ITV

Tag: Cyrus Sahukar

  • Haier redefines luxury with Lumiere, India’s first 4-door convertible fridge

    Haier redefines luxury with Lumiere, India’s first 4-door convertible fridge

    MUMBAI: Haier Appliances India, has redefined luxury and innovation with the launch of Lumiere, India’s first 4-door convertible side-by-side refrigerator. The grand unveiling took place at the Hindustan Times (HT) India’s Most Stylish 2025, a celebration of fashion, glamour, and cutting-edge trends.

    Haier, the only brand manufacturing 4-door side-by-side refrigerators in India, continues to push boundaries in premium home appliances. Lumiere, designed for modern Indian homes, seamlessly blends advanced technology with refined aesthetics, setting new benchmarks in both style and functionality.

    The reveal was a showstopping moment, presented by actress and UN ambassador Dia Mirza, co-host Cyrus Sahukar, and , Haier Appliances India president NS Satish. Adding to the excitement, cinema icons Akshay Kumar, Abhishek Bachchan, Shikhar Dhawan, Kanika Kapoor, and Farhan Akhtar explored Lumiere’s sleek design and intelligent features at Haier’s exclusive brand zone during the red carpet segment.

    Haier Appliances India president Satish said,
    “At Haier India, we take immense pride in being the only brand in India manufacturing 4-door convertible side-by-side refrigerators. This achievement reflects our commitment to innovation and delivering solutions that cater to the evolving needs of modern Indian homes. The launch of the Haier Lumiere Series is a proud addition to our ‘Made in India, Made for India’ vision, combining advanced technology with elegant design. Our association with HT India’s Most Stylish 2025 provided the perfect platform to showcase a product that redefines style and functionality. As we continue to innovate, Haier remains dedicated to introducing appliances that elevate everyday living while complementing contemporary lifestyles with elegance and performance.”

    HT Media Group Ltd VP & head branded IPs Vijay Nair added, “We are delighted to have Haier India as a valued partner at the 13 edition of HT India’s Most Stylish. As the voice of the nation since 1924, HT has been at the forefront of culture, style, and innovation. This year, we crafted an immersive experience, celebrating 100 years of style through the cinematic lens where fashion met storytelling in its most iconic form. Haier’s spirit of innovation perfectly complemented our vision, making this collaboration truly special. We are proud to have provided a platform that showcased Haier’s commitment to redefining home experiences with style and functionality through the launch of the Lumiere series refrigerator.”

     

  • Prime Video to premiere Mission Start Ab on 19 December

    Prime Video to premiere Mission Start Ab on 19 December

    Mumbai: Prime Video has announced the premiere of its original reality series Mission Start Ab. The first-of-its-kind competitive series will focus on grassroots entrepreneurs in India, and take their stories of determination, resilience and unwavering perseverance to global audiences in 240+ countries and territories with its worldwide premiere on the service on 19 December. The series has been conceptualized and developed in collaboration with the Office of the Principal Scientific Adviser (PSA) to the Government of India, with the objective of discovering entrepreneurs from diverse corners of India, and empowering them to create the next potential Unicorns. The series features three of India’s most knowledgeable and experienced investors—Kunal Bahl (Snapdeal and Titan Capital), Anisha Singh (She Capital), and Manish Chowdhary (Wow Skin Science)—who not only act as judges and investors, but also step in as mentors to guide and nurture contestants to sharpen the skills needed to scale their startups. Hosted by Masaba Gupta and Cyrus Sahukar, Mission Start Ab is executive produced by Indrajit Ray, directed by Srimanta Senguptta, and is an Endemol Shine India production. Mission Start Ab is the latest addition to the Prime membership. Prime members in India enjoy savings, convenience, and entertainment, all in a single membership for just ₹1499/ year.

    Mission Start Ab brings together a diverse array of new-age startups and entrepreneurs spanning sectors such as robotics, fintech, edtech, health and wellness, technology-enabled marketplaces. The series offers viewers a front-row seat to the dynamic innovation and development taking place at the grassroots level in India. It explores the unique stories of these founders coming from modest backgrounds, showcasing bold aspirations, cultivated skills, personal sacrifices, and their vision to tackle real world challenges. Through a series of intense tasks, interactive exercises, and one-on-one mentorship sessions, the show not only prepares these ten entrepreneurs to not only turbo-charge their made-for-India innovations, but also serves as an invaluable guide for aspiring innovators across the country.

    “At Prime Video, we strive to be a force for good for the country. Through our multiple skill-development initiatives, including the Letter of Engagement signed between Amazon and the Ministry of Information and Broadcasting, we have worked towards developing talent that can directly and indirectly contribute to the nation. We are incredibly excited to collaborate with the Office of the PSA, Government of India, on Mission Start Ab, a series that leverages the power of entertainment to encourage all Indians to be audacious and bold with their ambitions,” said Prime Video India country director Sushant Sreeram. “Unlike any other entrepreneurial reality show, this series goes beyond financial support, providing invaluable mentorship and guidance from India’s top tier investors. Through challenges that are designed to hone their business acumen and cultivate critical problem-solving capabilities, Mission Start Ab is poised to ignite the aspirations of numerous young Indians, propelling them towards their entrepreneurial dreams.”

    Talking about the show Rishi Negi, EndemolShine India group COO Banijay Asia said, “Mission Start Ab goes where no series has ever gone before. It seeks to inspire, engage, and entertain viewers through stories of real people who are bringing a change at the grassroots level with their innovations. Through the 10 founders, audiences are taken on a journey that makes them privy to their dreams and struggles, and the path they have had to chart to bring their ideas to fruition. At the same time, the insightful advice from the three judges, who also act as mentors, serves as the guiding light for all those seeking to bring their vision to life. We are certain that the show will break barriers, and challenge everyone to dream and dare to try.”

  • Discovery Channel’s Feelin Alive returns to take viewers on another epic ride

    Discovery Channel’s Feelin Alive returns to take viewers on another epic ride

    MUMBAI: After a long time of being cooped up at home, a lot us are craving that feeling of exhilaration that comes from participating in extreme adventure sports. The adrenaline rush, the sheer excitement, the butterflies in the stomach before taking the plunge are all hallmarks of what great adventures look like. Discovery Channel is all set to bring back the thrill of extreme sports with an exciting new season of its adventure reality series Feelin Alive season two, this time, helmed by two very dynamic and talented hosts – Amol Parashar and Cyrus Sahukar.

    Presented by Mi 10T pro and in partnership with Audible, White Hat Jr, Renault, Amul, Ather energy, and Behrouz Biryani, Feelin Alive season two premieres on 28 December, 2020 on Discovery Channel, Discovery HD, TLC and TLC HD.

    Shot in one of the most beautiful locations in India, Manali, the four-part series will see hosts Amol Parashar and Cyrus Sahukar as they go around discovering the unknown and overcoming their fears. Training under experts, the duo will set out to perform some extreme sports including slacklining at Jagat Sukh, canyoning at Jogini Falls, snowboarding at Solang Valley, and ATV off-roading. This action-packed season is sure to make the viewers feel alive.

    Amol Parashar said, “It was an amazing experience. I have never felt such thrill in my life! Manali is such a beautiful place, but this time, it was more than just the beauty of this place that I got to savour. That thrill of trying something new for the first time was priceless. To be honest, it was a bit nerve wracking for me before I tried these extreme sports. But once I got into it, I was loving every moment of it. I am grateful to Discovery Channel for such an awesome show, which I not only enjoyed shooting, but one that also helped me overcome my fears.”

    Cyrus Sahukar said, “I thoroughly enjoyed myself while shooting for Feelin Alive season two. It was a fun and a very beautiful experience being in Manali. I feel, trying new things really helps you overcome your fears. I would watch people doing all these things and being all cool, on Discovery Channel in fact, but never had the courage to do this on my own, until now. And boy am I glad to have had the opportunity. This is going to be one experience I will remember for the rest of my life.”

    Discovery Communications India south Asia MD Megha Tata said, “Discovery has been synonymous with real life entertainment in India and shows like Feelin Alive further enhance that offering. We are delighted to bring back the extreme adventure show Feelin Alive, and collaborate with Mi 10T Pro to drive synergies and accompany the new hosts, Cyrus Sahukar and Amol Parashar on this adventurous journey. We are also happy to associate with some of the leading brands for this show.”

    “We are extremely delighted to partner with Discovery India and embark on an adventurous journey with Feelin Alive, one of their renowned and thrilling shows. Today smartphones define not only the way we plan and execute our travels but also how we document them. Owing to the unprecedented advancement in technology, smartphones have definitely ousted traditional cameras, especially for travel photography,” said Mi India MD Manu Kumar Jain. “Allowing users to create and share visual content using smartphones, the Mi 10T Pro which has been featured in this show, is an epitome of technology and creativity and is a perfect companion for all power users.”

  • Mini Mathur and Cyrus Sahukar re-unite after 4 years to host Discovery SCHOOL SUPER LEAGUE (DSSL) POWERED BY BYJU’S- The Learning App

    Mini Mathur and Cyrus Sahukar re-unite after 4 years to host Discovery SCHOOL SUPER LEAGUE (DSSL) POWERED BY BYJU’S- The Learning App

    MUMBAI: Multi-talented personalities Mini Mathur and Cyrus Sahukar have united after 4 years to be the host of India’s biggest ever integrated school quiz show Discovery SCHOOL SUPER LEAGUE (DSSL) POWERED BY BYJU’S- – The Learning App. Conceptualized at a never-before scale, the on-ground leg of DSSL has reached out to an unprecedented 12,300 plus schools touching over 43 lakh students in the age-group of 8 to 14 years across the nation.

    The on-air six-episode phase of DSSL premieres April 28 on Discovery Channel, Discovery HD World, Discovery Science, and Discovery Kids. The quiz will feature teams from 29 states and 1 Union Territory (Delhi).

    Speaking on the occasion, Mini Mathur, said, “I'm a complete quiz head and love being part of shows which unearth the true hidden knowledge potential of children of India. The role of a quizmaster is not as simple as it may seem – one needs to make the children comfortable & uninimidated so that they are unfazed with the occasion and can remember their facts as and when the time arises… and yet keep the energy of the game high. I am excited to be part of DSSL because the process of identifying team of each state has been very exhaustive. I admire both brands – Byju’s and Discovery and it is a pleasure to work closely with them. Byju’s is an amazing start-up story in the field of education while Discovery is a global leader in real life entertainment – to which my kids are also hooked to.”

    “The scale of DSSL is amazing. The fact that the on-ground phase touched more than 43 lakh children, and only 60 made it to the TV round tells you a deeper story that the standard of quiz would be very high; the competition intense. I am excited to be amongst such talented bunch,” said, Cyrus Sahukar. “I look forward to hosting the quiz with close friend Mini Mathur and together we will make sure it turns out to be fun, exciting and an engaging show.

  • Ixigo takes a dig at cricket fans in latest campaign

    Ixigo takes a dig at cricket fans in latest campaign

    MUMBAI: At a time when the entire nation has been struck by cricket fever, leading travel marketplace ixigo has come out with an all-new brand campaign that urges people to take a break from their TV screens and travel! The campaign features off-screen friend duo – Gaurav Kapur and Cyrus Sahukar, who humorously debate over their love for cricket and travel. The ad series also includes quirky lines that tie in to the campaign theme of “Koi Match Dekhega, Koi Duniya.”

    Conceptualised and conceived by the Delhi office of Lowe Lintas, the idea was to use the agency’s extensive experience with e-commerce brands and startups to break away from the clutter of conventional category advertising.

    Commenting on the campaign launch and agency on board, ixigo CEO and co-founder, Aloke Bajpai says, “ixigo has been at the forefront of innovation for online travel in India over the last decade. Our campaign is directed towards building wider brand awareness amongst travellers, enabling us to provide a larger customer base with the best travel planning solutions. We’re looking forward to engaging with a broader audience, who will witness wanderlust Cyrus encourage cricket-lover Gaurav to ditch the couch and plan his next trip. We are happy to be associating with Lowe Lintas and both these talented actors to launch this campaign.”

    Lowe Lintas COO Naveen Gaur adds, “We’re extremely excited about the possibilities that the shared vision of ixigo and Lowe Lintas will unfold. We have used a short format film approach to inspire people to travel and showcase the seamless travel planning experience that ixigo offers.”

    Launched in 2007, ixigo is India’s leading travel marketplace, with a user base of over 100 million travellers. ixigo allows you to compare and book from 120+ travel suppliers and OTAs across flights, hotels, trains, cabs and destinations.

  • Arunabh Kumar inspires the Gurgaon crowd at Signature Start Up Masterclass

    Arunabh Kumar inspires the Gurgaon crowd at Signature Start Up Masterclass

    MUMBAI: Signature Start Up Masterclass session in Gurgaon had the storyteller Arunabh Kumar share his passion to paycheck journeyduring a free-wheeling chat with the witty host Cyrus Sahukar.

    Signature Start Up Masterclass is a celebration of the real life success stories and provides a unique platform to passionate individuals who are looking for the right inspiration and guidance by giving them an opportunity to hear their icons share the story of how they managed to successfully convert their passion into paycheck.

    During the Masterclass session, Arunabh shared his story of how his future was decided for him, when he went to Kota to prepare for IIT and made it in the next attempt, however, he had bigger dreams to fulfil. Arunabh came to Mumbai to work in a US Air Force project when he realised his discomfort of working in a technical environment. Through his alumni network he got the opportunity to work as an assistant to Farah Khan in Om Shanti Om, soon to be followed by a stint in the popular Delhi Belly.

    Eventually, Arunabh started The Viral Fever in 2011 as a production house for branded content and later the desire to make originals shows led him to start the YouTube network. TVF is the first company in the country in the area of Youth Entertainment to create Progressive and New-Age Content. He created India’s first original web content – Rowdies – under TVF’s Online Network for Entertainment, that went viral and with 1 million views in less than 5 days. Presently, the channel has over 185 videos and India’s Two Most successful series – Permanent Roommates and Pitchers, with over 50 million views.

    With a 15 member team, 2 offices, one in Mumbai and the other Delhi, and as the 2nd biggest New Media network in the country for youth entertainment, Arunabh Kumar’s story is nothing less than an amalgamation of inspiration and passion.

    To quote the New Media Entrepreneur, “We all have ambitions and dreams but not many are inspired enough to pursue them and that is the reason I am very happy to be a part of Signature Start Up Masterclass as it helps me in encouraging people to follow their passion no matter how crazy it is.”

    The evening witnessed a remarkable turnout at Imperfecto, Cyberhub, comprising of people who were seeking inspiration to turn their passion into paycheck. Following the interactive session, the audience was entertained by a live performance by the band PCRC.

    Signature Start up Masterclass is headed to Pune on 11th June 2016, with Kunal Kapoor and Varun Sheth. Book your tickets on: http://bit.ly/1X6lNUw

  • Arunabh Kumar inspires the Gurgaon crowd at Signature Start Up Masterclass

    Arunabh Kumar inspires the Gurgaon crowd at Signature Start Up Masterclass

    MUMBAI: Signature Start Up Masterclass session in Gurgaon had the storyteller Arunabh Kumar share his passion to paycheck journeyduring a free-wheeling chat with the witty host Cyrus Sahukar.

    Signature Start Up Masterclass is a celebration of the real life success stories and provides a unique platform to passionate individuals who are looking for the right inspiration and guidance by giving them an opportunity to hear their icons share the story of how they managed to successfully convert their passion into paycheck.

    During the Masterclass session, Arunabh shared his story of how his future was decided for him, when he went to Kota to prepare for IIT and made it in the next attempt, however, he had bigger dreams to fulfil. Arunabh came to Mumbai to work in a US Air Force project when he realised his discomfort of working in a technical environment. Through his alumni network he got the opportunity to work as an assistant to Farah Khan in Om Shanti Om, soon to be followed by a stint in the popular Delhi Belly.

    Eventually, Arunabh started The Viral Fever in 2011 as a production house for branded content and later the desire to make originals shows led him to start the YouTube network. TVF is the first company in the country in the area of Youth Entertainment to create Progressive and New-Age Content. He created India’s first original web content – Rowdies – under TVF’s Online Network for Entertainment, that went viral and with 1 million views in less than 5 days. Presently, the channel has over 185 videos and India’s Two Most successful series – Permanent Roommates and Pitchers, with over 50 million views.

    With a 15 member team, 2 offices, one in Mumbai and the other Delhi, and as the 2nd biggest New Media network in the country for youth entertainment, Arunabh Kumar’s story is nothing less than an amalgamation of inspiration and passion.

    To quote the New Media Entrepreneur, “We all have ambitions and dreams but not many are inspired enough to pursue them and that is the reason I am very happy to be a part of Signature Start Up Masterclass as it helps me in encouraging people to follow their passion no matter how crazy it is.”

    The evening witnessed a remarkable turnout at Imperfecto, Cyberhub, comprising of people who were seeking inspiration to turn their passion into paycheck. Following the interactive session, the audience was entertained by a live performance by the band PCRC.

    Signature Start up Masterclass is headed to Pune on 11th June 2016, with Kunal Kapoor and Varun Sheth. Book your tickets on: http://bit.ly/1X6lNUw

  • Comedy Central to launch homegrown show ‘Challenge Accepted;’ Cyrus Sahukar to host

    Comedy Central to launch homegrown show ‘Challenge Accepted;’ Cyrus Sahukar to host

    MUMBAI: Comedy Central is all set to launch a new homegrown show called Challenge Accepted and has roped in Cyrus Sahukar as host.

     

    The channel’s latest laughter riot will showcase an exciting dare-based fight to the finish between five contestants competing for a grand prize, and is set to premiere on 30 January at 8.30 pm.

     

    The rule of the game is simple: Be a sport and accept every challenge. However, the dares will be accompanied by hilarious and embarrassing situations for the contestants, making it difficult for them to complete the challenge.

     

    “The success of shows such as Impractical Jokers, Key & Peele and Whose Line Is It Anyway in India have proved that our viewers have an appetite for differentiated comedy content. Taking a step closer towards home, we are excited to bring to the audience, Challenge Accepted – a prank-comedy that features home-grown comedians. Viewers are in for a visual treat watching Cyrus challenge these contestants with weird, wild and unexpected dares,” says Viacom18 EVP and head – English and Youth Entertainment Ferzad Palia.

     

    As per the format, each unaware contestant is challenged to face various awkward situations and obstacles thrown by Sahukar – their host and challenger.

     

    “Getting anyone to do anything I want, has been a life time challenge. Hence, with a show like this, it has been an emotional fantasy come true. The show has been great fun shooting and as expected, quite often, the unexpected has happened,” adds Sahukar.

  • ‘Bangistan’ signs hotstar as digital partner

    ‘Bangistan’ signs hotstar as digital partner

    MUMBAI: After Tanu Weds Manu Returns and the multi-starrer hit Dil Dhadakne Do, the forthcoming comic caper Bangistan has signed Star India’s over-the-top (OTT) platform hotstar as digital partner.

     

    The partnership will encompass the movie’s marketing initiatives ahead of its nationwide release on 7 August. 

     

    Using innovative and entertaining content as a means of promoting awareness and expectation for itself, Bangistan has shot wacky videos featuring its lead actors, Riteish Deshmukh and Pulkit Samrat in conversation and demonstrations with Cyrus Sahukar. The tongue-in-cheek videos range from a class in homegrown bomb-making, a discussion on the alphabets taught to trainee terrorists, and windows into their funny lifestyles and priorities in the back of beyond.

     

    These episodes are available only on hotstar, to promote Bangistan. The videos were created in sync with the personality of the film. Bangistan is also using theme driven promotion to connect with evolved and connected movie lovers, who consume a majority of their entertainment dose through the digital platform.

  • FameBox launches American Swan ‘Beauty & the Blogger’

    FameBox launches American Swan ‘Beauty & the Blogger’

    MUMBAI: FameBox, a multi-channel talent platform on digital media, has announced the launch of American Swan ‘Beauty & the Blogger’, a web reality show where glamour meets social media. 

     

    The reality show will feature eight shortlisted fashion models and the country’s top bloggers who join forces for a unique multi round contest. The show will be initiated through a three-day event scheduled from 13 to 15 May 2014 at an exclusive resort. This is followed by a grand finale which will be viewed on the FameBox Fashion channel on YouTube. The winners will be chosen basis the social media buzz and influence they generate.

     

    Beauty & the Blogger comes close on the heels of an extremely innovative and successful concept of ‘FameBox WebChef’, India’s first web reality show, that created a stir among online food enthusiasts. The property has garnered 2 million plus views with 3.5 million watch minutes, 40 k + likes and 5k + shares.

     

    Indian VJ, Actress and Singer Anusha Dandekar, who is part of jury team, said, “As online presence takes over the world, I am really happy to be a part of the first ever web reality show, American Swan Beauty and the Blogger. Not only will it be fun and edgy it will also give an opportunity to push young fashion talent onto bigger runaways and maybe even become blogging beauties!”

     

    Cyrus Sahukar will be hosting the show. He commented, “With a bevy of beauties and the brainiest bloggers, American Swan Beauty & the Blogger has all the makings of a web and social media super hit. I am looking forward to hosting this innovative web reality show and having lots of fun along with the millions of viewers who cannot wait for the action to start!”

     

    Malini Agarwal aka MissMalini will act as a mentor for the contesting bloggers. She says, “When an engaging idea meets an intelligent ambassador, that is what makes waves on social media. American Swan Beauty & the Blogger has both ingredients in abundance. I am really happy to guide some of the country’s smartest bloggers as they showcase their best for this unique web reality show.” 

     

    On the hunt for India’s much admired team for beauty and blogger, FameBox director Dhruvank Vaidya said, “Fashion and beauty has made a major impact on social media so far and needless to say this category is much engaging. With Beauty & the Blogger, we aim to provide a platform to the rising fashion enthusiasts who can experience the power of social media and become Webstars in the domain they follow so closely.” 

     

    The winning fashion model will be the face of American Swan whereas the winning blogger shall be its social media brand ambassador. Additionally, the winning pair will also get the chance to host their own exclusive channel on the FameBox network. Besides this, there will also be a cash prizes and merchandise from American Swan, Lakme and Tresemme.