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Tag: Dabur Gulabari

  • Disha Patani roped in as brand ambassador for Dabur Gulabari

    Disha Patani roped in as brand ambassador for Dabur Gulabari

    Mumbai: Dabur India Ltd on Monday announced the signing of Bollywood actress Disha Patani as the new face of its skincare brand Dabur Gulabari. The company has also unveiled its improved packaging for the product.  

    “Dabur Gulabari is built on strong equity of natural ingredients which matches with Disha Patani’s natural beauty. She is not only the perfect personification of the brand’s values but an inspiration to young teenage girls who dare to dream,” said Dabur India Ltd vice president-marketing Abhishek Jugran. “We are delighted to welcome her to the Dabur Gulabari family and are confident that this association will help us build a better connect with our current users and also make the brand more relevant to the young and teenage audience.”

    As a part of the association, the Bollywood star will appear in multiple campaigns which will run across platforms, said the company in a statement.

    “Dabur Gulabari has been the most preferred beauty brand for millions of young girls for decades now. As a market leading brand that has been constantly innovating in terms of product, packaging, and communication, Dabur Gulabari has always recognised and strived to meet the ever-evolving beauty care needs of our consumers,” stated Dabur India category head – skin care Ajay Gandhi.

    “Like with every other girl in the country, Dabur Gulabari was my first beauty care brand as a teenager,” said Patani on the brand association. “To me, it stands for both beauty and the unadulterated teenage spirit. I am excited to help define what natural, rose-like glow means to a whole new generation of girls.”

  • Sonakshi Sinha is Gulabari brand ambassador

    MUMBAI: Rose-based skin care brand Dabur Gulabari from the Dabur stable has signed on Bollywood actor Sonakshi Sinha as its new brand ambassador.

    Sinha will be the face of the rand in its soon to be launched 360-degree multimedia campaign with print, electronic and online media initiatives. She will share her tips on using Dabur Gulabari for daily skin care as part of the campaign.

    Under this initiative, Dabur Gulabari will also be launching a coffee table book – Beauty Secrets of Beauty Queens. The book will feature the secret beauty tips by Sinha and her skin care routine.As a means of consumer engagement, the company shall also encourage consumers to write in their secret beauty recipes and how they incorporate rose water in their daily skin care regime.

    Sinha said, “Dabur Gulabari is synonymous to pure rose water in India. For years now, I have been a loyal user of the Dabur Gulabari. After a long, hard day of shoot, I always cleanse my face with the Dabur Gulabari Rose Water to get back that Rose Glow on my face. Gulabari is also a must-have ingredient for my face packs. The Dabur Gulabari Face Freshener spray is another favorite as I can carry it in my purse while am out shooting in the Sun. I spray it on my face and get refreshed instantly. Dabur Gulabari, in fact, has always been an essential part of my daily skin care routine.”

    Dabur India Ltd head of marketing-skin care Sanjay Singal said, “The over a decade-old Dabur Gulabari has been cherished by women across India as the only brand that offers the goodness and lingering fragrance of rose. Sonakshi, with her natural elegance, charm, confidence and grace, was the natural choice as a brand ambassador for Dabur Gulabari.”