ITV

Tag: Dabur India Ltd

  • Rohit Shaw boards Havas Media Network as senior vice president

    Rohit Shaw boards Havas Media Network as senior vice president

    MUMBAI: Rohit Shaw has rejoined Havas Media Network as a senior vice president, a significant move for the integrated marketing strategist. Starting this July, Shaw will be part of Arena Media, focusing on agency relations and key client management.

    Shaw’s return to Havas follows a year as senior vice president at Bharat Media & Entertainment group (BMEG), where he spearheaded national planning and strategy, driving client growth and revenue. Before that, he spent two years as a strategic client lead consultant at Havas Media group.

    His extensive career includes a three-year tenure as senior marketing manager – consumer marketing strategist at Dabur India Ltd, where he managed marketing strategy and media deployment for multiple successful brands. Prior to Dabur, Shaw was the senior manager and head of media marketing at Jubilant FoodWorks Ltd., overseeing marketing communications for Domino’s India and providing strategic recommendations based on market intelligence

    Shaw’s agency experience also includes roles at GroupM, where he was an associate director of business and business group head, managing media requirements for brands like Paytm and Dabur. He also served as a business group head at Dentsu Aegis Network, handling accounts for Microsoft, Nokia, and General Motors. 

    Early in his career, he worked as a media planner for Emami Ltd, managing brands such as Boroplus and Navratna, and held an assistant manager position in business development at Consim Info Pvt Ltd.

    Shaw’s appointment is expected to bolster Havas Media Network’s client engagement and strategic capabilities, leveraging his deep understanding of digital marketing, media planning, and consumer behaviour.

  • Dabur Herb’l collaborates with Disney

    Dabur Herb’l collaborates with Disney

    Mumbai: Dabur Herb’l Charcoal, the premium toothpaste brand, has announced an exciting collaboration with Disney’s Star Wars franchise. In a galaxy not so far away, the two iconic brands have united to introduce a limited edition Star Wars pack for Dabur Herb’l’s popular activated charcoal toothpaste.

    This unique collaboration brings together Dabur Herb’l Activated Charcoal toothpaste, renowned for its whitening properties, with the timeless allure of Star Wars, captivating young adults across the galaxy and making oral care an adventurous experience. Inspired by the black color toothpaste & its powerful ingredient story, Darth Vader was picked to grace the packaging, symbolising the power of activated charcoal in our toothpaste to fight stains for whiter teeth.

    Star Wars Day is an informal commemorative day observed annually on 4 May to celebrate the Star Wars media franchise created by filmmaker George Lucas. We choose this day to launch the beautiful premium packaging with the campaign – “Embrace the Dark Side” and choose Black Toothpaste for Whiter Teeth.

    Dabur India Ltd EVP marketing Abhishek Jugran said “This collaboration, first in Adult toothpaste category, stems from the common dark force connection between Star Wars and Dabur Herb’l Activated Charcoal toothpaste’s proposition. The objective is to provoke people to #ChooseBlackForWhite teeth which is a highly differentiated proposition in a universe full of white toothpaste products. By doing this Dabur Herb’l Charcoal aims to connect with diverse demographics, elevate the grooming experience, and provide shiny white teeth as it is clinically proven to deliver one shade whiter teeth in one week.

    We are very happy with the association with Disney as their characters are most watched and loved across GenZ & Millennials which Dabur Herb’l products also cater to.

    The limited edition Star Wars pack of Dabur Herb’l Activated Charcoal toothpaste will be available across Amazon starting 1 May.

    May the force be with your smile!
     

  • Zee TV’s Sa Re Ga Ma Pa emerges as every advertisers’ preferred platform

    Zee TV’s Sa Re Ga Ma Pa emerges as every advertisers’ preferred platform

    Mumbai: Carrying forward its rich musical legacy of nearly 30 years, Zee TV’s iconic singing reality show, Sa Re Ga Ma Pa recently returned with a new season, featuring Himesh Reshammiya, Neeti Mohan, Anu Malik as judges, and Aditya Narayan as the host. With a brand new format and the exciting promise of giving its talent opportunities to record original singles even before the season ends, the hunt for India’s OG voices has created quite a stir among the audience, while emerging as the preferred choice for advertisers.

    Through the years, Sa Re Ga Ma Pa, given its credibility as the country’s longest-running and most definitive singing platform, has forged partnerships with numerous leading brands. However, this year marks a significant milestone as the show has brought on board an impressive line-up of 18 sponsors for its upcoming season. These esteemed sponsors include Maruti Suzuki India Ltd: Co-Title, Dabur India Ltd: Co-Presenting & Associate Sponsor, Mondelez India Foods Ltd: Co-Powered By, Hindustan Unilever Ltd: Co-Title & Special Partner, Rajdhani Flour Mills: Special Partner, Procter & Gamble: Special Partner, WhatsApp LLC: Special Partner, Loreal India Private Ltd: Special Partner, Berger Paints India Ltd: Special Partner, The Association of Mutual Funds in India: Associate Sponsor, Bandhan Bank: Special Partner, Capital Foods Private Ltd: Special Partner, Kohler India Corporation (HAR): Special Partner, Eveready Industries India Ltd ( Kol ): Special Partner, H&M Hennes & Mauritz: Special Partner and Wipro Enterprises Private Ltd: Special Partner. The use of customized solutions for brands seems to have had a positive impact, resulting in the acquisition of 18 sponsors. It highlights the effectiveness of ZEE sales team in tailoring approaches to meet the needs of each sponsor.

    ZEE chief growth officer, advertisement revenue Ashish Sehgal said, “As the pioneer of music reality shows in India, Zee’s Sa Re Ga Ma Pa has become an iconic brand in itself and has been among the most-watched shows across India in its run of more than two decades. In the new season of Zee TV’s Sa Re Ga Ma Pa, we have added extra layers of uniqueness which stems from our profound expertise in creating content that resonates deeply with our audiences across India. With our hyper-local approach of scouting talents, the show has created a strong connection with our viewers as the top contestants face tough musical challenges to release their own original songs on Zee Music Company. This provides the perfect opportunity to seamlessly integrate the brand communications of our sponsors led by our anchor, judges, and the contestants. We are extremely delighted with the response from the brands and I whole-heartedly welcome all the 18 sponsors on board – who have continued the trust in our platform, as we embark into the festive season together. With our curated multimedia promotion plan, each sponsor will get phenomenal 360-degree exposure and innovative brand engagement opportunities in every phase of the show to bring out the brand’s core propositions effortlessly and leave a long-lasting impression among our viewers in this vibrant festive season. I am certain that this new season of Sa Re Ga Ma Pa will re-ignite the musical spark among millions of our viewers and generate immense value for our esteemed partners.”

    Zee TV business head Aparna Bhosle said, “We are delighted to see an exceptional response from advertisers for our new season of Sa Re Ga Ma Pa. A combination of some remarkable fresh talent coupled with a revamped format has elevated our appeal with both the audience and brands alike. Our team is poised to bring you the OG voices of India who, basis their performance in the season, are already getting opportunities to record their original singles to be released by Zee Music Company. With so much excitement in store every episode, Sa Re Ga Ma Pa remains an unparalleled platform for brands to leave a lasting impact with audiences, given our extensive reach and dedicated viewership.”

    Maruti Suzuki India Ltd Sr executive officer, marketing & sales Shashank Srivastava said, “This marks the beginning of an interesting partnership between Maruti Suzuki Arena,  India’s  largest automotive channel and the iconic television show – Sa Re Ga Ma Pa. We believe in bringing the joy of mobility to all and creating exciting new experiences. Maruti Suzuki Arena brings this vision to reality with a modern, tech-enabled and youthful experience. Now, “Find Your Match” with our wide array of cars and network. Sa Re Ga Ma Pa shares a similar journey where talent meets opportunity. This collaboration elevates our brand positioning amongst the relevant audience. Hoping, together, we deliver a great season.”

    Hindustan Unilever Ltd VP – F&B Shiva Krishnamurthy said, “We are pleased to associate with Zee TV and their iconic show, Sa Re Ga Ma Pa. Taj Mahal tea has always championed Indian classical music. Stalwarts like Ustad Zakir Hussain, Niladri Kumar, Rahul Sharma and now Nirlai Kartik have endorsed it. Taj Mahal tea salutes craftsmanship – whether it is a master tea blender or a music maestro. We look forward to celebrating musical talent with this show.”

    With the new season of the show striking a harmonious chord with both its ardent viewers and a multitude of esteemed sponsors, Sa Re Ga Ma Pa has showcased the enduring appeal and innovation that have been the hallmark of this iconic show once again. As it continues to provide a stage for fresh talent to shine and captivate audiences of all ages, Sa Re Ga Ma Pa continues to stand as a beacon of entertainment brilliance, promising not only musical excellence but also a unique avenue for advertisers to forge lasting connections with a diverse and engaged audience. With this season’s impressive lineup of sponsors and talent, the journey ahead promises to be a melodious symphony of success for all involved.

    Stay tuned to Sa Re Ga Ma Pa for some magical performances and limitless entertainment, on Saturdays and Sundays at 9 PM, only on Zee TV!

     

  • New Season of Zee TV’s Sa Re Ga Ma Pa premieres on 26 August

    New Season of Zee TV’s Sa Re Ga Ma Pa premieres on 26 August

    Mumbai: After the raging success of its previous season last year, Zee TV’s iconic singing reality show, Sa Re Ga Ma Pa returns with an exciting new season that has Himesh Reshammiya, Neeti Mohan, Anu Malik as judges and Aditya Narayan as the host. Premiering on 26 August, the new season is poised to change the game with a new format that includes spontaneous challenges thrown at contestants by the judges after one of their peers has delivered an outstanding act in a particular style or genre … Rather than a set template with weekly rounds one is familiar with, this challenging environment is bound to shake up the room a bit, stimulate a competitive edge amongst the contestants and pack in a new surprise for its viewers in every single episode!

    Two months ago, Sa Re Ga Ma Pa announced a nationwide quest for ‘OG’ voices across India. For the first time ever, the audition process went paperless – led by a strong digital leg and even the on-ground phase saw negligible use of paper as a part of the channel’s endeavour of being environmentally responsible. Leaving no stone unturned in scouting the best of talent, the creative team even welcomed recommendations from anyone who could spot raw talent around. While each aspirant’s distinctive singing style and proficiency determined their success, it was only the truly ‘OG’ that made the cut. From the panel unanimously agreeing that West Bengal’s Albert Kabo Lepcha has the voice of a hero after hearing his soulful rendition of ‘I Love You’ to Kharagpur’s Sonia Gazmer modulating her voice only the way she can, acing both the male and female portions of ‘Nagin Se Meri Chaal’; From Delhi’s Sana Arora who struck a chord, strumming a guitar as she sang ‘Love You Zindagi’ to Mumbai’s Abdul whose eyes convey as much passion as his voice when he sings ‘Teri Yaadon Mein’; From UP’s Nishtha Sharma leaving everyone spellbound with her aalaap of ‘Banarasiya’ to Kolkata’s Ranita Banerjee standing up to Himesh’s on-the-spot challenge and rendering an equally evocative rendition of the same song, audiences are in for an exceptional musical extravaganza, marking a grand celebration of music this season!

    Zee TV business head Aparna Bhosle said, “With Sa Re Ga Ma Pa’s rich legacy spanning nearly three decades, we take pride in staying true to our commitment of showcasing the most distinctive, extraordinary voices of India. To fuel a healthy spirit of competition and make the viewer experience more dynamic, we are infusing this season with spontaneous challenges to the talent and rewarding the top performers with an opportunity to release their original singles via Zee Music Company. This should make for a compelling watch”.

    ZEE chief growth officer, advertisement revenue Ashish Sehgal said, “Sa Re Ga Ma Pa’s new season has created great buzz among audiences in the run-up to its launch. I am delighted to welcome Maruti and Dabur as the main sponsors for this highly anticipated show, which will not only help us find new talent but will launch original singers in the industry.  We thank our sponsors for being part of this journey and l look forward to more such associations.”

    Dabur India Ltd head- oral care Augustus Daniel said, “We are pleased to announce our association with Zee TV. Their large viewership would help in building awareness about our new launch in the Gels toothpaste category – “Dabur Red Bae Fresh Gel”. The brand has been meticulously crafted with Gen Z and millennials in mind – ‘BAE – Before Anyone Else’ captures the essence of a close friend or a partner, while ‘irresistible freshness’ appeals to youth aiming to leave a lasting impact in every interaction.”

    Get ready to witness the exciting new season of Sa Re Ga Ma Pa, starting 26 August, every Saturday and Sunday at 9 pm, only on Zee TV!

  • Dabur consol. revenue up 6 per cent to Rs 2,986.5 cr for Q2 FY’ 23

    Dabur consol. revenue up 6 per cent to Rs 2,986.5 cr for Q2 FY’ 23

    Mumbai: Science-based Ayurveda company Dabur India, has reported a 6 per cent increase in consolidated revenue for Q2 FY’ 23. On a constant currency basis, revenue increased by 8.5 per cent in Q2 FY’ 23.

    Dabur India Ltd’s  (DIL) board of directors met to review the company’s unaudited financial results for the quarter ended 30 September 2022.

    The board of directors of Dabur India Ltd declared an interim dividend of 250 per cent for 2022-23.

    Dabur India chairman Mohit Burman said, “Continuing with our payout policy, the board has declared an interim dividend of Rs 2.50 per share, aggregating to a total payout of Rs 442.94 crore.”  

    Dabur demonstrated agility and resilience in delivering consistent organic growth in a challenging environment marked by unprecedented inflation and its impact on consumption. Despite the significant headwinds, Dabur reported consolidated revenue of Rs 2,986.5 crore in Q2 FY’ 23, up from Rs 2,817.6 crore in the same quarter the previous year.

    Dabur was able to mitigate the impact of unprecedented inflationary pressures through disciplined cost control, operational efficiencies, and prudent price increases across key product categories. Dabur reported a net profit of Rs 490.1 crore at the end of the second quarter.

    Dabur India CEO Mohit Malhotra said, “While the challenging economic environment continued to be a concern and impacted the purchasing power, we are seeing green shoots of recovery with the onset of the festive season. The impact of inflationary pressures was more pronounced in the rural markets with demand growth in hinterland lagging urban markets for the first time in five quarters. However, we are hopeful of rural demand reporting a smart recovery in the coming quarters and we are investing ahead of the curve to ride this demand recovery by expanding our rural footprint by adding nearly 9,000 villages in Q2 FY’ 23 to take our total coverage to over 100,000 villages,”

    Dabur is focused on creating shared value and is increasing capital expenditure, digitalization, and sustainability investments. Dabur has made rapid progress on the ESG front and has set ambitious goals for the future. In 2021-22, Dabur became the first Indian consumer goods company to become 100 per cent plastic waste neutral.

    “Not one to rest on our past laurels, this year we have targeted to become Plastic Waste Positive, by collecting, processing and recycling 35,000 MT of post-consumer plastic waste pan-India. We are committed to creating circularity in the value chain to achieve a positive balance by 2030, besides becoming water positive by 2030 and carbon neutral by 2040,” Malhotra said.

    Dabur’s brands have continued to outperform the market, gaining market share across 95 per cent of product portfolio. Dabur increased its market share in the juices & nectars category by 410 basis points, while share in the digestives category increased by 270 basis points.

    Chyawanprash market share increased by 120 basis points, and shampoo category share increased by 40 basis points. Dabur’s market share in hair oils increased by 20 basis points. Dabur’s strategy remains centred on innovation, with new product launches accounting for approximately 4 per cent of total sales.

    Dabur’s foods & beverages business reported a strong 30 per cent growth. The beverages business ended the quarter with a jump of over 30 per cent while the foods business reported a 21 per cent growth.

    The home care business was up nearly 21 per cent, while the toothpaste category, riding on strong performance of our flagship Dabur red paste, ended the quarter with an over 11 per cent growth.

    The shampoo & post-wash business ended the quarter up 9 per cent. Dabur’s Ayurvedic OTC business also reported a growth of over 9 per cent during the quarter.

    Dabur’s international business reported a 12.3 per cent jump in constant currency terms, led by strong constant currency growths in Turkey (86 per cent), Nepal (25 per cent ) and Egypt (23 per cent ).

  • Dabur India Limited launches Ayurvedic nasal drop

    Dabur India Limited launches Ayurvedic nasal drop

    Mumbai: Dabur India Ltd. on Tuesday announced the expansion of its healthcare portfolio with the launch of Dabur Anu Tailam, an Ayurvedic nasal drop for rapid and effective relief from headache and nasal congestion.

    Dabur India Ltd. marketing head- ethical portfolio, Durga Prasad said: “Anu Tailam is explained in the context of daily health routine in the oldest Ayurvedic texts like Charaka Samhita, Sushruta Samhita & Ashtanga Hridaya. As per Ayurvedic scriptures, Anu Tailam possesses nourishing properties and is beneficial for the health of body parts above the level of the neck. The launch is a step forward in our mission to introduce time-tested Ayurvedic therapies in modern, ready-to-use formats. It gives fast and long-lasting relief from headache and nasal congestion. It strengthens brain functions and improves the functions of four sense organs including nose, ear, eyes and tongue.”

    Prepared after extensive R&D and backed by 137 years of Dabur’s Ayurvedic Knowledge, the Ayurvedic formulation will be available across all leading e-commerce platforms and retail channels, Dabur said. According to the brand, the product is also effective against headache, premature hair fall, and premature hair graying.

  • Dabur dons Kovirakshak kit, as ASCI doffs Chyawanprash ad

    Dabur dons Kovirakshak kit, as ASCI doffs Chyawanprash ad

    Mumbai: India’s leading FMCG major Dabur India Limited Tuesday announced the launch of Dabur Kovirakshak Kit that includes Chyawanprash, Giloy, Tulsi and Juri-Tap products.

    A company message said the product is “A combination of time-trusted ayurvedic medicines to help in faster recovery from ongoing respiratory infections. Dabur KoviRakshak Kit was developed and launched based on (the) Indian Council of Medical Research (ICMR) guidelines and after (a) thorough study on infected patients”, the company has claimed.

    The company’s website also prominently claims: “Get your Dabur Kovirakshak kit – As part of our commitment to fight the COVID-19 pandemic, Dabur is distributing free Kovirakshak kits to the first 200 people who register with us. Sign up to get your immunity shield.”

    The new audience interactive advertisement comes only a day after the Advertising Standards Council of India (ASCI) pulled up the brand for making misleading claims through its advertisement for Dabur Chyawanprash. ASCI had asked the ayurveda major to modify or withdraw the Chyawanprash ad that claimed to offer protection against the Corona virus. The print ad published in March this year claimed that taking two spoons of the product daily provided protection against COVID-19.

    ASCI secretary general Manisha Kapoor told IndianTelevision that while she’s yet to see the new Dabur Kovirakshak ad, “Each product and advertisement will have to be examined on its own merit, if they are able to prove what they are claiming then its fine.” She added that they have not received any complaint about the newer advertisement so far. 

    The ad featuring actor Akshay Kumar stated that the claim is backed by “clinical studies conducted in 5 centres”.

    The advertisement ran into controversy on social media after several people tagged ASCI to look into the matter. Brand consultant & strategist, Ambi Parameswaran had also tweeted and alerted ASCI about a possible violation:

    ASCI launched an investigation after a formal complaint was lodged and noted, “Dabur Chyawanprash has immunity building properties, however, it is not established whether the product could protect one against (the) Corona virus.”

    In its report to Dabur, as reported by online media afaqs, ASCI stated that the claim made in the advertisement “could be construed literally by an ordinary consumer, that consuming the product would protect one from COVID-19”. Following the investigation of reports and data provided by Dabur, the Consumer Complaints Council (CCC) of ASCI in turn maintained that the “claim is misleading by ambiguity and exaggeration and is likely to lead to widespread disappointment in the minds of consumers.”

    ASCI has advised Dabur to suitably modify or withdraw the advertisement by June 4, 2021.

    The ad had attracted major trolling on social media after its brand ambassador Akshay Kumar announced that he has tested positive for covid-19.

    The irony of the situation was not lost on net users who trolled the brand as well as the actor over the apparently false COVID-19-protection claims.

    A section of the online community had also red flagged the actor and the company for being reckless while promoting products through incorrect claims.

    While the Covid-19 outbreak has brought some businesses to a grinding halt, it has also served as a business opportunity for others. Several FMCG giants cashed in on the health-related fear induced into the general public by the pandemic by launching a plethora of immunity-boosting products ranging from beverages comprising of juice, tea, coffee to probiotic shots and supplements in capsule form, mixes and powder, even food items.

    The Indian Immunity Boosting Packaged Products Market is projected to reach $ 347 million by FY 2026, as per a report, owing to increasing consciousness and focus among Indian consumers towards sickness preventing health foods.

    Major players operating in the immunity boosting packaged products market include The Himalaya Drug Company, Dabur India Ltd., Patanjali Ayurved, among others, which have capitalised on their ayurvedic lineage. Dabur India is a remarkable case in point, with the home-grown FMCG major overhauling its go-to-market strategy.  

    While Brand strategist Ambi Parameshwaran believes the brand has played it safe this time by avoiding any blatant mention of COVID-19 protection in the ad copy, he still feels the product name may get it into trouble once again. He said, “Just on the basis of the name Kovirakshak Kit they can be taken to ASCI again. Rakshak in Hindi means protector, which again implies COVID-19 protection, not just immunity. So, while the copy is correct, I still have an issue with the brand name. They could be hauled up once again.”  

    In either case, the controversy has meant piqued audience interest inadvertently for a second time, not necessarily in the interest of public health. Bad publicity is also good for publicity.

  • Dabur India Q3 PAT up 15% at Rs 242.88 cr; ad spend up 23.22% at Rs 289.62 cr

    Dabur India Q3 PAT up 15% at Rs 242.88 cr; ad spend up 23.22% at Rs 289.62 cr

    BENGALURU: One of India’s largest Fast Moving Consumer Goods (FMCG) companies, Dabur India Limited (Dabur) reported a 28.80 per cent jump in year-to-date (YTD) profit to Rs 678.63 crore as compared to the Rs 527.87 crore in the corresponding nine month period of last year. Advertising and Publicity expense during the current nine month period at Rs 779.21 crore was 19.6 per cent more than the Rs 645.06 crore in the corresponding period of FY-2013.

     

    PAT for Q3-2014 at Rs 242.88 crore was 15 per cent more than the Rs 211.11 crore in the corresponding quarter of last year, but was (2.75) per cent lower than the Rs 249.74 crore of the immediate trailing quarter. During FY 2013, Dabur reported PAT of Rs 763.42 crore.

     

    Dabur reported operating revenue of Rs 904.28 crore in Q3-2014, 16.8 per cent more than the Rs 1670.32 crore of Q3-2013 and 8.9 per cent more than the Rs 1748.81 crore of Q2-2014. During the nine month period that ended 31 December, 2013 Dabur reported operating revenue of Rs 5304.19 crore which was 14.9 per cent more than the Rs 4615.29 crore of the corresponding period of last year.  Operating revenue for FY 2013 was Rs 6146.38 crore.

     

    Dabur reported Total expense for Q3-2014 at Rs 1637.26 crore which was 17.2 per cent more than the Rs 1397.28 crore in Q3-2013 and 13 per cent more than the Rs 1448.56 crore of Q2-2014. YTD, Dabur’s Total expense at Rs 4530.18 crore was 14.25 per cent more than the Rs 3965.12 crore of the corresponding nine month period of 2013. For FY 2013, Dabur’s Total expense was Rs 5266.06 crore.

     

    Let us look at Dabur’s Advertisement and Publicity spends as percentage of Operating revenue and Total expense reported in Q3-2014:

     

    In Q3-2014, Dabur spent Rs 289.62 crore towards Advertisement and Publicity (Ad & Pub) which was 15.21 per cent of Operating Revenue and 17.69 per cent of Total expense for the period. This Q3-2013 figure was 23.22 per cent more than the Rs 235.05 crore in Q3-2014. Its Q3-2013 Ad & Pub spend was 14.41 per cent of Operating revenue and 16.82 per cent of Total expense for the period.

     

    Dabur’s q-o-q Ad & Pub spend figure of Rs 289.62 crore for Q3-2014 was 27.33 per cent more than Rs 227.45 crore of Q2-2014. The Q2-2014 figure was 13 per cent of Operating revenue and 15.7 per cent of Total expense.

     

    The nine month period figure mentioned above as percentages of operating revenue and total expense are as follows:  YTD, Ad and Pub spend was 14.54 per cent of operating revenue and 17.03 per cent of total expense for the period as compared to the 13.98 per cent of operating revenue and 16.27 per cent of total expense of the nine month period that ended 31 December, 2013.

     

    For FY 2013, Dabur’s Ad and Pub spend at Rs 836.98 crore was 13.62 per cent of operating revenue and 15.89 per cent of total expense for the year.

     

    Category Growths as reported by the Company for Q3-2014

     

    The Health Supplements business for Dabur was a key driver of growth during the quarter, reporting a strong 19.5 per cent surge. The air freshener business for Dabur, under the brand Odonil, continued to surge ahead with an over 27 per cent growth during the quarter. Dabur’s food business also reported a robust near 18 per cent growth. Its shampoo business ended the third quarter of 2013-14 fiscal with a strong 24.7 per cent growth. The toothpaste business grew by over 14 per cent while the skin care category reported an over 13 per cent growth during the quarter.

     

    “We have delivered another quarter of strong volume-led growth. Dabur has been reporting strong and consistent performance despite intensifying competitive pressures and the challenging market environment being witnessed for some quarters now. Our focus on brand-building and market expansion programs coupled with a greater degree of innovation has helped Dabur sustain strong growth in the core categories, which have been significantly ahead of the market. Going forward, our focus will be on pursuing an aggressive and profitable growth strategy,” Dabur CEO Sunil Duggal said.

     

    The quarter saw Dabur introduce a host of new products and variants, including the new Fem Fairness Naturals facial bleach range and Vatika Hibiscus hair care range.