ITV

Tag: Dabur India

  • Big Ganga launches 8th season of ‘Hindustan Ka Big Star’

    Big Ganga launches 8th season of ‘Hindustan Ka Big Star’

    MUMBAI: Big Ganga is consistently offers entertainment and meaningful content built on local insights with a cultural connect and a deep understanding of the socio-cultural fabric.

    The channel has been tapping unseen talent from the hinterland across rural melas for the past four years and established a popular property called Mele Ka BIG Star. Re-christened as Hindustan Ka BIG Star, in its eighth season, the network plans to up the ante by targeting not only melas, but also add cities, thus increasing participation as well as growing the reach.

    Big Ganga will televise this event as a reality TV series for over 5 months with 26 episodes as well as promote it on 92.7 BIG FM. The auditions are scheduled to begin from 6 June for a month.

    With an attempt to unearth talent from the grass root level, Hindustan ka Big Star not only invites people who are passionate about any talent, but also encourages those who have an aptitude for singing, dancing, mimicry, stunts, stand-up comedy, painting and much more.

    Dabur India Oral Care category head Harkawal Singh said, “We are delighted to partner with Hindustan Ka BIG Star for the third year in a row. The show is a great platform to communicate about the importance of oral hygiene in a relevant way. Dabur Red Paste from the house of Dabur is always known for complete oral care. Dabur Red Paste is a unique blend of traditional Indian Medicine and modern pharmaceutical technology bringing out the best of both, the side effects free, effective formulation useful for maintaining oral hygiene and keeping the gums and teeth healthy.”

    Speaking about the property, a spokesperson from Big Ganga said, “In our endeavour to take Mele ka BIG Star to the next level, we decided to reach audiences not only at some of the biggest melas, but also additional towns. Re-named Hindustan ka BIG Star, in its eighth season, the show will continue to bring talent from the Hindi heartland to the world at large, providing them with a great platform and giving brands an interesting engagement opportunity.”

    Combining the biggest melas and cities of Uttar Pradesh, Bihar, Jharkhand and Madhya Pradesh, Hindustan ka BIG Star will bring forth hidden talent from across the Hindi heartland. Open for all (Age 4+ onwards), Hindustan ka Big Star has Dabur Red Paste as the Title Sponsor, Co-Powered by Dabur Vatika Shampoo, Associate Sponsor Dalda Cooking Oil and Radio partner 92.7 BIG FM.

    In addition to this, the high decibel marketing approach to the show will facilitate an extensive forum for marketers to directly connect with their consumers. The show will be heavily promoted through TV, radio, digital and print.

  • Easypolicy raises $2.2 million in funding led by Ronnie Screwvala’s Unilazer

    Easypolicy raises $2.2 million in funding led by Ronnie Screwvala’s Unilazer

    MUMBAI: Serial entrepreneur Ronnie Screwvala is on an investment spree. After recently funding the online gadget accessory store DailyObjects, Screwvala’s Unilazer Ventures has now invested in insurance policy aggregator EasyPolicy.com, an insurance comparison website. 

     

    EasyPolicy has raised approximately $2.2 million in a fresh round of funding, which was led by Unilazer along with others like Refex Energy founder and managing director Anil Jain as well as Burman Family Office, which is the investment arm of Dabur India promoters’ family.

     

    The funds will be used to build the company’s technology platform, enhance its product portfolio, as well as to strengthen its marketing team.

     

    Noida-based Easypolicy Insurance Web Aggregators operates the portal, which was launched in 2011 by Alok Bhatnagar, Neeraj Aggarwala and Divyanshu Tripathi.

     

    Till date, Screwvala has invested in various ventures like MeraDoctor, Lenskart, Zivame, SilverPush, EkStop, Yumist, Timessaverz and artificial intelligence (AI) startup Niki.ai amongst others.

  • Easypolicy raises $2.2 million in funding led by Ronnie Screwvala’s Unilazer

    Easypolicy raises $2.2 million in funding led by Ronnie Screwvala’s Unilazer

    MUMBAI: Serial entrepreneur Ronnie Screwvala is on an investment spree. After recently funding the online gadget accessory store DailyObjects, Screwvala’s Unilazer Ventures has now invested in insurance policy aggregator EasyPolicy.com, an insurance comparison website. 

     

    EasyPolicy has raised approximately $2.2 million in a fresh round of funding, which was led by Unilazer along with others like Refex Energy founder and managing director Anil Jain as well as Burman Family Office, which is the investment arm of Dabur India promoters’ family.

     

    The funds will be used to build the company’s technology platform, enhance its product portfolio, as well as to strengthen its marketing team.

     

    Noida-based Easypolicy Insurance Web Aggregators operates the portal, which was launched in 2011 by Alok Bhatnagar, Neeraj Aggarwala and Divyanshu Tripathi.

     

    Till date, Screwvala has invested in various ventures like MeraDoctor, Lenskart, Zivame, SilverPush, EkStop, Yumist, Timessaverz and artificial intelligence (AI) startup Niki.ai amongst others.

  • ASCI upholds complaints against 100 ads for violating code

    ASCI upholds complaints against 100 ads for violating code

    MUMBAI: In May 2015, The Advertising Standard Council of India’s (ASCI) Consumer Complaints Council (CCC) upheld complaints against 100 out of 141 advertisements in May 2015.

     

    Out of 100 ads against which complaints were upheld, 46 belonged to the Personal and Healthcare category, followed by 22 in the Education category, 10 in Food and Beverage category, five in Telecom category and 17 from other categories.

     

    In the Personal and Healthcare segment, the CCC found 46 claims from advertisers for products or services to be either misleading or false or not adequately/scientifically substantiated and hence violating ASCI’s Code. 

     

    Some of the health care products or services advertisements also contravened provisions of the Drug & Magic Remedies Act and Chapter 1.1 and III.4 of the ASCI Code.

     

    Complaint against advertisement upheld includes Dabur India, Hindustan Unilever, Celebrate Life Wellness, Modi Naturals, Lotus Safe Sun UV Screen Matte Gel, Omega Hospitals and VLCC Healthcare amongst others. 

     

    In the Education category, the CCC upheld complaints against 22 advertisers whose claims in ads were not substantiated and, thus, violated ASCI guidelines for Advertising of Educational Institutions. Some of them includes Aptech Limited, Lalani Group, Utkarsh Institute and Podar World School.

     

    In the Food & Beverages category, the CCC found that claims in ads by 10 advertisers were not substantiated and upheld complaints against Britannia Industries, K.C. Food Products Private Limited, Pepsi Foods P. Ltd and GlaxoSmithKline Consumer Healthcare Ltd amongst others. 

     

    Click here to read the full report

  • Saugato Bhowmik appointed as head, consumer products business at Viacom18

    Saugato Bhowmik appointed as head, consumer products business at Viacom18

    MUMBAI: Viacom18 has appointed Saugato Bhowmik as the head of consumer products business. The group continues to strengthen its operations with this appointment. Saugato brings to the table rich experience of 12 years across consumer brands in Dabur India and Hindustan Unilever.

    Very early in his career Saugato has successfully led brands in home and personal care categories based in India and Singapore. In Singapore he led the Unilever business for tooth brushes for Asia within the oral care category. In his most recent role, he was leading the sales strategy development for general trade business of Unilever across all key markets.

    Saugato Bhowmik is confident of using his years of experience to hasten the growth of consumer products business at Viacom18

    Speaking about his new appointment, Saugato Bhowmik said, “I am thoroughly excited about my new role with Viacom18 Group. The dynamic nature of the broadcast industry presents multiple opportunities for marketers to leverage the power of our brands across multiple consumer touchpoints, and I hope to apply my experience and contribute to the rapid growth of consumer products business at Viacom18.”

    Viacom18 Group media networks CEO Sudhanshu Vats said, “Saugato brings with him Business experience from FMCG with good understanding of Brands, distribution landscape in India, dealing with large retailers and managing Business P&L. With his experience and his “Never say die” attitude he is well equipped to drive our consumer products business to the next level. I look forward to working him and welcome him to Viacom18 family”.

    A graduate in Economics from Sri Venkateswara College, Delhi University, Saugato completed his MBA with a marketing specialisation from IMT, Ghaziabad in 2002. 

  • Fem Bleach to launch ad campaign created by Law & Kenneth

    MUMBAI: Dabur India‘s facial bleach brand Fem has launched a new ad campaign that features Bollywood actor Sonakshi Sinha and her mother Poonam Sinha.

    To be launched in early December, the new ad campaign of Fem has been created by Law & Kenneth.

    The campaign aims to promote the new range of facial bleaches under the brand Fem.

    Dabur India marketing head (skin care) Sanjay Singal said, “Sonakshi Sinha has been advocating the benefits of Fem Bleaches as the route to healthy and safe fairness for over two years now, and has successfully helped in getting more and more people to switch to Fem Bleaches. Fem Bleaches today stand for giving healthy fairness through natural ingredients like Saffron and Pearls. With this campaign, we are establishing Fem‘s new range as being so natural and safe that even mom‘s recommend it for their daughters beauty care needs.”

    In the new TVC, Poonam Sinha is seen sharing her natural beauty secrets with Sonakshi Sinha. The duo takes forward Fem‘s message of ‘Long Lasting Healthy Fairness‘ which comes from natural ingredients like Saffron, Pearls and Milk.

  • Dabur relaunches ‘Thirty Plus’; picks Malaika Arora as brand ambassador

    MUMBAI: Dabur India is relaunching the health rejuvenator and energiser brand, ThirtyPlus.

    It is presenting the brand in a ‘youngeen‘ avatar with Malaika Arora Khan, who has come on board as the new brand ambassador for Thirty Plus.

    The new formulation is now a powerful blend of various rejuvenating and potent Ayurvedic herbs, making it the true rejuvenator for all 30-Plus male to make them feel young again, the company said.

    Dabur India category head-OTC business Anil V Kaushal said, “Given the hectic lifestyles, the needs of the growing 30-Plus males in India are vastly different. External factors like work load; stress and deadlines lead to burnout during the day and therefore also affecting his spending quality time with family in the evenings. There is no product available today that addresses this need gap. Dabur Thirty Plus has key ingredients which help you feel youthful and active maintaining your strength, stamina and vigour. It helps energise, rejuvenate, vitalise and strengthen the body to be ready day or night. And he can feel ‘Youngeela‘ again.”

    Dabur Thirty Plus brand is being launched with a new communication – ‘Ho Jaa Youngeela Re!‘. The new campaign, featuring Malaika will go on air shortly.

    The commercial is a concept of a middle aged male protagonist‘s fight with his own self in terms of strength and stamina. He is unable to keep pace with his imaginary younger self and keeps on losing to himself, every time. Rejuvenated with Dabur Thirty Plus, he is ready when the situation demands – and displays his heroism with youthful energy to impress Malaika in “filmy” style.

  • Dabur ups Q1 ad spends by 51% to Rs 2.3 bn

    MUMBAI: Indian FMCG major Dabur India has upped its ad spends in the first quarter of the fiscal by a whopping 51.31 per cent over the corresponding quarter last year.

    The company spent Rs 2.29 billion in the quarter ended 30 June, as against Rs 1.51 billion in the year ago period.

    The company’s revenue for the quarter also grew by a healthy 21.37 per cent to Rs 14.61 billion in Q1 FY’13 (from Rs 12.04 billion). Net profit also increased by 16.96 per cent from Rs 1.28 billion in Q1 FY’12 to to Rs 1.49 billion.

    The company’s ad spends to revenue ratio increased to Rs 15.68 per cent from 12.57 per cent in the year-ago period.

    Dabur launched two new products in the first quarter of the financial year – Dabur Ayurveda Sunscreen and a new beauty pack in the Gulabari range.

  • Dabur splurges on advertising in Q3 amid slowdown

    Dabur splurges on advertising in Q3 amid slowdown

    MUMBAI: While FMCG companies have been reducing their ad and promotions spend in the third quarter of the current fiscal, Dabur India has considerably upped them.


    The advertising and promotions spends by the FMCG giant has seen a whopping 46.9 per cent increase in the three-month period ended December, spending Rs 1.98 billion compared to Rs 1.35 billion a year ago.


    The ad and promotion spent was 13.6 per cent of the sales during the quarter under review.


    Dabur posted a net profit (after extra ordinary item and minority interest) of Rs 1.73 billion, up 11.9 per cent, compared to Rs 1.54 billion in the corresponding quarter of the previous fiscal.


    The hair care category reported a growth of 19.6 per cent in Q3 FY’12 while the shampoo category witnessed revival with growth of four per cent. The home care category grew 18 per cent and the oral care segment 11.6 per cent with toothpastes growing by 14.4 per cent.


    Health Supplements recorded a growth of 13.5 per cent during the quarter as digestives grew at a robust 19.3 per cent in the quarter under review.


    The company also made a couple of overseas acquisitions with Hobi Group and Namaste Laboratories where sales grew by 44 per cent and 16 per cent respectively.

  • ‘Sponsorship rates have reduced by 20 per cent’ : Mohit Burman – Kings XI Punjab co-owner

    ‘Sponsorship rates have reduced by 20 per cent’ : Mohit Burman – Kings XI Punjab co-owner

    Kings XI Punjab, the Mohali team for Indian Premier League (IPL), was bought for $76 million by Bombay Dyeing deputy MD Ness Wadia, actress Preity Zinta, Dabur India director Mohit Burman and Apeejay Surrendra Group chairman Karan Paul.

     

    The four shareholders together formed KPH Dream Cricket Private Limited, the holding company of Kings XI Punjab.

     

    Kings XI Punjab is eyeing sponsorship revenues while cutting down on marketing expenses.

     

    In an interview with Anushree Bhattacharyya, Burman talks about how the economic downturn is going to upset the revenue targets of the team franchisees.

     

    Excerpts:

    Since Kings XI Punjab did not go for three-year sponsorship deals, how difficult has it been to retain them for the second IPL edition?
    Spice Telecom is very much on board as our title sponsor. We are in the final stage of negotiations with Coca-Cola as our pouring partner. Kotak, Provogue and 9X, however, are not there this time.

     

    As for new deals this year, we have signed up with United Spirits while Reebok is our apparel sponsor. We will be closing two more deals in the next four to five days. Overall, we are looking at signing eight to nine sponsors this year.

    Has the downturn in the economy forced sponsorship rates to fall?
    The whole world has changed and overall sponsorship rates have reduced by 20 per cent. We thought we were better off than those team franchisees who had gone in for three-year sponsorship deals. We felt we would be able to command higher sponsorship rates after the build-up from the first IPL tournament. But amid the economic downturn, the teams who signed three-year deals seem to be the smarter ones.

    Does this mean that the revenue targets have gone awry?
    Since the tournament went off on a high note last year, we were under the impression that we would break even this year. However, looking at the present situation, I don’t think that franchisees will be able to break even before 2012. Most franchisees will not be able to make a profit this year, although the tournament will continue to be a success.

     

    The fact that the IPL is held after a long gap doesn’t help matters. Globally, leagues are played for eight to nine months with a short break, providing sponsors a continuous flow of events.

    Where do you see most of your revenues coming from?
    We hope to make more from our sponsorships, ticket sales and merchandising. This should account for over 60 per cent of our total revenues this year, unlike in the inaugural edition where the maximum came from the central pool. We also hope to get our act right on the ticketing sales front this year.

    Do you plan to decrease the ticket prices to pack more audiences into the stadium?
    We already have a pricing strategy. The ticket prices range between Rs 150 to Rs 6000, addressing different segments of audiences. But this year we are going to be very strict in terms of ensuring that people who wish to watch the matches do pay for the tickets.

    Have you lined up your licensing and merchandising strategies?
    For apparel licensing, we have already tied up with Reebok. We will be soon announcing our partner for making accessories like key chain, mugs, etc.

    Have you trimmed your marketing expense this year?
    We are bringing down our marketing cost to Rs 35 million, from Rs 50 million last year. The initial costs in building up a brand are obviously higher. For example, we made a video with Daler Mehndi last year – and that obviously increased our marketing budget. We don’t see such a requirement for making another video this year.
    ‘Since the tournament went off on a high note last year, we were under the impression that we would break even this year. However, looking at the present situation, I don’t think that franchisees will be able to break even before 2012‘

    What role will Preity Zinta play to promote the franchisee this year?
    We have already started our marketing initiatives through the King XI Punjab Cup. We had also sponsored the Manali winter festival in Punjab. This year we will be concentrating more on ground level activities in our catchment areas.

     

    Preity Zinta is one of the owners and she is welcome to play whatever role she desires. She has already contributed a lot last year and as the tournament gets closer, I am sure she will help us in our marketing activities.

    What was the idea behind organising the Kings XI Punjab Cup?
    The idea is to reach out to the people of our catchment areas which include Himachal Pradesh, Punjab, Jammu and Kashmir, etc. At the same time, we want to promote the game of cricket at the grass root level. Since we have a coach and some of the best players from the world, we want to nurture young talent.

    A few franchises have partnered with TV channels in search of cheer leaders. What are your plans?
    We have got plans, but at this moment we are really concentrating on ground activities. Our idea is that instead of doing national hoity-toity shows on TV, we should concentrate on building the brand in our own locality. We believe that if we really want to make our franchise work, then we need to get closer to our fans and get them more involved with the team.

    Are you looking at beginning a cricket academy as Ness Wadia said that the franchisee job is to acquire and groom new players?
    We are setting up an academy and for that we have already got an academy coach. We should be able to roll out the academy a few weeks before the tournament.

    Will Brett Lee’s injury affect your team’s performance?
    I believe Lee will be fit to play for the tournament. We have, however, crafted a team keeping in mind the fact that Lee may not be able to play. Which is why we added West Indian pacer Jerome Taylor and Ravi Bopara.
    You got England’s Ravi Bopara for $450,000, three times his starting price of $150,000. Would you call this an intelligent investment, looking at the present market scenario?
    Kolkata Knight Riders bought Mortaza at a very high rate. So was that an intelligent investment? Every team has to decide on their player investments, keeping many things in mind. While it is true that Bopara was expensive, it is a fact that we needed an all-rounder. And there were two other franchisees who were bidding for him. I believe Bopara would have gone for higher if other franchisees had not run out of money.
    With the dates of the Lok Sabha polls coinciding with some of the IPL matches, how would franchisees be impacted if venues were changed?
    The IPL committee had asked the franchisees to create a back-up plan. Franchisees have an option to play in one or two grounds in the nearby areas. Rescheduling, thus, will not affect the plans of the franchisees.