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Tag: Dabur India

  • IndIAA Awards toast 10 years of creativity with grand Mumbai celebration

    IndIAA Awards toast 10 years of creativity with grand Mumbai celebration

    MUMBAI: Advertising rarely gets a standing ovation outside boardrooms, but the Indiaa Awards have spent a decade proving that creativity deserves the spotlight. On 7 October in Mumbai, the International Advertising Association (IAA) will host the 10th edition of its flagship celebration of creative excellence.

    The milestone year brings together a distinguished jury, chaired by Meta managing director & country head Arun Srinivas and featuring heavyweights including Mohit Malhotra (CEO, Dabur India Limited), Kalpen Parekh (MD & CEO, DSP Mutual Fund), Anindita Veluri (director of marketing, Adobe India), Neil George (former MD, Nivea India / Abbott Nutrition India), and Promeet Ghosh (MD & CEO, Crompton Greaves Consumer Electricals Ltd). Their task: to evaluate work that has already proven its mettle in the marketplace.

    That’s the IndIAA difference. As IndIAA Awards vice president IAA and chairperson Jaydeep Gandhi explains, entries aren’t submitted by agencies or brands at all. Instead, a panel of senior editors from the marcom trade media handpicks the campaigns that have stood out in the clutter, ensuring that only the most impactful work makes it before the jury. From there, deliberations identify the winners campaigns that didn’t just win awards, but won over consumers first.

    “This year marks a significant milestone as we celebrate the 10th edition of the awards for creative excellence,” said IAA president Abhishek Karnani, underscoring the spirit of the event.

    Winners will be unveiled at the grand IndIAA Awards Nite, where not just agencies and brands, but all co-creators of the winning campaigns will be felicitated. It’s a nod to the industry’s collaborative DNA, where strategists, storytellers, directors, and designers together craft work that resonates.

    With ten years behind it and countless campaigns celebrated, the IndIAA Awards remain a rare show where the applause is as authentic as the advertising it honours.

  • Dabur names new healthcare head, bids farewell to veteran

    Dabur names new healthcare head, bids farewell to veteran

    MUMBAI:  Dabur India has announced the appointment of Sriram Padmanabhan as its new head of healthcare business, effective immediately.This move comes as the company prepares to bid farewell to Philipe Joseph Hlaydon, the current healthcare head, who will retire on 1 July 2025.

    The decision was ratified by the board of directors. Hlaydon, a long-serving executive, will step down at the close of business on  1 July  2025, marking the end of his tenure. The transition, disclosed in accordance with regulation 30 of the listing regulations and SEBI directives, ensures a smooth handover.

    Dabur, known for its ayurvedic and consumer healthcare products, is positioning Padmanabhan to lead its healthcare division into a new phase

  • Rohitash Srivastava joins 82.5 Communications as chief strategy officer

    Rohitash Srivastava joins 82.5 Communications as chief strategy officer

    MUMBAI: 82.5 Communications has appointed Rohitash Srivastava as its new chief strategy officer in a move that underscores the agency’s commitment to strengthening its strategic capabilities and accelerating growth. This internal transfer within the Ogilvy Group brings Srivastava’s two decades of experience as a communication planner, experience strategist, and brand consultant to the agency.

    Previously prominent strategic planning at Ogilvy India (north), Srivastava has shaped the brand strategies of industry giants, including The Coca-Cola Company, GSK’s Eno, Dabur India, Perfetti, Mother Dairy, and RSPL Group. His expertise in consumer-centric thinking and brand-building will play a pivotal role in 82.5 Communications’ continued success.

    “82.5 Communications is on a fantastic growth journey, fueled by the great work our teams are producing,” said  82.5 Communications CEO Kiran Ramamurthy. “Srivastava’s strategic acumen and proven track record are exactly what we need to accelerate this momentum. Srivastava thrives on simplifying complex challenges and making brand strategy feel refreshingly clear and actionable, with an approach rooted in common sense, conversation, and creativity.”

    Srivastava added, “82.5 is fast becoming the growth engine for Ogilvy, and I couldn’t be more excited to be part of this transformative moment. The talent and energy I see in Ramamurthy, our COO, and our CCOs Anuraag and Mayur make 82.5 a powerhouse of modern brand-building. We have great momentum, we’re already putting out some fantastic work, and this is just the beginning.”

    Srivastava’s accolades include multiple Effie awards, including a Gold and three Silvers in APAC Effies, and recognition as India’s Top Digital Planner by Digital Market Asia and Business World in 2016. He is also an academic contributor, teaching brand strategy at MICA and MET Mumbai and publishing insights in Brand Equity, WARC, and Campaign India.

  • Publicis Media India launches Markriti

    Publicis Media India launches Markriti

    Delhi – Publicis Media India has introduced Markriti, a cutting-edge machine-learning based Marketing Mix Modeling (MMM) tool. Powered by Meta Open Source and supported by an interactive UI, Markriti aims to deliver efficient, cost-effective, and cutting-edge MMM solutions to brand managers and CMOs across industries, further enhancing Publicis Media India’s AI footprint and strengthening its overall client servicing capabilities.

    Understanding that we live in a competitive world, brands are actively adopting a data-driven approach. They are seeking tools and metrics that can help measure return on investment (ROI), which allows them to optimize campaigns for better results. While there are many campaign measurement tools available in India, Markriti comes in as an integrated MMM solution that enables marketers to measure their ROI across various marketing channels, even before the launch of a campaign. An intervention by Publicis Media India, Markriti aims to help marketers achieve their targets and optimize budgets.

    While Markriti inherits its open source from Robyn, it is a step ahead by providing a top-down UI that allows for a low-code and hassle-free MMM workflow. It empowers strategists and analysts in post-modeling to not only engage in MMM studies but also access insightful data in under an hour. With the time saved in running the model, the Data Scientist can now focus on fine-tuning the model and insights. With capabilities across investment, strategy analytics, data, performance marketing, and content, Markriti has truly completed Publicis Media India’s suite, further reinforcing the group’s ‘Power of One’ business model.

    Publicis Media India chief solutions officer Rajiv Gopinath said, “In the dynamic world of marketing, which is highly influenced by consumer behavior, our clients have always been posed with the challenge of finding a way to measure the impact generated through their efforts accurately. With Markriti, we aim to empower marketers by supporting them from inception and ideation to execution and measuring impact. We also empower Data Scientists with a cloud computing solution and a UI that gives them flexibility in hyperparameter tuning. We are sure that Markriti will enhance marketing strategy building across industries and evolve as the partner of choice for all MMM solutions.”

    Additionally, since it is specially curated for the Indian market, Markriti not only helps in selecting the type of ad stock, hyperparameters, and best Pareto model but also provides complete guidance in each step of the modeling process.

    Dabur, having worked with Publicis Media India for close to a decade, recently deployed Markriti for the Karnataka market to address issues around brand growth and return on investment through their marketing efforts. The problem at hand was to create a comprehensive MMM that could quantify the ROI, determine the optimal marketing mix, and provide strategic insights for improved marketing efficiency. Markriti, with its transformative approach and user-friendly nature, efficiently analysed their past marketing campaigns and helped Dabur optimize the existing budget, alongside a significant boost in the overall return on ad spend.

    Dabur India Head of Media & Brand Activation, VP, Rajiv Dubey said, “Publicis Media India has been our analytics partner since 2015. Every year, they bring something new to the table regarding analytics. The Markriti innovation is a great initiative and it’s great to have a partner thinking about driving our business goals. It was used for the Karnataka MMM this year.”

    Additionally, Dabur India, Head of Marketing, Oral Care, Augustus Daniel having seen the usage of Markriti in his category, shared, “We’ve been using Publicis Media India for MMM services for quite some time now, and this year they’ve introduced a new modern approach to MMM through their tool ‘Markriti’, through which the results for the Karnataka market were developed. Markriti uses the powerful Meta Open Source library Robyn and represents some of the best the industry offers in the field. We look forward to more innovations from Publicis Media India in the analytics area.” 

  • Dabur India entrusts Rajiv Dubey with expanded role as VP

    Dabur India entrusts Rajiv Dubey with expanded role as VP

    Mumbai: Dabur India has entrusted Rajiv Dubey with an expanded role as vice president, where he will now lead brand activations and experiential marketing initiatives.

    Alongside his continued leadership in media strategy and execution, Dubey will focus on creating immersive brand experiences that enhance Dabur’s connection with its customers.

    He manages media spending across a wide range of platforms, including TV, digital, print, radio, outdoor, and both consumer and trade activations, ensuring optimal ROI and growth for the company’s diverse brand portfolio.

    With over three decades at Dabur, Dubey has developed expertise across various roles, with core competencies in media planning and buying, digital transformation, mar-tech, and emerging media practices.

    Since joining Dabur in 1994 as a media manager, Dubey played a key role in establishing Adbur, the company’s in-house agency, and in fostering partnerships with prominent broadcasters such as All India Radio, Doordarshan, Zee, and Star Network, as well as major newspapers like Times of India.
     

  • Disney Star Network launches innovative contextual ads for its Hindi movie channels

    Disney Star Network launches innovative contextual ads for its Hindi movie channels

    Mumbai: Disney Star Network has announced the launch of an advanced contextual advertising solution across its Hindi movie channels, Star Gold and Star Utsav Movies. This innovative product, developed entirely in-house, offers advertisers an opportunity to deliver highly targeted and engaging ads to viewers. By strategically placing ads that are contextually relevant to the content being watched, Disney Star Network is revolutionizing the way brands connect with their audiences.

    “Contextual ads are a game-changer for advertisers, allowing them to reach their target audience with unparalleled precision and effectiveness. This cutting-edge solution will not only boost viewer engagement but also provide valuable performance insights to advertisers. This package can scale as high as 1000 spots per month, which is 2x-3x of any regular FCT campaign. This approach is unique in the television space as it combines building strong brand associations while reaching maximum audience, effectively addressing multiple brand objectives such as awareness and salience,” said Disney Star head – entertainment ad sales Dev Shenoy.

    Dabur India at Dabur senior GM head of media Rajiv Dubey commented, “At Dabur, we are known to create and spread awareness for causes that need attention! Tobacco chewing is a major Hazard and hence World NO Tobacco Day was an important day to alert our audiences of this hazard. We associated with Star Gold for the first-ever contextual messaging product, which created a pinpoint accurate impact for this messaging. This association proved to be truly effective just the way we love our association with the consumers”

    The contextual ads offer a distinctive and efficient method for advertisers to reach their target audience, thereby creating a mutually beneficial situation for all stakeholders involved. Compared to traditional contextual ad creation, this solution streamlines the process, offering a more efficient and scalable approach. Additionally, the product includes the ability to measure the exposure of each contextual ad using BARC ratings, providing valuable insights into ad performance.

  • TAM Sports: IPL 17 TV ad volumes grew 19 per cent per channel compared to IPL 16

    TAM Sports: IPL 17 TV ad volumes grew 19 per cent per channel compared to IPL 16

    Mumbai: TAM Sports has released an IPL report based on the first 71 matches of IPL 17 and for all the channels on which matches are telecasted.

    On television, advertising for IPL 17 observed growth of 19 per cent in ad volumes/per channel compared to IPL 16.

    Compared to IPL 16, the count of categories and advertisers in IPL 17 were increased by 40 per cent and 28 per cent respectively.

    In IPL 17, the top five categories collectively added 44 per cent share of ad volumes, in which Pan Masala dominated the list. Ecom-gaming and pan masala were the only common categories between IPL 17 & IPL 16. Parle Products was the top advertiser in IPL 17 with 11 per cent share of ad volumes. Also, Sporta Technologies, K P Pan Foods and Vishnu Packaging were the common advertisers between IPL 17 and IPL 16. The top five advertisers of IPL 17 together added 34 per cent share of ad volumes. Parle Products was the leading advertiser in 48 matches of IPL 17.

    Compared to IPL 16, there were 34 new categories and 117 new brands present in IPL 17. Among the top five new categories, two of them were from the F&B sector and two belonged to the BFSI sector. Parle Food Products dominated the top five new brands list, followed by Fogg in 71 matches of IPL 17.

    During IPL 17, Dabur Real Range was the top brand on Hindi plus English language channels. Additionally, Mobil Super/Mobil Super Moto dominated the top brands list on regional language channels. Among the 110 brands that advertised on both Hindi plus English and regional language channels, Parle Food Products secured first position.

  • Dabur Red Paste ropes in Amitabh Bachchan as brand ambassador to launch its new campaign

    Dabur Red Paste ropes in Amitabh Bachchan as brand ambassador to launch its new campaign

    Mumbai: Dabur India announced that it has roped in Bollywood actor Amitabh Bachchan as the new brand ambassador of its flagship oral care brand, Dabur Red Paste. This new campaign is expected to further strengthen the brand’s position.

    Created by Ogilvy, in this campaign, Bachchan plays a double role, that of a science man and an ayurveda expert, where he talks about Dabur Red Paste as the perfect blend of modern science and ayurveda. The execution is both humorous and informative as it delivers the core message in a clear and interesting manner.

    Dabur India CEO Mohit Malhotra said, “We are absolutely thrilled to have Bollywood actor Amitabh Bachchan on board as the new face of Dabur Red Paste. Dabur Red Paste combines the best of traditional ayurveda and modern-day science to offer our consumers complete oral hygiene. Amitabh Bachchan, with his high level of trust, popularity, and credibility, and his unique ability to connect with both younger and older generations, perfectly embodies the brand values of Dabur Red Paste. We welcome him to the Dabur family and are confident that this association will further strengthen the brand and help us build a better connection with our consumers.”

    Speaking on the occasion, Bachchan commented, “I am happy to endorse Dabur Red Paste, a trusted brand from the house of Dabur. We all know the importance of oral hygiene in our health and wellbeing. Dabur Red paste, being an ayurvedic toothpaste, with its inherent benefits, is the answer to this need.”

    Ogilvy India chairman of global creative & executive chairman added, “Working with Amitabh Bachchan has always been an absolute privilege. I’m delighted that we have got an opportunity to collaborate with him for our partners at Dabur. Dabur Red Paste is a much loved Indian brand and has been going from strength to strength. With Bachchan’s association, it is sure to soar to new heights.”

    “The brief was to communicate how Dabur Red Paste uses the power of science to extract the best of ayurveda. And when India’s #1 ayurvedic toothpaste decides to spotlight its efficacy, it is only fair that it is done by someone of stature, someone who the consumers look up to. Thus, Bachchan came on board. The challenge then was to have a script that does justice to both,” said Ogilvy India (north) president & head of office Prakash Nair.

    Ogilvy India (north) CCO Ritu Sharda added, “Dabur Red Paste is the best of science and Ayurveda. Since the benefits were two-fold, we got the opportunity to create two different characters for Mr. Bachchan, one as an ayurvedic expert – gyaan – and one as a man of science – vigyan. Bachchan’s genius has taken the banter between the two characters to the next level. And we’ve had the opportunity to show Bachchan in two never-seen-before avatars. Enjoy the banter as you learn about the amazing benefits of this iconic brand in the most delightful way.”

  • Ultimate Kho Kho aims to be a primetime blockbuster and top three leagues in India

    Ultimate Kho Kho aims to be a primetime blockbuster and top three leagues in India

    Mumbai: The first edition of Ultimate Kho Kho, a sports league aimed at popularising the game of kho kho, kicked off on 14 August. Ultimate Kho Kho CEO & League Commissioner Tenzing Niyogi said that the aim is to be a primetime blockbuster and build it into the top three leagues of India.

    “Since our independence, Kho Kho has been an integral part of our modern soil. Every Indian has at some time or other played Kho Kho, which is for both genders; boys and girls & men and women. I think that was one of our key factors in building a professional league around the sport, which gave us impetus, strength, confidence, and the foresight to build something as big as Ultimate KhoKho. As we all keep saying, this is our “mitti ka khel” which is going to finally see its soil in the spotlight moment. My vision has always been to bring the sport onto a national platform and create something which is beneficial for all the athletes and player population that Kho Kho enjoys. The idea here is to make Ultimate Kho Kho a primetime blockbuster and build it into the top three leagues of India,” he tells Indiantelevision.com.

    Ultimate Kho-Kho, he explains, is an initiative started by Dabur India non-executive director Amit Burman and the Kho-Kho Federation of India. The Ultimate Kho Kho league promoter, Burman, has invested Rs 200 crore in the project for a period of five years, and wants to get Kho-Kho back on the sports map of India.

    The team owners includes, Chennai Quick Guns (KLO Sports), Gujarat Giants (Adani Sportsline), Mumbai Khiladis (Badshah & Punit Balan), Odisha Juggernauts (Government of Odisha), Rajasthan Warriors (Capri Global), and Telugu Yoddhas (GMR Sports).

    “Rise Worldwide is the league’s consultant and exclusive broadcast production partner, while Sony Pictures Network India is our official broadcast partner,” Niyogi elaborated.

    When asked about the level of interest in the country for Kho Kho, he noted that the level of interest for Kho Kho in India has been humongous. He said, “The best part of what I believe Kho Kho enjoys and which Ultimate Kho Kho as part of the vision has always taken forward is the fact that the deep-rooted club culture has always been the biggest support for any sports development across the globe. The fan following that Kho Kho enjoys across multiple regional layers in India has given us our brainchild, which was also to bring Ultimate Kho Kho into multiple languages.”

    “The fact that we’ve taken this so far is because there are people who are ready to consume Kho Kho in the new shape and form that we are ready to present. We believe that if we can bring this in its new avatar to the audiences of India, with the right set of stakeholders who have the vision and credibility to build this sport, not only from a financial assistance perspective but also by developing the sport in their respective catchment areas, we will increase the penetration of the sport of Kho Kho.”

    In terms of the learnings from the success of the Pro Kabaddi League, he said that the understanding and learnings from the past leagues have also been that when you create a league, it should have stakeholders in the shape and form of big corporate houses. “It should also involve the entertainment factors that appeal to the masses of India and do that with the right broadcaster showcasing it across multiple channels that have the right amount of distribution footprint. Also, not to forget that the important role of regional language comes about truly and specifically for any other sport that we have seen succeed in India and becomes a critical success factor for all of us.”

    He further noted that there has been a huge inception of non-cricketing sports since 2014. “The IPL actually created and paved the way for sports leagues in India. Since then, there has been the ingestion of multiple other sports leagues which have come about. Some have seen the success story and some might not have. Ultimate Kho Kho has been built on a few success pillars, which are, namely, one being the change of format; secondly, being a team sport; and thirdly, I think what it believes is that homegrown sports do have a special place in the Indian heart and soul.

    “Of course, the concept of worldwide ranking makes it all the easier for people to establish the fact that we are doing what is best for us as far as the nation is concerned, and largely, the concept of rural penetration in India does play a humongous role in the success of any league in India. Ultimate Kho Kho has been built upon the format which was always of critical value to us, where we believe that an appointment viewing of one hour over primetime television is a very, very important role to be played.”

    In terms of the decision to choose Rise to handle the league, he explains that Ultimate Kho Kho has always been envisioned as a television product. It was always designed and curated in such a fashion that it became a spectacle on air. “For this reason, we have really given due consideration to television production agencies who have come and pitched to us. We went ahead with Rise for a couple of reasons. One was that the idea that Rise gave us and the confidence they gave us with the lineage of TV production was vibrant. The fact that we went back to our drawing board and discussed how many camera shots would be in Ultimate Kho Kho’s tail with the inclusion of Light Spidey was another interesting piece of the jigsaw puzzle that we solved together.”

    Madison Media OOH group CEO Vikram Sakhuja noted that the sport is fast-paced and attractive. “Kho kho is a pretty exciting game. Earlier, people saw the potential of kabaddi, which was amped up to a new level. I have no doubt that the players will do a very good job of kho kho as well.” For him, the learning of PKL was the fact that the stakeholders were patient. Initially, there were no sponsors. That is because Star wanted to show the proof of concept and then go to the market with the right price. “They were confident that value would be unlocked in one or two seasons. That is the big lesson. You want to get a good price. If you sell at the beginning, then you might get next to nothing.” He noted that a punt has been taken by the various stakeholders of Ultimate Kho Kho.

  • Dabur’s Amit Burman steps down as chairman, to continue as a non-executive director

    Dabur’s Amit Burman steps down as chairman, to continue as a non-executive director

    MUMBAI: Amit Burman has resigned as the chairman of FMCG major Dabur India. Burman shall continue to be the non-executive director of the company, Dabur India announced in a regulatory filing. The company has accepted the resignation of Amit Burman from the post of chairman of the board of directors with effect from 10 August 2022.

    The board has also affirmed the appointment of Mohit Burman, who is currently the non-executive vice chairman, as the non-executive chairman of the board for five years with effect from 11 August. 

    Apart from this, Saket Burman has been appointed as the non-executive vice-Chairman of the board of directors for five years.

    Burman started his career at Dabur’s Industrial Engineering Department where he was responsible for the induction of machinery, method improvements, manpower reduction and improving product packaging. He took on the responsibilities as the CEO of Dabur Foods in 1999 and forayed into the processed foods business with a range of ethnic cooking pastes & chutneys and packaged fruit juices.

    Burman stepped down as the CEO of Dabur Foods when the company was merged into Dabur India in July 2007. He was then appointed the vice chairman of Dabur India. He took charge as the chairman of Dabur India in 2019. He is credited for Dabur India’s foray into the processed foods business with the setting up of Dabur Foods Ltd. He is also responsible for driving all business strategy, development and communications at Dabur Foods.

    An alumnus of the University of Cambridge, he also holds M.Sc degree in Industrial Engineering from Columbia University, USA and a B.Sc. degree in Industrial Engineering from Lehigh University, Bethlehem, PA, USA.