ITV

Tag: Dabang

  • Sri Adhikari Brothers Initiative 2.0 to enable migrant workers to show hidden talent

    Sri Adhikari Brothers Initiative 2.0 to enable migrant workers to show hidden talent

    MUMBAI: While India is battling Covid2019 at its forefront, unemployment has shaken the very core of its economy and its impact is likely to change the dynamics of its labour force essentially of migrant workers. To imbibe the PM’s thought of AtmaNirbharata, Sri Adhikari Brothers has opened a gateway of employment, to the less fortunate migrant workers who have been rendered jobless, through Sri Adhikari Brothers Initiative 2.0.

    Sri Adhikari Brothers will use its network channels including Mastiii, Dabang, Maiboli and digital platforms to call out to millions of migrant workers who might have any talent that they would want to showcase. Be it dancing, singing, acting or any other performing arts would be welcome. The program would shortlist thousands of individuals month on month who have a hidden talent and will monetarily reward the chosen 1000 people by means of direct bank transfer to their accounts. The chosen ones will also be aired on the network channels of the group.

    Sri Adhikari Brothers, through its association, would further attempt to maximise growth for the talent by providing them a break in suitable professional opportunities.

    Co-founder Markand  Adhikari said, “Mostly all business minds get focused on protecting their business and bottom lines in such tough times. We are aware that millions of Indians have had to return back to their villages after being left with no option. No matter what job they were in, there’s a possibility that many of them had talent that they once in life might have had to compromise to earn their livelihood. We have often seen videos of people on the street singing or dancing as well as any professional. Some fortunate ones have even touched the stars. Our attempt is to put a structure, reach out to millions of Indians in a planned manner – give them hope, give them employment and ensuring direct transfer of money into their accounts and thereby give them self-belief to be AatmaNirbhar.”

    For this initiative, Sri Adhikari Brothers has put aside a dedicated team that will be driving this program.

  • NexGTv ties- up with SAB Group on regional content

    NexGTv ties- up with SAB Group on regional content

    MUMBAI: In a major move, nexGTv has announced its partnership with SAB Group. As a part of the alliance, nexGTv has acquired the worldwide digital rights to broadcast the group’s most sought-after regional channels such as Masti, Dabang, Dhamaal, Maiboli and Dillagi for its users across the globe.

    Started by brothers Gautam Adhikari and Markand Adhikari in 1985, SAB Group has gone on to establish its brand proposition as a pioneer in the field of Indian Media, pushing through various stages of growth over the last 25 years from a production house to a broadcaster. SAB Group has successfully identified the gap in the regional market and has emerged as a leader in the space by delivering highly relevant localized content.

    Speaking on the announcement, nexGTv COO Abhesh Verma said, “Since its inception, nexGTv has endeavoured to deliver the most tailored entertainment solutions to the rich and diverse consumer base it enjoys across the country. The partnership with SAB will allow us to curate and deliver popular regional entertainment solutions on-the-go to our viewers. We are confident that the latest addition will enhance our regional offering and add greater value to the mobile viewing experience of our users by providing them with seamless access to locally relevant video-based entertainment content.”

    NexGTv’s latest association will no doubt delight the country’s digital viewership, who will now be able to view their preferred regional entertainment content at their convenience anytime, anywhere. All the channels from SAB Group are a part of the paid category at nexGTv, and can be accessed either through www.nexGTv.com or through the nexGTv mobile app for Android and iOS.

  • NexGTv ties- up with SAB Group on regional content

    NexGTv ties- up with SAB Group on regional content

    MUMBAI: In a major move, nexGTv has announced its partnership with SAB Group. As a part of the alliance, nexGTv has acquired the worldwide digital rights to broadcast the group’s most sought-after regional channels such as Masti, Dabang, Dhamaal, Maiboli and Dillagi for its users across the globe.

    Started by brothers Gautam Adhikari and Markand Adhikari in 1985, SAB Group has gone on to establish its brand proposition as a pioneer in the field of Indian Media, pushing through various stages of growth over the last 25 years from a production house to a broadcaster. SAB Group has successfully identified the gap in the regional market and has emerged as a leader in the space by delivering highly relevant localized content.

    Speaking on the announcement, nexGTv COO Abhesh Verma said, “Since its inception, nexGTv has endeavoured to deliver the most tailored entertainment solutions to the rich and diverse consumer base it enjoys across the country. The partnership with SAB will allow us to curate and deliver popular regional entertainment solutions on-the-go to our viewers. We are confident that the latest addition will enhance our regional offering and add greater value to the mobile viewing experience of our users by providing them with seamless access to locally relevant video-based entertainment content.”

    NexGTv’s latest association will no doubt delight the country’s digital viewership, who will now be able to view their preferred regional entertainment content at their convenience anytime, anywhere. All the channels from SAB Group are a part of the paid category at nexGTv, and can be accessed either through www.nexGTv.com or through the nexGTv mobile app for Android and iOS.

  • Sri Adhikari Bros aims to break into Bollywood with 7-8 films in 2016

    Sri Adhikari Bros aims to break into Bollywood with 7-8 films in 2016

    MUMBAI: Markand Adhikari and Gautam Adhikara – the promoters of Sri Adhikari Brothers – first tasted success as TV producers when they produced some of the most commercial shows on television around 15-20 years ago. Then they launched a television channel SAB, which Multi Screen Media (Sony Entertainment) bought over. Following that they unrolled several television channels, which have slowly been getting traction. Among these: Mastiii, MaiBoli, Dabang, Dillagi, and Dhamaal. A print magazine – Governance Now – is also under their umbrella. 

     

    Now the company is aspiring to get a foothold in the competitive film production and distribution business and plans to unveil seven to eight films into theatres worldwide in the next year.

     

    As match practice, it co-distributed the now-running Pyar Ka Punchnama 2 (released on 16 October) along with the Anand Pandit promoted Lotus Group, which it acquired from Viacom18 Pictures and Luv Films.

     

    The final filming schedule of its first co-production Great Grand Mastiii  (the sequel to Grand Masti) along with Indra Kumar and Askhok Thakeria is in the process of being completed. 

     

    Sri Adhikari Brothers vice-chairman and managing director Markand Adhikari says that the company would like to produce one or two films with big stars with the rest being medium budget ones. “Arre yaar, the masses want fun and entertainment, mazaa, and we want to give them that through our films. They already enjoy our content on television,” he says. “I understand the film business is competitive, but we are sure we can make a mark. The more the merrier.”

     

    Adds the company’s group CEO Manav Dhanda, “The reason behind entering into film distribution is to expand our business across all media verticals and not limit access to television. A few other films, which are in the pipeline, will also be announced in due course of time.”

     

    It is also looking at inking a few distribution deals just as it partnered with Lotus Group for Pyar Ka Punchnama 2. Each one will depend on the money involved as the film business is extremely dynamic, says Dhanda. “We are not looking at distributing any low-budget films, which will not make an impact on the viewers.”

     

    “At SAB, it is our relentless drive to facilitate accessibility of world class entertainment to the Indian audience across media verticals. Having engaged in production already, the distribution vertical would only be a progressive component in order to complete the value chain of the cinema business,” points out Dhanda. “This umbrella corporation has housed the film exhibition division as its key drivers in 2016 and will be seeing aggressive expansion in the years to come.”

     

    The Sri Adhikari Brothers share closed at around Rs 300 over the weekend and the company has a market capitalisation of around Rs 1,000 crore.

  • 3D film Tarbosaurus to release on 14 September

    3D film Tarbosaurus to release on 14 September

    MUMBAI: Ultra Distributors and Star Entertainment are all set to release Tarbosaurus, the 3D action film based on dinosaurs, on 14 September.

    Apart from the English version, the film also release simultaneously in Hindi, Tamil and Telugu.

    The film brings about 17 different types of dinosaurs to life with picture-perfect graphics and panoramic scenes of New Zealand.

    The film tells the story of dinosaurs that inhabited the Korean Peninsula 70 million years ago. The area which is now known as Jeonnam Yeosu was the forest habitat of a species of Theropod dinosaur called Tarbosaurus.

    The Hindi version of the film, titled Dinosaur vs Dinosaur, consists of character names that give a Bollywood twist to its proceedings.

    Some of the names of the characters include Dabang, Senorita, Singham and Rowdy. The Tamil version, on the other hand, will have characters namely Chitti, Sana, Rocket Raja and Dongli.

    Directed by Han Sang-ho, Tarbosaurus combines computer generated animation and live action photography.