment”, said Dabur India marketing head (oral care) Harkawal Singh.

    The gala event will feature some enthralling performances by numerous Bollywood and television personalities like Alia Bhatt, Ranveer Singh, Kriti Sanon and Badshah amongst others, anchored by the popular comedian Bharti Singh and actor Rithvik Dhanjani.

    The expansive marketing campaign will have promotions with an extensive cross channel plan, large scale on-ground, ambient engagement and interesting online interactivity. In addition, numerous touchpoints spanning consumer & trade print, radio spots have been planned. An extensive digital and social media buzz and engagement campaign will leverage the combined clout of Viacom18’s social media assets from its varied brand portfolio.

  • Cartoon Network makes the daily woes of kids fun

    Cartoon Network makes the daily woes of kids fun

    MUMBAI: Surprise tests, math homework, brushing teeth, early bedtime deadlines are some of the biggest, albeit sometimes dramatized, villains in every child’s life. In a truly cartoony and entertaining style, Cartoon Network’s School Contact Program (SCP) – Kris ka Magic Mantra, will try and help tackle all these childhood problems in classrooms across the country.

     

    Kris, student-superhero of Cartoon Network’s popular series Roll No. 21, not only tackles homework and bullies but also villains disguised as teachers in a fun and hilarious manner. Deriving inspiration from the series, Kris ka Magic Mantra SCP addresses real life villains such as preparation for exams, exercising, etc. that children consider cumbersome and mundane. The program is meant to instruct via fun games, trivia and activities slotted into an hour-long session. A jiggle-wiggle dance to calm nerves before exams, a game of dodge-ball to explain the ill-effects of bacteria on teeth are just some of Kris’s magical tips a.k.a. mantras.

     

    That’s not all! For kids across the country, Cartoon Network will be conducting an exciting on-air contest based on the theme of the SCP. In order to participate in the Kris ka Magic Mantra contest, kids need to create a new and devious villain and send their entries on www.cartoonnetworkindia.com. The winning entry/villain will be animated and featured in the series Roll No. 21 opposite Kris. For more details, watch Roll No. 21 every Monday-Friday at 1:00 PM.

     

    The Cartoon Network SCP will reach out to over 5 lakh students in approximately 500 schools across 10 cities. The list of cities include Mumbai, Delhi, Bangalore, Chennai, Lucknow, Ludhiana, Kanpur, Kolkata, Pune and Ahmedabad. Having started in the first week of August, the SCP will conclude mid-September.

     

    Speaking about this initiative, Krishna Desai, Executive Director & Network Head – Kids, South Asia, Turner International India Pvt. Ltd. said, “School contact programs are one of Cartoon Network’s most successful initiatives that get bigger and more innovative every year. Through Kris ka Magic Mantra, we aim to not only strengthen our connect with kids but also help them solve daily childhood problems in a highly entertaining manner.”

     

    Cartoon Network’s Kris ka Magic Mantra is powered by Creamfills Alpenliebe with associate sponsors Dabur Red Paste, Ranbaxy Chericof, Dabur Real Fruit Juice, Hajmola Chuzkara, Hero Cycles, Funskool, Scoopies, Doms and Crizal Junior UV.