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Tag: Dabur Amla

  • Bhai Behen aur Banter: A celebration of sibling shenanigans

    Bhai Behen aur Banter: A celebration of sibling shenanigans

    Mumbai: Raksha Bandhan, the celebration of the endearing bond between siblings, takes a humorous spin this year. Dabur Amla, in a strategic collaboration with Schbang, the creative, media, and technology transformation company, unveils an exhilarating event that delves deep into the playful heart of sibling relationships.

    Comedians Raunaq Rajani and Ankita Shrivastav lead the charge, representing the “Bhai Gang” and “Sister Squad” respectively. Through their comedic roasts, they uncover and jest about the delightful intricacies that mark every sibling relationship. From friendly banter to hilarious revelations, the roast promises waves of laughter and nods of recognition.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Dabur Amla (@daburamlaindia)

    Regarding this innovative initiative, Dabur Amla head of marketing – hair care Ankur Kumar commented, “This Raksha Bandhan, we wanted to do something beyond the conventional. Siblings share a relationship that’s filled with playful banter. Through this campaign, we not only celebrate that bond but also the deeper emotional connection beneath the surface that highlights stronger roots. Being Jadon se mazboot is something that Dabur Amla stands for, and this is what is being reinstated through this salt and sweet banter.”

    The event promises a visual and comedic treat. Adding to the fun, there are eager siblings from the audience, each resonating with the roast and cheering for their respective side.

    Schbang executive vice president Rohan Hukeri shares his thoughts, “Collaborating with Dabur Amla for this unique Raksha Bandhan event was an exciting journey. We wanted to capture the essence of sibling relationships in a way that’s both relatable and refreshing. The sibling relationship is extremely dynamic & they are often being called the ‘Frenemies’. While there are regular banters between the siblings, the bedrock of the relationship is the stronger bond & understanding nature between the two. I believe the format of our roast taps into exactly that.”

    As the comedians take audiences on a rollercoaster of emotions, the event wraps up on a poignant note, with Dabur Amla urging siblings to indulge in a ‘Dabur Amla Champi’ session. An ode to the deep-rooted #JadonSeMazboot bond, it’s a moment for reflection, rejuvenation, and reconnection.

    This Raksha Bandhan, Dabur Amla and Schbang extend an invitation to relive, laugh, and celebrate the indomitable spirit of siblinghood.

  • Dabur Amla spreads lockdown love via campaign by Ogilvy Delhi

    Dabur Amla spreads lockdown love via campaign by Ogilvy Delhi

    MUMBAI: Dabur Amla Hair Oil has created a new digital campaign around building bonds with loved ones during this lockdown.

    The brand has stood for strong hair and strengthening relationships, particularly the bond shared between mother and daughter. Positivising the sentiment of being at home, the film weaves a beautiful narrative around strengthening the bond during this period. The simple execution highlights how this time at home is the time to strengthen the bond with loved ones. Caught in the daily hustle of life, we tend to take certain relationships for granted, especially our mothers. Hair oiling has always been an integral part of the Indian mother-daughter relationship. Hence, the thought ‘Apne Jadon ke saath Rishta Banao’ adds an intriguing spin to the age-old ritual-a champi.

    The film positivises the sentiment around lockdown with a heart-warming story that helps connect with the consumers.  Promoted on social media, this film invites viewers to participate by sharing their champi stories.

    Ogilvy India-North CCO Ritu Sharda said, “Lockdown has distanced the world, and people are worried. But we chose to look at it in a slightly different manner. One which is as real as this pandemic, but positive. It didn't take us long to realise that it has finally given us something we have always longed for – a chance to spend time with our loved ones. So while the world figures out a way to get back together, we urge people to make their bond even more beautiful, by coming closer as a family and strengthening the roots. And a champi, coupled with lengthy conversations, is definitely one way to get there.”

    Dabur India Ltd senior GM marketing Rajeev John says, “An age-old brand, Dabur Amla is rooted in strength. It’s a household name spanning across generations. We wanted to ensure a strong emotional connect with the consumer during these tough times. Champi-an act of love, seemed the perfect fit to reassure our consumers that Dabur Amla is as much a part of their everyday lives, even during the lockdown. Instead of being more of a product story, we felt it was key to respect the current sentiment and create a simple yet endearing film.”

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  • Dabur Amla ropes in Priyanka Chopra as new brand ambassador

    MUMBAI: FMCG major Dabur has signed Priyanka Chopra as the new brand ambassador for Dabur Amla hair oil that has been restaged with a younger, modern look and a brand new product proposition of “Mazbooti bhi, Khubsoorati bhi”.

    The new identity now has Chopra‘s face on the front label.

    Dabur India marketing head – hair oils Minoo Phakey said, “Dabur Amla hair Oil has always been associated with beauty and has been known as the key behind strong, healthy, long and beautiful hair. The new look maintains the continuity with the brand‘s beauty association while infusing a youthful appeal.”

    The brand has also been endorsed by celebrities like Jayaprada, Sridevi, Juhi Chawla, Karishma Kapoor and Rani Mukherjee.