ITV

Tag: Dabboo Ratnani

  • OPPO aims to uplift spirits with the inspiring #ExpertForAnExpert campaign

    OPPO aims to uplift spirits with the inspiring #ExpertForAnExpert campaign

    MUMBAI: OPPO launched yet another innovative campaign #ExpertForAnExpert. The campaign comprises of two digital films featuring Bollywood actor Vicky Kaushal and ace celebrity photographer Dabboo Ratnani, focussed on encouraging consumers to explore and validate their passion even in these tough times.

    Through these emotional films OPPO aims to remind people that lessons learnt in pursuit of a dream stay with you forever. Vicky Kaushal and Dabboo Ratnani can be seen exemplifying the extent of diligence, efforts, and precision that goes behind in the making of a real expert who determinedly follows his passion.

    Speaking on the campaign, OPPO India VP product and marketing Sumit Walia said, “Fuelling passion points to create a deeper connect has been principal to OPPO’s marketing strategy. The need of the hour for all of us is to take a pause and stay at home during this unprecedented global pandemic. However, we aim to encourage people to not to put a pause to things they are passionate about as long as it can be pursued staying indoors. We are excited to collaborate with Vicky Kaushal and Dabboo Ratnani as they are passionate experts in their respective fields.”

    The short film starring actor Vicky Kaushal takes the audience to the world of movies and captures Vicky’s unseen journey behind the scenes showcasing his passion and dedication to achieve the perfect shot each time.

    On the other hand, Dabboo Ratnani’s film beautifully captures the backstage life of the photography expert and disperses the easy looking glamour of his job where he is seen looking for inspiration in the darkest neglected corners and in the ordinary. Both the films empower the audience with a moving message that lessons learnt even in the darkest nights never cease to shine even on the brightest of days.

    Commenting on the collaboration Dabboo Ratnani said, “I always seek inspiration in people and technology around me. At times it is important to look at things differently for that perfect shot which is not far away. For me, the simplest of scenarios can create magic when we view it through a different lens. The campaign is based on the same ethos and uncovers my inspiration behind that perfect shot."

    Link:

    Vicky Kaushal – https://www.youtube.com/watch?v=HDi1Vs2t2K0

    Instagram: https://www.instagram.com/p/B_R1zFwnZ_c/

    Dabboo Ratnani – https://www.youtube.com/watch?v=YnqvYbK9NPc

    Instagram: https://www.instagram.com/p/B90zeX5nBq5/

  • Fujifilm to rely on B2B, B2C marketing for GFX 100 and Premista

    Fujifilm to rely on B2B, B2C marketing for GFX 100 and Premista

    MUMBAI: After a global launch in May, Fujifilm introduced its latest innovation breakthrough in India, the FUJIFILM GFX100 mirrorless digital camera (“GFX100”) and its ‘Premista’ series of lenses. The camera incorporates an image sensor with the world's highest 102 million pixels resolution and unique colour reproduction technology to achieve the world-leading image quality.

    Fujifilm India head of image capturing SM Ramprasad told indiantelevision.com that the prime target consumers for this camera are professional photographers working in commercial industries like fashion and advertising. “This is for all the people who want more details on their images; the images which are meant not to just stay on the monitor but go beyond that. This camera is going to deliver for them.”

    He also talked about the newly launched ‘Premista’ series of the lenses which is being targeted at DOPs working in Bollywood as well as the Indian television industry.

    Ramprasad said, “We want to establish these lenses as one of the key players in the industry with high-end professional cameras. They have seen how these lenses work on cameras from our X series as a reference mark and over a period of time, these users are going to mature and use the GFX series. So, we are hoping that these lenses will help us in selling both the high-end as well the mid-and lower-end cameras.”

    Fujifilm India Pvt Ltd managing director Haruto Iwata added that the cameras are not necessarily meant for the high-end professional users but also for photography enthusiasts even if they are at the amateur level. He noted that Fujifilm is using e-commerce channels like Amazon and Flipkart to make these products accessible to all sorts of consumers who want to give a professional touch to their work.

    Speaking about the marketing plan for the products, Ramprasad shared that the primary plan is B2B marketing but it is going to be a mix of B2B and B2C. “For B2C we are planning to use conventional modes like print as well as social media. For B2B, we are focusing on events and workshops,” he said.

    Ramprasad further added, “We did a lot of workshops last year as well and this year we are planning to expand further. We have already engaged 15 X-series photographers, who are our influencers. Apart from them, we have enrolled 25 X-mentors who will not only share their knowledge but will also help our customers in understanding how our products can be used to enhance their professional work experience.”

    He shared that in the coming few weeks, the company is planning to roll out a number of promotional activities for not just e-shoppers but also patrons of their retail stores as well.

    The products were launched on 16 July in Mumbai.  Fujifilm general manager for the imaging product division Toshi Iida told Indiantelevision.com that he was surprised to see the number of pre-orders the product was getting despite its high price point and it was exciting for him to launch the camera in India.

    Haruto Iwata said in a press statement, “This is indeed a gratifying moment for us and we are excited to announce the launch of the world's highest 102 million pixels mirrorless camera – GFX100 in India. At Fujifilm India, our endeavour has always been to bind innovation together with service that enhances customer delight. With the launch of GFX100, we have achieved a great milestone in our digital camera business. I am optimistic that the launch will further enhance our presence in India and we will continue introducing cameras that deliver an unparalleled standard of optical brilliance that is sure to delight a photographer’s fantasy.”

    Influencers' fashion photographer Dabboo Ratnani and cinematographer Palash Das were also present at the launch.

    Dabboo Ratnani said, “It is a matter of great pride for me to be associated with a cult brand like Fujifilm. The new GFX100 camera embodies a new standard of optical excellence with technological brilliance in new mount and optics; retaining Fujifilm’s renowned legacy. Packed with powerful features, the camera displays Fujifilm’s legendary artistry that will empower users to expand the realm of photographic capabilities. With this association, we look forward to an advanced mirrorless camera experience and witness a shift in the existing imaging industry to newer heights.”

    Palash Das said, “I was recently honoured to shoot on the Premista 28-100mm large format zoom lens. The lens is indeed a breakthrough with crisper images and proper focal length coverage throughout the zoom range. It has a beautiful flare to it and the bokeh effect is also quite wonderful. My overall experience with the lens is nothing but fantastic and I will encourage more DOPs to use this zoom lens in Bollywood and across the world.”

  • Oppo launches F3 Plus, kickstarting ‘group selfie’ trend

    MUMBAI: The ever-evolving global smartphone brand Oppo, kick started the ‘Group Selfie’ trend today by launching the new Selfie Expert F3 Plus, priced at Rs 30,990. The F3 Plus features the brand’s first dual front camera including a first-ever 120-degree wide-angle Group Selfie Camera. The F3 Plus First Sale begins from 1 April 2017 across India. It will also be available in Oppo online stores on Flipkart, Amazon and Snapdeal. The pre-order will be till 31 March 2017.

    Oppo’s brand ambassador, youth icon and Bollywood superstar– Deepika Padukone and renowned photographer – Dabboo Ratnani also shared their own selfie experience with Oppo F3 Plus during the event.

    Oppo F3 Plus delivers great selfie photos through the revolutionary dual selfie front cameras: a 16-megapixel camera for selfie and a 120-degree wide-angle lens for group selfie. The rear camera is co-developed with Sony, equipped with a customized IMX398 sensor for serious photography. The F3 Plus is a high-end smartphone that is efficient, long-lasting, secure and beautiful, addressing today’s highly-demanding mobile-first world.

    “Oppo is an industry leader in the Selfie Revolution with the recent ‘Selfie Experts’ F-series. Our brand has been growing rapidly across Southeast Asia and other regions around the world. As per the GFK data, we became the No.2 smartphone brand in India offline market last year. The dual selfie camera F3 Plus marks a new ‘Group Selfie’ trend, and reinforces our position as the Selfie Expert,” said Oppo India global VP & president Sky Li.

    “It’s amazing to see the way Oppo has identified the nerves of the Indian youth and the trend – Selfies. Wherever I go, I find people taking selfies. I’m excited that I have also joined the wagon,” said Deepika Padukone.

  • MTV and Bulldog ready the runway for India’s Next Top Model Season 2

    MTV and Bulldog ready the runway for India’s Next Top Model Season 2

    MUMBAI: MTV, the universe of the young and the creator of cutting edge content brings back the era of supermodels on television with the second season of India’s Next Top Model. CBS studios international has once again licensed the India format rights for the reality competition series America’s next top model to Mumbai-based bulldog media & entertainment. India’s next top model will be produced by bulldog and will premiere 10July at 7pm only on MTV.

    Sensational top model and actress, Lisa Haydon will Host, ace photographer, Dabboo Ratnani will judge, both, fashionista Anusha Dandekar and grooming expert, Neeraj Gaba will mentor the girls as they reprise their roles for the second season of INDIA’S NEXT TOP MODEL. With Livon Serum as the Title Sponsor and Lakme and Airtel as the Co-Presenting sponsors, the show also hasabof.com, and PC Jeweller as the Powered by sponsors, while amanté is on board as the Associate sponsor.

    The upcoming season of INDIA’S NEXT TOP MODEL follows the journey of thirteen beautiful young girls as they transform into ramp- ready professional models. Premiering on July 10 at 7pm, the highly anticipated dramality series will be upping the fashion game on Indian television by bringing oodles of style, sexiness and oomph. Having garnered a tremendous response in the first season, the fashion franchise will see young models strutting it out to win the coveted title.

    Viacom18 Head – Youth and English Entertainment Ferzad Palia commented, “INDIA’S NEXT TOP MODEL is a global platform that allows young women to express who they are through fashion. It’s a format that has enjoyed the status of being the audience favorite on MTV for its cutting edge fashion and drama. In its second season, viewers are in for a delightful experience as we are setting about to transform the ordinary into the extraordinary and in some ways questioning and redefining existing beauty norms in India.”

    Bulldog Media & Entertainment Co-Founder and Executive Producer Akash Sharma commented, “We are immensely excited to bring the ‘America’s Next Top Model’ format to India for a second season. Specially adapted for the Indian audience, INDIA’S NEXT TOP MODEL will look for the fresh faces, one amongst who can be the next supermodel and make India proud on the global platform. In the U.S., the success of the franchise is evident with ‘America’s Next Top Model’ recently renewed for a 23rd season and we aim to replicate the same. We are proud to be associated with CBS Studios International and MTV India and are confident that this show will continue to open a new era of entertainment programming.”

    Roxanne Pompa, Vice President International Production and Sales, CBS Studios International, added “The ‘America’s Next Top Model’ format continues to entertain audiences all around the world and we are excited to be working with Bulldog Media & Entertainment and MTV India to deliver a second season, with the customary ‘Top Model’ style, glamour and entertainment, for Indian audiences to enjoy.”

    Ms. Anuradha Aggarwal, Chief Marketing Officer, Marico Limited says, “Livon Serum personifies values of being vibrant, vivacious, always stylish and unstoppable for a girl who believes she is fabulous and always wants to be in the spotlight with salon finish hair. Livon’s new proposition seamlessly fits into the format of the iconic show, ‘INDIA’S NEXT TOP MODEL Season 2’ on MTV which is all about giving spotlight moments to young girls. Through this collaboration we aim to reach out to our core TG; young, trendy, college going girls of today. It all about giving them the ever so perfect, camera-ready hair and offering them real life modeling projects which will help them hone their skills of being a perfect model.”

    To promote the glamorous season 2 of INDIA’S NEXT TOP MODEL and to announce the return of India’s very own fashion-based reality show, MTV has planned a impactful 360 degree marketing plan with high media buzz which includes television, radio, print and digital (mobile and web) across metros and non-metro target markets. Along with a widespread outdoor campaign and radio plan focusing on the show’s concept, MTV will be driving fan engagement through multiple activities on digital assets using live Q&A’s with the judges, mentors and contestants.

    MTV has partnered with Twitter for this show to enhance viewer engagement through some of their never seen before services in India. These include activating fan interaction through the newly launched Twitter Blue Room as well as the exclusive camera app on Twitter to make relatable and engaging digital content on the platform. The contestants will undergo a full scale Twitter workshop to fully utilize the power of the medium for fan interaction. Through all these initiatives, MTV India and Twitter want to ensure that the Indian edition of the global franchise is the most talked about property on the platform.

    Most interestingly, MTV will be using the world’s fastest growing platform, Snapchat, in a way no show has every before used for showcasing an exclusive sneak peek of the look and feel of the show as well as real time reactions on MTV’s Snapchat handle MTVINDIA.The channel will also be using the bastion of fashion on social media – Instagram – to showcase an exclusive video wherein the best looks from the show get highlighted every week.

  • MTV and Bulldog ready the runway for India’s Next Top Model Season 2

    MTV and Bulldog ready the runway for India’s Next Top Model Season 2

    MUMBAI: MTV, the universe of the young and the creator of cutting edge content brings back the era of supermodels on television with the second season of India’s Next Top Model. CBS studios international has once again licensed the India format rights for the reality competition series America’s next top model to Mumbai-based bulldog media & entertainment. India’s next top model will be produced by bulldog and will premiere 10July at 7pm only on MTV.

    Sensational top model and actress, Lisa Haydon will Host, ace photographer, Dabboo Ratnani will judge, both, fashionista Anusha Dandekar and grooming expert, Neeraj Gaba will mentor the girls as they reprise their roles for the second season of INDIA’S NEXT TOP MODEL. With Livon Serum as the Title Sponsor and Lakme and Airtel as the Co-Presenting sponsors, the show also hasabof.com, and PC Jeweller as the Powered by sponsors, while amanté is on board as the Associate sponsor.

    The upcoming season of INDIA’S NEXT TOP MODEL follows the journey of thirteen beautiful young girls as they transform into ramp- ready professional models. Premiering on July 10 at 7pm, the highly anticipated dramality series will be upping the fashion game on Indian television by bringing oodles of style, sexiness and oomph. Having garnered a tremendous response in the first season, the fashion franchise will see young models strutting it out to win the coveted title.

    Viacom18 Head – Youth and English Entertainment Ferzad Palia commented, “INDIA’S NEXT TOP MODEL is a global platform that allows young women to express who they are through fashion. It’s a format that has enjoyed the status of being the audience favorite on MTV for its cutting edge fashion and drama. In its second season, viewers are in for a delightful experience as we are setting about to transform the ordinary into the extraordinary and in some ways questioning and redefining existing beauty norms in India.”

    Bulldog Media & Entertainment Co-Founder and Executive Producer Akash Sharma commented, “We are immensely excited to bring the ‘America’s Next Top Model’ format to India for a second season. Specially adapted for the Indian audience, INDIA’S NEXT TOP MODEL will look for the fresh faces, one amongst who can be the next supermodel and make India proud on the global platform. In the U.S., the success of the franchise is evident with ‘America’s Next Top Model’ recently renewed for a 23rd season and we aim to replicate the same. We are proud to be associated with CBS Studios International and MTV India and are confident that this show will continue to open a new era of entertainment programming.”

    Roxanne Pompa, Vice President International Production and Sales, CBS Studios International, added “The ‘America’s Next Top Model’ format continues to entertain audiences all around the world and we are excited to be working with Bulldog Media & Entertainment and MTV India to deliver a second season, with the customary ‘Top Model’ style, glamour and entertainment, for Indian audiences to enjoy.”

    Ms. Anuradha Aggarwal, Chief Marketing Officer, Marico Limited says, “Livon Serum personifies values of being vibrant, vivacious, always stylish and unstoppable for a girl who believes she is fabulous and always wants to be in the spotlight with salon finish hair. Livon’s new proposition seamlessly fits into the format of the iconic show, ‘INDIA’S NEXT TOP MODEL Season 2’ on MTV which is all about giving spotlight moments to young girls. Through this collaboration we aim to reach out to our core TG; young, trendy, college going girls of today. It all about giving them the ever so perfect, camera-ready hair and offering them real life modeling projects which will help them hone their skills of being a perfect model.”

    To promote the glamorous season 2 of INDIA’S NEXT TOP MODEL and to announce the return of India’s very own fashion-based reality show, MTV has planned a impactful 360 degree marketing plan with high media buzz which includes television, radio, print and digital (mobile and web) across metros and non-metro target markets. Along with a widespread outdoor campaign and radio plan focusing on the show’s concept, MTV will be driving fan engagement through multiple activities on digital assets using live Q&A’s with the judges, mentors and contestants.

    MTV has partnered with Twitter for this show to enhance viewer engagement through some of their never seen before services in India. These include activating fan interaction through the newly launched Twitter Blue Room as well as the exclusive camera app on Twitter to make relatable and engaging digital content on the platform. The contestants will undergo a full scale Twitter workshop to fully utilize the power of the medium for fan interaction. Through all these initiatives, MTV India and Twitter want to ensure that the Indian edition of the global franchise is the most talked about property on the platform.

    Most interestingly, MTV will be using the world’s fastest growing platform, Snapchat, in a way no show has every before used for showcasing an exclusive sneak peek of the look and feel of the show as well as real time reactions on MTV’s Snapchat handle MTVINDIA.The channel will also be using the bastion of fashion on social media – Instagram – to showcase an exclusive video wherein the best looks from the show get highlighted every week.

  • MTV is all prepped up with season 2 of ‘India’s Next Top Model’

    MTV is all prepped up with season 2 of ‘India’s Next Top Model’

    MUMBAI: Calling fashionistas in town. MTV is back with season 2 of India’s Next Top Model (INTM) which begins airing on 10 July. The show will air every Sunday at 7 pm.

     

    Like season one, season 2 of INTM will see 13 contestants living together in a house in Mumbai for 10 weeks, under 24×7 camera surveillance. The girls will meet leading experts from the fashion and modelling industry who will teach them the skills necessary to be a professional model.

    Bulldog Media & Entertainment, which holds the rights for the Indian franchise, is excited about season 2.

     

    “We had an amazing response for season 1 with extremely loyal viewers. What surprised us is that the show was not only popular in India but also had tremendous following in International markets like the US, Middle East, UK. Season two is going to be bigger and better and is backed with some outstanding talent,” says Bulldog Media and Entertainment co-founder and executive producer Akash Sharma.  

    The 12 episodic (tentative) show has retained the same judges and host for this season. The difference: Dabboo Ratnani  and Lisa Haydon will continue as judges through to the last episode, with the latter also donning the anchor’s/host’s hat.  On the other hand, Anusha Dandekar and Neeraj Gaba will become mentors to the contestants as the show progresses, even as they judge the first few episodes.

     

    “We will follow the format of America’s Next Top Model with extreme challenges and photoshoots. Broadly, the framework will follow the international format though the creative elements will change,” elaborates Sharma.

    While Sharma was loathe to disclosing any figures relating to production costs, industry experts pegged the per episode bill to be between Rs 1.2 to 1.5 million.

    Being a fashion and lifestyle show, INTM has managed to lassoo Livon Serum as the title sponsor, while Lakme and Airtel have hopped on board as co-presenters, and  fashion portal abof.com has been signed on as powered by partner.

     

    “According to what we have been hearing we believe that the title sponsorship went at about Rs 8 million, whereas the copresenting sponsors have been finalised at Rs 5 million each,” opines a media planner. “Our estimate is that a 10 second spot buy on an MTV show could be anywhere between Rs 8,000 to 10,000 for the first run. But considering that this is a premium high aspirational programme, the rates could be about 30 to 40 per cent higher.”

    Another media planner adds that premium MTV properties such as Roadies have wrapped up title sponsorships at around Rs 22.5 million whereas powered by partners have paid up Rs 12.5 million each. So indiantelevision.com’s guesstimate is that the sponsorships could have been done at around Rs 15 million, and Rs 9 million each and Rs 6 million for the three different levels.

    “I am excited to have India’s Next Top Model on MTV India. They are the longest running reality franchise channel with a diverse reach. We have raised the bar with this season. It will have an International appeal maintaining the local flavour,” adds Sharma.

    Considering that its US parent, America’s Next Top Model has recently moved to VH1 in the US, after completing a successful 22 season or cycle run on The CW network  there, its quite likely that Sharma is going to be excited about the Indian edition for many more years to come.

  • MTV is all prepped up with season 2 of ‘India’s Next Top Model’

    MTV is all prepped up with season 2 of ‘India’s Next Top Model’

    MUMBAI: Calling fashionistas in town. MTV is back with season 2 of India’s Next Top Model (INTM) which begins airing on 10 July. The show will air every Sunday at 7 pm.

     

    Like season one, season 2 of INTM will see 13 contestants living together in a house in Mumbai for 10 weeks, under 24×7 camera surveillance. The girls will meet leading experts from the fashion and modelling industry who will teach them the skills necessary to be a professional model.

    Bulldog Media & Entertainment, which holds the rights for the Indian franchise, is excited about season 2.

     

    “We had an amazing response for season 1 with extremely loyal viewers. What surprised us is that the show was not only popular in India but also had tremendous following in International markets like the US, Middle East, UK. Season two is going to be bigger and better and is backed with some outstanding talent,” says Bulldog Media and Entertainment co-founder and executive producer Akash Sharma.  

    The 12 episodic (tentative) show has retained the same judges and host for this season. The difference: Dabboo Ratnani  and Lisa Haydon will continue as judges through to the last episode, with the latter also donning the anchor’s/host’s hat.  On the other hand, Anusha Dandekar and Neeraj Gaba will become mentors to the contestants as the show progresses, even as they judge the first few episodes.

     

    “We will follow the format of America’s Next Top Model with extreme challenges and photoshoots. Broadly, the framework will follow the international format though the creative elements will change,” elaborates Sharma.

    While Sharma was loathe to disclosing any figures relating to production costs, industry experts pegged the per episode bill to be between Rs 1.2 to 1.5 million.

    Being a fashion and lifestyle show, INTM has managed to lassoo Livon Serum as the title sponsor, while Lakme and Airtel have hopped on board as co-presenters, and  fashion portal abof.com has been signed on as powered by partner.

     

    “According to what we have been hearing we believe that the title sponsorship went at about Rs 8 million, whereas the copresenting sponsors have been finalised at Rs 5 million each,” opines a media planner. “Our estimate is that a 10 second spot buy on an MTV show could be anywhere between Rs 8,000 to 10,000 for the first run. But considering that this is a premium high aspirational programme, the rates could be about 30 to 40 per cent higher.”

    Another media planner adds that premium MTV properties such as Roadies have wrapped up title sponsorships at around Rs 22.5 million whereas powered by partners have paid up Rs 12.5 million each. So indiantelevision.com’s guesstimate is that the sponsorships could have been done at around Rs 15 million, and Rs 9 million each and Rs 6 million for the three different levels.

    “I am excited to have India’s Next Top Model on MTV India. They are the longest running reality franchise channel with a diverse reach. We have raised the bar with this season. It will have an International appeal maintaining the local flavour,” adds Sharma.

    Considering that its US parent, America’s Next Top Model has recently moved to VH1 in the US, after completing a successful 22 season or cycle run on The CW network  there, its quite likely that Sharma is going to be excited about the Indian edition for many more years to come.

  • Catch Garam Masala launches new TVC featuring Vidya Balan

    Catch Garam Masala launches new TVC featuring Vidya Balan

    MUMBAI: Catch Salt and Spices has launched a new TVC for its offering Catch Garam Masala featuring Vidya Balan.

     

    The communication of new TVC has been developed around the core product attribute of taste, freshness and quality. The new communication tagline – ‘Khaney pe 100 per cent attention, Catch Garam masale se’ has been built on the already established positioning of ‘100 per cent Indian women ka match sirf Catch.’

     

    The new TVC illustrates that if you want the family to enjoy ‘Roz Ka Khana,’ it should be made with Catch Garam Masala. The TVC addresses the day to day concern faced by women when family members are not interested in the routine food as it is not exciting enough. The new Catch TVC is clutter breaking in its category focusing, on ‘how to make everyday food, happening.’

     

    The TVC has been created by Everest Brand Solution and directed by filmmaker Pradeep Sarkar of Apocalypso Productions. On the other hand, the still shoot has been done by Dabboo Ratnani.

     

    DS Spiceco associate business head OP Khanduja said, “Brand Catch has always served its customers with outstanding quality and range of products that enables them to connect with the brand. The new TVC relates to the day to day scenario of an Indian household and is conceptualised in a way so that a common man is able to relate to it. Catch has recently shifted its ATL strategy from umbrella branding to being product focused. This new TVC for Catch Garam Masala is second in its series after success of Catch Subzi Masala TVC. A series of more products focused Television commercials are in the pipeline.”

     

    Everest Brand Solutions group chief creative officer Rahul Jauhari added, “Our consistent efforts over the past few years have been to elevate Catch Spices from a being a Spice brand to a partner and solution provider in the housewife’s life. So once again, in this campaign, we picked on a real issue that exists in numerous homes and linked it to the superiority of our spices.”

  • Colors & Ekta Kapoor partner for Television Style Awards

    Colors & Ekta Kapoor partner for Television Style Awards

    MUMBAI: Over the years, there have been many style trends that have put Indian television on the global map. These trends have, often single handedly, added to the soaring popularity of television shows making them an endearing proposition for viewers.

     

    To deliver the same, Colors in association with Marinating Films, a subsidiary of Ekta Kapoor’s Balaji Telefilms is set to launch the first ever Television Style Awards. The event is scheduled to take place in Mumbai on 13 March.

     

    The awards will recognise the trends and the trendsetters of the television industry that have penetrated into the very heartland of the country. It aims at celebrating Indian television’s most stylish and fashionable stars, who have made an impact across the globe. The event will bring together a unique blend of glamour, fun and entertainment. The style-filled evening will pay homage to those style trends which have been created by television stars that have carved a niche in the world of glamour in over 22 categories.

     

    The winners, across categories, have been handpicked by the jury members namely Karan Johar, Shilpa Shetty, Manish Malhotra and Dabboo Ratnani. 

     

    Colors CEO Raj Nayak said, “We hope that these awards encourage costume designers across the spectrum to push the envelope further to create path-breaking trends. The Television Style Awards aims at celebrating the icons who have contributed towards the growth and development of the television entertainment industry. We are happy to have associated with Ekta Kapoor and Balaji Telefilms for this unique offering.”

     

    Moreover, it will bring together the entire television industry as the best trendsetters receive due credit for creating impactful style statements. The awards evening will be hosted by Karan Johar and Manish Paul. It will also witness a volley of incredibly stylized and high-voltage performances by the most prominent faces from the television industry.

     

    Balaji Telefilms group CEO Sameer Nair believes that television and style are two integral elements, which are consumed by viewers in different forms on a daily basis. “Through the Television Style Awards, we are attempting to recognise the contribution of the various members of the television industry for making small-screen style a global phenomenon. Partnering with the channel on such an endeavour has been fantastic,” added Nair.