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Tag: Da Vinci Learning

  • Cracking Chrome DM-Da Vinci code as legalities take over

    Cracking Chrome DM-Da Vinci code as legalities take over

    MUMBAI:  When business partners — erstwhile or otherwise— part ways acrimoniously, dirty linen gets washed in public. Almost a year after parting ways, Da Vinci Learning (DVL) TV channel, through its Indian JV partner Quintillion Media Pvt. Ltd, has served a breach of contract notice to channel’s distributor Chrome Data and Media Analytics (Chrome DM), which has hit back with a counter legal notice to The Quint.

    DVL, which announced its formal launch in India November 2015, is a 50:50 joint venture in India between Da Vinci Media GmbH and Quintillion Media Pvt. Ltd (The Quint),  a digital venture founded by Ritu Kapur and Raghav Bahl, former founder-promoters of Network18 Group that was bought over by the Mukesh Ambani-controlled Reliance Industries Ltd. in 2014.

    The legally drafted notice from The Quint states that the data solution provider (Chrome DM) under-performed and could not deliver to what was discussed and decided by the two partners. The distribution of the educational channel DVL in India was entrusted to Brickworks Media, a sister concern of Chrome DM that is focused on quantitative and qualitative market research.

    According to information collated, Da Vinci’s Indian operations owes to Chrome DM approximately Rs 15 million (Rs. 1.5 crore) in unpaid bills.

    Chrome DM founder and CEO Pankaj Krishna, a media industry veteran, took to social media to voice his side of the story. In an open letter on Facebook late last week, he said, “Dear Raghav Bahl, you did manage to pleasantly surprise me when I happen to go though some letters you have sent to our registered office…And today u have resorted to some rather immature tactics of sending out unfounded letters and communication, 11 months after parting ways!!”

    Krishna went on to further state: “To rewind, it was the 25th of January, 2016 when you felt that you could usurp the Brickworks’ team efforts and investments towards Da Vinci and take on the balance project yourself and save on some hard earned money. Sadly, you failed and failed till date.”

    According to Krishna, Bahl and his team were initially game to make the payments later, but soon stopped accepting any calls or messages from the Chrome team.

    Indiantelevision.com sent an email to Bahl to get his reactions to Krishna’s FB post. After several attempts, though Bahl did not comment, Da Vinci Media (DVM)’s marketing director Monomita Mukhopadhyay replied to our mail.
    “Mr. Pankaj Krishna’s Facebook post is a reaction to a demand notice sent by Da Vinci Media to his company for breach of contract. There is no logic behind Mr. Krishna’s post; it’s his opinion. They did not deliver (on) to what was discussed and did not perform well. DVM and its lawyers are doing the needful,” Mukhopadhyay explained.

    However, Chrome DM marketing head Harnoor Kanwar told indiantelevision.com that it was The Quint/DVM that decided to part ways without fulfilling their financial obligations.

    “I have attended all the meetings with Raghav Bahl and his team. Our last meeting was on 25 January 2016 when he decided to turn the tables and took charge of the distribution of his channel. We all were simply surprised. Post that, he was very much a part of all my communications regarding the investments. He owes us a few crores (of rupees) but that was ok with us. But now, he has sent us this letter demanding damages. Why has he suddenly awakened after a11-month sleep? We surely are going to take counter measures,” Kanwar counter-punched.

    Chrome DM and Brickworks Media specialises in brand and other market related research, including those pertaining to television sector. Bahl and his wife-promoted Quintillion Media Pvt. Ltd is a digital media company that has a joint venture with Bloomberg for the Bloomberg business news channel in India and also operates a co-branded news website, apart from other independent ventures.

    ALSO READ:

    Da Vinci Learning and The Quint launch India’s 1st Kids HD Educational Channel

    Da Vinci Learning partners with Airtel Digital TV, Siticable and Digicable

  • Cracking Chrome DM-Da Vinci code as legalities take over

    Cracking Chrome DM-Da Vinci code as legalities take over

    MUMBAI:  When business partners — erstwhile or otherwise— part ways acrimoniously, dirty linen gets washed in public. Almost a year after parting ways, Da Vinci Learning (DVL) TV channel, through its Indian JV partner Quintillion Media Pvt. Ltd, has served a breach of contract notice to channel’s distributor Chrome Data and Media Analytics (Chrome DM), which has hit back with a counter legal notice to The Quint.

    DVL, which announced its formal launch in India November 2015, is a 50:50 joint venture in India between Da Vinci Media GmbH and Quintillion Media Pvt. Ltd (The Quint),  a digital venture founded by Ritu Kapur and Raghav Bahl, former founder-promoters of Network18 Group that was bought over by the Mukesh Ambani-controlled Reliance Industries Ltd. in 2014.

    The legally drafted notice from The Quint states that the data solution provider (Chrome DM) under-performed and could not deliver to what was discussed and decided by the two partners. The distribution of the educational channel DVL in India was entrusted to Brickworks Media, a sister concern of Chrome DM that is focused on quantitative and qualitative market research.

    According to information collated, Da Vinci’s Indian operations owes to Chrome DM approximately Rs 15 million (Rs. 1.5 crore) in unpaid bills.

    Chrome DM founder and CEO Pankaj Krishna, a media industry veteran, took to social media to voice his side of the story. In an open letter on Facebook late last week, he said, “Dear Raghav Bahl, you did manage to pleasantly surprise me when I happen to go though some letters you have sent to our registered office…And today u have resorted to some rather immature tactics of sending out unfounded letters and communication, 11 months after parting ways!!”

    Krishna went on to further state: “To rewind, it was the 25th of January, 2016 when you felt that you could usurp the Brickworks’ team efforts and investments towards Da Vinci and take on the balance project yourself and save on some hard earned money. Sadly, you failed and failed till date.”

    According to Krishna, Bahl and his team were initially game to make the payments later, but soon stopped accepting any calls or messages from the Chrome team.

    Indiantelevision.com sent an email to Bahl to get his reactions to Krishna’s FB post. After several attempts, though Bahl did not comment, Da Vinci Media (DVM)’s marketing director Monomita Mukhopadhyay replied to our mail.
    “Mr. Pankaj Krishna’s Facebook post is a reaction to a demand notice sent by Da Vinci Media to his company for breach of contract. There is no logic behind Mr. Krishna’s post; it’s his opinion. They did not deliver (on) to what was discussed and did not perform well. DVM and its lawyers are doing the needful,” Mukhopadhyay explained.

    However, Chrome DM marketing head Harnoor Kanwar told indiantelevision.com that it was The Quint/DVM that decided to part ways without fulfilling their financial obligations.

    “I have attended all the meetings with Raghav Bahl and his team. Our last meeting was on 25 January 2016 when he decided to turn the tables and took charge of the distribution of his channel. We all were simply surprised. Post that, he was very much a part of all my communications regarding the investments. He owes us a few crores (of rupees) but that was ok with us. But now, he has sent us this letter demanding damages. Why has he suddenly awakened after a11-month sleep? We surely are going to take counter measures,” Kanwar counter-punched.

    Chrome DM and Brickworks Media specialises in brand and other market related research, including those pertaining to television sector. Bahl and his wife-promoted Quintillion Media Pvt. Ltd is a digital media company that has a joint venture with Bloomberg for the Bloomberg business news channel in India and also operates a co-branded news website, apart from other independent ventures.

    ALSO READ:

    Da Vinci Learning and The Quint launch India’s 1st Kids HD Educational Channel

    Da Vinci Learning partners with Airtel Digital TV, Siticable and Digicable

  • Kids HD channel Da Vinci Learning now available on Tata Sky

    Kids HD channel Da Vinci Learning now available on Tata Sky

    MUMBAI: The kids HD channel TV channel, Da Vinci Learning  is now available on Tata Sky on channel no. 632 starting from 5 April, 2016. Da Vinci Learning is already available on Hathway since November 2015, post its launch.   

    This development will allow Da Vinci Learning to reach out to a larger audience and create a stronger foothold in the market. Da Vinci Learning is a product of a 50: 50 joint venture between Da Vinci Media GmbH and The Quint for a complete horizontal digital multimedia educational platform.

    Commenting on the development, Da Vinci Learning, India managing director Mohit Anand said, “Our content is truly transformational as it fills an essential need gap in the children’s education and entertainment content space today.  We are extremely excited with our partnership with Tata Sky – India’s leading and premier DTH platform. This is a logical next step for Da Vinci Learning in order to strengthen our distribution and to reach to an even larger audience. We will continue strive to make our content available to a wide cross-section of Indian viewers to enable them to participate with us in the lifelong journey of learning.”

     

  • Kids HD channel Da Vinci Learning now available on Tata Sky

    Kids HD channel Da Vinci Learning now available on Tata Sky

    MUMBAI: The kids HD channel TV channel, Da Vinci Learning  is now available on Tata Sky on channel no. 632 starting from 5 April, 2016. Da Vinci Learning is already available on Hathway since November 2015, post its launch.   

    This development will allow Da Vinci Learning to reach out to a larger audience and create a stronger foothold in the market. Da Vinci Learning is a product of a 50: 50 joint venture between Da Vinci Media GmbH and The Quint for a complete horizontal digital multimedia educational platform.

    Commenting on the development, Da Vinci Learning, India managing director Mohit Anand said, “Our content is truly transformational as it fills an essential need gap in the children’s education and entertainment content space today.  We are extremely excited with our partnership with Tata Sky – India’s leading and premier DTH platform. This is a logical next step for Da Vinci Learning in order to strengthen our distribution and to reach to an even larger audience. We will continue strive to make our content available to a wide cross-section of Indian viewers to enable them to participate with us in the lifelong journey of learning.”

     

  • Da Vinci Learning partners with Maska Pav and Fourth Dimension

    Da Vinci Learning partners with Maska Pav and Fourth Dimension

    MUMBAI: Post the successful launch of Kids HD, Da Vinci Media today announced two key strategic partnerships in India – with Maska Pav, a media production house, and Fourth Dimension Media Solutions, a media outsourcing firm.

     

    Maska Pav will be involved in on air promotions and packaging of content for Da Vinci Media’s educational channel Da Vinci Learning in India. Maska Pav is a 360- degree media production house that produces content for digital series, television commercials, music videos, television shows, documentaries etc.

     

     

    The mandate for Fourth Dimension Media Solutions which is a part of SRM Group includes an effective engagement with advertisers and amplification of the channel’s presence across India while developing widespread and integrated relationships with leading national and regional advertisers.

     

     

    The primary goal for these partnerships is focused on creating and developing compelling integrated advertising and marketing solutions for brands that partner with Da Vinci Learning, keeping in mind the channel’s philosophy and ethos.

     

     

    Commenting on these associations Da Vinci Learning, India MD Mohit Anand said, “We see a huge demand for soft skill based knowledge programming that is fun and interactive. These partnerships will enable us to cater to the market in a customized format and help amplify our presence across the country. We have entrusted our partners with a valuable mandate and are confident that their expertise will help us in developing widespread and integrated relationships within the industry eco-system.”

     

    Maska Pav Productions Private Limited founder, promoter and MD Kirk Peter said, “Our collaboration with Da Vinci will allow us to enliven our vision of creating content with lasting impressions. We are looking forward to supporting Da Vinci Learning in showcasing their differentiated content that is safe and relevant for entertaining the whole family.”

     

    “Da Vinci Learning’s mandate for us is being truly valued by our team. Our association demonstrates the commitment towards delivering results and the understanding of the market space. It is just the beginning and we look forward to translating our plans in to actual delivery in terms of strengthening the brand presence across India,” Fourth Dimension  CEO Shankar B said in parting.

     

  • Da Vinci Learning, Swadesh News get I&B clearance; total channels touch 832

    Da Vinci Learning, Swadesh News get I&B clearance; total channels touch 832

    NEW DELHI: During April and May this year, two new channels received permission to launch from the Information and Broadcasting Ministry.

     

    The first is Da Vinci Learning – a non-news channel owned by Da Vinci Media India Pvt. Ltd, which has got downlinking permission in English and in selected cases dubbed in local languages such as Hindi, Tamil, Telugu, and Bengali. As was reported earlier by Indiantelevision.com, Raghav Bahl’s The Quint and Da Vinci Media are jointly launching the edutainment channel.

     

    The second channel is Swadesh News owned by Sri Sai Media Pvt Ltd, which has received uplinking permission in Hindi, English and all Indian scheduled language.

     

    With this, a total of six new channels have received permission in the first five months of 2015, taking the total number of television channels in the country to 832.

     

    The other four channels that received permission earlier this year were all non-news channels, which received uplinking permission.

     

    Thus, Da Vinci Learning is the only channel to get downlinking permission in 2015 until the end of May.

     

    By the end of December 2014, the number of permitted satellite television channels in the country was 826.

     

    Statistics show that 698 channels (including 382 news channels) are permitted to uplink and downlink from within the country, and 41 (including eight news channels) are uplinked from India for beaming overseas and not in the country. There is no change in channels uplinked from overseas and downlinked into India with the number remaining static at 93 (including 16 news channels). 

  • The Quint inks JV with Da Vinci Media to launch edutainment channel

    The Quint inks JV with Da Vinci Media to launch edutainment channel

    MUMBAI: Raghav Bahl’s digital news platform The Quint and Da Vinci Media have inked a 50:50 joint venture to launch the latter’s television channel Da Vinci Learning in India.

     

    Continuing with its commitment to provide the best in educational entertainment, Da Vinci Media’s association with The Quint will effectively amplify the channel’s presence across the country along with developing widespread and integrated relationships with media and advertisers.

     

    With this move, the company aims develop a foothold in the Indian television market prior to its launch and create awareness about the content it will offer to its Indian audience.

     

    The venture will target 6 -12 year olds and their parents.

     

    Da Vinci Media founder & CEO Ferdinand Habsburg said, “We are delighted to partner with Raghav Bahl and his organization The Quint, a company renowned for its strong media presence. We are confident that this engagement will definitely help us carve a strategic roadmap to increase visibility in the Indian market. We aim to provide innovative and engaging educational content to children helping them to think productively while simultaneously developing their thinking, reading and self -confidence skills througha meaningful and fun experience.”

     

    Bahl added, “While Da Vinci Media brings expertise in the programming content, this JV helps us to further expand, drive synergies  and diversify our media portfolio. The Quint will aid consumers in accessing Da Vinci Media’s Da Vinci Learning channel’s content through our distribution capacity.”

  • Da Vinci Learning, a hurdle away from launching

    Da Vinci Learning, a hurdle away from launching

    MUMBAI: It was in October last year that the news of one more edutainment channel – Da Vinci Learning – hitting the Indian shores broke.

     

    Since then, it has been a long wait for the channel which is still waiting for its license.

     

    With two other ‘edutainment’ channels – Zee Q and Discovery Kids – already on air, the channel didn’t let the wait period go futile. This one year it has primarily focused on the channel’s pre-marketing activities. One of the first activities was the channel’s partnership with DTH operator Airtel DTH and MSOs Digicable and Siticable to give viewers an opportunity to sample its content portfolio.

     

    “Recently, we initiated an activity, basically in print, where our content was inserted in activity papers printed by ‘Primary Plus’, which has tie ups with 2000 schools across India. The objective has been to reach out to our core TG through all mediums possible and showcase the wonderful world of Da Vinci Learning to them,” says the channel’s country manager Mohit Anand.

     

    The channel is hoping to get the license by the end of August, though it is still hesitant as it all depends on the new government. “If we are able to secure our license in August then we are confident that we will be able to launch our 24 X 7 channel by early October,” optimistically says Anand.

     

    Last year, when the launch announcement of the German media company Da Vinci Media GmbH launching a channel in India was made, it was in the initial stage of completing all the legal and other statutory compliance. 

     

    It has crossed two of the three stages of government approvals. “We have successfully received Foreign Investment Promotion Board (FIPB) approval (which was stage one) and subsequently established out wholly-owned subsidiary (second stage) and brought in the requisite funds as per the FIPB approval into the country. Post this we have applied to the Information & Broadcasting Ministry, Government of India, for a broadcast license,” elaborates Anand.

     

    The edutainment channel, targeted at kids in the 6-12 years age group, will offer knowledge-based programmes in an engaging manner. Currently, the focus is on the top 12 metros and will be available on digital platforms only across leading DTH players as well as MSOs.

     

    The channel will be in English, however, it is also evaluating other languages in India so that it can have a certain number of shows in vernacular languages to relate to a variety of its TG.

     

    To keep the buzz alive, it organised its first pre-launch event in the national capital on 12 July, where it aimed to familiarise the viewers to the world of learning through innovative live experiments, fun pool games and interactive quiz activities for kids as well as parents. Similar activities will be held in Mumbai and Bangalore, soon.

     

    It has partnered with Fourth Dimension which will handle the complete ad sales for it including the entire gamut of operations as far as ad sales is concerned right from conceptualisation to execution. For creative duties, it will be done in-house as the company follows it globally. Talks are still on to finalise on the media agency.

     

    “Apart from that, almost all the activities that we do across other markets will be replicated here in India as well,” informs Anand.

     

    Launched world-wide on 15 September 2007 by its parent media company Da Vinci Media GmbH – the edutainment channel – is aired across 29 territories in 15 different languages.

  • Da Vinci partners with Fourth Dimension for ad sales

    Da Vinci partners with Fourth Dimension for ad sales

    MUMBAI: Da Vinci Learning, the fun educational television channel for the whole family has assigned its ad sales duties to the Chennai-based Fourth Dimension Media Solutions. The media outsourcing specialists will handle the complete ad sales representation for the channel with effect from 1 June.

     

    This will include the entire gamut of operations as far as ad sales is concerned right from conceptualisation to execution.

     

    Da Vinci Learning brings to India high quality knowledge programming that entertains and brings young minds of all ages together, celebrating the life long journey of learning. Targeted at 6-12 year olds and their families, the channel is known for turning television watching from passive observation into a meaningful and fun experience.

     

    With an extremely young and dynamic professional unit, Fourth Dimension offers its clients a variety of services for media sales, activations and solutions, while reflecting the highest standards of performance and client service. The primary goal for this partnership is focused on creating and developing compelling integrated advertising and marketing solutions for brands that partner with Da Vinci Learning keeping in mind the channel’s philosophy and ethos.

     

    The collaboration with Fourth Dimension will enable Da Vinci Learning to effectively engage with advertisers in India and amplify the channel’s presence across the country along with developing widespread and integrated relationships with leading national advertisers. This strategic move for developing the channels’ foothold in the Indian television industry prior to its launch will definitely help in creating awareness about the meaningful and innovative content that it will offer to its Indian audience.

     

    Speaking on the occasion, Da Vinci Learning managing director India Mohit Anand said, “We are thrilled to exclusively partner with Fourth Dimension Media Solutions; a company renowned for its strong presence in the ad sales industry, particularly in television. With its established network and relationship with clients and agencies across India, this exclusive partnership will definitely support in increasing visibility for our channel. We look forward to growing our businesses together, in what we expect to be a very successful and long term partnership.”

     

    Fourth Dimension Media Solutions CEO Shankar B added, “It’s an honour to be a part of the Da Vinci media team in India, it truly demonstrates the commitment and the understanding what we have in this space, we are sure to take the brand to the next level and sincerely thank the Da Vinci India team for the opportunity given.”

  • Edutainment channel Da Vinci Learning partners with Primary Plus Media

    Edutainment channel Da Vinci Learning partners with Primary Plus Media

    MUMBAI: Da Vinci Learning, an edutainment television channel for the whole family, in its commitment to provide the best in educational entertainment, has partnered with Primary Plus Media,  one of the leaders in creative content and revolutionary activity based papers for children.

     

    The partnership is Da Vinci Learning’s prelaunch outreach activity which will enable both the companies to provide innovative and engaging educational content to primary school children helping them to think productively while simultaneously developing their thinking, reading and self -confidence skills through meaningful, yet fun experience. This will also help establish a powerful edutainment platform adding value to the entire ecosystem of learning for young minds.

     

    Da Vinci Learning, which is targeted at 6 -12 year olds and their parents, is known for turning television watching from passive observation into a meaningful and fun experience. This helps children develop various skills during the early years, encouraging older viewers to keep asking questions and inviting families to take their learning journeys together.

     

    Primary Plus Media has been operating in India in association with Pearson & Longman (Singapore) since 2004. It is a leading educational content provider to primary school children between the age groups of 3-14 years basis age appropriate curriculum. The activities are designed specifically to enhance multiple intelligence of children with the result that they are able to grasp what is taught in the class in a more effective way.

     

    “Through our partnership with Primary Plus, we will be able to reach out to millions of children and their parents with increased visibility and excitement for the channel,” said Da Vinci Media managing director-India Mohit Anand. “We understand the rush of inspiration, the thrill of discovery and the pleasure to know and Primary Plus stands as a natural partner in our endeavor to create engaging educational content for the whole family,” he added.

     

    As part of the association with Primary Plus, Da Vinci Learning will enhance its presence across 12 metros in India through Primary Plus fortnightly activity papers, ‘Primary Plus Young Minds’ and ‘Primary Plus Next Steps.’

     

    This partnership will enable the extensive educative content of Da Vinci Learning to reach 2000 schools and over two million students in the age group of 6 – 12 year olds, nationwide.

     

    A direct outreach to kids and parents will follow during (PTMSs) Parent Teacher Meetings at the partner schools. Da Vinci Learning will also be conducting road shows inside the school premises encouraging interactive learning. The road shows are slated to begin July 2014 and will aim at showcasing Da Vinci Learning content to the children and their families. With this activity, the channel aims at reaching out to 1000-1200 schools with an estimated outreach of 1.5 million to 1.8 million student and their parents.

     

    “The extensive reach and strong relationships of Primary Plus across schools coupled with recognition of the value of such activities, makes this a great partnership and allows both organisations to provide world class content to students and their families in schools across India. Aligning our interests would drive growth, increase audiences, and provide an opportunity to students to learn about and be exposed to Da Vinci’s unique educational lifelong approach to learning and education”, said Primary Plus Media founder editor-in-chief Manbir Bedim.