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Tag: D2H

  • D2H celebrates Onam with a film campaign by LS Digital

    D2H celebrates Onam with a film campaign by LS Digital

    Mumbai: D2H is marking the Onam festival with a dual celebration. The festivities include a compelling film, developed in partnership with LS Digital, which beautifully showcases the rich traditions and communal spirit of Onam. Complementing the film, D2H is also offering exclusive promotions that enhance value and entertainment, ensuring a festive and memorable experience for all customers.

    Titled ‘Onam: A Celebration of Togetherness,’ D2H has introduced a film campaign in collaboration with LS Digital. This campaign masterfully blends traditional Onam customs with a modern narrative, capturing the festival’s essence through a contemporary lens. The film takes viewers on a nostalgic journey, celebrating the vibrant Pookalam (flower carpet) and the elaborate Thiruvonam feast while highlighting the significance of maintaining cultural connections in a rapidly changing world.

    To add a special touch to the Onam festivities, D2H is rolling out enticing offers for both new and existing customers. New customers can take advantage of two special offers: the first offer is available with all modern retail chain outlets priced at Rs 1,999, includes Rs 5,000 cashback—Rs 2,000 as instant cashback plus 33 per cent cash back on every subsequent recharges—and comes with a robust five-year warranty (1 year comprehensive and four years on the set-top box) plus access to 6 six OTT platforms (five constant and one as per choice), available at select stores like Lulu Connect, Nandilath G-Mart, Pittapilly Agencies, KannanKandy, White Mart, Easy store, among others. The second Offer priced at Rs 2,500, offers similar cashback benefits plus access to six OTT platforms (5 constant and 1 as per choice) and also includes a 3-year warranty (1 year comprehensive and 2 years on the set-top box). For existing customers, any customer having Rs 200 or more pack unlocks access to six OTT platforms (five constant and one as per choice) without any extra cost, making it a perfect time to upgrade and enjoy enhanced entertainment options.

    Dish TV India Ltd corporate head – Marketing Dish TV & Watcho Sukhpreet Singh said “At D2H and Dish TV, we consider our customers part of our extended family, celebrating their joys and milestones together. Onam is more than just a festival; it honors our cultural heritage, the values of kindness, and the spirit of community. Through this campaign, we aim to reconnect with these timeless traditions, especially during times when we may feel distanced from our roots. We are also excited to offer exclusive deals that provide exceptional value and enhance our customers’ entertainment experiences, underscoring our commitment to delivering the best in entertainment and being a cherished part of their lives.”

    The film, which is now available on YouTube, Facebook and Instagram has resonated deeply with audiences, garnering significant attention and sparking meaningful conversations on social media about the value of preserving heritage. The authenticity and emotional depth of the film have been praised for their ability to evoke a sense of nostalgia and pride, making it a compelling tribute to the spirit of Onam.

    LS Digital MD & COO Manesh Swamy shared his insights into making the film: “It was an exciting opportunity to create something that felt authentic yet relatable to the youth as well. Onam is like this big cultural melting pot of stunning visuals like the iconic boat races, quiet moments of reflection by the Pookkalam (flower rangoli), the laughter at the Onam Sadya feast, the vibe of the Pulikali Performances and festivities, We wanted to show the homecoming of Mahabali in a New Vibe, New Beat. Hence, we got a mix of traditional Kerala Musicians and Rappers to come up with this unique piece of Sound to sing along.”

    The film was produced and Directed by SathyaDev.

  • Dish TV’s D2H repositions itself as direct-to-heart

    Dish TV’s D2H repositions itself as direct-to-heart

    Mumbai : Dish TV India’s D2H has rolled out a campaign introducing the new brand positioning “direct-to-heart.” The campaign shows how D2H brings families together and gives them the sheer joy of sharing happy moments while watching TV.

    Featuring brand ambassador Rishabh Pant, the campaign was conceptualised by Lowe Lintas. The brand will run the campaign through TV, BTL, digital platforms, and home channels to amplify it.

    D2H in its new brand avatar focuses on its connection, going beyond just a provider of content to an enabler of collective viewing for Indian families. This is captured in the main thought, as the brand reframes itself in the “direct-to-home” (DTH) category by positioning itself as a connection that touches the lives of consumers and forms a bond that’s “direct-to-heart.”

    The industry has changed over the last two years owing to the pandemic. The budget-conscious subscribers’ pockets have stretched because of successive lockdowns, while consumers in the upper and middle segments are moving towards HD and OTT platforms. To cater to the changing needs of its customers, D2H overhauled the complete packaging. Over the years, the brand has designed affordable monthly SD and HD combos, made HD add-ons economical, and made the combos simple and easy to understand. It has also come up with competitive market offers and lucrative trade schemes for the partners.

    Speaking of the repositioning campaign, Dish TV India group CEO Anil Dua said, “As a DTH company, we have the unique advantage of having two brands, and we are leveraging this by using the power of both our brands. In this context, for our D2H brand, we have launched completely new packaging, introduced extremely competitive customer offers to the market, brought in a new brand ambassador, and have now launched a new brand campaign. This campaign is the culmination of a year-long deep dive into the brand’s connection with its loyal customers to draw out key insights. The new campaign leverages these insights and brings together the association of the D2H brand with cricket and family viewing into the creative platform of “direct-to-heart.””

    Commenting on the new D2H campaign, Dish TV India D2H corporate head-marketing Sugato Banerji said, “We are increasingly witnessing a fragmentation of families, each one busy with different things and pursuits. In this context, the new brand view we are taking in D2H is that TV has a large role in bringing families together. Our new campaign is built on this understanding and draws from the new positioning of D2H, direct-to-heart. With the large-scale investments we are making in strengthening the D2H brand. I am confident that we will gain market share in the next few months.”

    Speaking from the creative side, Lowe Lintas regional creative officer Vasudha Misra said, “In an age of fragmented content consumption, the new brand expression of “direct-to-heart” touches upon the joy that single-platform access to great entertainment can bring to the entire family. Our story revolves around an exuberant kid as he ‘breaks the fourth wall’ with his favourite cricketer, Rishabh Pant, seeking his help so that he can rally his family members to witness a nail-biting finish. A sweet and innocent take that leaves you with a smile.”

  • Zindagi to premiere Nikkhil Advani’s short film ‘Guddu Engiineer’

    Zindagi to premiere Nikkhil Advani’s short film ‘Guddu Engiineer’

    Mumbai:  “Your task is not to seek for love, but merely to seek and find all the barriers within yourself that you have built against it” – based on this simple yet impactful poem by Rumi, Zindagi announces the Indian television premiere of its romantic short film, “Guddu Engiineer.” 

    Setting the perfect vibe for a Sunday binge fest, “Guddu Engiineer” is a story that will nudge your hearts and leave you ecstatic and wanting more. 

    Produced by Monisha Advani, Madhu Bhojwani (Emmay Entertainment) and Zee Entertainment Enterprises chief creative officer – special projects Shailja Kejriwal and directed by the versatile Nikkhil Advani, featuring talented actors Prabuddh Dyma (Guddu) and Pranali Ghogare (Sonia) in the lead, the film is set to premiere on Zindagi’s DTH platforms Tata Play, Dish TV and D2H on 10 July at 8 pm.

    “Guddu Engiineer” traces the story of three friends living at a hostel in Varanasi. Guddu, the primary character, who can’t speak, falls in love with Sonia. To celebrate her birthday, he makes a list of her favorite things and makes an attempt to fulfill all her wishes. However, a certain turn of events causes him to make a choice between love and hate, which in turn alters everything around him. 

    Talking about his film, director Nikkhil Advani said, “I believe films and stories inspire people and bring to them a different perspective of things each time. Great stories help connect to a larger audience and rise above all kinds of barriers.  A film like “Guddu Engiineer” is like a warm hug and speaks volumes about love in its own little way. I am looking forward to the television premiere of the film and I am sure audiences will enjoy this one!”

    Actor Prabuddh Dyma added, “”Guddu Engiineer” is a film that is supremely close to my heart. Getting an opportunity to work with Nikhil sir and to be directed by him was supremely special.  Playing Guddu, a person that can’t speak was challenging yet rewarding. The film is brought to life by the characters that surround him, they are relatable and their performers are exceptional. The film, just like Guddu, is all heart and I am looking forward to the premiere of this film on Zindagi’s DTH platforms.”

    Recently launched on DTH platforms Tata Play, Dish TV & D2H, Zindagi has been instrumental in bringing content from across borders and has emerged as the audience preferred destination. “Guddu Engiineer,” aims to instill the spirit of love, hope and friendship in the hearts of the Zindagi audiences yet again!

  • Digital channel Zindagi to launch on DTH platforms as a value-added service

    Digital channel Zindagi to launch on DTH platforms as a value-added service

    Mumbai: Digital channel Zindagi which features popular Pakistani soap operas will now be available on DTH platform Dish TV, D2H and Tata Play as a value-added service. The service will be available starting on 23 May.

    The channel launched in 2014, had gone off the air in July 2017 and its content was only available on the OTT service Zee5. Now, the shows Kitni Girhain Baaki Hain with Kirron Kher as the narrator, “Aunn Zara, Sadqay Tumhare” amongst others will be available to DTH subscribers. The channel’s launch is backed by an innovative content strategy of airing two episodes back-to-back.

    Apart from fiction shows, the service will also showcase acclaimed movies like “Baarish aur Chowmein” featuring Taapsee Pannu and Amit Sadh, directed by Tigmanshu Dhulia; “Toba Tek Singh”, based on a short story by Saadat Hasan Manto, featuring noted actor Pankaj Kapoor and directed by Ketan Mehta; “Silvat” written by Faraz Arif Ansari and directed by Tanuja Chandra with Kartik Aaryan in a leading role; “Saari Raat” a film by National Award winner Aparna Sen starring Konkona Sen Sharma among others.

    “It’s a proud moment for us as we reach yet another milestone and launch Zindagi across key DTH platforms,” said Zee Special Projects chief creative officer Shailja Kejriwal. “What started as a salient idea between a few people deeply invested in the belief of cross border cultural collaborations grew to become one of the most loved television channels in the country. Zindagi took its journey ahead on OTT fueling the digital consumption needs in the country, and the community of believers continued to grow. Today, we add new partners, new believers in Tata Play, Dish TV and D2H, as we take Zindagi to every corner of the country.”

    “There’s a huge fan following for nuanced and author-backed storylines in our country,” said Tata Play chief content and commercial officer Pallavi Puri. “Tata Play Zindagi’s content library is very slice-of-life… they are humari zindagi se milti julti kahaniyan, which we believe will be a treat for the viewers who like relatable narratives.”

    “We firmly believe that providing relatable, wholesome, unique, and relevant content is the most effective way to engage with our subscribers,” said Dish TV India Limited head – VAS Shruti Kumar.

    “We are delighted to announce Zindagi Active as the latest addition to our comprehensive value-added service portfolio. With this, we offer our subscribers the stories that are emotional and enthralling, series & movies that resonate with them, their families, and relationships. We hope to bring together people/communities beyond our country’s border who share similar values, cultures, and traditions. Our Active Services brings the most appealing and relevant content to our subscribers, and the latest addition of the Zindagi Active service reaffirms our commitment towards them,” she added.

  • D2H signs Rishabh Pant as brand ambassador

    D2H signs Rishabh Pant as brand ambassador

    Mumbai: D2H has announced the signing of Indian cricketer Rishabh Pant as the new brand ambassador. Pant will feature in 360-degree brand communication for the next two years.

    “We are delighted to have Rishabh Pant as brand ambassador for our D2H brand,” said Dish TV India executive director and group CEO Anil Dua. “Our brands are our biggest strength. This investment in the D2H brand is going to make it even stronger. The close affinity between D2H brand and Rishabh Pant as brand ambassador will enable deeper engagement of D2H with its TG.”

    “D2H is a large DTH brand with a long record of disruptive innovation in the industry,” said Rishabh Pant. “It is wonderful to be associated with D2H and looking forward to working closely with the team to take it to greater heights. “

    “Rishabh has quickly developed into a distinctive entertainer on the cricket field, with his boundless energy behind the stumps and innovation in shot-making,” said Dish TV India corporate head – marketing for D2H Sugato Banerji. “He brings a spark each time he enters the field and appeals to the huge 18-35 age group across the country, our core audience. We see him as a strong fit with D2H Brand values. We are confident that this association with Rishabh will take the brand D2H to a stronger, more defined position within a short time through continuous investment in creating awareness and affinity.”

  • Empowering women with extra-ordinary short films on ShortsTV

    Empowering women with extra-ordinary short films on ShortsTV

    NEW DELHI: This International Women’s Day, ShortsTV celebrates women who strive to make the world a better place to live in. Available on platforms such as Tata Sky, Dish TV, d2h, Airtel DTH, and Airtel Xstream, ShortsTV has a line-up of movies that embraces female empowerment. The Women’s Day catalogue includes renowned Indian short films and five documentary short films from women directors about the perseverance and passion of women entrepreneurs that are commissioned by Mastercard.

    DEVI, directed by Priyanka Banarjee

    A tale of sisterhood. A tale of suffering. A tale of truth. A 13-minutes film, Devi is a closed-room drama about disparate group of women sitting in a room together. The film sheds light on how victims of sexual violence, despite being so different from each other, ended up sharing the same fate.

    CUDDLY, directed by Karan B Shetty

    The film is a simple day-to-day conversation between a mother and a daughter against a quiet night. The treatment gives birth to some moments that are relatable (especially the fight between the mother and the daughter about food).

    KHANE ME KYA HAI, directed by Akanksha Seda

    A story about a mother-daughter duo discussing their sex lives. What makes it interesting is the fact that they talk about it without even using the term ‘sex’. Nor do they cross their so-called line of morality. Their dialogues are loaded with food puns. The way they spice up their simple conversation makes this film a delightful treat.

    HARFA, directed by Elle Mische

    Learning is a lifelong pursuit, often brimming with a wealth of books and experts on every topic imaginable. But when Irena Orlovic went searching for ways to help teach her young daughter with a developmental disability, she discovered only empty bookshelves in her native language. What began as an educational journey of her own led her to start Harfa, a publishing house founded with an entrepreneurial spirit and a desire to help teach an entire country.

    JUSTICE OF THE PIES, directed by Michelle Marrion

    Basil key lime, blue cheese praline pear, lavender lemon—mouth-watering pies by chef Maya-Camille Broussard delight all five senses. Created to honour her father’s legacy as a Chicago criminal defence attorney who could never say no to a good pastry, Justice of the Pies serves not only the most inventive pies in town but also the city’s future talent, by teaching skills like nutrition and budgeting to kids from underserved communities while they bake their first delicious pie.

    ONGANIC FOODS, directed by Lisa Madison

    After starting her own garden, journalist Ekta Jaju uncovered that modern farming practices were causing profound health effects on small farmers in her district. Ekta began educating hundreds of farmers about the dangers of pesticides and showing them a better way through organic farming. Her mission quickly blossomed into a thriving business based on sustainable agriculture.

    SARAH’S BAG, directed by Nadia Naffa

    Sarah’s Bag follows the story of solicitous entrepreneur Sarah Beydoun. Sarah found local resources and damaged materials to make handbags, while using employment to give the women their dignity back and a means to support their families. Sarah’s Bag takes you inside the lives of those given a second chance.

    TALENTO INCLUIR, directed by Renata Sette:

    In a split second, life changed for Carolina Ignarra. Following a harrowing accident, she would need to traverse the crowded streets of São Paulo, Brazil, in a wheelchair forever. Driven to educate managers on the meaning and value of inclusivity, Carolina started Talento Incluir to help promote new pathways for employers to value, hire and redefine what it means to be top talent.

    Watch these inspiring short films on Tata Sky ShortsTV, ShortsTV Active, and Airtel ShortsTV

  • Dish TV India introduces educational channel ‘Kalvi Tholaikkatchi’

    Dish TV India introduces educational channel ‘Kalvi Tholaikkatchi’

    KOLKATA: Dish TV India has started broadcasting ‘Kalvi Tholaikkatchi’ – an educational channel launched by Tamil Nadu Government. The free-to-air channel will telecast daily from 06 AM to 11 PM on both its platforms- DishTV and D2H.

    Available on channel number 597 on both DishTV and D2H, Kalvi Tholaikkatchi telecasts programs conducted by experts on preparing for competitive examinations as well as programs that enhance the students’ creativity. Additionally, the channel provides all the major announcements related to students and also has live programs by the School Education Department of the Government of Tamil Nadu. 

    Commenting on this new channel launch, Dish TV India Ltd executive director and group CEO Anil Dua said, “The outbreak of Covid-19 has adversely affected the rhythm of school and college-going students. With the launch of Kalvi Tholaikkatchi on both our platforms, we are enabling several million homes across Tamil Nadu to receive quality education daily from the safety of their homes. This adds to the 33 Swayam Prabha and Kite Victers educational channels that we are beaming in the regions across the country from both our DishTV and D2H platforms.”

  • Active DTH subscribers reach 70.26 million, Tata Sky solidifies its lead

    Active DTH subscribers reach 70.26 million, Tata Sky solidifies its lead

    KOLKATA: The Telecom Regulatory Authority of India (TRAI) today released ‘The Indian Telecom Services Performance Indicators’ data for the January- March’20 quarter. Sustaining its growth pace for three quarters in a row, Tata Sky has solidified its lead yet again in the DTH and Pay TV category clocking in a market share of 32.33 per cent and a growth of 2.1 per cent in the quarter ending March’20. 

    According to the report, the Indian DTH service has displayed phenomenal growth since its launch in 2003. The total number of active subscribers with pay DTH operators (Tata Sky, Airtel, Dish TV, Sun Direct) in India in the quarter ending March 20 is 70.26 million. This is in addition to the Tata subscribers of DTH Free Dish (free DTH services of Doordarshan).

    Read more coverage on India’s DTH sector:

    A Tata Sky spokesperson commented on the report, “The TRAI report shows that Tata Sky has been consistently gaining market share and subscribers at a pace that is faster than any other platform. We believe this can be attributed to our customer centric outlook. The overall increase in DTH subscribers is also a great sign for the M&E sector.”

    Among other players, Tata sky’s close competitor Dish TV-D2H’s combine market share fell from 31.23 per cent in the quarter ending September 2019 to 29.49 per cent in March 2020. Airtel Digital TV and Sun Direct has seen slight growth in the same period.

  • DishTV and D2H expand regional HD content portfolio, add 6 new HD channels

    DishTV and D2H expand regional HD content portfolio, add 6 new HD channels

    KOLKATA: Expanding its portfolio of regional language channels, Dish TV India Limited, India’s leading DTH Company, has announced the addition of six new HD channels to its DishTV and D2H platforms. With this, the company aims to provide unparalleled entertainment to the customers in the southern region in their preferred language and enhance the high-definition television viewing experience of users across regions. 

    The range of newly launched high definition channels includes ZEE Tamil HD, ZEE Telugu HD, ZEE Cinemalu HD, ZEE Keralam HD, ZEE Kannada HD, and &PRIVE HD for users of both DishTV and D2H. With the addition of these channels, the company aims to strengthen its HD content for its core regional consumers in the south market.  

    Commenting on the new HD channel additions, Corporate Head – Marketing, D2H, Dish TV India Limited corporate head- marketing Sugato Banerji said, “We are witnessing a burgeoning trend for high definition TV’s in the living rooms, as an ideal choice of consumers. This trend is now percolating down the population strata and across linguistic zones, especially in the Southern region. Hence, we are delighted to bring these six new HD channels on both our platforms, five of which are especially for our south subscribers.”

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  • Dish TV India partners with HoichoI, introduces Bengali viewing content on both its platforms

    Dish TV India partners with HoichoI, introduces Bengali viewing content on both its platforms

    KOLKATA: Expanding its content library to enthrall its customers, Dish TV India Limited, India’s leading DTH Company has announced its partnership with Hoichoi, a leading Bengali on-demand video and music-streaming platform that streams content worldwide. With this strategic association with Hoichoi, Dish TV India has further strengthened its portfolio by adding one more app in the app zone on its Android-based connected devices, namely Dish SMRT Hub and D2H stream for its DishTV and D2H users respectively. Users will now be able to stream an exciting slate of popular and exclusive Bengali language content, Hoichoi Originals, TV shows, Music Videos and Movies. DishTV and D2H already offer the most popular apps including its streaming app ‘Watcho’.
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    The new addition on Dish SMRT Hub and D2H stream, hoichoi, boasts deep diverse catalogue with over 2000+ hours of viewing content, which includes popular Original Series like Hello Seasons 1 & 2, Byomkesh all five seasons, Shobdo Jobdo, Montu Pilot, Rahasya Romancha Series 2, Bonyo Premer Golpo, the recently streamed Tansener Tanpura among others; Classics of Satyajit Ray, Uttam Kumar-Suchitra Sen, Ritwik Ghatak; Blockbuster Films like Gumnaami, Dwitiyo Purush, Konttho, National Award-winning films like Kedara, Nagarkirtan and many more. Delivering best in class content across genres, the application will cater to the different content expectations of the customers and will keep them enthralled.

    Speaking about the association, Dish TV India Limited executive director and group CEO Anil Dua said, “At a time when everyone is spending more time with their television sets, we want to ensure that people get to enjoy a whole range of entertainment shows and movies together with their families. Catering to the growing audience appetite for entertainment in their native language, we are delighted to collaborate with Hoichoi to offer premium viewing content for our Bengali customers on both our DishTV and D2H platforms. We will continue to enhance the content offering on our hybrid set up box through more such partnerships.”

    On this partnership, Hoichoi co-founder Vishnu Mohta commented, “In such unprecedented times, we should do our bit to encourage our audiences to stay at home. With the increased demand of watching content, be it movies or series, this promising partnership with Dish TV India will help us cater and reach out to a larger audience base. Our consumers will now be able to view their content of choice from the vast library of Hoichoi, on both the popular DishTV and D2H platforms.”

    In addition to Hoichoi, the Android box offers a host of features including built-in Google Assistant, Chromecast, Google Play and access to all popular featured OTT platforms like YouTube, Amazon Prime Video, Zee5, Watcho, Voot, ALTBalaji and many more. Coupled with the ease of using voice commands via Google Assistant, the Android-based set-top box is compatible with any television set. ‘Dish SMRT Hub’ and ‘D2H stream’ are internet-enabled Android-based HD Set Top Box, available at Rs 3,999 for new subscribers and Rs 2,499 for existing subscribers.

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