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Tag: Dabur

  • Hybrid turns five, rewires the future of ad-tech

    Hybrid turns five, rewires the future of ad-tech

    MUMBAI: From a tiny 6 by 6 ft room to powering some of India’s biggest brands, Hybrid India has come a long way in just five years. The Gurgaon-based digital advertising innovator is marking its fifth anniversary with a celebration of creativity, technology, and people power.

    Founded in 2020 by Shreyas Sathe, who set out to redefine advertising during a turbulent time, Hybrid has become one of India’s fastest-growing Adtech players. Its suite of AI-powered solutions, including the Hybrid Platform, VOX (its contextual advertising engine), Hybrid Places, and CTV technologies, has reshaped how brands connect with audiences.

    Today, the company’s 35-plus strong team drives campaigns for marquee names like Havells, Honda, Dabur, Rado, MG Motors, Mondelez, ITC, Group M, Dentsu, and Publicis.

    “Our greatest strength lies in our people,” said Hybrid Insea CEO Shreyas Sathe. “Over the last five years, we’ve built not just a company, but a culture rooted in trust, empowerment, and shared ambition.”

    That ethos is echoed by Hybrid India country head Gandharv Sachdeva, who believes that Hybrid’s collaborative culture is what truly fuels innovation. “From off-site retreats to fun Fridays, we’ve built an environment where people grow both professionally and personally,” he said.

    As Hybrid looks ahead, its focus remains on innovation and sustainable success. With the digital advertising space evolving rapidly, the company is doubling down on its mission to empower brands with smarter, data-driven storytelling.

    Five years on, Hybrid isn’t just building ads, it’s building the future of how India experiences them.

     

  • Dabur dishes out growth with a healthy Q1 dose of profits

    Dabur dishes out growth with a healthy Q1 dose of profits

    MUMBAI: Dabur’s Q1 results are proof that nature’s remedies still pack a punch on the balance sheet. The homegrown FMCG major reported a consolidated net profit of Rs 508 crore for the quarter ended 30 June 2025, registering a robust year-on-year jump from Rs 494 crore in Q1 last year and Rs 313 crore in the preceding quarter.

    Riding on a wave of resilient demand and smart cost management, Dabur clocked Rs 3,405 crore in consolidated revenue from operations up from Rs 3,349 crore in the same period last year and a sharp rise from Rs 2,830 crore in the March quarter.

    The company’s profit before tax stood at Rs 663 crore, up from Rs 642 crore in Q1FY25 and Rs 412 crore in Q4FY25. Total expenses were contained at Rs 2,886 crore for the June quarter. Of this, Rs 1,424 crore went into raw materials, Rs 344 crore into stock-in-trade, and Rs 338 crore into employee benefits.

    Advertising and publicity remained a priority with Rs 394 crore spent, even as other operating costs totalled Rs 202 crore. Dabur’s focus on product innovation and brand-building clearly continues at pace.

    From a segmental perspective, the Consumer Care division led the pack, raking in Rs 2,705 crore in revenue, followed by the Foods segment at Rs 621 crore. Retail and other businesses brought in Rs 26 crore and Rs 44 crore respectively. Segment profit from Consumer Care alone stood at Rs 644 crore.

    On the balance sheet, Dabur reported total consolidated assets of Rs 17,244 crore, with liabilities at Rs 5,493 crore. Debt remained in check, with the debt-to-equity ratio at 0.13 and current ratio at 1.74. Net worth stood at Rs 11,230 crore.

    Meanwhile, the company continues to back its global playbook, with subsidiaries ranging from Dabur Egypt and Naturelle LLC to Dermoviva in the US and Namaste Laboratories. The international business continues to be a strategic growth engine.

    In terms of shareholder return, Dabur’s basic and diluted earnings per share for Q1 stood at Rs 2.90, a notable jump from Rs 1.81 in Q4FY25.

    With the monsoon season known to fuel demand for healthcare and personal care items, Dabur’s green shoots are likely to blossom further in the quarters ahead.

  • Aman Kishore appointed head of marketing at Bits Pilani Digital

    Aman Kishore appointed head of marketing at Bits Pilani Digital

    MUMBAI: Bits Pilani Digital, the online education arm of India’s esteemed Birla Institute of Technology and Science, Pilani, has announced the appointment of Aman Kishore as its new head of marketing. Kishore, a seasoned professional with over 24 years of experience in integrated marketing and communication, steps into the role with immediate effect, having joined in April 2025.

    His extensive career spans a diverse portfolio of leading brands, including Samsung Mobiles, BMW, Mini Honda, Lufthansa, Nestle, Vodafone, Dabur, Walmart, Singapore Red Cross, and Mundi Pharma. At Bits Pilani Digital, Kishore will leverage his expertise in integrated campaigns, digital strategy, media integration, and performance marketing to expand the institution’s legacy to a wider audience.

    Before this latest assignment, Kishore served as integrated campaign lead at Cheil India, where he spearheaded marketing efforts for Samsung Mobiles’ innovative A-series, M-series, and F-series, focusing on GenZ engagement through digital, influencer, and social content. He also led the Samsung CSR initiative, ‘Solve for Tomorrow.

    His prior experience includes a notable four-year tenure as deputy general manager at The Times Of India, where he managed business development, revenue growth, and P&L for a unit responsible for marquee events such as the Literature Festival and Global Music Festival – Life in Colour. He also held significant roles at Serviceplan India, overseeing integrated media for BMW, MINI, and Lufthansa, and at Ogilvy & Mather, where he led business and strategy for clients like Honda Jazz and Vodafone.

    Kishore’s appointment signals Bits Pilani Digital’s commitment to robust marketing and a content-driven approach as it expands its digital offerings in data science and artificial intelligence. He brings a proven track record of developing communication solutions that deliver business goals, fostering consumer insights, and mentoring teams, all while maintaining a keen focus on technology and digital innovation.

  • Tanuj Luthra elevated as chief business officer at CarDekho Group

    Tanuj Luthra elevated as chief business officer at CarDekho Group

    NEW DELHI: Auto-tech platform CarDekho Group has named Tanuj Luthra as its chief business officer, (CBO) marking a significant leadership elevation for the digital veteran with over two decades of experience in media, digital, banking, and telecom.. 

    Luthra, who joined CarDekho in 2023 as vice president – new auto, has since April 2025 (when he was named CBO) has been overseeing  the group’s entire business strategy, revenue leadership, and partnerships. His remit includes driving growth across digital ads, branded content, SaaS offerings, and white-label IPs, while accelerating the company’s digital transformation journey in the automotive space.

    A business engineer-turned-marketer with an MBA and a senior management programme from IIM Ahmedabad, Luthra has previously held key roles at Network18 and Star India, The Walt Disney Co, and Citibank. Known for cracking Rs 100-crore+ deals and pioneering brand-led content integrations, he has worked with top-tier brands including Dabur, Coca-Cola, Patanjali, and Alibaba.

    Industry insiders say Luthra’s mix of deal-making prowess, strategic acumen, and deep client relationships puts him in the driver’s seat to unlock the next chapter of growth for CarDekho.

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  • Delhi High Court Orders Patanjali to Pause Negative Ads Targeting Dabur

    Delhi High Court Orders Patanjali to Pause Negative Ads Targeting Dabur

    MUMBAI: The rivalry between India’s leading Ayurvedic brands entered the legal arena this week, as the Delhi High Court ordered Patanjali Ayurved to halt all advertisements disparaging Dabur’s chyawanprash. The directive reflects the judiciary’s increasing scrutiny of advertising claims in the high-stakes wellness sector.

    The dispute began after Dabur, one of India’s oldest and most established names in Ayurvedic health, alleged that Patanjali’s recent campaigns not only targeted its flagship product, but also implied
    that competitors use inferior or artificial ingredients—claims Dabur described as misleading and potentially damaging to consumer trust.

    In its preliminary order, the court noted that while comparative advertising is allowed, it cannot cross into unfair or baseless disparagement. The judges observed that advertising should inform, not
    mislead, and must avoid statements that unjustly tarnish the reputation of rival products.

    The interim order requires Patanjali to suspend all negative advertisements against Dabur chyawanprash until further notice. The case will proceed for detailed examination of the ad content and
    industry standards.

    The legal intervention underscores the fierce marketing competition in India’s booming Ayurvedic and natural health market, where trust and authenticity are prized by both brands and consumers. Industry experts say the ruling sends a clear signal to marketers: fair play remains essential in the fight for health-conscious buyers.

    The matter is scheduled for further hearing in the coming weeks, when the court will assess the factual basis of Patanjali’s claims and address the broader issue of responsible advertising in the wellness
    sector. For now, both companies—and the wider industry—are watching closely, aware that the outcome could set the tone for brand battles in India’s fast-growing consumer market.

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  • Clove Oral Care bites into the toothpaste game with dentist-designed launch

    Clove Oral Care bites into the toothpaste game with dentist-designed launch

    MUMBAI — India’s largest dental chain has something fresh to smile about. Clove Oral Care has officially taken the plunge into the fast-moving consumer goods aisle with its new line of clinically developed toothpastes and toothbrushes—crafted by dentists, backed by Dabur, and now live on Amazon, Flipkart, and cloveoralcare.com.

    This isn’t just another shiny smile promise. Armed with insights from over a decade of chair-side experience and a sharp focus on Indian oral health issues, Clove’s new range tackles real problems—think enamel erosion, dry mouth, sensitivity, and even the brushing battles of fussy kids.

    The star-studded lineup of pastes includes:

    .   Hydrate, India’s first dry-mouth toothpaste powered by Optaflow technology

    .   Revive, a remineralising formula that gets tooth enamel back on track

    .   Sensitive, with Potassium Nitrate for that “ouch!” moment

    .   Kidz, a fun, colour-changing fluoride blend that’s all play and protection

    .  Ultimate, the everyday all-rounder for healthy gums and stronger teeth

    German fragrance and sensory tech company Symrise adds flair to function with patented OptaFresh and taste-boosting innovation, turning brushing into a sensory ritual.

    On the brush front, Clove’s dentist-designed models come fitted with ultrasoft DuPont Tynex bristles, promising precision, plaque-fighting power, and long life—no wobbly heads or marketing fluff here.

    Clove Oral Car founder & CEO Amarinder Singh said, “We’ve been very deliberate in how we’ve priced this range. Oral care that is scientifically backed and professionally developed shouldn’t be restricted to niche markets or luxury price tags. By positioning our products in the mid-premium segment, we’re ensuring that high-quality, dentist-approved solutions are within reach for a much wider audience. It’s about delivering real value products that meet clinical standards yet remain practical for everyday use across Indian households.”

    The brand’s hybrid ‘product + service’ model ups the game further. Each purchase comes with a complimentary dental consultation, redeemable at any of Clove’s 600-plus clinics across 26 cities—making it the only oral care brand offering clinical backup with your brushing routine.

    Backed by Dabur’s innovation team and German materials, Clove’s bold new move may just rattle the toothpaste tube in a category long dominated by cosmetic claims. Call it the dental seal of approval—packaged.

  • Shamik Guha takes charge at EssenceMediacom: From baby oils to big brands

    Shamik Guha takes charge at EssenceMediacom: From baby oils to big brands

    MUMBAI: Shamik Guha has swapped healthcare for high-stakes hygiene as he steps into the role of general manager – client services at EssenceMediacom, where he’ll now steer the media strategy for FMCG titan P&G.
    From baby oils to baby steps in data science, Guha’s journey reads like a masterclass in media evolution. With over 18 years of industry hustle—spanning Emami, Lintas, OMD, Dabur, Abbott, and now EssenceMediacom—he’s worn every media hat from planner to P&L boss.

    At Abbott, he helped nutritional juggernauts like Pediasure and Ensure bulk up in market share, while tightening cost controls and orchestrating full-funnel media. Before that, his time at Dabur saw him blend Ayurveda with mass-market savvy, launching new SKUs and managing crores in baby and women’s health categories.

    From pushing IPL impact buys at Freecharge to stoking strategy at Dabur and crunching data at Seagull, Guha’s career has been one long pitch-perfect campaign. Now, with P&G’s mighty portfolio on his media menu, expect the playbook to only get sharper
    .
    New gig, same hustle. Shamik Guha’s back on the agency side—and he’s not playing small.

  • Dabur Red brushes up awareness on fluoride-free oral care

    Dabur Red brushes up awareness on fluoride-free oral care

    MUMBAI: In a bold move to redefine oral health conversations, Dabur Red Paste has launched the ‘Switch to fluoride free’ campaign, questioning the long-standing presence of fluoride in toothpaste. The month-long initiative aims to spark a nationwide dialogue on the potential risks of fluoride, especially in regions where its overconsumption is already a concern.

    Taking the conversation beyond the toothbrush, the campaign will travel across multiple cities, educating consumers about oral care ingredients that are often overlooked. It aims to debunk myths surrounding fluoride’s role in oral hygiene and highlight the need for more natural alternatives.

    Dabur India has partnered with Mixed Route Juice, a Delhi- and Bangalore-based marketing agency, to execute the campaign through on-ground activations, influencer collaborations, and digital storytelling.

    Dabur India Ltd executive vice president for marketing Abhishek Jugran said, “With this campaign we aim to drive awareness towards a crucial but often times concealed issue. Our goal is to ensure that consumers make informed choices for themselves that will automatically lead to a healthy population. We are also aiming to shake up traditional marketing beliefs with this campaign. Everything that works for the international market isn’t in the best interest of Indian Markets. Our products are centered around effortlessly plugging in the need gaps in Indian markets with Natural Ingredients that have been tried and tested over years. Our call out to our consumers is simple. Read up, research and make independent informed choices.”

    Speaking about the campaign, Mixed Route Juice founder & creative director Amrita Sharma said, “At MRJ, we are all for meaningful, purpose driven communications. We are grateful that this opportunity came our way and we could add Dabur and the product Red toothpaste in particular to our portfolio. We’ve used a mixed media touch-points approach where digital becomes a central pillar, on-ground activations driven in priority markets to spread awareness and influencers as media vehicles for driving conversations.”

    For decades, fluoride has been positioned as a cavity-fighting hero in toothpaste. However, emerging research suggests that excessive fluoride exposure can lead to skeletal fluorosis, thyroid dysfunction, brittle bones, and cognitive issues in children. Studies indicate that fluoride levels exceeding 1.5 mg/L in drinking water could be linked to lower IQ levels in children.

    Despite its widespread use, fluoride can accumulate in the body over time, raising concerns about long-term health effects on bones, the liver, kidneys, and mental well-being. Given these risks, fluoride-free oral care is gaining global traction, with many experts advocating for a shift to safer, natural alternatives.

    With ‘Switch to fluoride free’, Dabur Red is challenging conventional wisdom and urging consumers to take a closer look at their toothpaste choices. As the movement gains momentum, one thing is clear, oral health conversations are getting a much-needed refresh.

  • Dabur sticks with Starcom, retains Rs 500 crore media mandate in bold move

    Dabur sticks with Starcom, retains Rs 500 crore media mandate in bold move

    MUMBAI: In the high-stakes world of media accounts, loyalty is a rare commodity—but not for Dabur India. According to sources, the FMCG powerhouse has doubled down on its long-standing partnership with Starcom India, keeping the agency on board for its Rs 500 crore media mandate while merging its digital responsibilities under one roof. If this isn’t a power move, what is?

    Dabur first appointed Starcom as its media agency back in 2015, taking control away from multiple agencies. Since then, the two have built a formidable partnership, and this latest decision signals unwavering trust in Starcom’s capabilities. Industry sources peg the retained account’s value between Rs 450 crore and Rs 500 crore, making it one of the biggest wins in recent advertising history.

    Starcom isn’t the only player to have handled Dabur’s digital business. Dentsu X was entrusted with its digital mandate in April 2022, while Digidarts was recently roped in to fine-tune aspects of the company’s online strategy. But with this consolidation, Dabur appears to be streamlining its media operations under a single agency, ensuring tighter control and a sharper strategic focus.

    Dabur, a titan in hair care, oral care, healthcare, skincare, home care, and food & beverages, has kept a close eye on its advertising expenses. Its Q3 FY2025 ad spend stood at Rs 226 crore, down 7.9 per cent from the Rs 244 crore spent in the same quarter last year. This marks the second consecutive quarter of muted ad expenditure, following Rs 225 crore spent during the previous festive season in Q2 2025.

    Despite a more conservative ad budget, Dabur’s financials remained strong. The company’s net income for Q3 FY2025 saw a 2 per cent rise, reaching Rs 516 crore from Rs 506 crore in the previous year. Meanwhile, operating revenue climbed 3 per cent, hitting Rs 3,355 crore, up from Rs 3,255 crore in the same quarter last year.

    With Starcom at the helm, Dabur’s advertising playbook is getting a strategic revamp. 

  • Dabur launches Herb’l kids toothpaste with Iron Man and Elsa

    Dabur launches Herb’l kids toothpaste with Iron Man and Elsa

    MUMBAI: In a world brimming with chemicals, today’s parents often find themselves longing for the same thoughtful care their elders trusted.

    Just as Dabur won hearts across generations with the timeless goodness of Chyawanprash, they’re now extending that legacy of trust to the tiniest smiles in the family.  

    Introducing Dabur Herb’l Kids Toothpaste—crafted for tiny teeth with no added chemicals, a strawberry-sweet promise of cavity protection, and the playful charm of Iron Man and Elsa from Frozen.

    It’s not just toothpaste; it’s Dabur’s way of saying they’ve got your little ones’ backs, just like they had ours all along.

    The toothpaste, crafted with natural ingredients, aims to motivate children to brush regularly while ensuring their oral health. It is free from fluoride, parabens, peroxide, triclosan, and SLS, making it a safe choice for parents.

    Dabur India Limited, EVP – marketing, Abhishek Jugran highlighted the product’s purpose, “We are very happy to enter the kids’ toothpaste category with ‘Dabur Herb’l Kids Toothpaste.’ The two toothpaste variants have been designed specifically for boys and girls. Enamel on kids’ teeth is much thinner than that of an adult’s teeth, making them naturally prone to cavities. The new Dabur Herb’l Kids toothpaste, specially formulated for kids with all-natural ingredients, forms a protective layer over their enamel and fights decay-causing germs and bacteria. This new product will help motivate kids to brush and inspire parents to further instill healthy oral care habits at an early age.”

    Priced at Rs 195 for 80g, the toothpaste is available in two variants: Iron Man for boys and Elsa for girls. This collaboration with Disney Consumer Products ensures the toothpaste appeals to fans of these iconic characters, making brushing a fun and engaging activity.

    Dabur India Ltd., marketing head – oral care, Prashant Agarwal added, “Dabur continues to set a benchmark in the oral care industry by merging herbal wisdom with scientific innovation to provide effective solutions for oral health needs. The toothpaste has been made with researched herbal remedies and has 0% Fluoride, Paraben, Peroxide, Triclosan, and SLS. It protects against cavities, restricts bacterial growth, and promotes healthy teeth and gums. We are confident that the new Dabur Herb’l Kids Toothpaste will be loved by kids and trusted by parents. Each pack also has a QR Code enabling parents and kids to play a game, and lucky winners can get Iron Man and Elsa collectibles.”

    Dabur Herb’l Kids Toothpaste is now available on e-commerce platforms and will soon be stocked in modern trade outlets. With its emphasis on safe, natural care and an exciting brushing experience, Dabur is set to redefine oral care for kids.