ITV

Tag: Dabur Honey

  • Dabur India forays into syrups & spreads segment with Dabur Honey Tasties

    Dabur India forays into syrups & spreads segment with Dabur Honey Tasties

    Mumbai: FMCG major Dabur India on Thursday announced its foray into the syrups and spreads category with the launch of ‘Dabur Honey Tasties’. The new product has been launched in two flavours – Chocolate and Strawberry.

    This honey-infused sweet, healthy, and ‘no added sugar’ take on the classic sugary chocolate and strawberry syrups is an extension of the company’s popular healthcare brand Dabur Honey, it said in a statement.

    Explaining the rationale behind the brand extension, Dabur India’s marketing head – health supplements, Prashant Agarwal said, “Dabur Honey has been trusted by generations as their preferred health and food supplement. We are now offering its nutrition for kids with our new range of flavoured Honey, which is the perfect combination of taste and health. Millennial moms are increasingly looking for products that offer great taste and are also healthy for their little ones. They are also finding ways of giving the goodness of honey to their kids. Dabur Honey Tasties, a one-of-its-kind innovation in the honey category, provides a tasty treat that kids will love.”

    Dabur Honey Tasties will be available in colourful squeezy packs at select retail stores and leading e-commerce platforms.

  • Akshay Kumar takes the immunity pledge with Dabur Chyawanprash

    Akshay Kumar takes the immunity pledge with Dabur Chyawanprash

    NEW DELHI: Embattled FMCG Dabur India, whose flagship product Dabur Honey was at the centre of a controversy after failing the NMR purity test, is now relying on star power to turn around its dented fortunes. The company has signed on A-list actor and fitness icon Akshay Kumar as the new face of its health supplements brand Dabur Chyawanprash.

    A new campaign featuring Kumar, a paragon of what it means to live healthy, calls on the nation to come together and pledge to build “inner strength and fighting spirit” in these uncertain times.

    “Strong immunity is the need of the hour with the threat of illnesses looming around us,” said Dabur India Ltd CEO Mohit Malhotra. “Dabur Chyawanprash, with the power of more than 40 herbs like Ashwagandha, Giloy  and Amla, has always stood for boosting immunity to fight illnesses. Dabur Chyawanprash has always celebrated and championed the cause of building the health of the nation. Akshay Kumar is emblematic of health, fitness and inner strength, the properties of Dabur Chyawanprash. We are happy to welcome him to the Dabur family.”

    The new campaign serves as a rallying cry, inviting Indians to keep their immunity strong for themselves and for the nation.

    “With this communication, Dabur Chyawanprash, along with the charismatic Akshay Kumar, are also establishing our strong sense of pride about ‘Made in India, by Indians, for Indians’, and caring for every Indian household’s immunity and well-being,” added Malhotra.

    Conceptualised by McCann Worldgroup India, the film attaches a deeper purpose to why each one of us needs to keep our immunity high. It takes the idea of immunity from safety for an individual to the strength for an entire nation. And it does that by inviting Indians to take a pledge for becoming strong from within so that we can support each other in this journey and emerge stronger.

    “Har ghar me, har kisi ko, leni he ek shapat khud ko strong banane ki, kyuki hum strong rahenge tabhi toh har mushkil se ladenge. Bharat kare vishwas, har din Dabur Chyawanprash.” Leading this pledge is Akshay Kumar, who helps galvanise the masses in joining this movement.

    Prasoon Joshi, chairman, McCann Worldgroup, Asia Pacific CEO & CCO McCann Worldgroup India, said: “Akshay is a fitness icon in our country and so is the brand Dabur Chyawanprash. I have always believed that there should be an inherent resonance between the brand and its endorser, which is absolutely so in this case. I have been part of Dabur’s communication for more than two decades and seen the journey to the top. This will be another great chapter in the brand’s journey and would strengthen the relationship with the consumers.”

    Akshay Kumar said: “I am immensely proud and happy to be a part of the Dabur family. Dabur has relentlessly nurtured the country’s health and fitness through the science of authentic Ayurveda. I really believe that together, Dabur and I, will take Dabur Chyawanprash to every household, every person – so that collectively our nation’s immunity becomes stronger and we can conquer every challenge.”

    The film’s essence is in activating and tapping into the power of immunity and collective action. It portrays Indians from different walks of life who are doing their bit to keep the nation going. And at the heart of it is their inner strength driven by the core of benefit of Dabur Chyawanprash – 2X immunity. 

  • Havas wins creative mandate for Dabur Honey

    Havas wins creative mandate for Dabur Honey

    NEW DELHI: Dabur Honey has awarded its creative communication mandate to Havas Creative. Dabur Honey is India's largest branded honey maker and has contributed to the lives of many Indians for over three decades.

    As part of the mandate, Havas will be handling the creative duties for Dabur Honey and all its extensions. The account was won following a rigorous multi-agency pitch. The business will be managed out of the agency's Delhi office.

    The agency kickstarts the brand’s journey with a TVC that sends out a clear message – ‘Not every honey brand has the right to be called honey.’

    The film aims to inculcate a habit of checking the authenticity and credibility of a product in the minds of the consumers before purchasing and stay watchful of fake products/imitations in the market.  The film calls out to its loyal consumer and all those who have truly made Dabur Honey the No. 1 honey brand in the world, advising them to look carefully before they buy. The campaign has been conceptualized and executed by Havas Creative.

    The film features an interesting exchange between two shoppers that ends with “Kissi ko bhi apna honey nahi bol sakte na (not every honey brand can be called honey)!”, thereby subtly highlighting that consumers can be rest assured they have bought real honey when they spot the Dabur honey logo on the bottle. 

    As the largest player in the branded honey market, Dabur is powered by an extensive sourcing network and practices stringent quality control measures, in line with this the campaign communicates the quality checks that the product undergoes and which make it the world’s No. 1 honey brand.

     Dabur India category head  Kunal Sharma said “We are excited to have Havas on board as our creative partner. Their understanding of our market and our consumers was impressive, and we found their work creatively very exciting. As we roll out our first communication with them, it further cements our decision. Dabur Honey is the world’s number one honey brand because our consumers are loyalists and have trusted us for many generations.”

     Havas Group India CEO Rana Barua said “We are proud to have won the mandate for an iconic brand like Dabur Honey and all its extensions. This has been one of the biggest and most prestigious wins for the agency this year. Winning the mandate makes this piece of communication even more special. With our Havas integrated Village model, we will continue to create path-breaking work that makes a meaningful difference in the lives of its consumers. We look forward to further strengthening the brand’s legacy in the market”

    Talking about the new mandate being awarded to Havas Creative and the campaign, Havas Creative national creative director Ravinder Siwach added “Dabur Honey is poised to break new grounds in its product offerings and we couldn’t be happier having been entrusted the journey ahead for one of Dabur India’s marque brands. In current times, consumers have become more health-conscious than before, which has led to an increase in many ‘me too’ imitations. The idea behind the film was to build awareness around the topic of purity and to advise consumers to be more vigilant before they make a purchase.”

  • ZEE5 collaborates with Dabur Honey for a new health and fitness chat show

    ZEE5 collaborates with Dabur Honey for a new health and fitness chat show

    MUMBAI: The current global situation has highlighted the importance of building immunity and having a fitness routine to be healthy. And one thing that the lockdown restrictions have brought to light is that you don’t necessarily need to go to a gym to stay fit. A little motivation and creativity is all you need to stay fit during these times. Keeping this in mind, ZEE5, and Dabur Honey have collaborated to launch an exclusive chat show  – Dabur Honey Hello Fitness to motivate and encourage India to be proactive about their well-being.

    The one of a kind show is a part of ZEE5 Ads’ Ampli5 offering and will let viewers get an exclusive peek into the fitness routines and healthy habits of their favorite celebrities. The virtual show will be hosted by one of India’s talented actor, host and colourful personalities – Karan Wahi who will get the celebs to dish out their health and fitness secrets and routines through some fun and games! The show will give fans an insider’s view on how and why their favorites follow a particular routine, a specific diet and what they do to keep their mind and body balanced and fit. Apart from this, fans will also get a chance to have interactions by sending their questions which will be answered on the show.

    Highlighting the uniqueness of the show and collaboration, ZEE5 India chief revenue officer Rajeev Dhal said, “ZEE5 is India’s Entertainment Super-App today because we truly understand the pulse of the nation and create relatable content. The present situation has brought us even closer to our audiences and given us a better glimpse into what they want. With fitness and overall well-being, a prerequisite in this new world, this exclusive show in collaboration with Dabur Honey – undoubtedly, one of India’s top health and fitness  brands, aims to motivate and encourage our viewers to make their health a cardinal priority. We are excited to collaborate with Dabur Honey to present this exclusive show series and even more so as it is a first in the OTT industry.”  

    The show is set to launch with the first episode to go live on 28 June. A total of a six-episode series, with two episodes to be released every week.

    Dabur Health Supplements marketing head Prashant Aggarwal said, “Dabur Honey, through its best-in-class products and communication has been urging people to lead healthier lives and more so, in the current context. We want to partner with Indian consumers in making their lives healthier and fitter. This association with ZEE5 is an attempt to get consumers to know the lifestyles and habits of celebrities and how they keep themselves fit and healthy even in trying times like these. A Natural Immunity Booster, Dabur Honey is seeing increased adoption by Indian households in the current times.”

  • Dabur increases ad spend by 5.49% in Q4 FY13

    Dabur increases ad spend by 5.49% in Q4 FY13

    MUMBAI: Fast moving consumer goods major Dabur increased its spending on advertising and promotions for the the quarter ended 31 March as competitive intensity in the category continued to be high.

    The FMCG giant ramped up its spending into the fourth quarter of FY13 with ad spends increased by a robust 5.49 per cent in Q4 FY13 when compared to Q4 FY12.

    Dabur‘s advertising and marketing expenditure in the fourth quarter of FY12 stood at Rs 1.82 billion which grew to Rs 1.92 billion in the fourth quarter of FY13 ended 31 March 2013. The percentage of total income dedicated to advertising saw a fall from 13.26 per cent in Q4 FY12 to 12.44 in Q4 FY13.

    The company‘s income for the period grew by 12.54 per cent on a year on year basis from Rs 13.72 billion in Q4 FY12 to Rs 15.44 billion in Q4 FY13. Its net profit grew by 18.13 per cent as the net profit in Q4 FY12 was Rs 1.71 billion compared to Rs 2.02 billion in Q4 FY13.

    The Health Supplements business for Dabur – led by strong growth in Dabur Glucose & Dabur Honey – ended the fourth quarter with a 22.6% growth, while the OTC Health Care business reported a 16.7% growth. Dabur‘s Perfumed Hair Oil business, led by Dabur Amla Hair Oil, ended the period with a 13% gain, while the Shampoo business ended the quarter with a 29.4% growth. The Home Care business reported a 33.3% growth while the Toothpaste category closed the quarter with a 15.8% growth. The Foods category – riding on continued demand for its packaged juices — reported a 22.6% growth.

    “The Bangladesh business reported a strong 57 per cent growth, while sales in Levant grew by 30 per cent and GCC markets by 20 per cent; shampoos, hair creams and toothpastes were the key growth drivers in the international markets,” Dabur India director P D Narang said.

    The annual figures reflect a growth from FY12, as the FMCG company increased its advertising spends by a hearty 26.81 per cent in FY13. Dabur‘s advertising and marketing outflows increased from Rs 6.60 billion (FY12) to Rs 8.37 billion (FY13).

    The total income from advertising also grew from 12.44 per cent in FY12 to a healthy 13.71 per cent in FY13. The FMCG‘s income for the period also grew by 15.01 per cent on a annual basis from Rs 53.05 billion in FY12 to Rs 61.06 billion in FY13. And the new profit grew by a stellar 18.94 per cent, seeing it rise from Rs 6.44 billion in FY12 to Rs 7.66 billion in FY13.