ITV

Tag: Dabaa Ke Bajaa

  • Red FM takes outdoor route to create election awareness

    Red FM takes outdoor route to create election awareness

    MUMBAI: With an aim to encourage people to vote in the general elections 2014, Red FM has associated with the Election Commission of India. The idea behind the association was to motivate people to vote in the upcoming general elections. Red FM has been supporting the Election Commission of India in urging people, especially the first time voters, to come out on the polling day, and press the button of the voting machines to elect the 16th Lok Sabha.

     

    Red FM has been running campaign titled, “Dabaa Ke Bajaa” to reach out to the masses. Dabaa Ke Bajaa has Red FM RJs represent themselves as youth ambassadors of the Election Commission of India, in their respective cities. One RJ per city who is the youth ambassador takes up the responsibility of the entire population in his or her city and gets them on board as a part of the electorate who will pledge to vote this time. A series of on-air and on-ground activities are being done to engage with the listeners on the same.

     

    For the outdoor leg of the campaign, Red FM took DDB MudraMax on board to handle their OOH innovation. They have installed huge hoardings with integrated digital LED pledge-meters that reflect the number of people who have pledged to vote. The hoardings are located at strategic junctions. The number keeps changing real-time, and is a cumulative of the number of pledges received on SMS, calls, Facebook application and the tablet application that volunteers are taking to people.

     

    The meter which keeps ticking, denotes the exact number of people who have pledged to go. These hoardings have been taken in five locations including, New Delhi, Mumbai, Ahmedabad, Kolkata and Pune.

     

    Commenting on this innovative marketing initiative, Red FM, GM- marketing, Rajat Uppal, said, “Dabaa Ke Bajaa is our attempt at channelizing the energy of people in all parts of India into one simple, and yet difficult act- pressing the button on the voting machine! We have partnered with the Election Commission of India to increase the voter turn-out in the upcoming General Elections. The digital hoarding and the pledge-meter have proved to be highly successful in getting people to pledge to vote, and in reminding them of their responsibility till the D-day. As a brand we have always tried to innovate and this is yet another innovation which stands out amongst the clutter of OOH. DDB MudraMax has executed the project very well. We have also been amplifying the campaign with several on-ground initiatives across the country.”

     

    “We have been proud of creating spectacles which generate word of mouth for RED FM constantly. This was an important one to get the country to stand up to a cause. An Important cause”, mentioned, DDB MudraMax OOH, retail and experiential, president, Mandeep Malhotra.

  • Red FM’s ‘Dabaa Ke Bajaa’ campaign urges to press the button

    Red FM’s ‘Dabaa Ke Bajaa’ campaign urges to press the button

    KOLKATA: Be it television or radio, everyone is playing their part in urging people to go out and vote. Similarly, with an aim to advise people to press for vote, the radio network, 93.5 Red FM has launched the campaign ‘Dabaa ke Bajaa’ across the country.

     

    “Dabaa Ke Bajaa’ is our attempt at channelising the energy of the people in all parts of India into one simple, and yet difficult act- pressing the button on the voting machine,” says 93.5 Red FM COO Nisha Narayanan.

     

    The radio channel’s RJ Praveen has been announced as Kolkata’s official youth ambassador by Election Commission for this year’s campaign – ‘Dabaa ke Bajaa’ – targeting at increasing voter participation.

     

    RJ Praveen along with other RJs also did a flashmob on the channel’s anthem for the campaign.

     

    Red FM, being the ‘Station for Expression’ has always encouraged people to come out and talk. “We are proud to have been associated with the Election Commission of India on this. The insights and associations that they bring to the campaign are invaluable,” adds Narayanan.

     

    Talking about the initiative in details, the COO further says, “Red FM RJs will continue to pledge to vote by using the ‘Dabaa ke Bajaa’ app and flashmobs in malls across the city like Avani Mall, Quest Mall and colleges along with RJ Praveen. The idea is to support the Election Commission of India in urging people, especially the first time voters, to come out on the polling day, and press the button of the voting machines.”

     

    “The initiative is likely to receive a sprawling response especially among the first time voters. It is the best marketing strategy of connecting with citizens with a motto in mind and reminding them of ‘Bajaate Raho!” concludes a city-based analyst.